Dedar Milano

What Dedar Milano does

Dedar Milano (Dedar S.p.A.) is an Italian premium textile company founded in 1976, headquartered in Appiano Gentile (Como) with legal registration in Milan. The company designs and manufactures upholstery fabrics, draperies, wallcoverings, trimmings, and sheer textiles, spanning velvet, jacquard, chenille, satin, printed, and transparency categories. Its technical differentiation rests on proprietary handcrafted techniques such as the Moiré Libre method (manual deformation of overlapping fabrics illuminated and pressed to create unrepeatable patterns), the Texturologie and Versi Liberi collections emphasizing material expressiveness, and broad fire-retardant and outdoor performance certifications (EN 1021, IMO MED, NFPA 260/701, M1, B1, Greenguard, Oeko-Tex). Production occurs in Italy and Turkey, with the 2025 Mariaflora acquisition adding vertically integrated solution-dyed acrylic outdoor and performance fabrics for high-end nautical and hospitality use.

Dedar operates a B2B go-to-market targeting interior designers, architects, and specifiers, distributing through seven company-owned showrooms in Milan, London, Paris, New York, Moscow, Dubai, and Madrid, and a US partner showroom network (Holly Hunt, Culp Associates, Kneedler Fauchere, Jerry Pair). Pricing is quote-based; orders are placed per metre, repeat, or roll, with both stocked items and made-to-order production. Marketing emphasizes presence at Milan Design Week, Paris Déco Off, and 3daysofdesign, alongside collaborations with designers (Martino Gamper, Stephen Burks, Studio Ossidiana), cultural institutions (Triennale Milano, Josef & Anni Albers Foundation, Brera Academy), and prestige brands (Vitra, GUBI, Louis Vuitton, Féau Boiseries). Award validation includes Wallpaper* Design Awards 2024 (Best Sensory Material) and EDIDA 2026 (Fabrics category, Under Way 1963).

The company is privately held with €120,000 share capital, no identified external PE/VC investment, and no public revenue disclosure. It has no AI/ML platform or data flywheel; its competitive position is anchored in Italian craftsmanship heritage, proprietary textile techniques, design pedigree, and a global specification-driven distribution footprint rather than technology.

Name

Dedar Milano

Legal name

Dedar S.p.A.

Website

https://dedar.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Dedar Milano is an Italian premium textile manufacturer founded in 1976 that designs and produces upholstery fabrics, draperies, wallcoverings, and performance textiles for luxury interior designers, architects, and specifiers, distributed through owned showrooms in seven global design capitals and a US partner network.

Ownership category

akta.pro rank

Product category

Premium Interior Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Upholstery fabrics
• Wallcoverings
• Curtain fabrics
• Interior textiles
• Performance fabrics

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric and Wallcovering Sales: Dedar generates revenue through the sale of premium fabrics and wallcoverings to interior designers, architects, and specifiers. Products include upholstery fabrics, curtain/sheer fabrics, and wallcoverings. The company offers both stocked items and made-to-order production ensuring maximum quality control. Pricing is quote-based for trade professionals.
2. Mariaflora Brand (Outdoor/Performance Fabrics): Following acquisition, Dedar expanded revenue through Mariaflora brand specializing in outdoor and performance fabric production. Mariaflora offers solution-dyed acrylic fabrics for outdoor use with vertical supply chain control from fibre to finished fabric, serving furniture brands and high-end nautical projects.
3. Custom/Made-to-Order Production: Articles produced to customer order ensuring maximum care and quality throughout production phase. Delivery times subject to base fabric availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dedar Milano designs, manufactures and distributes premium contemporary upholstery fabrics, draperies, sheer fabrics, wallcoverings and trimmings for residential, hospitality, marine, retail and cultural-institution interiors. The company operates under two brands — Dedar (core indoor textile collections) and Mariaflora (acquired sub-brand for outdoor and performance fabrics) — and sells through company-owned showrooms in major design capitals plus a network of partner showrooms and retailers.

Product overview

Dedar Milano is a luxury textile company specializing in contemporary fabrics and wallcoverings for interior design. The product portfolio consists of two main brands: Dedar (core brand) and Mariaflora (acquired sub-brand focused on outdoor and performance fabrics). Dedar's offerings span multiple fabric categories including velvet (Plushy), satin (Gildo, Wide Silk Raso), jacquard (Under Way 1963, Promenade Kafkaïenne, Ingrid), chenille (Nyul), and sheers/transparencies (Volare). Wallcovering products include Chintz Nature Wall. All products are characterized by high-quality materials, fire-retardant properties, and are designed for applications including upholstery, curtains, wallcovering, and sheer treatments. Notable collaborations include The Josef & Anni Albers Foundation for archival fabric re-editions.

Differentiator

Problem solved

Functional benefit

Brands

• Mariaflora: Outdoor and performance fabric collection, including solution-dyed acrylic fabrics for outdoor use and high-end nautical projects.

Products and services

• Plushy

Quantifiable outcome

• Wallpaper* Design Awards 2024 - Best Sensory Material category
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core, secondary and minor.

• Josef & Anni Albers FoundationcoreStrategic or Co-development Partner · 1 April 2025Ongoing collaboration to reinterpret Anni Albers' textile works through modern techniques. Five fabrics originally conceived by the Bauhaus artist (1936-1974) have been reissued, balancing archival fidelity with contemporary production. The Weaving Anni Albers exhibition has traveled to Milan (Torre Velasca), Copenhagen (Women's Building), Como (Villa del Grumello), and New York (Paul Rudolph Institute). Under Way 1963 won the EDIDA 2026 award.
• VitracoreStrategic or Co-development Partner · 1 January 2024Vitra enriches its collection of seating upholstery by introducing Dedar fabrics (Tiger Mountain, Voulez-vous, A Perfect Flower, Karandash) for their Home Selection. French designer Julie Richoz curated the launch at Matter & Shape Paris design event.
• GUBIsecondaryStrategic or Co-development PartnerCollaboration at 3daysofdesign 2024 where Dedar's tiger-inspired velvet jacquards (This Is The Tiger Speaking, A Tiger In The Orangerie, Leontigre) were displayed on Gubi furniture pieces in an immersive textural exhibition.
• La PéluchériesecondaryStrategic or Co-development PartnerCollaboration to create 'The Texture Society' - a special edition of seven textile animals hand-sewn using Dedar's Texturologie collection fabrics. Limited edition of 130 pieces presented at Milan Design Week 2023. Profits donated to Dynamo Camp.
• Studio OssidianasecondaryStrategic or Co-development PartnerItalian design duo (Giovanni Bellotti and Alessandra Covini) collaborated on 'Massi Erratici' installation at GAMeC Bergamo and curated the 'Il Bestiario' installation for The Texture Society exhibition.
• Stephen Burks Man MadesecondaryStrategic or Co-development PartnerNew collaboration with designer Stephen Burks and non-profit Sew Gee's Bend Heritage Builders to create ten unique quilts using donated Dedar fabrics. Debuted at US Pavilion of Venice Architecture Biennale 2025 as part of 'PORCH: An Architecture of Generosity'.
• MariafloracoreStrategic or Co-development PartnerDedar acquired the Mariaflora brand, specialized in outdoor and performance fabric production. Founded in 2015 in Biella, Mariaflora offers solution-dyed acrylic fabrics for outdoor use with vertical supply chain control. Dedar gained heritage expertise in outdoor fabrics and expanded market opportunities.
• Triennale MilanocoreStrategic or Co-development PartnerDedar serves as textile partner for Cucina Triennale project, the new restaurant and café of Triennale Milano designed by AR.CH.IT Luca Cipelletti. Supplied Marabou curtains, Vladimiro mohair velvet, and Lupo bouclé fabrics for furniture.
• Louis VuittoncoreStrategic or Co-development PartnerDedar fabrics were chosen for the Louis Vuitton Art Deco exhibition at LV Dream in Paris, celebrating the centenary of the International Exhibition of Modern Decorative and Industrial Arts. Fabrics adorned curtains and floors in eight themed rooms.
• Fosbury ArchitecturesecondaryStrategic or Co-development PartnerCollaboration for WOW!house 2024 in London, presenting 'Senza Fine' (never-ending) room installation at Design Centre Chelsea Harbour. Italian architect studio designed space investigating evolution of workspaces.
• DurupsecondaryStrategic or Co-development PartnerDedar and Durup exhibited refined selection of embroideries, jacquards and graphic fabrics at Elhanati Atelier during 3daysofdesign 2024, creating a universe of light with White Writings fabrics.
• LV DreamsecondaryStrategic or Co-development PartnerLV Dream exhibition venue in Paris hosted the Louis Vuitton Art Deco exhibition featuring Dedar fabrics.
• Féau BoiseriessecondaryStrategic or Co-development PartnerPresented 'Le Chemin du Fil Blanc' textile installation at France's largest private collection of wood-paneling from 17th century to present. 500 metres of White Writings collection fabrics ran along the path.
• Martino GampercoreStrategic or Co-development PartnerItalian designer collaborated on multiple projects including 'Sitzung' seating choreography at Haus der Kunst Munich and 'Before, After & Beyond' retrospective exhibition in London. Dedar fabrics dress experimental chairs.
• Theater Neumarkt ZurichsecondaryStrategic or Co-development PartnerDedar moiré fabrics used for set design of Deborah Levy's '50 Minutes' theater piece, creating a world suspended between reality and dream for the stage design by Hannes Hetta.
• Brera Academy of Fine ArtssecondaryStrategic or Co-development PartnerThird consecutive year of 'Competition of Ideas' project with students from 'Textile Culture' course. Students reinterpret iconic Dedar fabrics through creative exploration. Exhibition held at Dedar Milan showroom.
• Joshua Oppenheimer / The End ProductionsecondaryStrategic or Co-development PartnerDedar fabrics dressed the set of post-apocalyptic film 'The End'. Production designer Jette Lehmann selected fabrics for their expressive character and refined color palette creating intimate, elegant atmosphere.
• Lake Como Design FestivalsecondaryStrategic or Co-development PartnerWeaving Anni Albers exhibition traveled to Villa del Grumello for the festival's seventh edition themed 'Fragments', celebrating fragmentation as opportunity for rediscovery.
• Holly Hunt Showrooms (US)coreChannel Partner/ Reseller/ DistributorMajor US showroom group representing Dedar in Boston, Chicago, Minneapolis, and Washington DC markets with dedicated design professional staff.
• Culp Associates (US)coreChannel Partner/ Reseller/ DistributorUS partner showroom covering Dallas and Houston markets from Decorative Center locations.
• Kneedler Fauchere (US)coreChannel Partner/ Reseller/ DistributorUS partner showroom covering Denver, Los Angeles, and San Francisco markets from major design districts.
• Jerry Pair (US)coreChannel Partner/ Reseller/ DistributorUS partner showroom covering Atlanta market from Atlanta Decorative Arts Center.
• Dynamo CampminorOthersNon-profit association receiving donations from Dedar. Dynamo Camp offers recreational therapy programmes for children and young people aged 6-17 with serious or chronic illnesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rubelli: Italian luxury textile manufacturer producing upholstery, drapery, and furnishing fabrics with a similar Venetian/Italian heritage positioning. Closest direct competitor to Dedar in premium European upholstery textiles.
• Pierre Frey: French luxury fabric and wallpaper house offering upholstery, drapery, and wallcoverings to interior designers and decorators. Directly comparable in product mix, premium B2B channel, and heritage positioning.
• Lelièvre Paris: French luxury textile specialist producing upholstery fabrics, curtains, and wallcoverings for the high-end interior design market. Comparable in product breadth, trade-channel model, and craftsmanship positioning.
• Zimmer + Rohde: German premium textile brand offering upholstery, drapery, and decorative fabrics through international showrooms. Comparable premium positioning and global showroom-driven distribution.
• Romo: UK-based luxury fabric and wallcovering brand with showrooms in major design capitals, serving interior designers with premium textiles. Comparable product categories, trade channels, and design-award credentials.
• Designers Guild: UK luxury fabric and wallpaper company with a strong designer-led aesthetic and global distribution to interior design trade. Comparable in product mix (fabrics + wallcoverings), design-led positioning, and B2B-to-designer model.
• Manuel Canovas: French heritage textile brand offering decorative and upholstery fabrics to the interior design trade. Comparable premium positioning, pattern-driven design language, and trade-only distribution model.
• Fortuny: Venetian luxury textile producer specializing in hand-printed fabrics with proprietary techniques (similar to Dedar's Moiré Libre). Closely comparable on craftsmanship heritage, proprietary production techniques, and luxury positioning.
• JAB Josef Anstoetz: German premium textile house producing upholstery, drapery, and decorative fabrics for the international interior design trade. Comparable in product portfolio breadth, technical performance certifications, and B2B showroom distribution.
• Sahco Hesslein: German premium fabric maker specializing in decorative, upholstery, and curtain textiles for the high-end interior design market. Comparable premium positioning, designer collaborations, and European trade-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DEDARSPA
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• Instagraminstagram.com/dedarmilano
• Pinterestpinterest.it/dedarmilano
• Xx.com/dedarmilano

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dedar Milano