What Durup does

Durup is a luxury bespoke design practice founded in 2019 by Nicoline Durup in Hellerup, Denmark, operating with a team of approximately nine employees. The firm delivers haute couture-inspired drapery, custom wallcoverings, and full interior design services for high-end residential and commercial clients. Its core offering centers on treating textiles as a foundational design element rather than an afterthought, sourcing unconventional materials including cashmere, handwoven silks, raw raffia, textured cottons, and upcycled ocean plastic from a curated global supplier network spanning Italian mills (Dedar), Spanish artisan weavers, and historic Danish fabric houses.

The business model is project-based and white-glove: clients book complimentary initial consultations at the Hellerup studio or on-site, after which the firm executes bespoke design commissions combining drapery, wallcovering, rugs, and interior styling. Revenue is generated through one-time bespoke product sales and professional interior design services, with pricing set per project and not publicly disclosed. Commercial engagements span hospitality (Soho House, Audo Copenhagen, Restaurant Ambra), while residential work includes 210-square-meter duplexes and individual apartments.

The firm reaches prospective clients primarily through an organic channel mix — its portfolio website, Instagram (@durup__), Pinterest, and a newsletter — and converts demand via direct appointment booking. Notable strategic alliances include a founding-partner role at Audo Copenhagen alongside Bang & Olufsen, Dux, St. Leo, Geberit, and Norm Architects, as well as custom fabric co-development with a historic Danish mill. The company is privately held by its founder, with no disclosed external funding or revenue figures.

Name

Durup

Legal name

Durup

Website

https://durup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Durup is a Hellerup, Denmark-based luxury bespoke design practice founded in 2019 by Nicoline Durup, offering haute couture-inspired drapery, custom wallcoverings, and full interior design services to high-end residential and hospitality clients globally, including Soho House and Audo Copenhagen.

Ownership category

akta.pro rank

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Bespoke Drapery Sales: Custom-designed drapery products sold directly to residential and commercial clients. Products are bespoke and made to order, sourced from global textile suppliers.
2. Custom Wallcovering Services: Bespoke wallcovering solutions using luxury materials including handwoven silks and unconventional textiles.
3. Interior Design Services: Full-service interior design consultation and execution for residential and commercial spaces, incorporating drapery, wallcoverings, rugs, and other home textiles.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Durup is a luxury bespoke design practice that creates custom drapery, wallcoverings, and full interior design services for residential and commercial clients. The company sources fabrics globally from unconventional textile mills and applies a haute couture, white-glove approach to use textiles as the foundational element of interior atmospheres rather than as functional afterthoughts.

Product overview

Durup is a luxury drapery and interior design practice founded in 2019 by Nicoline Durup. The company offers three core service offerings: Drapery (bespoke haute couture-inspired window treatments using globally sourced fabrics), Wallcovering (luxury wall treatments using rare textiles), and Interior Design (comprehensive design services for residential and commercial spaces). The company operates as a multidisciplinary practice that works with clients globally to create bespoke interior experiences, with custom drapery positioned as the cornerstone of good design. Durup sources fabrics from suppliers worldwide and collaborates with both residential and commercial clients including notable brands like Soho House, Audo Copenhagen, and Restaurant Ambra.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Drapery Custom-designed drapery and window treatments applying a haute couture approach, sourcing and curating fabrics from global suppliers including textiles historically not used for drapery such as delicate wools, cashmere, textured cottons, handwoven silks with vivid patterns, silk jacquards, patterned wools, raw raffia, and linen. Made to order for residential and commercial clients, including large-format installations such as 6-meter drapes for Audo Copenhagen.
• Custom Wallcoverings Bespoke wallcovering solutions using unconventional and rare materials such as wild raw silk that is hand-spun, hand-dyed, and hand-woven, creating unique atmospheric interiors for residential and commercial clients.
• Full-Service Interior Design Multidisciplinary interior design service combining sophisticated design sensibility, investment in quality materials, and the transformative power of textiles to create original, elevated atmospheres for residential apartments, family homes, hotels, restaurants, private clubs, and multi-use commercial spaces.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Audo CopenhagencoreStrategic or Co-development Partner · 1 January 2019Durup served as a founding design partner for Audo Copenhagen's multi-concept space including café, workspace, showroom, boutique, and hotel. This was Durup's first commercial project of such magnitude.
• Norm ArchitectscoreStrategic or Co-development PartnerCollaborated with the renowned design practice Norm Architects on the Audo Copenhagen project to bring their shared vision to life.
• Bang & OlufsenflagshipStrategic or Co-development PartnerLuxury Scandinavian lifestyle brand that was part of the founding partner roster at Audo Copenhagen alongside Durup, Dux, St. Leo, and Geberit.
• DuxflagshipStrategic or Co-development PartnerLuxury Scandinavian lifestyle brand that was part of the founding partner roster at Audo Copenhagen alongside Durup, Bang & Olufsen, St. Leo, and Geberit.
• St. LeoflagshipStrategic or Co-development PartnerLuxury Scandinavian lifestyle brand that was part of the founding partner roster at Audo Copenhagen alongside Durup, Bang & Olufsen, Dux, and Geberit.
• GeberitflagshipStrategic or Co-development PartnerLuxury Scandinavian lifestyle brand that was part of the founding partner roster at Audo Copenhagen alongside Durup, Bang & Olufsen, Dux, and St. Leo.
• Ocean Plastic VolunteersminorOthersimpassioned volunteers who collect ocean plastic that is transformed into textiles for sustainable drapery solutions.
• Historic Danish Fabric MillcoreTechnology or IntegrationCustom fabric was designed in collaboration with a historic Danish fabric mill for the Soho House members lounge, honoring both Soho House's famous stripe aesthetic and the waterfront setting.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dimore Studio: Milan-based luxury interior design and product studio co-founded by Emiliano Salci and Britt Moran. Comparable to Durup as a small, atelier-style practice blending textile-led design with hospitality and residential projects worldwide.
• Roman and Williams: New York-based interdisciplinary design studio with a strong hospitality and residential portfolio and a material-rich, atmospheric sensibility. Comparable to Durup's emphasis on textile and atmospheric storytelling in premium interiors.
• Kelly Wearstler: Los Angeles-based luxury interior designer with a similarly bespoke, signature-aesthetic approach spanning hospitality (Proper Hotels) and high-end residential. Comparable to Durup in founder-led brand equity and couture-influenced material choices.
• Neri&Hu: Shanghai-based architectural and interior design practice with a globally distributed luxury hospitality and residential portfolio. Comparable to Durup as a small, founder-led atelier translating material craft into atmospheric luxury interiors.
• Pierre Yovanovitch: Paris-based luxury interior designer renowned for bespoke residential and hospitality commissions with a couture sensibility. Closely comparable to Durup in founder-led, ultra-bespoke positioning, scarcity-driven pricing, and global HNW clientele.
• Vincent Van Duysen: Belgian architect and interior designer known for restrained luxury residential and hospitality work, including collaborations with brands like Audo Copenhagen. Comparable to Durup in minimalist-luxury aesthetic and Scandinavian design network overlap.
• Studio Indigo: London-based luxury interior design studio (formerly New England Design) serving high-end residential and hospitality clients globally. Comparable to Durup in bespoke, full-service interior design and international hospitality project execution.
• Apparatus Studio: New York-based interdisciplinary design studio producing lighting, furniture, and bespoke interiors with a couture-inspired materiality. Comparable to Durup as a small, design-led atelier serving luxury residential and hospitality clients.

Others

• Audo Copenhagen: Scandinavian design brand and Durup's anchor commercial partner on its flagship multi-concept space. Comparable as an adjacent luxury design ecosystem player rather than a competitor, representing the brand-mix in which Durup operates.
• Dedar: Italian luxury textile house and a Durup supplier for the Restaurant Ambra project. Comparable as an adjacent textile-materials ecosystem partner rather than a direct competitor, representing the upstream supply network Durup curates from.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/durup__
• Pinterestdk.pinterest.com/officialdurup
• LinkedInlinkedin.com/company/durup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durup