Strimm
Strimm is a bootstrapped SaaS TV-as-a-Service platform that enables individuals, SMBs, and organizations to create, schedule, and broadcast branded linear TV channels across web, Roku, Fire TV, Apple TV, Android TV, and mobile, with freemium subscriptions and white-label OTT app add-ons.
- Company typePrivate
- Founded2012
- HeadquartersBuffalo Grove, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Strimm does
Strimm, Inc. is a privately held, bootstrapped SaaS company founded in 2012 in the Chicago, Illinois area (currently registered in Northbrook, IL, with a general office in Buffalo Grove, IL). The company operates a TV-as-a-Service platform that enables individuals, creators, and organizations to create, schedule, and broadcast linear TV channels with 24/7 streaming, distributed via web embedding, Roku, Fire TV, Apple TV, Android TV, iOS, and Android.
The core platform combines a proprietary built-in TV guide with scheduling automation features (Instant Schedule, Autopilot), integrates video content from third-party providers (YouTube, Vimeo, Dailymotion, Rumble) and customer-owned CDN servers, and supports live streaming via YouTube Live and Vimeo Live. The technology stack relies on pass-through video integration rather than stored content, and includes monetization through VAST tag-based advertising, password-protected channels, and channel sub-leasing. Premium add-ons include custom-branded white-label Roku, Fire TV, Apple TV, Android TV, and mobile apps.
Strimm's business model is freemium with tiered subscriptions (Free, Lite, Professional, Professional Plus) billed monthly or annually, supplemented by one-time setup fees for branded OTT apps (iOS mobile app $149, Android $99, Roku, Fire TV). The company has no disclosed outside funding, no enterprise customers among its public references, and an all-named customer base of micro-businesses, solo creators, musicians, and small broadcasters. Revenue is not publicly disclosed, and the company operates with 1-10 employees as a founder/owner-led organization (CEO Dmitry Kochman; Co-founder/VP Max Stolyarov). The company claims distribution to 160+ countries, a community of thousands of TV producers, and a Facebook following of 90,000+.
Strimm firmographics
Firmographics- Name
- Strimm
- Legal name
- Strimm, Inc.
- Website
- https://strimm.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strimm is a bootstrapped SaaS TV-as-a-Service platform that enables individuals, SMBs, and organizations to create, schedule, and broadcast branded linear TV channels across web, Roku, Fire TV, Apple TV, Android TV, and mobile, with freemium subscriptions and white-label OTT app add-ons.
- Ownership category
- akta.pro rank
Strimm industry classification
Industry- Product category
- Video Streaming Platform / OTT-as-a-Service
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI)
- akta.pro secondary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Strimm is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strimm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free, Lite, Professional, and Professional Plus plans offering increasing channel limits, features, and white-label options. Monthly and annual billing with cancel-anytime terms.
- Add-on Services: Additional revenue from add-ons including Mobile TV App setup (iOS: $149, Android: $99), Roku app setup, Fire TV setup, and channel sub-leasing options.
- Channel Sub-leasing: Users can sub-lease channels to clients or team members with Basic (up to 3 channels) and Premium (up to 100 channels) tiers.
- Advertising Revenue Share: Free tier generates ad-supported revenue. Channels with 100,000+ unique visitors per month may qualify for advertising revenue share options.
- Password-Protected Content: Channels can be password-protected to provide paid subscriber access or generate leads for clients during opt-in campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for personal use with no monetization, broadcasting on strimm.com only, ad-supported |
| Subscription | Monthly | Lite plan for bloggers with small websites - 3 embedded channels |
| Subscription | Monthly | Professional plan with white-label option, custom branding, API access, 25 channels |
| Subscription | Monthly | Professional Plus - all Professional features plus 100 channels, custom-branded Roku app, HLS output |
| One time/ perpetual license | Pay-as-you-go | Mobile TV App add-on for iOS and Android |
| One time/ perpetual license | Pay-as-you-go | Roku and Fire TV app setup services |
| Subscription | Monthly | Channel sub-leasing options for managing multiple channels for clients |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Strimm product offering
Product offeringCore offering
Strimm is a TV-as-a-Service SaaS platform that enables individuals and organizations to create, schedule, and broadcast linear TV channels with 24/7 streaming. The platform aggregates video content from public providers (YouTube, Vimeo, Dailymotion, Rumble) and CDN-connected private servers, and distributes channels via web embedding, custom-branded Roku, Fire TV, Apple TV, Android TV, iOS, and Android apps. Monetization is supported through VAST tag video ads, password-protected paid subscriber access, and channel sub-leasing to clients.
Product overview
Strimm is a TV-as-a-Service platform that enables anyone to create, schedule, and broadcast linear TV channels with 24/7 streaming. The core Strimm TV Platform combines video content from multiple providers (YouTube, Vimeo, Dailymotion, Rumble) with proprietary TV guide technology. The platform includes built-in monetization via VAST tag ads and supports website embedding, password-protected channels, and live broadcasting. Premium add-ons include Custom-Branded Roku SDK App, Mobile TV App (iOS & Android), Fire TV App, Android TV App, and Apple TV App - all offering white-label customization. Advanced features include HLS Link Output for multi-outlet distribution, Channel Sublease for multi-tenant management, Instant Schedule and Autopilot for automated scheduling, and Audio Podcast for radio-style broadcasting. The platform targets businesses, content creators, and organizations seeking an inbound marketing tool for linear TV broadcasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Strimm TV Platform Core TV-as-a-Service SaaS platform that lets users create, schedule, and broadcast linear TV channels with 24/7 streaming, a built-in TV guide, and aggregation of video content from YouTube, Vimeo, Dailymotion, Rumble, and private CDN servers. Used by individuals, content creators, and organizations to run branded linear TV channels.
- Custom-Branded Roku SDK App Custom-branded Roku channel streaming linear TV channels from the customer's Vimeo, .m3u8, or .mp4 video sources on Roku devices, with built-in monetization via the Roku Advertisement Framework (RAF). Sold as a one-time setup add-on to Professional and Professional Plus plan subscribers.
- Mobile TV App (iOS) White-label, custom-branded mobile TV application for iOS devices streaming the customer's linear TV channels with full branding customization (app icons, color themes, logo placement). Sold as a one-time setup add-on for $149.
- Mobile TV App (Android) White-label, custom-branded mobile TV application for Android devices streaming the customer's linear TV channels with full branding customization. Sold as a one-time setup add-on for $99.
- Fire TV Custom-Branded App White-label Fire TV application streaming linear TV channels on Amazon Fire TV devices from YouTube, Vimeo, and direct .m3u8 or .mp4 CDN sources. Sold as a one-time setup add-on.
- Apple TV Custom-Branded App Custom-branded Apple TV application streaming linear TV channels on Apple TV devices, available to Professional and Professional Plus subscribers.
- Android TV Custom-Branded App Custom-branded Android TV application streaming linear TV channels on Android TV devices, available to Professional and Professional Plus subscribers.
- Channel Sublease Channel sharing and contributor management system allowing users to provide channel access to team members or sub-lease channels to clients, with permission controls for viewing, editing videos, schedules, settings, HLS, VAST, and analytics. Available as Sub-Lease Basic (up to 3 channels) and Sub-Lease Premium (up to 100 channels) subscriptions.
- Audio Podcast / Online Radio Station Scheduled online radio station feature that uses direct .mp3 audio links from the customer's private CDN servers, with a placeholder banner display for the customer's logo or advertising during audio-only broadcasts. Built on the same scheduling engine as the TV platform.
Quantifiable outcome
- Channels can be created in 15 minutes or less
- +3 more outcomes
Companies that use Strimm
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Strimm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature9 records
Strimm partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Strimm competitors and assessment
Company assessmentBroad incumbents
- Panopto: Panopto is an enterprise video platform specializing in video capture, management, and search for education, training, and corporate communications. It overlaps with Strimm in white-label video distribution for organizations, though focused on internal/educational use cases rather than consumer-facing linear TV.
- Kaltura: Kaltura is a video platform providing cloud-based video management, OTT app distribution, and video APIs for enterprises and educational institutions. It overlaps with Strimm in OTT channel enablement and CMS-like scheduling functionality, but at broader enterprise scale.
- Mux: Mux is a video infrastructure platform providing developer APIs for live and on-demand streaming, encoding, and analytics. It is comparable to Strimm in the streaming infrastructure space, focused on the developer/creator enablement layer.
- Brightcove: Brightcove is an enterprise video platform with OTT, live, and on-demand capabilities serving media companies and brands globally. It is comparable to Strimm as an established incumbent operating in the same enablement-of-video-distribution category at significantly larger scale.
Others
- Wowza: Wowza provides streaming server software and cloud services for live and on-demand video delivery, often used by integrators to power branded streaming experiences. It is comparable to Strimm as enabling infrastructure for third-party OTT/TV experiences, though as a backend technology provider rather than an end-user channel creation platform.
Direct peers
- JW Player: JW Player provides video player technology, hosting, and monetization APIs used by publishers and broadcasters to deliver video across web and OTT. It is comparable to Strimm as underlying video infrastructure and a platform for branded video experiences.
- Vimeo OTT: Vimeo OTT (formerly VHX) is a white-label video monetization platform that lets creators and media companies launch subscription video services across web, mobile, and connected TV. It directly overlaps Strimm's enablement-of-creator-TV-channels model.
- Dacast: Dacast is a professional live streaming and video hosting platform offering APIs, white-label players, monetization, and OTT distribution for businesses and broadcasters. It overlaps directly with Strimm's video hosting, scheduling, and branded distribution capabilities.
- Uscreen: Uscreen is a video monetization and OTT platform that enables creators and businesses to launch branded streaming services across web, mobile, and TV apps (Roku, Apple TV, Fire TV, Android TV). It is directly comparable to Strimm in offering linear TV channel creation, subscription/ads monetization, and white-label distribution.
- Wistia: Wistia is a business video hosting and marketing platform offering embeddable players, customization, lead capture, and analytics. It is comparable to Strimm in the embedded-video and creator-enablement category, though with a marketing-video focus rather than linear TV scheduling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Strimm social profiles
Digital presenceStrimm compliance and trust
Trust signalCompliance2 records
Strimm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strimm leadership team
Management profileNumber of profiles
Profiles3 records
Strimm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strimm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strimm
What does Strimm do?
Strimm is a TV-as-a-Service SaaS platform that enables individuals and organizations to create, schedule, and broadcast linear TV channels with 24/7 streaming. The platform aggregates video content from public providers (YouTube, Vimeo, Dailymotion, Rumble) and CDN-connected private servers, and distributes channels via web embedding, custom-branded Roku, Fire TV, Apple TV, Android TV, iOS, and Android apps. Monetization is supported through VAST tag video ads, password-protected paid subscriber access, and channel sub-leasing to clients.
Is Strimm a public or private company?
Strimm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strimm founded?
Strimm was founded in 2012. It employs 1 to 10 people.
Where is Strimm based?
Strimm is headquartered in Buffalo Grove, United States, in the North America region.
How does Strimm make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are add-on Services, channel Sub-leasing, advertising Revenue Share and password-Protected Content.
Who are Strimm's main competitors?
Broad incumbents on record are Panopto, Kaltura, Mux and Brightcove. Wowza is listed as an others. Direct peers are JW Player, Vimeo OTT, Dacast, Uscreen and Wistia.
Does Strimm have an API?
Yes. Strimm provides web API access for Professional plan subscribers and above, allowing developers to extract data needed to build their own applications. The API console enables programmatic access to channel data and platform functionality. Developer documentation is at www.strimm.com/create-tv/features-and-benefits.
What industry is Strimm in?
Strimm's product category is Video Streaming Platform / OTT-as-a-Service. Its primary akta.pro industry code is MPAHAJAI, DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady), with a secondary code of MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 516210 and its SIC code is 7372.