Made-in-China.com

What Made-in-China.com does

Made-in-China.com is a global B2B e-commerce marketplace connecting 10 million-plus active international buyers with 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings. Founded in 1998 (per company history; firmographic summary lists 1996) and operated by Focus Technology Co., Ltd., a Chinese firm reported in firmographic data as publicly listed on the Shenzhen Stock Exchange under ticker SZSE:002315, the platform is headquartered in Nanjing, China and addresses time-zone, language, cultural, and payment barriers in cross-border sourcing.

The product suite spans the core B2B marketplace (with verified-supplier designations such as Leading Factory and Selected Supplier); SourcingAI, an AI-powered sourcing assistant launched in April 2024 and upgraded to SourcingAI 2.0 in October 2025 that automates supplier identification, qualification verification, and multilingual negotiation across 15+ languages; Secured Trading Service, a mobile escrow-style payment and order-management feature launched in June 2021 that processes cross-border transactions free of platform service charges to global buyers; and supporting services including Easy Sourcing (request-for-quotation), SMART EXPO online trade shows, MEI Awards, Custom Products, and the annual Amazing April sourcing event. Supplier verification is reinforced through accredited third-party inspection partners — SGS, Bureau Veritas, TÜV Rheinland, and CTI — integrated directly into the matching workflow.

Revenue is generated principally through supplier memberships and premium subscriptions, with secondary streams tied to Secured Trading transaction services and to event/promotion services for flagship sourcing events and international trade shows. Distribution is hybrid: product-led self-serve web and mobile channels (Easy Sourcing, SourcingAI, Secured Trading mobile app) are paired with event-driven acquisition via Amazing April and the 2026 Offline Promotion Strategy of nearly 100 events across six continents. The primary customer segment is global professional buyers and procurement teams sourcing from China, with secondary segments in sustainability-verified products and in buyers requiring secure cross-border payment infrastructure; the supply side serves millions of Chinese manufacturers paying for premium designations and listing services.

Name

Made-in-China.com

Legal name

Focus Technology Co., Ltd.

Website

https://made-in-china.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Made-in-China.com is a B2B e-commerce marketplace connecting global buyers with 2.5 million Chinese suppliers across 6,300+ product categories, operated by Focus Technology Co., Ltd. (SZSE:002315), offering AI-powered sourcing, escrow-based payments, and event-driven trade engagement.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B sourcing platform
• China supplier marketplace
• Cross-border e-commerce
• Wholesale trade platform
• Secure trade payments

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction-based Services: Platform facilitates cross-border B2B transactions through its Secured Trading Service escrow mechanism. The service is offered free of platform service charges to global buyers, suggesting revenue may come from payment processing fees or other ancillary services.
2. Supplier Membership and Premium Services: Platform offers supplier membership programs and premium services. Website references 'Join Premium Member' options suggesting subscription-based revenue from suppliers.
3. Event and Promotion Services: Revenue generated through flagship sourcing events like 'Amazing April' and participation in international trade shows. Features 'Special Exhibition' outreach covering markets in UAE, South Korea, Argentina.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Made-in-China.com is a B2B e-commerce marketplace that connects global buyers with over 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings. The platform provides end-to-end trade lifecycle services including AI-powered supplier matching (SourcingAI), escrow-style cross-border payment processing (Secured Trading Service), request-for-quotation workflows (Easy Sourcing), and trade show exhibitions (SMART EXPO). It also offers supplier verification through partnerships with international inspection bodies and recognition programs such as the MEI Awards.

Product overview

Made-in-China.com is a B2B e-commerce platform that has evolved from a supplier directory into a comprehensive trade lifecycle solution. The platform operates as a multi-module ecosystem centered on its core marketplace (made-in-china.com), augmented by AI-powered procurement tools (SourcingAI/SourcingAI 2.0), secure transaction services (Secured Trading Service), sourcing facilitation (Easy Sourcing), trade show services (SMART EXPO), manufacturing recognition (MEI Awards), product customization (Custom Products), and annual sourcing events (Amazing April). The platform connects global buyers with over 2.5 million Chinese suppliers across 6,300+ product categories and 110 million product listings, offering supplier verification through partnerships with SGS, Bureau Veritas, TÜV Rheinland, and CTI.

Differentiator

Problem solved

Functional benefit

Brands

• Secured Trading Service: Escrow-style secure payment and order management service for cross-border B2B transactions, offered free of platform service charges to global buyers.
• SourcingAI
• SourcingAI 2.0
• Amazing April
• MEI Awards

Products and services

• SourcingAI AI-powered sourcing assistant that helps global buyers evaluate and select Chinese suppliers by aggregating supplier data, applying multi-dimensional validation, and providing structured insights on capabilities, certifications, and customization options. Automates supplier identification and qualification verification across 15+ languages.
• Secured Trading Service Mobile escrow-style payment processing and order management service for cross-border B2B transactions, offered free of platform service charges to global buyers. Provides secure payment infrastructure addressing multi-currency complexities and compliance requirements.
• Easy Sourcing Request for quotation service that allows buyers to post sourcing requests and receive multiple quotes from verified suppliers with quote comparison capabilities.
• SMART EXPO Trade show exhibition service recommending reliable China suppliers at world-famous trade shows including Korea Build Week 2026, IWF Shenzhen 2026, and Mega Show Bangkok 2026.
• MEI Awards Manufacturing Excellence and Innovation Awards program recognizing outstanding Chinese manufacturers and products showcasing evolution towards intelligent, design-led innovation with AI and sustainability improvements.
• Custom Products Customization service allowing buyers to request customized logo, size, color, and custom designs with sample availability for manufactured goods.
• Amazing April Sourcing Event

Quantifiable outcome

• Up to 35% improvement in sourcing efficiency claimed by company for SourcingAI tool
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• SGScoreTechnology or Integration · 29 May 2026Accredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
• Bureau VeritascoreTechnology or Integration · 29 May 2026Accredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
• TÜV RheinlandcoreTechnology or Integration · 29 May 2026Accredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
• CTIcoreTechnology or Integration · 29 May 2026Accredited certification body partnering with SourcingAI for supplier verification, eliminating need for buyers to physically visit factories
• China Foreign Trade CentreflagshipStrategic or Co-development Partner · 19 May 2026Commissioned landmark research report featuring SourcingAI as primary case study, validating platform's ability to break barriers in international trade
• EbrunflagshipStrategic or Co-development Partner · 19 May 2026Co-published landmark research report with China Foreign Trade Centre and Canton Fair featuring SourcingAI as primary case study
• Canton FairflagshipStrategic or Co-development Partner · 19 May 2026Co-published landmark research report with China Foreign Trade Centre and Ebrun featuring SourcingAI as primary case study
• Uzbekistan Business Diplomacy AssociationflagshipStrategic or Co-development Partner · 22 April 2026Launched 'Green Commitment Across the Silk Road' initiative in Tashkent, Uzbekistan on Earth Day, promoting certified green products and sustainable technologies across Central Asia with collective pledge for eco-friendly manufacturing and low-carbon trade solutions

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DHgate: Beijing-based cross-border B2B e-commerce marketplace focused on connecting Chinese manufacturers with small-to-medium buyers globally. Competes directly in cross-border sourcing with comparable escrow/payment services.
• Alibaba.com: The dominant global B2B marketplace connecting Chinese suppliers with international buyers. Directly competes with Made-in-China.com for the same buyer and supplier base, with deeper logistics integrations (Cainiao), payment infrastructure (Alipay), and substantially larger supplier network.
• Global Sources: Hong Kong-based B2B marketplace and trade show operator connecting Asian (primarily China) suppliers with global buyers. Direct competitor with overlapping supplier base, comparable trade show business, and similar verification services.
• ECVV: China-based B2B marketplace with a similar model connecting Chinese suppliers to international buyers. Smaller scale than Made-in-China.com but operates in the same niche with overlapping supplier categories and verification services.
• 1688.com: Alibaba's domestic Chinese B2B wholesale platform. Directly competes in connecting Chinese manufacturers with bulk/wholesale buyers, particularly for cross-border resellers and small importers sourcing from China.
• EC21: Korea-headquartered global B2B marketplace with strong Asia-Pacific supplier base. Direct competitor in cross-border sourcing with similar marketplace structure, RFQ tools, and premium membership monetization.
• TradeKey: Global B2B marketplace headquartered in Pakistan with significant China supplier presence. Competes for international buyers seeking Asian-manufactured products with comparable RFQ and supplier matching features.

Others

• Flexport: Digital freight forwarder and trade logistics platform. While not a direct marketplace competitor, Flexport operates in adjacent cross-border trade infrastructure, potentially integrating or competing with Secured Trading Service's payment and logistics offerings over time.

Broad incumbents

• Hong Kong Trade Development Council (HKTDC): Hong Kong government-backed trade promotion body operating sourcing platforms and major international trade fairs. Provides comparable B2B matchmaking services with similar supplier verification and cross-border trade show events (like Made-in-China.com's SMART EXPO and Amazing April).
• ThomasNet: Established North American B2B sourcing platform connecting industrial buyers with suppliers. While focused on US/NA suppliers rather than China-sourced goods, it operates a comparable B2B marketplace model targeting procurement professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madeinchina_b2b
• YouTubeyoutube.com/channel/UCJ3qXeohKQ2QpM76oFG8FOg
• Facebookfacebook.com/b2b.made.in.china
• LinkedInlinkedin.com/company/made-in-china-com
• Instagraminstagram.com/made_in_china_com
• Pinterestpinterest.com/MadeinChinaB2B

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made-in-China.com