WineGlass Marketing

What WineGlass Marketing does

WineGlass Marketing is a Napa, California-based full-service marketing agency operating exclusively in the adult beverage industry, founded in 2012 and acquired by Colangelo & Partners in 2024. The firm serves wineries (from boutique SMBs to enterprise producers such as Far Niente, Gloria Ferrer, Peju Winery, and Krug), spirits brands including Copalli Rum and Vido Vodka, and adjacent lifestyle clients. It delivers the full marketing stack in-house: brand strategy, communications planning, website design and development, social media management, email marketing, photography, advertising (digital/print/outdoor), and print collateral. The agency also operates a proprietary technology layer called WGits (WineGlass Marketing Integrated Technology Solutions), which ships pre-built WordPress website templates for fragmented winery eCommerce and POS platforms (Commerce7, OrderPort, WineDirect, Bottle360, Vinoshipper) and accounting-integration middleware that syncs transaction data between those platforms and QuickBooks (Online and Desktop), plus SEO/ADA/CCPA website enhancements and custom integrations.

The commercial model combines subscription recurring revenue (WGits hosting, maintenance, and tiered support packages priced at $600-$1,960/month with a six-month minimum) with project-based and retainer revenue from full-service marketing engagements (custom-quoted). Sales are conducted through direct consultative selling, referrals within the wine industry, and cross-referrals from parent Colangelo & Partners, supported by industry event participation, an active blog, and a steady cadence of award submissions spanning 2021-2025 across programs such as Muse, dotCOMM, W3, Hermes, Marcom, AVA, and Inc. 5000.

The firm employs approximately 13 full-time staff (no subcontractors) cross-trained across creative, technology, social, photography, and analytics functions, with stated cumulative experience of 378 years and documented output of 600+ websites across 29 platforms and millions of emails sent. The certified vendor partnerships (Google Ads, Google Analytics, Meta, Mailchimp, Commerce7, BigCommerce) and domain certifications provide channel-level distribution but are not framed as AI or ML capabilities.

Name

WineGlass Marketing

Legal name

Wineglass Marketing LLC

Website

https://wineglassmarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WineGlass Marketing is a Napa-based full-service marketing agency and WGits technology provider serving wineries and adult beverage brands with branding, websites, social, email, photography, advertising, and proprietary eCommerce-to-QuickBooks integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Marketing Retainer Contracts: Ongoing retainer arrangements providing outsourced marketing services across branding, communications planning, photography, social media, email, advertising, and website development. Contracts are flexible, allowing clients to expand or reduce support as needed.
2. WGits Technology Products (Templates, Integrations, Support): Sale of pre-built WordPress website templates for wine industry eCommerce platforms (Commerce7, OrderPort, Bottle360, Vinoshipper, WineDirect). Template setup fees, monthly hosting, and maintenance plans. Custom integration development billed separately.
3. Support Packages: Monthly subscription packages (4–14 hours per month) covering design projects, website updates, email campaigns, eCommerce configuration, database hygiene, and platform training. Billed per calendar month with 6-month minimum agreement. Overage billed at $160/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WineGlass Marketing is a full-service marketing agency exclusively serving the adult beverage industry, delivering branding, communications planning, websites, email, social media, photography, advertising, and print programs to wineries and spirits brands. It complements these services with WGits, a proprietary technology suite of WordPress templates, QuickBooks integrations, website enhancements, support packages, and custom integrations built for wine-industry eCommerce and POS platforms.

Product overview

WineGlass Marketing is a full-service marketing agency and technology solutions provider for the adult beverage industry. The company offers a unified portfolio combining marketing services (branding, communications planning, marketing tactics, websites, photography, social media, email, advertising, and print) with a proprietary technology platform called WGits (WineGlass Marketing Integrated Technology Solutions). WGits includes Universal WordPress Templates for eCommerce platforms (Commerce7, OrderPort, WineDirect, Bottle360, Vinoshipper), WGits for QuickBooks accounting integrations, Website Enhancements (SEO, ADA, CCPA, hosting), Support Packages for ongoing marketing needs, and Custom Integrations for unique requirements. The company was founded in 2012 and acquired by Colangelo & Partners in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• WGits (WineGlass Marketing Integrated Technology Solutions) A suite of technology solutions including website templates, accounting integrations, website enhancements, and custom integrations designed specifically for wineries using eCommerce and POS platforms.
• Universal WordPress Templates Pre-designed WordPress website templates specifically built for the wine industry, featuring wine clubs, recipes, and tasting room visitation functionality. Available for Commerce7, OrderPort, WineDirect, Bottle360, and Vinoshipper platforms.
• WGits for QuickBooks Software that automatically pulls transaction data from eCommerce platforms via API to QuickBooks Online or Desktop, supporting Commerce7, eCELLAR, Offset, vinSUITE, withwine, and WineDirect. Includes SKU mapping, automatic order and refund transfers, and customer mapping.
• Website Enhancements Services to keep winery websites compliant and operational, including Google Analytics migration and setup, SEO optimization, ADA accessibility compliance, CCPA compliance, premium hosting, maintenance, and email deliverability optimization.
• Support Packages Monthly marketing support packages (4-14 hours) offering design projects, website edits, email changes, eCommerce assistance, photography, database hygiene, and platform training with priority scheduling and dedicated account management.
• Custom Integrations Custom-built applications, integrations, and software solutions for unique winery needs that connect disparate web applications, streamline business processes, reduce manual data entry, and improve efficiency.
• Branding & Strategy Services Brand voice and personae development, multi-brand hierarchies, story and unique value proposition creation, marketing analysis, competitive set assessment, consistent style elements with graphic guidelines, and target audience definition for wineries and adult beverage brands.
• Communications Planning Services Campaign theme concepting, analytics and reporting, segmentation and timing, project management, database hygiene, budget management, coordination of clients, vendors and resources, and channel calendaring for wineries and adult beverage brands.
• Website Design & Development Award-winning website design and development services for wineries and adult beverage brands, with experience spanning 29 platforms and 600+ websites built, including expertise in wine-industry-specific platforms and TTB compliance.
• Social Media Marketing Social media content creation, campaign management, and awareness generation for wineries, including award-winning food and beverage campaigns (e.g., Resistance Wine Co DotCom Platinum, JL Wood Hermes Platinum).
• Email Marketing Email campaign design, writing, and management including order confirmations, drip campaigns, club communications, and promotional email series for wineries and adult beverage brands, with expertise in email deliverability optimization.
• Photography Services Studio and on-site product photography, lifestyle imagery, and visual content creation for wineries, including bottle shots, event photography, and brand imagery with award-winning results.
• Print Marketing Print collateral including brochures, sell sheets, rack cards, postcards, event posters, and wine club catalogs designed for wineries and adult beverage brands.
• Advertising Services Online, print, and outdoor advertising for wineries, including media analysis, buying, and campaign management across various channels.

Quantifiable outcome

• 600+ websites built on 29 platforms in 10+ years
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• Colangelo & PartnersflagshipStrategic or Co-development Partner · 1 January 2024WineGlass Marketing was acquired by Colangelo & Partners in 2024. Colangelo & Partners is a New York-based integrated communications agency specializing in wine and spirits with 90+ communications professionals. The acquisition expanded WineGlass's service offerings (DTC marketing, branding, website development) and established a presence in California wine country. Colangelo & Partners serves a mix of domestic and import wine and spirits clients, with more than half its staff holding Wine and Spirit Education Trust certifications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colangelo & Partners: Wine and spirits PR/communications agency with 90+ professionals; WGM's parent company since 2024. Comparable because both serve the same wine/spirits buyer base and increasingly cross-refer, though Colangelo focuses on PR/communications while WGM owns the digital/website execution.

Others

• Wine Folly: Wine education and content platform that also produces marketing collateral and content services for wineries. Thematically adjacent in the wine-marketing ecosystem rather than a direct agency competitor.

Direct peers

• Gregory + Monroe: Wine-industry focused marketing and PR agency serving wineries and adult beverage brands. Directly comparable to WGM in vertical specialization, offering integrated marketing services to a similar SMB-to-enterprise winery client base.
• Tiziana PR: Boutique PR and marketing agency focused on wine, spirits, and food brands. Comparable vertical specialization and client overlap, though more PR-led than WGM's digital/website-led stack.
• Hahn Marketing: Wine industry marketing agency providing branding, web, and DTC support to wineries. Comparable as a vertical-specialist competitor targeting the same boutique-and-mid-market winery segment with similar full-service marketing offerings.

Emerging players

• Bottle Rocket Studios: Boutique creative and web agency with experience in beverage/alcohol brand work (websites, branding, packaging). Comparable offering overlap on websites and branding, though not wine-exclusive.
• Vintners Alliance: Wine industry marketing and consultancy group serving small-to-mid wineries with branding and DTC programs. Comparable vertical specialization and SMB client focus.
• Gravity Global: Digital marketing agency with dedicated beverage/wine vertical practice offering branding, web, and DTC support to global alcohol brands. Comparable as an agency serving wine/spirits, but with broader geographic and category scope than WGM's wine-centric focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wineglassmarketing
• Instagraminstagram.com/wineglassmarketing
• Xx.com/WineGlassMktg

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WineGlass Marketing