Innoflame

What Innoflame does

Innoflame Oy is a privately held Finnish company headquartered in Helsinki, founded in 1996, that provides e-commerce-enabled solutions for the procurement, customization and distribution of branded merchandise, promotional products, workwear and employee gifts. The company serves large Finnish and international corporations — including Hartwall, Tikkurila, Fortum, Fysios Mehiläinen, Makita, Tehy and Koiviston Auto — through a proprietary software platform comprising three integrated modules: GoKeep (internal branded-merchandise shop for HR and managers), GoShop (consumer-facing branded merchandise storefront), and GoGive (points-based incentive and reward system), with GoCard extending the stack to HR gifts and personnel rewards.

The company's core operational differentiator is its Print On Demand production model, executed in owned printing facilities in Pori and Tampere, which allows customization of single units across multiple labeling methods (laser engraving, UV, pad, sublimation, screen, embroidery, digital) without capital tied to finished inventory. A catalog of over 3,000 SKUs from more than 200 brands is offered. Innoflame also operates its own consumer brand KAJO (carbon-neutral camping gear) and the Perfect Finnish multi-category gift card service.

Innoflame runs a hybrid B2B sales-led model: nine regional offices across Finland plus dedicated sales coverage in Lahti, Jyväskylä and Rovaniemi, combined with proprietary e-commerce distribution. Revenue streams combine one-time branded product sales, recurring GoKeep-style SaaS subscriptions, managed storage services, and professional customization services. Pricing is quote-based through sales representatives; no public price list exists. The company holds ISO 9001/14001/45001 certifications, EcoVadis Silver (top 15% globally, November 2025), SBTi-validated emission targets, UN Global Compact signatory status, and 14 consecutive years of Alma Talent's Kestomenestyjä (Sustained Success) Certificate. Approximately 100 product-media professionals are employed.

Name

Innoflame

Legal name

Innoflame Oy

Website

https://innoflame.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Innoflame Oy, a Finnish private company founded in 1996, provides e-commerce-enabled branded merchandise, promotional products, workwear and HR gift solutions to large Finnish and international enterprises via its proprietary GoKeep/GoShop/GoGive platform and Print On Demand production facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Product Sales: Sale of tangible goods including promotional products, branded merchandise, workwear, and customized products. Products customized according to customer instructions with logos or trademarks.
2. GoKeep E-commerce Service: Software-as-a-service providing web-based e-commerce functionality for managing orders and product inventory. Provided as software service with 24/7 availability.
3. Product Storage Services: Storage of customer-owned products in Innoflame's warehouse for a fee, with delivery to customer or third parties per orders.
4. Product Customization/Branding: Logo printing, embroidery, and other branding services applied to products. Labeling methods include laser engraving, UV printing, pad printing, sublimation printing, screen printing, embroidery, and digital printing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Innoflame provides e-commerce platforms and managed services for ordering, customizing, warehousing, and delivering branded merchandise, employee gifts, and work clothes to corporate clients across Finland. The company combines proprietary SaaS platforms (GoKeep, GoShop, GoGive, GoCard) with in-house Print On Demand production facilities in Pori and Tampere to deliver end-to-end branded product programs for enterprises and trade unions.

Product overview

Innoflame operates as a branded merchandise and promotional products company offering a unified platform of three interconnected e-commerce solutions — GoKeep (internal online store), GoShop (consumer-facing sales channel), and GoGive (points-based incentive system) — complemented by modular services for HR gifts, company brand products, reward shops, gift cards, and product design. The core differentiator is the Print On Demand production model, which enables customers to order as few as one customized product at a time without capital tied to inventory, with labeling performed in Innoflame's own facilities in Pori and Tampere. All services integrate around the customer's branded identity and are accessible through personalized online storefronts.

Differentiator

Problem solved

Functional benefit

Brands

• Perfect Finnish: Gift card service offering the broadest gift selection on the market in Finland, allowing recipients to choose tangible products, intangible experiences, or donate to charity. Recognized with Key Flag – Online Shop label.
• GoKeep
• GoShop
• GoGive
• GoCard
• KAJO
• InnoImpact

Products and services

• GoKeep
• GoShop
• GoGive
• GoCard
• Print On Demand
• Branded Product Program
• Reward Shops
• Perfect Finnish Gift Card

Quantifiable outcome

• Over 200 customized online shops created for customers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Nordic Offset OyminorOthersCarbon offset partnership for compensating emissions from Innoflame's operations. Emissions calculated in cooperation with Nordic Offset Oy. Also supports KAJO brand product carbon neutrality through certified offset projects.
• Nordic Impact OyminorStrategic or Co-development PartnerConsulting partner for conducting double materiality analysis in accordance with EU Corporate Sustainability Reporting Directive (CSRD).
• Gold StandardminorOthersReforestation project in Ethiopia certified by Gold Standard for carbon offset compensation.
• Finnish Packaging Recycling RINKI LtdminorOthersPartnership for fulfilling packaging producer responsibility obligations in Finland.
• IittalaminorOthersProduct brand partnership. Iittala products available in Innoflame's product range for branded merchandise and gifts.
• FiskarsminorOthersProduct brand partnership. Fiskars products available in product range for branded merchandise.
• MarimekkominorOthersProduct brand partnership. Marimekko products available for commemorating employees' work anniversaries and special occasions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printfection: US-based corporate swag management and branded merchandise platform with custom online stores, kitting, and global fulfillment—a close competitor in the platform-mediated branded merchandise category.
• SwagUp: US-based tech-enabled branded merchandise and swag management platform serving corporate customers with on-demand production and custom online stores—directly comparable to Innoflame's GoKeep/GoShop/GoGive platform model.
• Boundless: UK-based corporate gifting platform enabling businesses to send personalized gifts at scale—an adjacent direct peer in the corporate gifting / reward platform category.
• Custom Ink: US-based custom branded apparel and promotional products company with e-commerce tools for group ordering and corporate customers—comparable in custom merchandise distribution and corporate sales motion.

Broad incumbents

• PF Concept: European promotional products distributor with multi-country operations and broad product range—comparable as a scaled European player in the same category where Innoflame operates.
• 4imprint Group: UK-based publicly listed direct marketer and one of North America's largest promotional product distributors—a broad incumbent that overlaps with Innoflame's corporate branded merchandise offering at greater scale.
• HALO Branded Solutions: US-based large-scale distributor of branded merchandise, awards, and recognition programs with corporate sales force—comparable incumbent with similar customer base and product breadth.

Emerging players

• Sendoso: US-based corporate gifting and direct mail platform with e-commerce integrations—comparable in digitizing corporate gifting workflows, but with a broader gifting-not-just-merchandise focus.

Regional players

• Profile Group: Nordic promotional products and profile merchandise distributor with multi-country Nordic operations—comparable regional player with similar customer base and product offering.
• New Wave Group: Swedish publicly listed group with profile and promotional products businesses across the Nordics and Europe—most relevant Nordic incumbent comparable in scale and regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innoflamesuomi
• LinkedInlinkedin.com/company/innoflame-oy
• Instagraminstagram.com/innoflameoy

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoflame