Broadcasters General Store
Broadcasters General Store is a privately held, women-owned value-added reseller of professional broadcast, pro audio, video, and RF equipment, aggregating catalog from 600+ manufacturers through a single BigCommerce storefront and Florida warehouse serving radio broadcasters, video studios, and pro audio buyers.
- Company typePrivate
- Founded1979
- HeadquartersOcala, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Broadcasters General Store does
Broadcasters General Store (BGS) is a privately held, women-owned value-added reseller and distributor of professional broadcast, pro audio, video production, and radio-frequency equipment, headquartered and warehoused at 2480 SE 52nd Street, Ocala, Florida. Founded in 1979 and operating with 11–50 employees, BGS runs a single BigCommerce-powered e-commerce storefront (bgs.cc) that aggregates catalog from over 600 broadcast-equipment manufacturers — including flagship vendors such as Telos Alliance, Wheatstone/AudioArts, Axia, Shure, Inovonics, Nautel, Orban, Comrex, Clear-Com, Lectrosonics, Broadcast Bionics, and Bolin — under one procurement platform, with global shipping enabled from the Ocala facility.
BGS monetizes primarily through hardware resale, supplemented by an emerging line of recurring-revenue and perpetual-license software distributed via its Broadcast Bionics partnership (Caller One VoIP call screening at $410–$1,475 per year, Xscreen V2 at $895 per year, and Camera One perpetual licenses ranging from $1,025 to $3,690 with optional annual support). Pricing is hybrid: publicly disclosed SKU pricing with MSRP-versus-sale display on most catalog items, combined with quote-based pricing for configured broadcast systems, high-value items such as Wheatstone LXE consoles, and custom orders. The go-to-market mixes direct-to-consumer self-serve checkout with inside sales — every customer is assigned a personal sales representative whose name appears on order confirmations — and manufacturer drop-shipment for vendor-direct fulfillment.
The customer base spans commercial and LPFM radio broadcasters (primary), video production studios, talk-radio and call-in show operators, and pro audio / live sound buyers including podcasters, houses of worship, and educational institutions. Distribution is conducted via four channels: owned e-commerce storefront, Florida warehouse direct shipment (until 4:30 PM Eastern), manufacturer drop-ship from 600+ vendor partners, and inside-sales / quote-based selling for mid-market system buyers. The company is an NAB member and operates without disclosed institutional investors, parent entities, or external funding.
Broadcasters General Store firmographics
Firmographics- Name
- Broadcasters General Store
- Legal name
- Broadcasters General Store
- Website
- https://bgs.cc
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broadcasters General Store is a privately held, women-owned value-added reseller of professional broadcast, pro audio, video, and RF equipment, aggregating catalog from 600+ manufacturers through a single BigCommerce storefront and Florida warehouse serving radio broadcasters, video studios, and pro audio buyers.
- Ownership category
- akta.pro rank
Broadcasters General Store industry classification
Industry- Product category
- Broadcast Equipment Distribution
- NAICS
- Sound Recording Industries (5122), Broadcasting and Content Providers (516)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industry
- Audio & Communications Equipment Rental (MPADAFAC)
Keywords
Where Broadcasters General Store is headquartered
LocationHeadquarters
- HQ city
- Ocala
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadcasters General Store business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Broadcast Equipment Resale: Primary revenue stream: reselling broadcast, pro audio, video production, RF, and rack/case equipment from 600+ manufacturers through e-commerce storefront and quote-based sales.
- Broadcast Bionics Software Subscription: Recurring revenue from annual subscriptions for Broadcast Bionics Caller One (VoIP call screening, $410-$1,475/yr), Camera One (studio visualization), and Xscreen V2 ($895/yr).
- Broadcast Bionics Software Buyout Licenses: One-time perpetual licenses for Caller One (3/6/12 line) ranging $1,025-$3,690 with optional annual support contracts ($205-$740) for buyout license holders.
- Financing Services: Offered financing options for equipment purchases (referenced via 'Financing' header navigation link on storefront).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing for custom systems and configured broadcast setups |
| Unit Pricing | — | Publicly listed SKU pricing with discounts |
| Subscription | Annual | Software subscription tiers by line count |
| One time/ perpetual license | — | Perpetual license with optional annual support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Broadcasters General Store product offering
Product offeringCore offering
Broadcasters General Store (BGS) is a wholesale and retail distributor of broadcast, pro audio, video production, studio, racks/cases, and RF equipment, reselling product lines from more than 600 manufacturers through a BigCommerce e-commerce storefront and quote-based inside sales. The company carries microphones, wireless systems, broadcast consoles, codecs, AoIP studio gear, RF/transmitter equipment, and resells Broadcast Bionics software (Caller One, Camera One, Xscreen V2) under subscription and perpetual license models, serving radio broadcasters, video production studios, and pro audio customers with same-day Florida warehouse fulfillment plus manufacturer drop-shipping.
Product overview
Broadcasters General Store (BGS) operates as a single unified retail and distribution platform — a BigCommerce-based online storefront (bgs.cc) that aggregates and resells broadcast equipment from 600+ manufacturers under one catalog. The offering is not a multi-product SaaS platform but rather a single e-commerce site organized into product category catalogs (Broadcast Products, Pro Audio, Studio, Video Production, Racks & Cases, RF Equipment) and a Bargain Barn discount section. Within those catalogs, the storefront resells and supports distinct third-party product lines including Axia AoIP broadcast consoles (notably the pre-order Axia Pulsar Compact AoIP Broadcast Console with Q4 2026 release), the Shure SLX-D and ULX-D wireless microphone systems (plus wired microphones, mixers, and headphones), the Wheatstone GSX/IP/L/LXE console family with Blade 3/4 mix engines, Inovonics broadcast monitoring and processing equipment (AARON receivers, INOmini SiteStreamers, modulation monitors, NOVIA processors, RDS encoders), and Broadcast Bionics software (Caller One VoIP screening, Camera One studio visualization, Xscreen V2 call screen). Together these catalog categories and brand-specific product lines form a unified broadcast equipment marketplace serving radio, video, and pro-audio professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast Bionics Caller One VoIP call screening software for radio broadcasts, offered by BGS in 3/6/12-line configurations with yearly subscription ($410-$1,475/yr), buyout/perpetual license ($1,025-$3,690), and optional annual support ($205-$740) for buyout license holders. Designed for radio stations running talk shows and call-in programming.
- Broadcast Bionics Camera One Studio visualization software supporting 4 or 8 cameras, resold by BGS as a buyout/perpetual license with optional annual support. Used by radio and broadcast studios to visualize on-air guests during talk shows and interviews.
- Broadcast Bionics Xscreen V2 Call screen software with annual subscription licensing ($895/yr) for broadcast call management at radio stations handling talk shows and call-in segments.
- Axia Pulsar Compact AoIP Broadcast Console Compact Audio-over-IP (AoIP) broadcast console from Axia (Telos Alliance) offered by BGS as a pre-order item with a planned Q4 2026 release. Designed for radio broadcast studios requiring networkable AoIP mixing.
- BGS Equipment Financing Services Financing options offered by Broadcasters General Store for broadcast and pro audio equipment purchases, accessible via the Financing link in the storefront navigation. Targeted at commercial radio broadcasters, video production studios, and pro audio customers purchasing higher-value configured systems.
- Broadcasters General Store E-commerce Storefront (bgs.cc) BigCommerce-based online retail storefront operated by Broadcasters General Store, providing centralized catalog access to 600+ broadcast, pro audio, video production, studio, RF, and rack/case equipment manufacturers. Functions as the company's primary sales channel with self-serve checkout, public SKU pricing, quote-based inside sales, account management, wish lists, quote lists, product comparison, and global shipping.
Quantifiable outcome
- Same-day shipment from Florida warehouse until 4:30pm Eastern
- +2 more outcomes
Companies that use Broadcasters General Store
Customer profileSegments4 records
Ideal customer profiles4 records
Broadcasters General Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Broadcasters General Store partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- ShureflagshipAuthorized dealer/reseller of Shure broadcast and pro audio equipment including SLXD wireless systems, ULXD handheld transmitters, SCM automatic mixers, KSM/SM microphones, SRH professional headphones, and BLX wireless systems. Products span multiple price tiers and configurations.
- Wheatstone / AudioArtsflagshipAuthorized reseller of Wheatstone IP88 Blades (3 and 4), GSX consoles (8-24 fader), LXE modular consoles, L-series digital audio consoles, and IP12/IP16 compact consoles. Products include Blade 4 mix engines and Blade 3 mix engines.
- Inovonics BroadcastflagshipAuthorized reseller of Inovonics broadcast equipment including AARON FM/HD Radio rebroadcast receivers, INOmini SiteStreamers (635/637/638/645/647/648), modulation monitors (525N/526/531N/541/551/552), RDS encoders (703/704/732), David IV and Justin 808 audio processors, and NOVIA audio processors.
- Broadcast BionicsflagshipAuthorized reseller of Broadcast Bionics software products including Caller One (VoIP call screening, 3/6/12-line subscription and buyout licenses), Camera One (studio visualization, 4 and 8-camera buyout), and Xscreen V2 call screen software (annual subscription).
- Telos AllianceflagshipAuthorized reseller for the Telos Alliance family of broadcast audio products.
- NautelflagshipAuthorized dealer for Nautel radio transmitters under RF Equipment category.
- Axia (Telos Alliance)flagshipAuthorized reseller of Axia AoIP broadcast consoles, including the Pulsar Compact AoIP Broadcast Console (Q4 2026 release) and associated studio networking.
- TielinecoreAuthorized dealer for Tieline IP audio codecs (e.g., Bridge-IT II Stereo IP Audio Codec).
- OrbanflagshipAuthorized dealer for Orban audio processors including Optimod 5750, 5950, and Optimod Trio for HD1/HD2 broadcast processing.
- ComrexflagshipAuthorized dealer for Comrex codecs used in remote broadcast.
- Clear-ComflagshipAuthorized dealer for Clear-Com intercom systems used in broadcast production.
- LectrosonicsflagshipAuthorized dealer for Lectrosonics professional wireless audio systems.
- Electro-VoiceflagshipAuthorized dealer for Electro-Voice microphones and pro audio equipment.
- Henry EngineeringflagshipAuthorized dealer for Henry Engineering broadcast problem-solvers and ancillary equipment.
- YellowtecflagshipAuthorized dealer for Yellowtec Mika broadcast microphone arms and accessories.
- Vortex (Call Me)flagshipAuthorized dealer for Vortex call management products for radio stations.
- Broadcast Devices (BDI)flagshipAuthorized dealer for BDI broadcast ancillary products (e.g., RAS-216 passive audio switcher).
- Angry AudioflagshipAuthorized dealer for Angry Audio Rave broadcast problem-solvers and ancillary products.
- Bolin TechnologyflagshipAuthorized dealer for Bolin PTZ and broadcast cameras.
- JVCflagshipAuthorized dealer for JVC broadcast/professional video cameras and equipment.
- Scala Kathrein / ERIflagshipAuthorized dealer for Scala Kathrein and ERI broadcast antenna systems and tower products.
- NextKastflagshipAuthorized reseller for NextKast broadcast radio automation software.
- Forecast / Tieline / OmniaflagshipAuthorized dealer for additional broadcast equipment brands including Forecast, Tieline, and Omnia processors.
- BigCommercecoreBGS storefront and e-commerce infrastructure are built on the BigCommerce platform (cdn11.bigcommerce.com asset hosts visible across the site).
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Broadcasters General Store competitors and assessment
Company assessmentBroad incumbents
- Adorama: Large US pro A/V and pro audio retailer with overlapping catalog in wireless microphones, headphones, mixers, and video production gear. A generalist incumbent that overlaps BGS on commoditized SKUs.
- B&H Photo Video: Large-scale pro A/V retailer with substantial broadcast, pro audio, and video production inventory. Competes with BGS on a meaningful share of catalog SKUs (Shure wireless, mixers, headphones, video gear), though B&H serves a broader buyer base beyond broadcast specialists.
- Sweetwater: Dominant US pro audio and music equipment retailer with strong relationships with Shure, Electro-Voice, and Lectrosonics. Overlaps BGS's pro audio catalog though Sweetwater is oriented more toward music production than broadcast.
Direct peers
- Trew Audio: Specialist broadcast audio dealer for location sound, wireless microphone systems, and intercom. Comparable to BGS in serving broadcast and pro audio professionals with technical sales support.
- Markertek: Specialist retailer/distributor of broadcast, pro audio, and video production equipment, with deep catalog across cabling, studio infrastructure, and signal processing. Comparable to BGS's video production and studio equipment catalogs.
- Full Compass Systems: Long-established US dealer of professional audio, broadcast, video, and lighting equipment from hundreds of manufacturers. Directly comparable to BGS in target customer (radio broadcasters, AV integrators, pro audio), authorized-dealer breadth, and hybrid catalog/quote-based sales model.
- Allied Broadcast Group: US broadcast equipment distributor serving radio stations with transmission, studio, and processing gear. A direct radio broadcast supply peer with similar OEM relationships.
- SCMS (Southern Coastal Marketing Services): Specialist broadcast equipment distributor serving US radio stations with brands like Wheatstone, Axia, Orban, and Tieline. The most direct like-for-like competitor in the radio broadcast supply channel.
Regional players
- Bexel (Vitec Group): Broadcast equipment rental and sales provider serving US TV networks and production companies. Comparable in broadcast equipment expertise and customer base (broadcast engineering) but operates primarily in rental rather than resale.
Others
- Crutchfield: Consumer and prosumer A/V retailer with deep customer-service reputation. Indirectly comparable through pro audio and home-studio overlap, though primarily serves consumer rather than broadcast buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadcasters General Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadcasters General Store leadership team
Management profileNumber of profiles
Broadcasters General Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadcasters General Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadcasters General Store
What does Broadcasters General Store do?
Broadcasters General Store (BGS) is a wholesale and retail distributor of broadcast, pro audio, video production, studio, racks/cases, and RF equipment, reselling product lines from more than 600 manufacturers through a BigCommerce e-commerce storefront and quote-based inside sales. The company carries microphones, wireless systems, broadcast consoles, codecs, AoIP studio gear, RF/transmitter equipment, and resells Broadcast Bionics software (Caller One, Camera One, Xscreen V2) under subscription and perpetual license models, serving radio broadcasters, video production studios, and pro audio customers with same-day Florida warehouse fulfillment plus manufacturer drop-shipping.
Is Broadcasters General Store a public or private company?
Broadcasters General Store is a private company. It is classified as unknown and is currently operating.
When was Broadcasters General Store founded?
Broadcasters General Store was founded in 1979. It employs 11 to 50 people.
Where is Broadcasters General Store based?
Broadcasters General Store is headquartered in Ocala, United States, in the North America region.
How does Broadcasters General Store make money?
Four revenue lines are on record. Broadcast Equipment Resale is the primary driver. The others are broadcast Bionics Software Subscription, broadcast Bionics Software Buyout Licenses and financing Services.
Who are Broadcasters General Store's main competitors?
Broad incumbents on record are Adorama, B&H Photo Video and Sweetwater. Direct peers are Trew Audio, Markertek, Full Compass Systems, Allied Broadcast Group and SCMS (Southern Coastal Marketing Services). Bexel (Vitec Group) is listed as a regional player. Crutchfield is listed as an others.
Does Broadcasters General Store have an API?
No public API is recorded for Broadcasters General Store.
What industry is Broadcasters General Store in?
Broadcasters General Store's product category is Broadcast Equipment Distribution. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPADAFAC, Audio & Communications Equipment Rental. Its NAICS code is 5122 and its SIC code is 3663.