What Allied Broadcast Group does

Allied Broadcast Group is a privately held broadcast equipment distributor and service provider headquartered at 4217 West Wichita Street in Broken Arrow, Oklahoma. Founded in 1999 and operating continuously for over 25 years, the company serves broadcast and video production professionals across a defined regional footprint covering Oklahoma, Southern Kansas, Southwest Missouri, and Northwest Arkansas. Its stated positioning is that of a trusted, expert-led partner rather than a high-volume national distributor, with personalized service cited as the primary differentiator.

The company's revenue base spans four distinct streams. The largest is equipment sales of new and used broadcast gear across five product categories: audio and intercom systems, camera support equipment (cranes, jibs, pedestals, tripods), cameras and camcorders (studio, ENG, PTZ, cine), lenses (box, ENG/cine, accessories), and production equipment (switchers, routers, signal processing, recorders, replay, LED, monitors). Complementary revenue streams include short-term equipment rentals, equipment financing arrangements, and professional appraisal and consignment services for used gear. The custom mobile unit business, delivered in partnership with Roadcat, extends the offering into integrated mobile production vehicle fabrication alongside a secondary market in used mobile units. Pricing is uniformly quote-based with no public rate cards, and the go-to-market combines a direct e-commerce storefront with phone- and email-based enterprise sales.

Operationally, Allied Broadcast runs a lean model with a single physical location, no disclosed headcount, no institutional funding, and no public M&A history. Distribution is direct to customer via the company website and direct sales contact, with category-based organic search as the principal marketing channel. The company is not publicly listed, has no disclosed parent or subsidiary entities, and shows no evidence of external investment, regulatory actions, or notable leadership turnover in the source material.

Name

Allied Broadcast Group

Legal name

Allied Broadcast

Website

https://alliedbroadcastgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Allied Broadcast Group is a privately held, Broken Arrow, Oklahoma-based distributor of new and used broadcast equipment serving production professionals across Oklahoma, southern Kansas, southwest Missouri, and northwest Arkansas via sales, rental, financing, and appraisal services.

Ownership category

akta.pro rank

Product category

Broadcast Equipment Distribution

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Audio & Communications Equipment Rental (MPADAFAC)

Keywords

• Broadcast equipment sales
• Video production gear
• Broadcast equipment rental
• Used broadcast equipment
• Camera support equipment

Headquarters

HQ city

Broken Arrow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used broadcast equipment including audio/intercom, cameras, camcorders, lenses, camera support, and production equipment.
2. Equipment Rental: Rental services for broadcast equipment including mobile units for production needs.
3. Financing Services: Financing options for equipment purchases.
4. Appraisals and Consignment: Professional appraisal services and consigning of broadcast equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Allied Broadcast Group is a broadcast equipment retailer and rental company offering new and used broadcast gear across audio/intercom, camera support, cameras/camcorders, lenses, and production equipment categories. The company also provides complementary services including equipment rental, financing options, sell/consign programs, equipment appraisals, and custom-built mobile production units for broadcast and video production professionals.

Product overview

Allied Broadcast Group operates as a broadcast equipment retailer and rental company offering a comprehensive portfolio of new and used broadcast gear. The core product portfolio spans five main equipment categories: Audio and Intercom (including boards, mixers, recorders, monitors, intercom systems, and speakers), Camera Support (cranes, jibs, pedestals, tripods for ENG and studio applications), Cameras and Camcorders (including studio/broadcast cameras, ENG camcorders, PTZ cameras, cine cameras, and camera accessories), Lenses (box lenses, ENG/cine lenses, and accessories), and Production Equipment (CG/video effects, LED/projection, monitors, multiviewers, recorders, replay systems, routers, switchers, and signal processing). The company also offers complementary services including equipment rental, financing options, sell/consign programs, and equipment appraisals. Additionally, the company provides custom-built mobile production units and used mobile units through its Mobile Units division.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio and Intercom Equipment Sells broadcast audio gear including audio boards and mixers, audio recorders, audio monitors, intercom systems and accessories, and speakers for studio and production use.
• Camera Support Equipment Stabilization and support gear including cranes and jibs, pedestals, tripod accessories, ENG tripods, and OB/Studio tripods for broadcast and production cameras.
• Cameras and Camcorders Full range of broadcast cameras including camera accessories (CCU, RCP, Viewfinder), cine cameras, ENG cameras and camcorders, PTZ cameras, and studio and broadcast cameras.
• Lenses Optical equipment including box lenses, ENG and cine lenses, and lens accessories for broadcast and film production.
• Production Equipment Supporting production hardware including CG and video effects, LED and projection systems, monitors, multiviewers, recorders and duplication systems, replay systems, routers, scopes and terminal gear, signal processing and distribution equipment, and switchers.
• Equipment Rental Rental services for broadcast and production equipment to meet temporary production needs, including mobile units for production deployments.
• Equipment Financing Financing options offered directly to help customers purchase broadcast equipment through structured payment terms.
• Equipment Appraisal Services Professional valuation and appraisal services for broadcast equipment, paired with sell and consign options for used gear.
• Mobile Units (Custom Builds and Used) Custom-built mobile production units (via Roadcat partnership) and used mobile units offered for sale for on-location broadcast and production needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• B&H Photo Video: B&H is a large multi-category retailer with a deep broadcast and professional video production equipment catalog. It is the most direct competitor to Allied's equipment sales business, but operates nationally with far greater scale and assortment.
• Markertek: Markertek specializes in broadcast, pro audio, and video production equipment, including cabling, infrastructure, and routing. It is a direct competitor to Allied's equipment sales and infrastructure-focused product lines.
• Trew Audio: Trew Audio is a broadcast and production audio equipment specialist that sells and rents gear to professional audio mixers and broadcast engineers. Its audio/intercom focus directly overlaps with Allied's audio equipment category.
• Hot Rod Cameras: Hot Rod Cameras sells, rents, and services broadcast and professional cinema cameras, lenses, and support gear. It is a direct competitor to Allied's cameras, camcorders, and lenses categories.
• Video Gear Rentals: Video Gear Rentals provides broadcast and production equipment rentals including cameras, lenses, and production gear. It is a direct competitor to Allied's Equipment Rental revenue stream.
• Heartland Video Systems: Heartland Video Systems is a broadcast equipment sales and systems integrator serving broadcasters and production facilities. Comparable to Allied as a regional broadcast equipment supplier with integration services.
• RF Specialties: RF Specialties is a group of broadcast equipment dealers covering multiple U.S. regions. It is a direct competitor to Allied, particularly in RF/transmission-related gear and broader broadcast equipment distribution.
• Comprehensive Technical Group (CTG): CTG provides broadcast equipment sales, integration, and lifecycle services to broadcasters and media companies. It is comparable to Allied's combination of equipment resale, custom mobile units, and ongoing service revenue.

Broad incumbents

• Adorama: Adorama is a broad consumer and professional electronics retailer with a substantial pro video/broadcast equipment offering. It competes with Allied in the same product categories but across a much wider product portfolio.

Others

• ProductionHUB: ProductionHUB is a marketplace connecting production professionals with equipment, crew, and services. It is adjacent to Allied's customer base and facilitates broadcast equipment discovery, making it an ecosystem/lead-generation peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alliedbroadcast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Broadcast Group