Modern Group

What Modern Group does

Modern Group Ltd. is a privately held, 100% employee-owned industrial equipment distributor and service provider founded in 1946 and headquartered in Bristol, Pennsylvania. The company sells, rents, services, and supplies parts for forklifts, construction and earthmoving equipment, arborist and forestry equipment, industrial standby generators, and dock-and-door warehouse solutions through four operating divisions (Modern Handling, Modern Power Systems, the Construction & Arborist division, and the Dock and Door Division) across nine branch locations in Pennsylvania, New Jersey, New York, Maryland, and Delaware, with additional coverage into Washington D.C.

The company's core offering is a multi-brand equipment distribution platform built on exclusive and top-tier OEM relationships — including exclusive Generac Industrial distributor status for NJ and Eastern PA, the #1 Bandit Distributor designation, and a multi-year Hyundai Material Handling top-dealer track record (2019 Apex, 2020 Dealer of the Year, 2020 Chuck Leone Award, 2021 Top Dealer). Supporting the equipment portfolio, the company operates factory-trained in-house and road service technicians (with 24/7 emergency support for power systems), a parts operation for all carried brands, and an in-house credit and financing department that provides lines of credit for equipment, parts, and service purchases.

Modern Group generates revenue through four streams: one-time equipment sales (new and used), recurring equipment rentals (auto-renewing short- and long-term), professional service and maintenance contracts, and consumable parts sales. Customers are organized across four primary use-case segments — Warehousing & Logistics, Construction, Arborist & Tree Service, and Industrial Power — and are reached through a sales-led, territory-based direct sales force of named representatives operating out of each branch location. Pricing is quote-based and not publicly disclosed.

Name

Modern Group

Legal name

Modern Group Ltd.

Website

https://moderngroup.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution and Service

NAICS

Other Building Material Dealers (44418)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Industrial equipment distribution
• Forklift sales service
• Construction equipment rental
• Material handling solutions
• Industrial generator sales

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used industrial equipment including forklifts, construction equipment, arborist equipment, and power systems through dealer relationships with manufacturers.
2. Equipment Rentals: Short-term and long-term rental of forklifts, generators, and construction equipment. Rental orders automatically renew week-to-week or month-to-month depending on term length.
3. Service and Maintenance: Factory-trained technicians provide maintenance, repairs, and emergency support for all equipment. Service available 24/7 for generators and critical equipment.
4. Parts Sales: Sale of replacement parts, wear parts, filters, blades, and consumables for all equipment brands carried.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Modern Group distributes, services, and rents forklifts, construction equipment, arborist equipment, and industrial generators to business customers in warehousing, construction, arboriculture, and industrial markets across the Mid-Atlantic United States. The company operates 9 branch locations and supports customers with sales, service, parts, rental, and financing across multiple equipment categories.

Product overview

Modern Group is a mid-Atlantic industrial equipment distributor and service provider offering sales, service, and parts for material handling, construction, arborist, and power supply equipment. The company operates through multiple divisions including Modern Equipment Supply (construction and arborist equipment), Modern Handling (forklifts and warehousing), Modern Power Systems (industrial generators), and a Dock and Door Division. Their core product portfolio includes industrial forklifts from Hyundai Material Handling and Kalmar; construction and earthmoving equipment from Hyundai Construction Equipment, JLG, Elliott Equipment Company, and LiuGong; arborist products from Bandit Industries, CMC, Giant, and Woodcracker; industrial standby generators from Generac Industrial; and loading dock equipment from Kelley, Nordock, Dynaco, and other brands. The company provides comprehensive support including parts, maintenance, equipment rentals, and in-house financing services.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Handling: Leading forklift distributor for New Jersey, New York, Pennsylvania, Delaware & Maryland offering lift equipment from Hyundai Material Handling, Kalmar, LiuGong and Big Joe.
• Modern Power Systems
• Modern Dock and Door Division

Products and services

• Forklift Equipment Solutions Sales, service, rental, and parts for forklifts and material handling equipment serving warehousing, logistics, and manufacturing operations across the Mid-Atlantic.
• Construction Equipment Solutions Sales, service, and rental of construction equipment for contractors and builders across the Mid-Atlantic.
• Arborist Equipment Solutions Sales, service, and rental of arborist equipment for tree care companies, landscapers, and municipal arborists.
• Industrial Power Generation Solutions Sales, service, and rental of industrial generators for backup, primary, or peak-shaving power applications at industrial and commercial facilities.
• Equipment Parts and Service Support Parts distribution and certified service and repair for forklifts, construction equipment, arborist equipment, and industrial generators.
• Equipment Financing In-house equipment financing solutions to help customers acquire forklifts, construction equipment, arborist equipment, and industrial generators.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• Generac IndustrialcoreChannel Partner/ Reseller/ DistributorModern Power Systems is the exclusive Generac Industrial Distributor for New Jersey and Eastern Pennsylvania. This exclusive distribution relationship covers the full range of Generac industrial standby generators from residential to industrial MPS units, including mobile units such as light towers and pressure washers.
• Hyundai Material HandlingcoreChannel Partner/ Reseller/ DistributorModern Handling is a leading distributor of Hyundai forklifts and material handling equipment, having received multiple dealer awards including 2021 Top Dealer, 2020 Dealer of the Year (Chuck Leone Award), and 2019 Apex Award.
• Bandit IndustriescoreChannel Partner/ Reseller/ DistributorModern Group is the #1 Bandit Distributor, certified for Bandit stump grinders, woodchippers, and the Bandit Industrial Line. Serves as premier dealer for arborist equipment needs in the Mid-Atlantic region.
• Kelley Loading Dock EquipmentcoreChannel Partner/ Reseller/ DistributorModern's Dock and Door Division is an authorized Kelley Distributor in New Jersey, New York, Pennsylvania and Delaware, providing dock levelers, trailer restraints, lifts, doors, safety equipment, seals and shelters.
• KalmarmajorChannel Partner/ Reseller/ DistributorLeading forklift distributor offering Kalmar industrial forklifts as part of the product portfolio serving New Jersey, New York, Pennsylvania, Delaware, and Maryland.
• CMC LiftmajorChannel Partner/ Reseller/ DistributorCertified dealer for CMC All Access Equipment, serving as a specialist for arborist equipment needs including CMC lift products.
• Giant by TobrocomajorChannel Partner/ Reseller/ DistributorCertified dealer for Giant mini loaders and Giant Wheel Loaders, serving as GIANT Line Specialist for construction and arborist equipment needs.
• JLGmajorChannel Partner/ Reseller/ DistributorDistributor of JLG aerial lifts and boom trucks for construction and arborist equipment needs across the Mid-Atlantic region.
• Elliott Equipment CompanymajorChannel Partner/ Reseller/ DistributorDistributor of Elliott cranes and lifts serving construction and material handling equipment needs.
• RotobecmajorChannel Partner/ Reseller/ DistributorDistributor of Rotobec log grapples, bunching grapples, and power attachments for forestry and material handling applications.
• LiuGongmajorChannel Partner/ Reseller/ DistributorDistributor of LiuGong construction and earthmoving equipment serving the Mid-Atlantic region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is a major North American equipment rental provider with broad industrial and specialty fleet, overlapping directly with Modern Group's rental business in forklifts, generators, and construction equipment but at a national scale.
• H&E Equipment Services: H&E Equipment Services is one of the largest integrated equipment distributors in the US, combining equipment sales, rentals, service, and parts with national branch coverage. It is a scaled public-market proxy for Modern Group's multi-vertical dealer strategy.
• United Rentals: United Rentals is the largest equipment rental company in North America with a deep industrial fleet including forklifts, aerial lifts, and power generation. It overlaps with Modern Group on the rental and power systems side while operating at substantially greater scale.
• Hyster-Yale Materials Handling: Hyster-Yale is a leading global manufacturer of lift trucks and material handling equipment with an independent dealer network. It is a relevant proxy for the OEM economics underlying Modern Group's Hyundai/Kalmar material handling franchise.
• Caterpillar: Caterpillar is the dominant construction and earthmoving equipment OEM whose dealer network defines the modern industrial equipment distribution model. While not a direct competitor to Modern Group, its OEM economics shape the dynamics of every dealer relationship Modern Group holds.

Direct peers

• MH Equipment: MH Equipment is a multi-state material handling and warehouse solutions dealer with full-service sales, service, parts, and rentals, structurally comparable to Modern Group's Modern Handling division but with a Midwest geographic footprint.
• Wiese USA: Wiese USA is a multi-branch industrial equipment distributor offering forklifts, aerial lifts, and warehouse solutions with full-service capabilities, directly mirroring Modern Group's dealer model across product line, revenue mix, and customer verticals.
• Papé Group: Papé Group is a diversified, multi-vertical equipment dealer (material handling, construction, agricultural, arborist) with strong OEM partnerships and full aftermarket services, similar in business model and breadth to Modern Group though with a Western US footprint.

Emerging players

• DOZR: DOZR is an online construction equipment rental marketplace aggregating supply from dealer networks. It represents the digital intermediary layer emerging around traditional dealers like Modern Group and a potential margin-compression threat.
• EquipmentShare: EquipmentShare is a fast-growing digital-first equipment rental and fleet management platform competing directly with traditional dealers like Modern Group on rental, parts, and service workflows across construction and material handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ModernGroup
• Facebookfacebook.com/ModernGroupLTD
• LinkedInlinkedin.com/company/modern-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Group