Dozr
DOZR was a Canadian online marketplace connecting construction contractors with heavy equipment rental companies across North America, aggregating inventory from over 15,000 rental partners and earning commissions on facilitated rentals. Founded 2014 in Kitchener, it entered receivership in November 2025.
- Company typePrivate
- Founded2014
- HeadquartersKitchener, Canada
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Dozr does
DOZR Inc. was a Canadian online marketplace that aggregated heavy construction equipment rental inventory and pricing from over 15,000 rental partners across North America, enabling contractors, landscapers, and tradespeople to search, compare transparent pricing, and book equipment rentals (excavators, scissor lifts, backhoes, compact track loaders, dozers, telehandlers, and more) through a single web interface. The platform was founded in 2014 in Kitchener, Canada by Kevin Forestell alongside co-founders Timothy Forestell, Adeel Zaman (CTO), and Erin Stephenson (COO/CMO).
The core product, the DOZR Marketplace, operated as a transaction-fee marketplace connecting equipment demand (construction and landscaping contractors) with equipment supply (rental companies including United Rentals, Herc Rentals, Sunbelt Rentals, Titan Machinery, Ag-Pro, and Holt Cat). Adjacent products included the WebStore white-label ecommerce module enabling rental companies to launch branded online storefronts, a Snow Removal Rentals vertical for seasonal demand, and the Rental Protection Program providing up to $500,000 in damage coverage per rental. The platform covered major OEMs including Caterpillar, John Deere, Bobcat, Komatsu, JLG, Genie, Volvo, and others.
DOZR monetized through commissions on rentals facilitated through the marketplace, distributed via self-serve web booking, inside sales, and partner-driven WebStore traffic. The company raised approximately $45 million CAD across multiple rounds from 2016 to 2022, including a $27.5 million CAD Series B in February 2022 led by Builders VC and BDC Capital to fund US expansion and product development. The company earned Deloitte Technology Fast 500 (#129 in 2024) and Fast 50 recognition. In May 2025, founding CEO Kevin Forestell transitioned to Chair and Dave Frazier joined as President. In November 2025, DOZR filed for receivership after defaulting on a $3.4 million CAD loan from Royal Bank of Canada, and its assets were sold to a newly formed Canadian company, 17416512 Canada Ltd., effectively ending the original venture-backed entity.
Dozr firmographics
Firmographics- Name
- Dozr
- Legal name
- DOZR Inc.
- Website
- https://dozr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DOZR was a Canadian online marketplace connecting construction contractors with heavy equipment rental companies across North America, aggregating inventory from over 15,000 rental partners and earning commissions on facilitated rentals. Founded 2014 in Kitchener, it entered receivership in November 2025.
- Ownership category
- akta.pro rank
Dozr industry classification
Industry- Product category
- Construction Equipment Rental Marketplace
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Where Dozr is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Dozr business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Equipment Rental Marketplace Commission: DOZR operates a marketplace where contractors rent equipment from partner rental companies. The platform earns revenue through transaction fees/commissions on rentals facilitated through the marketplace. Equipment can be rented by day, week, or month with transparent pricing displayed online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Excavator Rental - varies by size class |
| Unit Pricing | Pay-as-you-go | Mini Excavator Rental - 8 size classes |
| Unit Pricing | Pay-as-you-go | Scissor Lift Rental - 10 size classes |
| Unit Pricing | Pay-as-you-go | Compact Track Loader Rental - 8 size classes |
| Unit Pricing | Pay-as-you-go | Backhoe Rental - 3 size classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Dozr product offering
Product offeringCore offering
Dozr operates an online heavy equipment rental marketplace that aggregates pricing and availability from over 15,000 rental partners across North America, enabling contractors to search, compare rates, and book equipment from multiple suppliers in one platform. The company also offers DOZR WebStore, a white-label eCommerce solution that enables equipment rental companies to create their own branded online storefronts with touch-free booking integrated into the Dozr marketplace network.
Product overview
DOZR operates as an online heavy equipment rental marketplace with a platform-plus-modules architecture. The core product is the DOZR Marketplace, which aggregates construction equipment pricing and availability from over 15,000 rental partners across North America, enabling contractors to search, compare, and book equipment online. For rental companies, DOZR offers the WebStore module for white-label online presence and the Snow Removal Rentals module for seasonal offerings. The Rental Protection Program (RPP) is included as standard protection on all rentals. The platform connects equipment suppliers including Bobcat, John Deere, Cat, Genie, JLG, Lull, Komatsu, Hyundai, New Holland, Hitachi, Terex, Liebherr, Volvo, Skyjack, Doosan, JCB, Takeuchi, CASE, and more with contractors seeking equipment rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- DOZR Marketplace Online heavy equipment rental marketplace that aggregates equipment pricing and availability from over 15,000 rental companies across North America, allowing contractors to search, compare rates, and book equipment from multiple suppliers in one platform.
- DOZR WebStore
Companies that use Dozr
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Dozr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dozr partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Herc RentalscoreOne of DOZR's 1,000+ rental partners providing equipment inventory through the marketplace. Listed as a featured rental partner on DOZR's website.
- United RentalscoreMajor rental partner providing equipment inventory through DOZR's marketplace platform. Listed as a featured rental partner on DOZR's website.
- Titan MachinerycoreEquipment rental company listed as a key partner providing inventory through DOZR's marketplace platform.
- Ag-ProcoreRental partner listed on DOZR's marketplace providing equipment inventory to contractors.
- All Star RentscoreRegional rental partner providing equipment inventory through DOZR's marketplace platform.
- American RentalscoreRental partner listed on DOZR's marketplace providing equipment inventory to contractors.
- Eagle RentalcoreRental partner listed on DOZR's marketplace providing equipment inventory to contractors.
- Holt CatcoreEquipment rental company providing inventory through DOZR's marketplace platform.
- Stephensoen's Rental ServicescoreRegional rental partner providing equipment inventory through DOZR's marketplace platform.
- Sunbelt RentalscoreMajor national equipment rental company providing inventory across multiple equipment categories through DOZR's marketplace.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Dozr competitors and assessment
Company assessmentDirect peers
- EquipmentShare: EquipmentShare operates a technology-driven equipment rental platform with its own fleet and a marketplace for partner inventory, serving contractors across North America. It is the most direct comparable to DOZR, having raised significant venture capital to digitize the equipment rental experience.
- Kwipped: Kwipped is an online marketplace for renting equipment and specialized tools from a network of suppliers. Like DOZR, it aggregates third-party inventory and facilitates online booking, though with a broader equipment scope and smaller construction focus.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America and operates its own digital booking platform. It is both a DOZR partner and a potential competitor, representing the incumbent model DOZR is trying to disrupt or augment.
- Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America and a featured DOZR partner. It operates a nationwide branch network and direct online booking, making it a key supply-side partner and a benchmark for what an incumbent digital rental experience looks like.
- Herc Rentals: Herc Rentals is a major North American equipment rental company with a national branch network and direct digital booking capabilities. It is a featured DOZR partner and represents the large-fleet incumbent segment of the market.
- Caterpillar: Caterpillar is the world's largest construction equipment manufacturer and operates Cat Rental Store networks globally. It sits upstream of DOZR as an equipment supplier and competes for the same end-customer rental spend, with substantial digital and dealer-channel capabilities.
Others
- Procore Technologies: Procore is the leading construction management software platform used by general contractors and project owners. It is not a direct equipment rental competitor but targets the same construction buyer and could integrate or compete with equipment procurement workflows adjacent to DOZR.
- John Deere: John Deere is a major construction and agricultural equipment manufacturer with dealer-based rental operations. It is a supplier of equipment listed on DOZR and represents the OEM side of the construction equipment ecosystem.
- CoConstruct: CoConstruct is construction project management software for custom home builders and remodelers. It is not a rental marketplace but serves an overlapping SMB contractor customer base that also rents equipment through DOZR.
Emerging players
- Boom & Bucket: Boom & Bucket is an online marketplace for buying and selling used heavy construction equipment. It shares DOZR's e-commerce approach to construction equipment but focuses on sales rather than rentals, making it a thematic adjacent peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dozr social profiles
Digital presenceDozr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dozr leadership team
Management profileNumber of profiles
Profiles7 records
Dozr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dozr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dozr
What does Dozr do?
Dozr operates an online heavy equipment rental marketplace that aggregates pricing and availability from over 15,000 rental partners across North America, enabling contractors to search, compare rates, and book equipment from multiple suppliers in one platform. The company also offers DOZR WebStore, a white-label eCommerce solution that enables equipment rental companies to create their own branded online storefronts with touch-free booking integrated into the Dozr marketplace network.
Is Dozr a public or private company?
Dozr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dozr founded?
Dozr was founded in 2014. It employs 51 to 100 people.
Where is Dozr based?
Dozr is headquartered in Kitchener, Canada, in the North America region.
How does Dozr make money?
One revenue line is on record: equipment Rental Marketplace Commission.
Who are Dozr's main competitors?
Direct peers on record are EquipmentShare and Kwipped. Broad incumbents are United Rentals, Sunbelt Rentals, Herc Rentals and Caterpillar. Others are Procore Technologies, John Deere and CoConstruct. Boom & Bucket is listed as an emerging player.
Does Dozr have an API?
No public API is recorded for Dozr.
What industry is Dozr in?
Dozr's product category is Construction Equipment Rental Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces. Its NAICS code is 532412 and its SIC code is 7350.