Orana
Orana is a privately held Danish multinational that produces fruit-based raw materials—compounds, concentrates, pulps, extracts, and preparations—for beverage, dairy, and bakery manufacturers, serving global brand owners across eight countries with Innovation Centers, production facilities, and co-packing services.
- Company typePrivate
- Founded1984
- HeadquartersRynkeby, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orana does
Orana is a privately held Danish multinational that manufactures fruit and plant-based raw materials—compounds, concentrates, pulps, extracts, and preparations—used as ingredients or finished products by brand owners in the beverage, dairy, and bakery industries. Established in 1984 as a division of Rynkeby Foods and incorporated as an independent company in 1999, Orana operates a decentralized production and sales footprint across eight countries: production facilities in Rynkeby (Denmark), Cairo (Egypt), Ho Chi Minh City (Vietnam), and Nashik (India, with an independent factory added in 2024), supported by sales offices in the UAE, Kenya, Malaysia, and Sri Lanka, and Innovation Centers in four countries spanning four continents.
The company's technology base centers on fruit processing and formulation for three product divisions: Beverages (juices, sparkling beverages, cordials, ice teas, meal drinks, slush ice, extracts, pulps, pieces, nectars), Dairy (yoghurts, ice creams, dairy and plant-based drinks, specialty dairy ingredients), and Bakery (jams, fillings and toppings, savory, glazes). Co-packing services extend the offering to glass bottling (200ml–1L), canisters (5–10L), bag-in-box (3.5–10L), and shot bottles (60–200ml) with cold-fill, hot-fill, and pasteurization capabilities. Orana holds multiple food-safety and market-access certifications including EU Organic, FSSC 22000, ISO 14001, HACCP, Halal (across Denmark, Egypt, Vietnam, India), FSSAI, and Danish Statskontrolleret. Innovation Centers in Denmark, Vietnam, India, and Egypt enable local taste-preference adaptation and tailormade product development.
Revenue is generated through three B2B streams: sale of fruit-based raw materials and ingredients to manufacturers in drums, canisters, and bag-in-box formats; contract manufacturing and co-packing services including private label and branded label (recipe development, mixing, and filling); and limited ready-to-drink beverage production. Pricing is quote-based rather than publicly listed, reflecting tailor-made formulations. Go-to-market is sales-led via direct B2B field sales across eight regional offices, supplemented by trade-show presence (Gulfood, Anuga, PLMA). The company is privately held with no public ticker, no disclosed venture or private-equity funding rounds, and no parent company; ownership appears consistent with founder/family control. Sustainability is a stated strategic pillar (UN Global Compact member, 85% waste recycling at the Denmark site, 50% CO2 and non-renewable energy reduction target by 2030 versus FY2016/17).
Orana firmographics
Firmographics- Name
- Orana
- Legal name
- ORANA A/S
- Website
- https://orana.dk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orana is a privately held Danish multinational that produces fruit-based raw materials—compounds, concentrates, pulps, extracts, and preparations—for beverage, dairy, and bakery manufacturers, serving global brand owners across eight countries with Innovation Centers, production facilities, and co-packing services.
- Ownership category
- akta.pro rank
Orana industry classification
Industry- Product category
- Fruit-based Food Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Flavoring Syrup and Concentrate Manufacturing (311930), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industries
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Dried & Dehydrated Foods Manufacturing (AFAKACAK)
Keywords
Where Orana is headquartered
LocationHeadquarters
- HQ city
- Rynkeby
- HQ country
- Denmark
- HQ region
- Europe
Offices8 records
Markets served
Orana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fruit-based raw material ingredients: Sale of fruit compounds, concentrates, pulps, extracts, and preparations to food and beverage manufacturers for use in their production processes. Products are sold in various packaging formats including drums, canisters, and bag-in-box solutions
- Co-packing services: Contract manufacturing and co-packing services where Orana produces beverages and food products on behalf of brand owners. Services include control packing, branded label, and private labelling. Services include recipe development, packaging solutions, mixing, and filling
- Ready-to-drink beverages: Production and sale of finished beverage products including juices, sparkling beverages, cordials, and ice teas in various packaging formats
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Orana product offering
Product offeringCore offering
Orana manufactures and supplies fruit-based raw materials and ingredients, including fruit compounds, concentrates, pulps, extracts and pieces, to food and beverage producers across three application areas: beverages (juices, sparkling drinks, cordials, ice teas, nectars), dairy (yoghurts, ice creams, dairy and plant-based drinks), and bakery (jams, fillings, toppings, glazes, savory). The company also operates co-packing/contract manufacturing services with multiple packaging formats for beverage brand owners.
Product overview
Orana is a multinational food and beverage company specializing in fruit and plant based raw materials. The company operates three core product divisions: Beverages (including juices, sparkling beverages, cordials, ice teas, meal drinks, extracts, pulps, pieces, and specialty drinks), Dairy Products (fruit preparations for yoghurts, ice creams, dairy and plant based drinks, and specialty ingredients), and Bakery (jams, fillings, toppings, savory products, and glazes). Additionally, Orana offers Co-Packing Services including glass bottling, canister filling, bag-in-box, and shot filling capabilities. The company has Innovation Centers in four countries across different continents enabling tailormade product development for global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Østerberg Ice Cream: Ice cream brand with know-how of mixing fruit and plant-based ingredients. Provides fruit preparations and fruit compounds for dairy and plant-based ice creams, ice lollies and sorbets.
Products and services
- Beverage Ingredients (Fruit Compounds, Concentrates, Pulps, Extracts and Pieces) Wide range of fruit compounds, concentrates, pulps, extracts and pieces sold to beverage manufacturers for juices, sparkling beverages, cordials, ice teas, nectars, meal drinks, slush ice and ice lollies, and drinks with pieces and seeds. Packaged in drums, canisters, bag-in-box, glass bottles and PET bottles.
- Dairy and Plant-Based Fruit Preparations Fruit preparations and fruit compounds supplied to dairy manufacturers for fermented milk products, spoonable yoghurts, dairy and plant-based milk drinks, ice creams, ice lollies, sorbets, and specialty dairy products with rice, grains, seeds, quinoa and black rice.
- Bakery Compounds (Jams, Fillings, Toppings, Glazes and Savory) Fruit compounds and preparations supplied to bakeries for jams (baking and table), fillings and toppings for pastries, pies, biscuits, croissants, muffins and Danish pastry, savory vegetable and plant-based fillings for pizza, sauces and dips, and decoration glazes for cakes, tarts and fine bakery applications.
- Co-Packing Services Contract manufacturing and co-packing services for beverage brand owners, including idea and product development, packaging solutions, mixing, filling and quality control for still and carbonated beverages, conventional and organic products, including private label and branded options.
Companies that use Orana
Customer profileSegments3 records
Ideal customer profiles4 records
Orana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Orana partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Food from DenmarkminorOrganization through which Orana Denmark exhibits at PLMA trade show in Amsterdam, participating at the organic joint stand.
- Micro Enterprises Support Programme Trust (Kenya)coreKenyan partner in the Spurring Job Creation project for banana sub-sector competitiveness in Taita Taveta County, Kenya. Project supported by Danida Market Development Fund. Part of Project 1-2-17 framework.
- Wanda Agriculture Group (Kenya)coreKenyan partner in the Spurring Job Creation project for banana sub-sector. Working to enhance competitiveness of the banana value chain and improve market access for smallholder farmers.
- Moonberg Organic Farm Ltd. (Kenya)coreJoint venture for establishing an organic banana farm in Kenya. Supports backward integration into supply chain and ensures supply and quality of fruit while growing business sustainably.
- Orana Fresh Fruit Processing Company Ltd. (Kenya)coreJoint venture for delivering socially and environmentally responsible fruit pulp processing factory. Objective includes export of fresh organic bananas and utilization of excess/discarded fruit to reduce food waste.
- Confederation of Danish IndustriesminorFacilitated the 'From Global Goals to Local Business' program from 2018-2020, helping Orana develop a structured strategy for implementing SDGs into business strategy.
Scale indicators7 records
Recent moves25 records
Expansion highlights6 records
Orana competitors and assessment
Company assessmentDirect peers
- Döhler: German-headquartered B2B supplier of fruit-based ingredients, flavors, and beverage compounds for the food and beverage industry. Direct overlap with Orana across fruit compounds, concentrates, and co-packing services for beverage and dairy customers.
- AGRANA Fruit: Austrian/global supplier of fruit preparations for dairy (yoghurts, ice cream), beverages, and bakery. Closest direct competitor to Orana's fruit preparations business, with similar multi-region production footprint.
- Frulact: Portugal-based manufacturer of fruit preparations and compounds primarily for dairy, ice cream, and bakery. Comparable in scale and product mix to Orana, with strong European and global customer base.
- SVZ International: Supplier of fruit and vegetable purees, concentrates, and ingredients to beverage, dairy, and bakery manufacturers. Comparable ingredient portfolio and B2B model to Orana.
- Citrosuco: Brazilian/global orange juice concentrate and not-from-concentrate supplier serving beverage manufacturers. Comparable in fruit concentrate sourcing and B2B ingredient model, though narrower in fruit category scope than Orana.
Broad incumbents
- Symrise Diana Foods: Division of Symrise that supplies fruit-based solutions for food and beverage, including dairy fruit preparations. Wider portfolio and corporate parent (Symrise) than Orana but directly overlaps on fruit ingredients for beverage and dairy.
- Kerry Group: Global taste and nutrition company supplying ingredients including fruit-based flavor systems and beverage compounds. Competes with Orana for beverage and dairy ingredient wallets but operates at significantly larger scale and scope.
- Cargill: Global agricultural commodity processor and ingredient supplier with fruit juice concentrate and beverage ingredient lines. Broader portfolio than Orana but overlaps in fruit-based raw materials for beverage customers.
- ADM: Global nutrition and ingredient company with fruit-based flavors, colors, and beverage solutions serving food and beverage manufacturers. Competes at scale with Orana in fruit-derived ingredient categories.
- Ingredion: Global ingredient solutions provider with fruit-derived flavor systems, sweeteners, and beverage texturizers. Adjacent competitor for beverage ingredient customers served by Orana.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orana social profiles
Digital presenceOrana compliance and trust
Trust signalCompliance9 records
Orana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orana leadership team
Management profileNumber of profiles
Profiles10 records
Orana subsidiaries and ownership
Company hierarchySubsidiaries11 records
Orana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orana
What does Orana do?
Orana manufactures and supplies fruit-based raw materials and ingredients, including fruit compounds, concentrates, pulps, extracts and pieces, to food and beverage producers across three application areas: beverages (juices, sparkling drinks, cordials, ice teas, nectars), dairy (yoghurts, ice creams, dairy and plant-based drinks), and bakery (jams, fillings, toppings, glazes, savory). The company also operates co-packing/contract manufacturing services with multiple packaging formats for beverage brand owners.
Is Orana a public or private company?
Orana is a private company. It is classified as family owned and is currently operating.
When was Orana founded?
Orana was founded in 1984. It employs 101 to 250 people.
Where is Orana based?
Orana is headquartered in Rynkeby, Denmark, in the Europe region.
How does Orana make money?
Three revenue lines are on record. Fruit-based raw material ingredients are the primary driver. The others are co-packing services and ready-to-drink beverages.
Who are Orana's main competitors?
Direct peers on record are Döhler, AGRANA Fruit, Frulact, SVZ International and Citrosuco. Broad incumbents are Symrise Diana Foods, Kerry Group, Cargill, ADM and Ingredion.
Does Orana have an API?
No public API is recorded for Orana.
What industry is Orana in?
Orana's product category is Fruit-based Food Ingredients. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 31193 and its SIC code is 2090.