Future Method

What Future Method does

Future Method, Inc. is a privately held, doctor-founded sexual wellness company that develops, markets, and sells science-backed anal health and intimate-care products under the Future Method brand. Founded by Dr. Evan Goldstein, a practicing anal health surgeon, the company was incorporated in New York with operational fulfillment in Addison, Texas, and operates as a small team (1-10 employees). Its product portfolio is organized around the anal wellness lifecycle across five collections: Prepare (Anal Douche Kit, Powder Packs, Reusable Bulb), Play (Silicone Lubricant, Glass and Silicone Dilator Sets, Silicone Anal Cone), Care (Butt + Body Scrub), Daily (Pre & Probiotic and Fiber supplements), and Lifestyle (Bedside Manner Candle, Butt Seriously book by Dr. Goldstein). Core proprietary technology centers on isotonic, iso-osmolar cleansing formulations engineered to preserve the anal microbiome, proprietary supplement blends (Inavea acacia + psyllium fiber, synbiotic pre/probiotic complex), and FDA 510(k)-cleared silicone lubricant formulation.

The business operates on a multi-channel direct-to-consumer model. Primary revenue is generated through a Shopify-based storefront with one-time purchases and a Subscribe & Save subscription program offering 10% off recurring orders auto-renewing every 4 weeks across selected SKUs. Wholesale distribution to roughly 20+ retail partners, including Hustler Hollywood, Tom of Finland Store, Bespoke Surgical, Hotel Gaythering, and online marketplaces Amazon and CultureEdit, provides additional reach. International shipping now extends to Canada, UK, EU, and Australia with prepaid duties and taxes. The Cheek Squad affiliate program (20% commission, 90-day cookie) and a $15/$15 referral program support community-led acquisition, while the "Science of Sex" educational platform with 100+ articles drives top-of-funnel SEO and demand generation. Flex integration enables HSA/FSA payment for eligible products (Fiber, Pre & Probiotic, Silicone Lube), unlocking health-spending-account demand.

Future Method has secured a single disclosed strategic capital partnership with Reckitt's venture arm Access VC in August 2022, the amount of which is undisclosed. The company has received third-party recognition including Fast Company's Most Innovative Wellness Companies 2021, GQ's Best Anal Dilator Set, and the 2024 Sexual Wellness Awards Gold for the Silicone Anal Cone. It also operates a cause-marketing partnership donating 20% of Bedside Manner Candle proceeds to SIECUS.

Name

Future Method

Legal name

Future Method, Inc.

Website

https://futuremethod.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Method is a doctor-founded, science-backed sexual wellness brand that develops and sells anal preparation, training, lubrication, and gut-health products directly to consumers via e-commerce, subscriptions, and ~20+ retail partners across the US, Canada, UK, EU, and Australia.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Toilet Preparation Manufacturing (325620), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industries

Vaginal Moisturizers & Lubricants (CRABAIAI), Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Sexual wellness products
• Anal health care
• Intimate care goods
• Personal lubricants
• Anal dilators

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchases and subscription (Subscribe & Save at 10% discount) of anal care products including douches, lubricants, dilators, supplements, and lifestyle items shipped directly to consumer. Subscription auto-renews every 4 weeks. Products available in 2pk, 5pk, 10pk, and 20pk pack options.
2. Wholesale B2B Sales: Bulk sales to retail partners including Hustler Hollywood, Tom of Finland Store, Bespoke Surgical, Hotel Gaythering, FortTroff.com, and others. Sold through a wholesale inquiry form on the website.
3. Affiliate Referrals: Cheek Squad affiliate program pays 20% commission on referred sales with a 90-day cookie window. Marketers, educators, and creators earn commissions driving new customers.
4. Cause Marketing (SIECUS Donation): 20% of proceeds from Bedside Manner Candle sales are donated to SIECUS (Sex Ed for Social Change). Not a direct revenue stream but a marketing/social impact initiative.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Future Method develops and sells doctor-developed, science-backed intimate care products for anal wellness, including single-use anal douche kits, reusable bulbs, silicone lubricants, glass and silicone anal dilator sets, anal cones, body scrubs, and daily fiber and pre/probiotic supplements. The company pairs its product line with a doctor-led educational platform (Science of Sex) covering anal health, preparation, and aftercare.

Product overview

Future Method is a science-backed sexual wellness brand focused on anal health products and education. The company operates a portfolio of preparation, play, care, and daily wellness products organized around the anal wellness lifecycle. Core preparation products include the Anal Douche Kit (single-use and powder pack formats) and Reusable Bulb for cleansing. Training products include Glass and Silicone Anal Dilator Sets and the Silicone Anal Cone for sphincter muscle conditioning. Play products feature Silicone Lubricant. Care products include Butt + Body Scrub for exfoliation. Daily wellness supplements comprise Butt + Gut Daily Pre & Probiotic and Butt + Gut Daily Fiber for gut and microbiome health. Lifestyle products include the Bedside Manner Candle and Butt Seriously book by Dr. Evan Goldstein. Products are sold individually or in bundles, with subscription options available. The company also provides an educational platform called Science of Sex with articles on anal wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Anal Single-Use Douche Kit Doctor-developed all-in-one single-use cleansing system with isotonic and iso-osmolar powder packs, mixing pouches, and screw-on nozzles designed to gently flush residual waste before anal play. Available in 2pk, 5pk, 10pk, and 20pk pack options.
• Anal Douche Powder Packs Ready-to-mix single-use anal cleansing powder packets with isotonic and iso-osmolar formulation designed to work in harmony with the anal microbiome. Gently flushes residual waste and calms and cleanses the rectum.
• Anal Douche Bulb (Reusable) Compact reusable anal douche bulb made from medical-grade Sarolit with polyethylene nozzle; holds approximately 50mL of liquid. Sized small to prevent over-distension and microbiome disruption.
• Silicone Lubricant High-grade silicone-based lubricant designed for easy entry and long-lasting glide during anal play. Hypoallergenic, condom-compatible, free of glycerin, and FDA 510(k) cleared.
• Glass Anal Dilator Set 4-piece glass anal dilator system designed to relax and strengthen anal sphincter muscles, enhance skin elasticity, and support gradual progression. Made from body-safe, shatterproof, non-porous borosilicate glass with graduated sizes.
• Silicone Anal Dilator Set 4-piece silicone anal trainer set designed for gradual progression. Crafted from platinum-cured, hyper-realistic silicone with a soft, flexible feel and gentle friction. Features graduated sizes for sphincter muscle training.
• Silicone Anal Cone Silicone anal cone with color-coded system of three graduated rings (1.59 to 2.72 inch diameter) that gradually stretches muscles and skin for enhanced pleasure and fuller accommodation. Made from 100% food-grade platinum-cured silicone, waterproof.
• Butt + Body Scrub Exfoliating cleanser containing salicylic acid, niacinamide, and gentle exfoliants designed to remove stubborn lubricants, impurities, and dead skin to help prevent breakouts and reveal fresher skin. Safe for the anal area and body.
• Butt + Gut Daily Pre & Probiotic Synbiotic supplement containing Lacticaseibacillus rhamnosus Complex, DE111 Bacillus subtilis, and PreticX Xylooligosaccharide. Supports digestion, nourishes the gut, and promotes colonization of good bacteria in the rectum. 60 capsules per bottle (one-month supply).
• Butt + Gut Daily Fiber Fiber supplement featuring Inavea acacia fiber and psyllium husk blend. Promotes complete, consistent bowel movements, reduces gas and bloating, and simplifies playtime prep. 60 tablets per bottle (one-month supply).
• Bedside Manner Candle Luxury coconut wax candle with notes of citrus, clove, and cedar. Hand-poured with self-cutting, metal-free cotton wick in matte black blown glass. Cause-marketing product supporting SIECUS sex education.
• Butt Seriously: The Definitive Guide to Anal Health, Pleasure, and Everything In Between Dr. Evan Goldstein's debut book providing medically accurate, scientifically-backed information on anal health and anal sex. A comprehensive guide for all genders and experience levels.
• Future Method Gift Card Digital gift cards available in $25 denominations for easy gifting.

Quantifiable outcome

• 79% of customers requested a single-use, grab-and-go option with a built-in nozzle, leading to the Anal Douche Kit launch
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FlexcoreTechnology or IntegrationFuture Method partnered with Flex to enable HSA/FSA payment options for customers. Flex provides asynchronous telehealth consultations generating Letters of Medical Necessity in real time, allowing customers to use pre-tax HSA/FSA dollars for eligible products (Fiber, Pre & Probiotic, Silicone Lube), resulting in 30-40% net savings for customers.
• SIECUS (Sex Ed for Social Change)minorGTM or Marketing Partner20% of proceeds from sales of the Bedside Manner Candle are donated to SIECUS, a leading national voice for sex education since 1964. This cause marketing partnership supports Future Method's mission to destigmatize sexual health education and advance access to comprehensive sex education.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon is an authorized online retailer of Future Method products, complementing the company's direct-to-consumer e-commerce channel.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cake: Cake is a sexual wellness brand offering lubricants and intimacy products with a body-safe, ingredient-focused positioning. Comparable to Future Method on intimate-care SKUs and ingredient-led differentiation.
• Unbound: Unbound is a sexual wellness brand selling vibrators, lubricants, and accessories with a strong design, content, and community GTM. Comparable to Future Method on DTC sexual wellness and a similar mid-2010s startup trajectory.
• Foria Wellness: Foria is a sexual and intimate wellness brand offering lubes, suppositories, and CBD-based intimacy products. Comparable to Future Method on intimate-care category, DTC distribution, and education-led marketing.
• Dame Products: Dame is a sexual wellness DTC brand focused on intimacy products and vibrators, with a strong content and community GTM. Comparable to Future Method in DTC-first sexual wellness, though Dame leans more toward vibrators and devices vs. Future Method's prep-and-care focus.
• Sliquid: Sliquid is a personal-lubricant brand with a body-safe, glycerin-free formulation philosophy sold through wholesale and DTC. Comparable to Future Method's silicone lubricant SKU and ingredient-driven positioning.
• Good Clean Love: Good Clean Love is a personal-lubricant and intimate-care brand with a science-led, body-safe positioning. Comparable to Future Method on lubricant SKUs and the doctor/science-backed intimate-care narrative.
• Maude: Maude is a sexual wellness DTC brand offering lubricants, vibrators, and intimacy essentials with a design-forward, gender-inclusive positioning. It is directly comparable to Future Method on category, target consumer, and DTC-led distribution.

Broad incumbents

• Lovehoney: Lovehoney is a large global sexual-wellness retailer and brand carrying lubricants, toys, and intimate care across DTC and marketplace channels. Comparable as a broad incumbent that competes for the same end consumer and wholesale shelf space.
• Reckitt (Durex / K-Y): Reckitt is the global sexual-wellness incumbent behind Durex and K-Y, and the parent of Future Method's investor Access VC. Comparable as the strategic incumbent whose distribution and regulatory infrastructure underpin the partnership opportunity for Future Method.
• LELO: LELO is a global premium sexual-wellness brand offering a broad portfolio of intimate products including lubricants and devices. Comparable as a broad incumbent that Future Method competes with for shelf space and consumer mindshare in lubricants and intimate care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thefuturemethod
• Facebookfacebook.com/thefuturemethod
• Instagraminstagram.com/thefuturemethod
• TikToktiktok.com/@thefuturemethod

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Method