Choir Corp
Choir Corp builds the SENTRIX physics-informed AI platform — combining PINN-GNN architectures with 20 kHz RADiS sensors — to predict power infrastructure failure, optimize operations, and participate in U.S. ISO/RTO grid markets, serving data center operators, hyperscalers, and infrastructure funds.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Choir Corp does
Choir Corp is a privately held (founded 2022, headquartered in Los Angeles) physics-informed AI company building the SENTRIX industrial AI platform for power infrastructure. SENTRIX combines a proprietary PINN-GNN architecture — Physics-Informed Neural Networks encoding governing physical laws such as Arrhenius degradation kinetics, Coffin-Manson fatigue, Kirchhoff's circuit laws, and Fourier heat conduction directly into the loss function as hard constraints — with Graph Neural Networks that model facility topology as directed graphs where physical couplings (electrical feeders, thermal paths, coolant loops) become edges. The platform consists of four modules: PredictPowr (physics-informed fault prediction with 7–45 day remaining useful life), UptimePowr (predictive O&M and PUE optimization), FlowPowr (autonomous co-protection with sub-1ms inference across coupled assets), and GridPowr (physics-gated grid market participation across all 7 U.S. ISO/RTO markets). Sensor data is supplied through a strategic alliance with Spearix Technologies, whose RADiS wireless sensors sample at 20 kHz continuous rates via WirelessHART protocol — roughly a 200,000× improvement in observability over standard 1 Hz SCADA polling. Connectivity runs through LinkWorx mSIM air-gapped backhaul supporting 8+ industrial protocols without firewall changes.
Revenue mechanics are organized around a three-phase deployment model: Phase 0 ($115K NRE) is a software-only proof of capability using historical SCADA/BMS data; Phase 1 ($400–450K NRE) deploys 8–16 sensors on highest-risk assets; Phase 2 ($1.5–2.5M ARR) activates the full 64-sensor platform. GridPowr is designed to generate $4–10M per year per 200 MW BESS asset through physics-gated ISO/RTO dispatch that rejects revenue whose cycle degradation cost exceeds the market payment — a structure the company says makes Phase 2 ARR self-funding within 18–24 months. Choir targets enterprise customers operating data center critical power, hyperscaler PPAs and backup infrastructure, and infrastructure funds/industrial operators with BESS portfolios. Distribution is direct enterprise field sales with no channel or reseller network; the alliance is delivered under Choir as the single point of accountability. Management is led by CEO Scott Tomlinson. No funding rounds, named customers, or revenue figures have been disclosed.
Choir Corp firmographics
Firmographics- Name
- Choir Corp
- Legal name
- Choir Corp
- Website
- https://choirpower.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choir Corp builds the SENTRIX physics-informed AI platform — combining PINN-GNN architectures with 20 kHz RADiS sensors — to predict power infrastructure failure, optimize operations, and participate in U.S. ISO/RTO grid markets, serving data center operators, hyperscalers, and infrastructure funds.
- Ownership category
- akta.pro rank
Choir Corp industry classification
Industry- Product category
- Industrial Energy Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)
- akta.pro secondary industry
- Grid Analytics, Forecasting & Decision Support (Load/DER/Outage) (EUADAEAI)
Keywords
Where Choir Corp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Choir Corp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing / ARR: Annual recurring revenue from SENTRIX platform deployment including sensors, software, and GridPowr grid market participation. Phase 2 ARR of $1.5–2.5M for full 64-sensor deployment across complete asset population.
- Non-Recurring Engineering (NRE): Phase 0 Digital Audit at $115K and Phase 1 Sensor Deployment at $400–450K are one-time NRE fees for deployment and calibration services.
- Grid Market Participation Revenue: GridPowr generates $4–10M per year per 200 MW through physics-gated participation in all 7 U.S. ISO/RTO markets. Revenue typically covers Phase 2 ARR within 18–24 months, making platform self-funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Phase 0 Digital Audit: $115K NRE for software-only proof of capability |
| One time/ perpetual license | Pay-as-you-go | Phase 1 Sensor Deployment: $400–450K NRE for partial sensor deployment |
| Subscription | Annual | Phase 2 Full Platform: $1.5–2.5M ARR for complete deployment |
| Transaction based/ take rate | Pay-as-you-go | Grid Market Revenue: $4–10M per year per 200 MW BESS |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Choir Corp product offering
Product offeringCore offering
Choir Corp sells the SENTRIX™ platform, a physics-informed industrial AI software solution for predicting, optimizing, and operating physical assets—principally battery energy storage systems, microgrids, and industrial loads. Built on a proprietary PINN-GNN (Physics-Informed Neural Networks + Graph Neural Networks) hybrid architecture and supported by proprietary hardware sensors, the platform integrates four modules—PredictPowr, UptimePowr, FlowPowr, and GridPowr—to deliver predictive asset performance, uptime optimization, bidirectional energy flow management, and grid market participation for data center operators, energy buyers, infrastructure funds, and industrial operators.
Product overview
SENTRIX™ is a four-module physics-informed AI platform deployed in three phases. The core platform combines PINN-GNN architecture (PredictPowr™, UptimePowr™, FlowPowr™) with grid market participation (GridPowr™). Deployments proceed through Phase 0 Digital Audit ($115K) using existing historical data, Phase 1 Sensor Deployment ($400-450K) covering highest-risk assets, and Phase 2 Full Platform ($1.5-2.5M ARR) with 64 sensors across complete asset population. The platform is self-funding: GridPowr™ revenue ($4-10M/year per 200 MW) covers Phase 2 costs within 18-24 months.
Differentiator
Problem solved
Functional benefit
Brands
- SENTRIX™: Main physics-informed AI platform combining PINN-GNN architecture for industrial power infrastructure prediction and optimization.
- GridPowr™
- PredictPowr™
- UptimePowr™
- FlowPowr™
Products and services
- SENTRIX™ Platform A physics-informed industrial AI software platform for predicting, optimizing, and operating physical assets, including battery energy storage systems, microgrids, and industrial loads. Built on a proprietary PINN-GNN hybrid architecture and integrating four modules (PredictPowr, UptimePowr, FlowPowr, GridPowr), it is sold to data center operators, energy buyers, infrastructure funds, and industrial operators with claim of 99% predictive accuracy across 250+ MW of assets under management.
Quantifiable outcome
- 60–80% unplanned failure reduction in year 1
- +8 more outcomes
Companies that use Choir Corp
Customer profileSegments3 records
Ideal customer profiles3 records
Choir Corp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Choir Corp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Spearix TechnologiescoreSpearix Technologies provides RADiS (Runtime Anomaly Detection System) wireless sensor hardware operating at 20 kHz continuous sampling via WirelessHART protocol. Non-invasive clip-on deployment operational within 48 hours with no conduit, cabling, or installation downtime. Four sensor variants: RADiS-P (power/current), RADiS-T (thermal), RADiS-V (vibration), RADiS-B (battery electrochemistry). Typical 200 MW facility uses 64 sensors.
- LinkWorxcoreLinkWorx provides mSIM air-gapped cellular backhaul — physically isolated from all facility IT and OT infrastructure with no firewall changes or CISO review required. Supports 8+ industrial protocols (Modbus RTU/TCP, OPC UA, DNP3, BACnet, MQTT, WirelessHART, PROFINET, EtherNet/IP) with multi-carrier MSIM automatic failover. Deploys in hours vs. 6–12 month IT integration projects required by competitors.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Choir Corp competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global incumbent in industrial automation, energy management, and data center power infrastructure with EcoStruxure platform; serves same data center and industrial customers with broader portfolio that includes monitoring and asset management capabilities.
- ABB: Major incumbent in industrial automation and grid solutions including asset performance management for power and process industries; comparable technology adjacency via ABB Ability platform targeting industrial operators.
- C3.ai: Enterprise AI platform with broad applications across industrial sectors including energy and manufacturing; broader incumbent offering for asset performance and reliability use cases.
Direct peers
- Fluence Energy: Leading provider of battery energy storage system (BESS) optimization software and grid services, including ISO/RTO market participation and energy trading; most directly comparable to Choir's GridPowr physics-gated dispatch product.
- Uptake Technologies: Industrial AI for asset reliability and predictive maintenance in heavy industry, rail, and energy sectors; comparable to Choir's PINN-based PredictPowr and UptimePowr modules targeting industrial operators.
- Uplight: Energy management software platform for utilities managing distributed energy resources, demand response, and customer energy programs; comparable in BESS/energy optimization focus, though more utility-customer-facing.
- Augury: Industrial AI platform for asset health and predictive maintenance on rotating equipment and industrial machinery; targets manufacturers and operators seeking to reduce unplanned downtime — highly comparable to Choir's PredictPowr module on failure prediction use cases.
- Stem Inc: AI-driven energy storage optimization and virtual power plant operator participating in U.S. wholesale energy markets; comparable on BESS revenue optimization and grid market participation business model.
- Voltus: Distributed energy resource management and virtual power plant platform that monetizes customer flexibility across U.S. ISO markets; closely comparable to Choir's GridPowr grid revenue capture motion.
- SparkCognition: Industrial AI platform applying machine learning to asset reliability, predictive maintenance, and energy optimization in heavy industry; comparable in approach to Choir's physics-informed fault prediction.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Choir Corp social profiles
Digital presenceChoir Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choir Corp leadership team
Management profileNumber of profiles
Profiles1 record
Choir Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choir Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choir Corp
What does Choir Corp do?
Choir Corp sells the SENTRIX™ platform, a physics-informed industrial AI software solution for predicting, optimizing, and operating physical assets—principally battery energy storage systems, microgrids, and industrial loads. Built on a proprietary PINN-GNN (Physics-Informed Neural Networks + Graph Neural Networks) hybrid architecture and supported by proprietary hardware sensors, the platform integrates four modules—PredictPowr, UptimePowr, FlowPowr, and GridPowr—to deliver predictive asset performance, uptime optimization, bidirectional energy flow management, and grid market participation for data center operators, energy buyers, infrastructure funds, and industrial operators.
Is Choir Corp a public or private company?
Choir Corp is a private company. It is classified as unknown and is currently operating.
When was Choir Corp founded?
Choir Corp was founded in 2022. It employs 11 to 50 people.
Where is Choir Corp based?
Choir Corp is headquartered in Los Angeles, United States, in the North America region.
How does Choir Corp make money?
Three revenue lines are on record. Platform Licensing / ARR is the primary driver. The others are non-Recurring Engineering (NRE) and grid Market Participation Revenue.
Who are Choir Corp's main competitors?
Broad incumbents on record are Schneider Electric, ABB and C3.ai. Direct peers are Fluence Energy, Uptake Technologies, Uplight, Augury, Stem Inc, Voltus and SparkCognition.
Does Choir Corp have an API?
No public API is recorded for Choir Corp.
What industry is Choir Corp in?
Choir Corp's product category is Industrial Energy Management Software. Its primary akta.pro industry code is EUAFAKAH, Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC), with a secondary code of EUADAEAI, Grid Analytics, Forecasting & Decision Support (Load/DER/Outage). Its NAICS code is 541511 and its SIC code is 7371.