Sunrise Company

What Sunrise Company does

Sunrise Company is a privately held, vertically integrated real estate developer founded in 1963 by William Bone and headquartered in Palm Desert, California. The company plans, entitles, designs, builds, sells and operates luxury master-planned resort communities and country clubs, with self-contained operating divisions covering home construction, sales, marketing, warranty service, financial services, and country club operations. Across more than 60 years it has constructed over 16,000 homes and condominiums, co-developed two resort hotels (notably the Desert Springs JW Marriott Resort & Spa) and delivered 22 resort communities spanning California, Nevada, Texas and Colorado.

The current product surface is anchored by wholly owned resort communities in La Quinta (Andalusia Country Club) and Indian Wells (Toscana Country Club), plus a fractional residence club in Aspen (Dancing Bear) and, within the operating legacy, communities such as Red Rock Country Club, Royal Oaks Country Club, Indian Ridge Country Club and Siena. Residences price from the high six figures up to $13 million, with ancillary one-time revenue streams from golf membership initiation fees (starting at $35,000 at Andalusia) and recurring HOA/sports-club dues. Distribution is direct to end buyers via on-site sales teams and professional design centers, with no intermediary channels.

The business is family-led: William Bone remains Founder and Chairman while his son Randall Bone serves as CEO, supported by a senior management team averaging 15-20 years of tenure. Long-standing strategic partnerships with legendary golf course architects (Jack Nicklaus, Arnold Palmer, Pete Dye, Fred Couples, Ted Robinson, Rees Jones) and a documented history of taking club ownership positions (e.g., the 2018 acquisition of Andalusia) differentiate the offering. The firm reports 101-250 employees, generates revenue through home sales, membership/HOA streams and club operations, and provides no public financial disclosures.

Name

Sunrise Company

Legal name

Sunrise Company

Website

https://sunriseco.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Company is a Palm Desert-based, vertically integrated luxury resort community developer building and operating private country club communities, active adult master plans, and a fractional residence club across California, Nevada, Texas, and Colorado for affluent individual home buyers.

Ownership category

akta.pro rank

Product category

Luxury Resort Community Development

NAICS

Management of Companies and Enterprises (551)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Membership Sports & Recreation Clubs (7997), Real Estate (6500)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate development
• Resort community development
• Country club communities
• Fractional residence clubs
• Master-planned communities

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Luxury residential homes and condominiums sold to buyers at resort communities. Residences at current developments range from $1.6 million to $13 million.
2. Golf Membership Initiation Fees: Private country club memberships with initiation fees. At Andalusia Country Club, golf membership initiation fee starts at $35,000.
3. HOA Dues: Homeowner association dues that include sports club membership access.
4. Club Operations and Management: Sunrise operates country clubs during development periods, managing amenities, programming, and member services.
5. Fractional Residence Ownership: Dancing Bear Aspen offers fractional residence clubs with 1/8 share ownership providing 6 weeks of owner use per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sunrise Company is a vertically integrated luxury real estate developer that performs virtually every aspect of real estate development, home construction, sales, marketing, country club operations, and management. The company designs its communities and acts as general contractor directing every aspect of construction, and operates self-contained divisions for new home sales, resales, rentals, professional design centers, construction, warranty service, and financial services. It develops resort communities with championship golf, including Andalusia Country Club, Toscana Country Club, Dancing Bear Aspen, Red Rock Country Club, Royal Oaks Country Club, Indian Ridge Country Club, and the Siena active adult community.

Product overview

Sunrise Company is a developer and builder of resort communities offering a portfolio of luxury residential products. The core offering consists of private country club communities and master-planned resort developments featuring championship golf courses, clubhouses, spas, and sports facilities. Products include active adult communities (Siena), fractional residence clubs (Dancing Bear Aspen), and luxury private residential resort/club communities (Andalusia Country Club, Toscana Country Club, Red Rock Country Club, Royal Oaks Country Club, Indian Ridge Country Club). The company performs virtually every aspect of development including home construction, sales, marketing, and country club operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Andalusia Country Club A 552-acre luxury home community and private country club in La Quinta, California, featuring a Rees Jones 18-hole championship golf course, club with dining and racquet facilities, and a sports club with fitness center. Residences are priced from $1.6M to $3.3M.
• Toscana Country Club A private equity club and luxury residential community in Indian Wells, California, featuring two 18-hole Jack Nicklaus Signature Golf Courses, Club Villa with dining, Spa Bella Vita, and sports facilities including tennis, pickleball, and bocce. Residences are priced from $2.5M to $13M.
• Dancing Bear Aspen A luxury fractional residence club in Aspen, Colorado, offering a penthouse residence and nineteen three-bedroom fractional residences (1/8 shares) with amenities including spa, restaurants, fitness center, theater, game room, wine cellar, and rooftop lounge.
• Siena Active Adult Community A 667-acre age-qualified master-planned community in Las Vegas, Nevada, featuring 2,000 homes, an 18-hole championship golf course, and extensive amenities including golf clubhouse, community center, and health and fitness center.
• Red Rock Country Club A 738-acre private guard-gated country club community in Las Vegas, Nevada, featuring 1,100 single-family homes and two Arnold Palmer 18-hole championship golf courses.
• Royal Oaks Country Club A 490-acre private gated community in Houston, Texas, featuring 850 single-family homes and a Fred Couples Signature 18-hole golf course.
• Indian Ridge Country Club A 640-acre private country club community in Palm Desert, California, featuring 1,068 homes and two Arnold Palmer 18-hole championship golf courses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Jack NicklauscoreStrategic or Co-development PartnerPartnership with legendary golfer Jack Nicklaus for golf course design. Courses have hosted celebrated events including the Bob Hope Chrysler Classic. Designed courses at Toscana Country Club (36 holes of Jack Nicklaus Signature Golf) and PGA West.
• Arnold PalmercoreStrategic or Co-development PartnerPartnership with Arnold Palmer for championship golf course design. Designed courses at Indian Ridge Country Club (36 holes), Red Rock Country Club (36 holes), and PGA West.
• Pete DyecoreStrategic or Co-development PartnerPartnership with Pete Dye for golf course design. Pete Dye designed championship courses at PGA West.
• Ted RobinsoncoreStrategic or Co-development PartnerLong-standing partnership with Ted Robinson for golf course design. Designed courses at Sunrise Country Club, Rancho Las Palmas, Monterey Country Club, The Lakes Country Club, Eastlake, and Desert Springs Resort.
• Fred CouplescoreStrategic or Co-development PartnerPartnership with Fred Couples for signature golf course design. Fred Couples designed the 18-hole signature golf course at Royal Oaks Country Club in Houston.
• Rees JonescoreStrategic or Co-development PartnerPartnership with Rees Jones for golf course design at Andalusia Country Club. Rees Jones designed the 18-hole championship golf course at Andalusia.
• Schmidt-CurleyminorStrategic or Co-development PartnerPartnership with Schmidt-Curley for golf course design at Siena active adult community in Las Vegas. Designed the 18-hole championship golf course.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Taylor Morrison: National homebuilder (NYSE: TMHC) with luxury and active-adult brands (Toll-free at GM; also operates in CA/NV/TX). Comparable on luxury and resort-community execution in some of Sunrise's core geographies, but with diversified product mix and public-company scale.
• Toll Brothers: Largest U.S. luxury homebuilder operating across many states with extensive active-adult (Toll Brothers Active Living) and country-club community experience. Comparable to Sunrise on the luxury single-family build side, though at much larger scale and with national geographic diversification.
• PulteGroup: Top U.S. homebuilder (NYSE: PHM) with the Del Webb active-adult brand serving the 55+ demographic that anchors much of Sunrise's Siena/Andalusia demand. Comparable on age-qualified customer segment and resort-amenity model, though Pulte is national and typically buy-rather-than-build land.
• Invited (formerly ClubCorp): Largest owner-operator of private golf and country clubs in the U.S., historically acquiring community clubs including some previously divested by Sunrise (e.g., former Sunrise-developed properties). Comparable on the country-club management and membership monetization side of Sunrise's business model.

Direct peers

• Tri Pointe Homes: Public homebuilder (NYSE: TPH) with luxury and resort-style communities concentrated in California and the Western U.S. Compares directly to Sunrise on luxury product positioning, Western footprint, and master-planned community execution, but at greater scale and with public-market capital.
• Shea Homes: Long-tenured private builder active in the Western U.S. with a strong luxury portfolio in California, Nevada, and Arizona plus active-adult offerings (e.g., Trilogy). Comparable to Sunrise in master-planned resort communities, Western footprint, and family-controlled private ownership.
• Discovery Land Company: Ultra-luxury developer of private resort and golf communities (e.g., Bakers Bay, Kukio, Estancia) with a similar playbook of master-planning, championship golf, and high-touch country-club amenities. Directly comparable to Sunrise's Toscana/Andalusia model in product, customer base, and vertically-integrated delivery.

Regional players

• Desert Mountain Club: Private luxury golf and lifestyle community in Scottsdale, Arizona featuring six Jack Nicklaus Signature courses and custom estate homes. Directly comparable to Sunrise's Andalusia/Toscana model (luxury resort community, Nicklaus-designed golf, golf membership initiation fees) but operating in Arizona rather than California/Nevada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Company