ChannelE2E

What ChannelE2E does

ChannelE2E is a B2B media publication that delivers news, analysis, perspectives, webcasts, and event coverage for the IT channel ecosystem, with primary audiences including managed service providers (MSPs), managed security service providers (MSSPs), value-added resellers (VARs), and cloud service providers (CSPs). Editorial scope spans channel M&A activity, vendor program changes, cybersecurity trends, regulatory and compliance topics such as CMMC, and emerging technology adoption — particularly AI governance, agentic AI, and pricing for managed services. The publication runs recurring editorial franchises including the MSSP Alert Top 250, the ChannelPro Network Top 20 MSPs, and the Top 26 Profit-driving Solutions for MSPs, and covers major industry events such as BlackHat USA, GTIA ChannelCon, ChannelPro LIVE, IT Nation Connect, and MSSP Alert Live.

The platform is built on standard B2B digital publishing infrastructure: a website (channele2e.com), email newsletter, RSS/Atom feed, webcast programming, and guest contributor content, all owned and operated rather than relying on syndication. Distribution is global and digital-first, with content reaching the IT channel audience through owned channels rather than third-party networks.

ChannelE2E is operated by CyberRisk Alliance alongside sister brands MSSP Alert and ChannelPro Network, sharing organizational infrastructure, events, and sponsor relationships. The publication is free to readers and monetizes through sponsor and advertising relationships with technology vendors (Check Point, Cisco Duo, Cynomi, JumpCloud, OpenText Cybersecurity) that purchase branded sponsor pages and content placement, supplemented by webcast and event revenue. The company is privately held, founded in 2015, and operates with a small editorial team under Co-founder and Executive VP/Editorial Director Joe Panettieri and Senior Managing Editor Suparna Chawla Bhasin.

Name

ChannelE2E

Legal name

ChannelE2E

Website

https://channele2e.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ChannelE2E is a B2B media publication delivering news, analysis, webcasts, and event coverage for IT channel professionals including MSPs, MSSPs, VARs, and CSPs. It is operated by CyberRisk Alliance and monetizes primarily through sponsor and advertising relationships with technology vendors.

Ownership category

akta.pro rank

Product category

B2B Trade Media / IT Channel News

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B IT media
• Channel partner news
• MSP industry coverage
• MSSP rankings and research
• Cybersecurity trade publication

Headquarters

HQ city

Centerport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsor and Advertising Revenue: ChannelE2E generates revenue through sponsored content and advertising relationships with technology vendors including Check Point, Cisco Duo, Cynomi, JumpCloud, and OpenText Cybersecurity. These sponsors pay to have branded pages, content placement, and visibility to the ChannelE2E audience of MSPs and channel partners.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ChannelE2E provides B2B news, analysis, perspectives, and editorial research for IT channel professionals — including managed service providers (MSPs), managed security service providers (MSSPs), value-added resellers (VARs), and cloud service providers (CSPs). The publication covers vendor program news, mergers and acquisitions, AI governance for service providers, cybersecurity trends, and channel business strategy, distributed through a website, RSS feeds, email newsletters, webcasts, and sponsored content placement for technology vendors. Revenue is generated primarily through sponsorships and native advertising aimed at technology vendors seeking access to the channel audience.

Product overview

ChannelE2E is a B2B media publication operated by CyberRisk Alliance, providing targeted news, analysis, perspectives, and webcasts for IT channel partners including VARs, MSPs, MSSPs, and CSPs. The publication covers cybersecurity, AI, cloud, networking, and managed services topics through its core news platform, webcast events, sponsored sponsor pages, and annual awards programs such as Top 20 MSPs and Top 26 Profit-driving Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ChannelE2E News and Analysis Platform A B2B media publication offering daily news, analysis, perspectives, and channel briefs covering VAR, MSP, MSSP, CSP, and cybersecurity market trends, mergers and acquisitions, leadership changes, and technology developments for IT channel professionals.
• ChannelE2E Sponsored Content and Native Advertising Sponsored content sections and dedicated sponsor pages for technology vendors (e.g., Check Point, Cisco Duo, Cynomi, JumpCloud, OpenText Cybersecurity) that vendors purchase to reach the ChannelE2E audience of MSPs, MSSPs, and channel partners through branded placements and content integration.
• ChannelE2E Webcasts On-demand and live webcast events covering AI, cybersecurity, sales and marketing strategies, and technology trends for IT channel partners; available to channel audiences and used as sponsorship inventory for technology vendors.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and core.

• Check PointmajorOthersCheck Point is a sponsor of ChannelE2E, promoting its Infinity Platform and security solutions including MDR, Harmony SASE, CloudGuard WAF, and Harmony Email Security to the MSP and MSSP audience.
• Cisco DuomajorOthersCisco Duo sponsors ChannelE2E, highlighting its multi-factor authentication security solution and Secure MSP Center for channel partners. The MSP program provides easy management from a single console.
• CynomimajorOthersCynomi sponsors ChannelE2E as an agentic Security Growth Platform for MSPs, MSSPs, and consultancies. They provide content on AI governance, security program management, and compliance for the channel audience.
• JumpCloudmajorOthersJumpCloud sponsors ChannelE2E, positioning itself as an AI-powered unified IT management platform that consolidates identity, device, and access management for MSPs and VARs.
• OpenText CybersecuritymajorOthersOpenText Cybersecurity sponsors ChannelE2E, promoting its comprehensive security portfolio and positioning as a top Microsoft indirect CSP that helps partners navigate the Microsoft AI Cloud Partner Program.
• CyberRisk AlliancecoreStrategic or Co-development PartnerChannelE2E is operated by CyberRisk Alliance, a media company that owns multiple channel-focused properties including MSSP Alert, ChannelPro Network, and related events and research programs.
• ChannelPro NetworkcoreStrategic or Co-development PartnerChannelE2E works closely with ChannelPro Network, its sister publication that focuses on IT channel partners serving SMBs through events, research, and quarterly publications.
• MSSP AlertcoreStrategic or Co-development PartnerMSSP Alert is a sister brand under CyberRisk Alliance focused specifically on managed security service providers, operating the Top 250 MSSP ranking and MSSP Alert Live event.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• CompTIA (Channel Communities): CompTIA operates industry communities, research, and events (including ChannelCon) for the IT channel and MSP ecosystem. While not a news outlet in the traditional sense, it competes for audience attention and vendor sponsorship dollars directed at the channel.
• MSP360: MSP360 (formerly CloudBerry Lab) operates an MSP-targeted blog, resource hub, and community alongside its backup/RMM product. While a vendor rather than a pure media outlet, it competes for MSP audience attention and content sponsorship budgets.

Direct peers

• Channel Futures (Informa): Channel Futures, also part of Informa's channel media portfolio, covers MSPs and channel partners with news, research, and the MSP 501 ranking. It is a direct competitor targeting substantially the same audience and sponsor set as ChannelE2E.
• ChannelPro Network: ChannelPro Network is a sister CyberRisk Alliance publication focused on IT channel partners serving SMBs, producing the Top 20 MSPs list, ChannelPro LIVE events, and quarterly print/digital publications. It operates an identical business model within the same parent.
• MSSP Alert: MSSP Alert is a sister publication under CyberRisk Alliance that specifically targets managed security service providers with news, the Top 250 MSSPs ranking, and MSSP Alert Live. It is the closest direct peer, operating the same business model for an adjacent sub-segment of ChannelE2E's audience.

Regional players

• CyberScoop: CyberScoop covers cybersecurity policy, government, and enterprise, with a focus distinct from ChannelE2E's SMB/mid-market channel focus. It is a peer in the broader cybersecurity media landscape and competes for overlapping cybersecurity vendor sponsorship budgets.

Others

• The Register: The Register is a broad B2B technology news outlet that occasionally covers MSP/channel and enterprise IT topics. It is an indirect peer competing for general IT decision-maker attention and ad dollars rather than channel-specific audiences.
• TechCrunch (Enterprise Security section): TechCrunch's enterprise and security coverage touches on adjacent topics (startups, vendor launches, security trends) that overlap with ChannelE2E's news agenda. It is a peripheral peer, more oriented toward tech industry generalists than channel specialists.

Broad incumbents

• Dark Reading (CyberRisk Alliance): Dark Reading is another CyberRisk Alliance property covering enterprise cybersecurity professionals. It is not a direct channel peer but competes for the same pool of cybersecurity vendor sponsorship dollars and benefits from cross-portfolio scale.
• CRN (The Channel Company / Informa): CRN is the largest and most established B2B media brand covering the IT channel, serving VARs, MSPs, and solution providers with news, the Channel Madness bracket, and awards. It competes with ChannelE2E for the same sponsor and audience base but operates as part of Informa's broader tech media portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/channele2e
• Facebookfacebook.com/channele2e
• LinkedInlinkedin.com/company/channele2e

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChannelE2E