Zooma

What Zooma does

Zooma is a Dutch creative development studio founded on April 1, 2010 in Leiden, Netherlands, operating as Zooma B.V. and owned by its three founders — Tim Griffioen (Managing Director), Bas, and Menno. The firm builds custom mobile applications (native iOS and Android), progressive web apps, responsive websites, and digital platforms, supported by in-house capabilities in UX/UI design, technical architecture, cloud and infrastructure management, CMS/API development, and external system integrations (including Exact, Congressus, and DeepL). Zooma is ISO 27001 certified (since 2022, audited by DNV GL) and operates from its own coworking building, De Dorus, on Dorus Rijkersweg in Leiden.

The company's revenue model combines project-based custom development on multi-year contracts with recurring subscription revenue from two productized sub-brands: TMSQR, a wholly-owned subsidiary founded in 2015 that delivers festival apps to over 100 festivals and venues in more than 20 countries, and Youmie, a standardized membership platform launched in 2016 from a partnership with Minerva that now serves dozens of Dutch student associations. Vertical-specific platforms include the IMPEL inspection platform for the European Union (35 countries), Vattenfall's StoorApp for field technicians with SMS fallback, Hospital Hero (LUMC/Naturalis) for pediatric care, Pollinator Academy for biodiversity education, Universiteit Leiden's EL CID/OWL/HOP intro-week apps, and FNV Veiligheid apps for police, military and marechaussee unions.

Zooma pursues a sales-led go-to-market through direct outreach, website contact form inquiries, and referrals, targeting a diversified mix of enterprise (Vattenfall, ONVZ), government and EU bodies (IMPEL), higher education (Universiteit Leiden, Princeton University), healthcare (LUMC), nonprofits (Naturalis, FNV Veiligheid), and cultural institutions (Museum De Lakenhal). Distribution occurs through the iOS App Store and Google Play for productized and client apps, alongside direct enterprise delivery. The firm has been bootstrapped since inception with no external venture or private equity investment disclosed.

Name

Zooma

Legal name

Zooma B.V.

Website

https://zooma.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Zooma is a bootstrapped Dutch creative development studio founded in 2010 that builds custom mobile apps, responsive websites, and digital platforms for enterprise, government, education, healthcare, and nonprofit clients, with two productized sub-brands: TMSQR (festival apps, 20+ countries) and Youmie (student-association membership platform).

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAFAL

Database/Application Data Layer Modernization (DB migration, ORM, caching)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYHDAEAGAC

Records & Information Management (RIM) / Records Management

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

SECONDARYMPAHAJAO

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

Keywords

• Custom software development
• Mobile app development
• Web application development
• Digital product studio
• Creative development agency

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom App Development: Zooma builds custom mobile apps, responsive websites, and digital platforms for clients on a project basis. Development services include iOS apps, Android apps, PWAs, and web applications with ongoing maintenance and support relationships.
2. Youmie Platform Subscription: Student association platform (Youmie) offered as a recurring service with standard pricing for member apps, allowing associations to access the platform at attractive price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zooma is a creative development studio that designs, builds, and maintains custom digital products — apps, websites, and platforms — for organizations ranging from universities and healthcare institutions to festivals and government bodies. The studio also operates two self-developed product platforms: TMSQR for festival apps and Youmie for student association membership management.

Product overview

Zooma is a creative development studio founded in 2010 in Leiden, Netherlands, offering a portfolio of custom digital products. The core Zooma brand provides bespoke app development, responsive websites, and digital platforms. Key sub-brands include TMSQR (festival apps serving 100+ festivals across 20+ countries) and Youmie (student association membership platform serving dozens of Dutch associations). Notable client-specific products include Minerva, Vindicat, and Albertus Magnus apps for student associations; EL CID, OWL, and HOP intro-week apps for Universiteit Leiden; Hospital Hero for pediatric care; IMPEL inspection platform for the European Union; Pollinator Academy for Naturalis biodiversity education; Vattenfall StoorApp for field technicians; FNV Veiligheid apps for police/military unions; and De Dorus coworking app. Internal passion projects include Blybahn (social media) and Kiddie Calendar.

Differentiator

Problem solved

Functional benefit

Brands

• Youmie: State-of-the-art digital membership platform for student and study associations, launched in 2016 from the Minerva collaboration. Youmie provides apps for dozens of student associations across the Netherlands including Minerva, Vindicat, Albertus Magnus, and more. Includes features such as almanac, news, events, photo albums, push notifications, polls, and an in-app shop.

Products and services

• Zooma Custom Development Services End-to-end custom development service that designs, builds, and maintains apps, websites, and digital platforms for organizations across academic, corporate, healthcare, cultural, and government sectors.
• TMSQR Festival app platform operated as a Zooma sub-brand, enabling music and cultural festival organizers to provide attendees with mobile app experiences for schedules, line-ups, and real-time event communication.
• Youmie Student association membership platform operated as a Zooma sub-brand, helping student and study associations manage members, activities, and communication.

Quantifiable outcome

• 95% of Minerva members open the app 3-4 times per week with average session duration of 2 minutes
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dutch Digital Agencies (DDA)coreGTM or Marketing Partner · 10 December 2025Network of similar digital agencies in the Netherlands focused on knowledge sharing and mutual improvement. Zooma participates in DDA events including PM Day, sharing insights with peer agencies on tooling, PM role definition, and effective communication.
• QSN (William Kulk)minorImplementation/ SI/ Consulting PartnerISO 27001 certification consultant who guided Zooma through the 12-month certification process, providing expertise on information security management systems and helping digitize the management system in Notion.
• YoumiecoreOEM/ Whitelabel/ Licensing PartnerPlatform brand under Zooma for student and study association membership apps. Youmie operates as a distinct product line offering standardized association platforms at attractive price points while maintaining Zooma's quality standards.
• DNV GLminorOthersExternal auditor for ISO 27001 certification process. Conducted certification audits and provided temporary logins to examine Zooma's evidence documentation during audit days.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thoughtbot: Global product design and development consultancy building custom web and mobile applications. Comparable in design-led custom-build model, focus on native apps/PWA, and project-based engagements with similar mid-market enterprise clients.
• Info.nl: Dutch full-service digital agency delivering apps, websites, and platforms to enterprise and government clients. Comparable in scope, NL footprint, and ISO-grade credentials relevant for sensitive-data engagements.
• Hoppinger: Dutch digital agency building web platforms, mobile apps, and digital products for enterprise and government. Direct competitor in the Dutch custom-development market with similar ISO-grade credentials and cross-vertical client base.
• Q42: Dutch creative technology studio building custom apps, websites, and digital platforms for enterprises. Comparable scope (native apps, web, IoT/AI) and similar Dutch mid-market positioning, with comparable client caliber and project-based GTM.
• Trifork: European digital engineering firm building custom software, apps, and platforms with deep enterprise/government exposure. Comparable in build-from-scratch delivery, vertical specializations (public sector, healthcare, education) and multi-country EMEA footprint.
• Mirabeau: Dutch digital product studio (now part of Cognizant) specializing in strategy, design and engineering of digital platforms. Closest peer by capability mix (strategy → design → custom build) and Dutch enterprise/government footprint.
• Luminis: Dutch software engineering and cloud firm delivering custom platforms and enterprise software. Comparable in custom-build delivery, multi-vertical reach (government, education, healthcare), and NL-headquartered mid-market positioning.

Emerging players

• Wild Apricot: Membership-management SaaS used by clubs, associations, and nonprofits. Closest comparable platform to Youmie for the student-association and member-organization vertical, especially as an off-the-shelf alternative to a custom build.

Broad incumbents

• Bandsintown: Large-scale consumer concert and festival app with global reach. Comparable to TMSQR at the festival/concert discovery and scheduling layer; broader audience but overlapping use cases around festival attendee engagement.
• Valtech: Global digital agency delivering strategy, experience design, and platform engineering to enterprise and government clients. Comparable in custom-platform delivery and enterprise/government RFP competition, but with substantially larger scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearezooma
• Facebookfacebook.com/zoomabouwtapps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zooma