Life Equity

What Life Equity does

Life Equity LLC is a U.S.-based life settlement provider founded in 2000 and operating as a member of the Coventry Group of Companies from its headquarters in Hudson, Ohio (with firmographic data listing Akron). The company purchases life insurance policies in the secondary and tertiary markets from policyholders, provides immediate liquidity in exchange for ownership of the policy, and then administers and services those policies on behalf of institutional investors through what it describes as one of the market's largest policy administration and servicing platforms. Its revenue model combines transaction-based spreads on secondary/tertiary policy acquisitions with professional advisory fees from institutional investors managing life settlement portfolios.

The company serves two primary customer segments: professional advisors (financial advisors, insurance agents, brokers) who refer clients seeking liquidity from existing policies, and institutional investors seeking exposure to the life settlement asset class with professional acquisition and servicing support. Distribution is relationship-driven and domestic, with a contact-based model supplemented by an online Life Settlement Qualifier Tool, SMS and email communications, and direct outreach following web inquiries. Operations are restricted from Alaska transactions, and the website explicitly disclaims consumer-facing applicability.

Technology investments center on proprietary data capabilities used for life expectancy evaluations and policy qualification, an online qualification tool, and a vertically integrated policy administration and servicing platform. The company has disclosed use of AI systems and virtual agents for some customer interactions, with mandatory disclosure at the start of calls, and uses AI-driven outbound phone communications for marketing. No public API, SDK, or developer-facing integration is offered. In 2025, Life Equity together with parent Coventry acquired more than 1,400 life insurance policies representing approximately $1.6 billion in face value, paid policyholders over $240 million, and held the #1 ranking in the Life Settlement League Table Report for the 13th consecutive year.

Name

Life Equity

Legal name

Life Equity LLC

Website

https://lifeequity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Equity is a U.S.-based life settlement provider, founded in 2000 and a member of the Coventry Group of Companies, that purchases life insurance policies in the secondary market and provides advisory and policy administration services to institutional investors and professional advisors.

Ownership category

akta.pro rank

Product category

Life Settlement Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (52394)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Life Reinsurance (Mortality) (FSAIANAA)

Keywords

• Life settlement services
• Structured settlement purchases
• Policy administration platform
• Institutional investor advisory
• Secondary life insurance acquisitions

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Life Settlement Transactions: Life Equity purchases life insurance policies in the secondary market, acquiring policies from policyholders at negotiated prices and managing them through their servicing platform. The company pays out more than $240 million annually to policyholders.
2. Advisory Services: Extensive advisory services for institutional investors regarding life settlement portfolios, including portfolio evaluation and acquisition guidance.
3. Secondary and Tertiary Policy Acquisitions: Acquisition of policies in secondary and tertiary markets, with one of the market's largest policy administration and servicing platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Life Equity purchases life insurance policies from policyholders in the secondary market through life settlement transactions and services those portfolios on behalf of institutional investors. It complements these transactions with extensive advisory services for institutional investors and an online qualification tool to evaluate policy eligibility, operating as a vertically integrated acquirer and servicer in the life settlement market.

Product overview

Life Equity operates as a life settlement provider and purchaser of structured settlements and annuities, offering a vertically integrated model encompassing secondary and tertiary policy acquisitions along with one of the market's largest policy administration and servicing platforms. The company serves two primary customer segments: professional advisors (who help clients access life settlements) and institutional investors (who acquire and service policies through Life Equity's platform). Life Equity functions as a subsidiary of Coventry Group of Companies, which together with Life Equity ranks as the largest buyer of life insurance policies in the secondary market, having purchased over 1,400 policies with approximately $1.6 billion in face value in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Settlement Services Acquisition of life insurance policies from policyholders in the secondary market via life settlement transactions, providing immediate liquidity to policyowners who no longer want or can afford to maintain their policies.
• Policy Administration and Servicing Platform One of the market's largest policy administration and servicing platforms that manages life insurance policies post-acquisition, providing ongoing servicing for institutional investor portfolios of secondary and tertiary policy acquisitions.
• Institutional Investor Advisory Services Advisory services for institutional investors covering life settlement portfolio acquisition, evaluation, ongoing management, and transparent servicing.
• Professional Advisor Services Channel-facing services that enable financial advisors, insurance agents, and brokers to refer clients with eligible life insurance policies to Life Equity for evaluation, qualification, and potential settlement.
• Life Settlement Qualifier Tool An online questionnaire-based tool that assists Life Equity in evaluating and qualifying life insurance policies for potential life settlement eligibility.

Quantifiable outcome

• Purchased over 1,400 policies representing approximately $1.6 billion in face value in 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Coventry Group of CompaniescoreOthersLife Equity is a subsidiary/affiliate of Coventry Group of Companies. Coventry is the parent company and together with Life Equity purchased more than 1,400 life insurance policies representing approximately $1.6 billion in face value in 2025. Life Equity is described as an affiliate of Coventry and is a member of the Coventry group of companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ashar Group: Direct competitor in life settlements, purchasing life insurance policies in the secondary market from policyowners and advisors. Highly comparable business model to Life Equity.
• American Life Fund: Specialized life settlement provider purchasing policies directly from policyowners; competes for the same advisor-referred deal flow and institutional portfolio opportunities.
• Magna Life Settlements: Life settlement provider focused on secondary policy acquisitions and institutional portfolio servicing — closely comparable operating model and customer base.
• Q Capital Strategies: Specialized life settlement company serving both policyowners and institutional investors, directly comparable in transaction type and advisor-distribution model.
• Habersham Funding: Direct life settlement funder purchasing policies in the secondary market and working with advisors — comparable origination model and policy evaluation process.
• Strategic Life Solutions: Life settlement broker/provider working with policyowners, advisors, and institutional buyers; overlaps directly with Life Equity's core transactional business.
• Lifepoint Financial Group: Life settlement and structured settlement purchaser serving advisors and institutional clients with comparable policy acquisition and servicing capabilities.
• Settlement Buyer's Group: Direct buyer of life insurance policies in the secondary market; competes for the same advisor-referred policies and institutional portfolio deals.

Emerging players

• WFG Liquid Assets: Life settlement provider within a broader financial services platform; partial overlap with Life Equity's advisor channel and secondary market focus.

Broad incumbents

• Berkshire Hathaway Life Settlements: Large incumbent participating in life settlement investing; broader financial conglomerate with overlapping exposure to mortality-linked alternative investments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Equity