What Ashar Group does

Ashar Group is a private, family-owned life settlement brokerage and life insurance valuation firm, founded in 2003 and headquartered at 1551 Sandspur Road, Suite 140, in Maitland, Florida. The company operates as a licensed life settlement broker and fiduciary that represents policy owners (not institutional buyers) when selling life insurance policies on the secondary market. Core offerings comprise three principal products: (1) a Life Settlement Brokerage service that runs each case through (2) a proprietary secure Policy Auction Platform forcing competitive bidding among vetted institutional funds — generating multiple bids per policy and clearing at multiples well above cash surrender value — and (3) a trademarked SMV® (Secondary Market Valuation) methodology used to determine the fair market value of policies for planning purposes. Acquired subsidiary LifeCare Funding extends the platform into long-term care funding via a referral network of care facilities. Education and lead-qualification tools (the Policy Value Questionnaire and a Knowledge Center of blogs, videos, and webinars) support the funnel.

Ashar generates revenue through transaction fees on completed life settlement transactions; pricing is not publicly disclosed but is structured as pay-as-you-go with free initial valuations. The go-to-market is an enterprise field-sales motion targeting financial professionals (RIAs, trust officers, estate planning attorneys, CPAs, family offices, broker-dealers), augmented by a National Partner Program with insurance carriers, broker-dealers, and care-facility networks. End policy owners are typically seniors (65+) with universal life, convertible term, or survivorship policies they no longer need, want, or can afford. The firm is nationally licensed in all 50 states. Management is the founding Mendelsohn family: Jon B. Mendelsohn (CEO), Jason T. Mendelsohn (Co-Founder/President; also a registered representative with Equus Financial for variable life contracts), and Jamie L. Mendelsohn (Executive Vice President). The company has no disclosed external investors, funding rounds, or PE/VC ownership.

Name

Ashar Group

Legal name

Ashar Group

Website

https://ashargroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashar Group is a family-owned, nationally licensed life settlement broker and fiduciary that helps financial professionals and senior policy owners appraise, negotiate, and monetize life insurance policies through a proprietary auction platform and SMV valuation methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Settlement Transaction Fees: Ashar Group acts as a licensed life settlement broker/fiduciary representing policy owners. The company generates revenue through commissions on completed life settlement transactions. They do not sell life insurance, manage assets, or purchase policies themselves, avoiding conflicts of interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ashar Group is a licensed life settlement broker and fiduciary that represents policy owners in the secondary market sale of life insurance and annuity assets. The company appraises policies using its proprietary SMV® (Secondary Market Valuation) methodology and routes them through a secure auction platform that pits vetted institutional buyers against one another to produce the highest competitive bid. Ashar does not purchase policies itself, does not sell new insurance, and does not manage assets, positioning itself as a conflict-free intermediary.

Product overview

Ashar Group offers a unified platform centered on life settlements and life insurance valuation. The core offerings include life settlement brokerage services, proprietary SMV® (Secondary Market Valuation) for policy appraisal, and a competitive Policy Auction Platform that forces bidding among institutional buyers to maximize seller proceeds. Additional services include LifeCare Funding (for long-term care financing, acquired brand) and a Policy Value Questionnaire tool for initial qualification screening. All services are supported by a Knowledge Center with educational resources. The company operates as a fiduciary representing policy owners exclusively, not insurance buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Settlement Services Fiduciary brokerage service that represents the policy owner (seller) in selling a life insurance policy on the secondary market for cash. Designed for individual policy owners who no longer need or can afford their coverage and for the financial advisors who serve them.
• Life Insurance Valuation (SMV®) Proprietary Secondary Market Valuation (SMV®) analysis that determines the fair market value of a life insurance or annuity policy. Used by financial professionals for planning purposes and to determine whether a life settlement is the optimal path for a client.
• Policy Auction Platform Secure proprietary auction platform that forces competition among the nation's largest institutional life settlement buyers, producing multiple bids (12-34+ bids per policy in documented cases) and the highest possible offer for the policy owner.
• LifeCare Funding Long-term care funding solution integrated into Ashar Group, enabling policy owners to use life settlement proceeds to fund long-term care needs through a network of home healthcare, assisted living, nursing home, and retirement community partners.

Quantifiable outcome

• 9x cash surrender value on average (2025 data)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Equus FinancialcoreChannel Partner/ Reseller/ DistributorJason Mendelsohn serves as a registered representative with Equus Financial for all life settlement transactions involving variable life contracts. This partnership enables Ashar to handle transactions for variable life products.
• LifeCare FundingcoreStrategic or Co-development PartnerLifeCare Funding is now a part of Ashar Group, expanding the company's ability to help policy owners fund long-term care needs through the life settlement process.
• Institutional Life Settlement BuyerscoreChannel Partner/ Reseller/ DistributorAshar works with multiple vetted, qualified institutional buyers who represent funds comprised of pension plans, private equity, and asset managers. Each buyer relationship requires completion of a due diligence process. The competitive auction among these buyers drives up offers for policy owners.
• Crohn's & Colitis FoundationminorOthersThe Crohn's & Colitis Foundation receives a portion of Ashar's proceeds in support of the millions of people impacted by these diseases, including several members of the Ashar family.
• SupermanHPVminorOthersJason Mendelsohn, Co-Founder and President, was diagnosed with Stage IV HPV throat cancer and dedicates time to educating and supporting others through the SupermanHPV initiative.
• Head and Neck Cancer AllianceminorOthersJason Mendelsohn serves on the board of the Head and Neck Cancer Alliance as part of his cancer advocacy work.
• Women in Insurance and Financial ServicesminorOthersJamie Mendelsohn, Executive Vice President, is a member of Women in Insurance and Financial Services organization.
• Crohn's & Colitis FoundationminorOthersJamie Mendelsohn serves on the board of the Crohn's & Colitis Foundation, mentoring patients and families.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Haven Life: Digital-first life insurance agency (backed by MassMutual) focused on simplifying life insurance purchase; adjacent to Ashar because it sits at the front end of the policy lifecycle that later creates life settlement opportunities.

Direct peers

• American Life Fund: Life settlement provider that purchases and brokers life insurance policies on the secondary market, serving the same senior policy owner demographic and competing for advisor referrals.
• Lifeline Program: Life settlement broker specializing in helping seniors sell unneeded life insurance policies; competes with Ashar in the same advisor-mediated, policy-owner-facing model.
• Abacus Life: Publicly traded life settlement company and institutional buyer that also provides structured settlement and policy owner services; overlaps with Ashar on transaction representation and the auction-style pricing process.
• Coventry First: Specialized life settlement provider focused on representing policy owners in secondary market transactions; directly comparable business model and customer base to Ashar.
• Harbor Life Settlements: Life settlement broker and institutional buyer working with financial advisors to monetize policy owner assets; comparable to Ashar in services, target customer, and channel partners.
• Life Equity LLC: Established life settlement broker representing policy owners in secondary market transactions; competes directly with Ashar for advisor relationships and policy owner flow across the US.

Broad incumbents

• MetLife: Large diversified insurance and employee benefits carrier with significant life insurance in force; relevant incumbent because its policies are a source of secondary-market supply and its distribution overlaps with Ashar's advisor network.
• Prudential Financial: Major life insurance carrier and wealth manager with broad institutional scale; interacts with Ashar as a partner and competing voice in life settlement and retirement planning conversations.
• Northwestern Mutual: Major mutual life insurance carrier with a large advisor force that interacts with Ashar both as a referral source and as a competitor in client conversations about policy retention versus sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ashargroup
• LinkedInlinkedin.com/company/ashar-group
• Instagraminstagram.com/ashargrouplifesettlements?igsh=dnc3YTVmMnRlamtz
• Xx.com/ashargroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashar Group