Ogilvy PR

Name

Ogilvy PR

Legal name

Ogilvy PR

Website

https://ogilvypr.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional PR and Communications Services: Revenue is generated through professional consulting services delivering PR campaigns, corporate communications, consumer PR, public affairs, health communications, and related communications services to enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ogilvy PR is a creative communications agency that sells professional consulting services across corporate communications, consumer PR and influence, public affairs and government relations, health communications, issues and crisis management, employee engagement, influencer marketing, ESG advisory, and investor and transaction communications. It serves enterprise, government, healthcare, consumer-brand, and not-for-profit clients across Australia and New Zealand, supported by proprietary research products (Believability Index, Futures reports), a measurement framework (Compass/CompassAI), and a generative-AI brand presence module (Generative Impact).

Product overview

Ogilvy PR is a creative communications and public relations agency operating as part of the global Ogilvy Group (WPP network). The firm offers a portfolio of specialist consulting services organized around core practice areas: Consumer PR & Influence, Health Communications, Corporate Reputation, Business Communications, Public Affairs, Employee Engagement, Investor & Transaction Communications, and ESG. The portfolio includes proprietary research products—Believability Index (annual credibility research) and Futures (annual trend reports covering marketing, social media, and health sectors)—alongside specialized modules for crisis management, social media (Social@Ogilvy), brand identity (CommsID), and measurement (Compass/CompassAI). A notable technology-enabled offering is Generative Impact, which optimizes brand presence in LLM-generated responses via a partnership with SEMRush. Services are delivered by approximately 130 communications specialists across Sydney, Melbourne, Canberra, and Auckland, supplemented by affiliate offices including Perth.

Differentiator

Problem solved

Functional benefit

Brands

• ALDIcore: A campaign movement celebrating ALDI fans, turned into a brand term and social phenomenon for the ALDI client relationship.

Products and services

• Consumer PR & Influence Brand positioning, reputation enhancement through earned media, publicity and media engagement, influencer strategy, integrated performance marketing combining earned media with social and performance marketing, and influence commerce for consumer-brand clients.
• Corporate Reputation
• Health Communications & Public Affairs
• Business Communications
• Issues & Crisis Management
• Public Affairs & Government Relations
• Employee Engagement
• Investor & Transaction Communications
• ESG Communications
• Brand Identity & Strategy
• Social@Ogilvy
• Believability Index
• Futures Thought Leadership Reports
• Compass & CompassAI Measurement
• Generative Impact
• Trend Reports & Foresights

Quantifiable outcome

• KFC Degustation achieved 1.24 billion reach with 99.2% positive sentiment and 1,372 pieces of national and international earned coverage
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WPPcoreStrategic or Co-development PartnerOgilvy PR is part of the global WPP network with access to 120 offices across 90 countries, enabling global campaign delivery and international expertise for ANZ clients.
• Ogilvy GroupcoreStrategic or Co-development PartnerPart of the global Ogilvy Group providing creative communications services across the network.
• CareerTrackersminorStrategic or Co-development PartnerIndigenous internship program partnership supporting diversity in the workforce.
• CareerSeekersminorStrategic or Co-development PartnerPartnership supporting diversity through career pathways for refugees and asylum seekers.
• OgilvyOnecoreTechnology or IntegrationPartnership for Generative Impact product combining large language model expertise with SEMRush for AI-powered brand presence optimization.
• PROJECT ROCKITminorStrategic or Co-development PartnerPartnership with youth organisation for Snapchat anti-bullying campaign.
• Deloitte Access EconomicsminorStrategic or Co-development PartnerPartnership to create State of Collectibles 2025 Report providing independent data analysis for eBay campaign.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edelman: Global public relations firm with strong ANZ operations offering corporate communications, consumer marketing, health and public affairs. Direct competitor for the same enterprise, government and consumer brand briefs across Australia.
• FleishmanHillard: Global PR and communications agency with ANZ presence across corporate, consumer, healthcare and technology practices. Competes head-to-head for enterprise reputation, crisis and public affairs briefs.
• Burson (formerly BCW): WPP sister agency under the global communications services holding group. Direct peer offering PR, public affairs and healthcare communications, with shared access to WPP network infrastructure.
• WE Communications: Independent global communications firm with deep Asia-Pacific heritage. Comparable in technology, B2B and consumer brand communications across the same ANZ enterprise client set.
• Hill+Knowlton: Global communications consultancy with public affairs, crisis and corporate reputation practices. Direct competitor on government, healthcare and corporate reputation briefs in ANZ.
• Havas Red (Red Agency): Australia-rooted PR and influencer agency within the Havas network. Competes for consumer, health and influencer-led briefs with overlapping ANZ client rosters.
• SenateSHJ: Independent Australian public relations and communications consultancy with strong public affairs and corporate practice. Comparable peer for ANZ enterprise and government clients.
• Haystac (AMP): Independent Australian PR and influencer agency with strong consumer, technology and corporate reputation practices. Direct peer for ANZ enterprise and brand storytelling briefs.

Regional players

• WE Buchan: Asia-Pacific-focused PR and communications consultancy with strong ANZ presence. Comparable in consumer, corporate and technology PR but anchored more in Asia regional work.

Broad incumbents

• Clemenger BBDO: Major Australian creative advertising and communications group within the Omnicom network. Competes for integrated brand campaigns and offers overlapping consumer PR and influencer capabilities through affiliated brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareopragency
• LinkedInlinkedin.com/company/opr-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy PR