Caliber

What Caliber does

Caliber (legally Group Caliber ApS) is a Copenhagen-based B2B SaaS company that operates a stakeholder intelligence platform, founded in 2016 by Shahar Silbershatz. Its core product, Stakeholder 360, continuously tracks perceptions across customers, employees, investors, talent, and media in over 40 countries using proprietary survey data covering 6,000+ companies and 1M+ survey responses. Adjacent modules include Caliber Focus for flexible brand tracking and the newly launched Talent 360 for employer brand benchmarking, with an AI Assistant that applies natural language processing and predictive analytics to connect perception data with financial, media, and operational signals. The proprietary Trust & Like Score and Familiarity Metrics form the platform's measurement IP.

The company sells primarily through a direct enterprise motion with consultative, quote-based annual subscriptions, evidenced by a "Book a demo" call-to-action rather than published pricing. Enterprise customers span aerospace (Airbus), pharmaceuticals (AstraZeneca, Novo Nordisk), energy (E.ON, Vattenfall, ENGIE, Energinet), banking (Frost Bank, BPER, Itau), industrial automation and chemicals (ABB, BASF), semiconductor equipment (ASML), FMCG (Nestlé, Henkel, Pandora, Rockwool), and technology (Okta), with industry case studies deployed in automotive (Audi) and medtech (Siemens Healthineers). Distribution is global across Europe, North America, and an actively expanding Italy/Mediterranean region led by Chief Customer & Strategy Officer Michele Tesoro-Tess.

Recent strategic activity has been weighted toward expansion and product breadth: the launch of Talent 360 in May 2026, the formation of a U.S. Expert Advisory Council in March 2026, the inaugural Stakeholder Intelligence Report in February 2026, and a Polecat integration partnership to extend ecosystem reach. Headcount is reported at 51-100, the company is privately held with no disclosed institutional funding rounds, and trade-name go-to-market is led through thought leadership content, an industry summit, and a podcast ("Always On with Shahar Silbershatz").

Name

Caliber

Legal name

Group Caliber ApS

Website

https://groupcaliber.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Caliber is a Copenhagen-based B2B SaaS company that provides an AI-powered stakeholder intelligence platform, tracking brand and reputation perceptions continuously across customers, employees, investors, and talent for enterprise customers in over 40 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Caliber operates as a B2B SaaS platform offering subscription-based access to its stakeholder intelligence platform. Customers pay for ongoing access to track perceptions across multiple stakeholder groups. The platform features customized dashboards and survey questions aligned with customer priorities, suggesting tiered or enterprise pricing structures.

Pricing tiers

Distribution channels2 records

Marketing channels9 records

Core offering

Caliber operates a SaaS stakeholder intelligence platform that continuously tracks perceptions across customers, employees, investors, talent, and media in real time. The platform combines proprietary survey data, AI-powered analysis, and expert interpretation to deliver unified brand and reputation metrics (e.g., Trust & Like Score). It serves enterprise clients through tailored dashboards, benchmarking, and integration with financial, media, and operational signals.

Product overview

Caliber offers a unified stakeholder intelligence platform with AI-powered, always-on perception tracking. The core platform is Stakeholder 360, which monitors perceptions across all stakeholder audiences (customers, employees, investors, talent, media) in real time. Additional specialized modules include Talent 360 for employer brand and talent market intelligence, and Caliber Focus for flexible brand tracking. An AI Assistant provides AI-powered analysis and interpretation of stakeholder data. The platform differentiates by combining proprietary data collection, continuous benchmarking, deep audience segmentation, and expert-led interpretation, tracking over 6,000 companies across 40+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Stakeholder 360 The main stakeholder intelligence platform that tracks perceptions across multiple audiences (customers, employees, investors, talent, media) continuously in real time, providing unified views of brand and reputation metrics for enterprise customers.
• Caliber Focus A flexible brand tracking module that provides cost-effective and flexible reputation tracking for organizations needing targeted market research and brand monitoring capabilities.
• Talent 360 Talent intelligence platform that provides CHROs, People & Culture leaders, and Talent Acquisition teams with continuous, real-time employer brand and reputation benchmarks across 40-plus markets, with deep audience segmentation covering students, professionals, and active job seekers.
• AI Assistant AI-powered analysis tool that helps users interpret stakeholder perception data and understand what it means for their specific business and stakeholders, connecting perception data with financial, media, and operational indicators to surface patterns and predictions.

Quantifiable outcome

• Moving stakeholders up one familiarity level can increase Trust & Like Score by 8-12 points
• +4 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Meltwater: Meltwater delivers media intelligence, social listening, and consumer insights to enterprise communications and marketing teams. Its continuous monitoring of media and stakeholder signals is a close analog to Caliber's real-time perception platform.
• YouGov: YouGov operates a global consumer panel and BrandIndex product for continuous brand and reputation tracking. Its panel-based, multi-market perception measurement overlaps directly with Caliber's stakeholder perception and Trust & Like Score approach.
• Cision: Cision is a major PR, earned media, and reputation intelligence platform serving global enterprises and communications teams. Its combined media monitoring and analytics suite overlaps with Caliber's reputation tracking and stakeholder intelligence offerings.
• Reputation.com: Reputation.com provides reputation management, listening, and customer experience analytics for multi-location and enterprise brands. Its reputation intelligence capabilities are directly comparable to Caliber's continuous brand and reputation monitoring offerings.
• Brandwatch (Cision): Brandwatch offers consumer intelligence and social listening with AI-powered analytics, now part of Cision. Its audience research and brand monitoring capabilities are directly comparable to Caliber's continuous perception tracking across stakeholders.
• Ipsos: Ipsos provides corporate reputation, brand, and stakeholder research through products such as Ipsos Corporate Reputation and the Reputation Council. It competes with Caliber for enterprise reputation and brand tracking budgets, particularly among large multinational clients.
• Talkwalker: Talkwalker provides social listening, analytics, and consumer intelligence, including brand sentiment and reputation insights. Its enterprise customer base and AI-driven analytics position it as a direct competitor to Caliber's stakeholder intelligence platform.
• Kantar: Kantar is one of the world's largest brand tracking and consumer insight providers, offering continuous brand and reputation measurement across global markets. Its Meaningful, Powerful, Different (MPD) framework and brand equity products directly compete with Caliber's Stakeholder 360 platform.

Broad incumbents

• Sprinklr: Sprinklr is a unified customer experience management platform that includes social listening, reputation, and brand insights modules for large enterprises. It is broader than Caliber's stakeholder intelligence focus but competes for the same enterprise customer experience and brand intelligence budgets.

Emerging players

• Latana: Latana is a brand tracking platform focused on marketers, providing always-on brand awareness and perception benchmarking. Its continuous panel-based tracking overlaps with Caliber's Caliber Focus and Stakeholder 360 products for mid-market and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caliberCPH
• YouTubeopen.spotify.com/show/2fGiWIt0ffAVcugb00vNIt?si=637cf7a988024f2a
• LinkedInlinkedin.com/company/groupcaliber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caliber