What Preis.de (comparado GmbH) does

Preis.de, operated by comparado GmbH and based in Lüneburg, Germany, was a consumer-facing price comparison shopping platform that aggregated product prices from multiple online retailers and enabled users to identify the best available deals across sellers. Founded in 2004 and staffed by an estimated 51–100 employees, the platform served German consumers seeking cross-retailer price transparency, generating revenue through the standard comparison-shopping model of monetising clicks and leads referred to merchant partners (specific pricing, fee structures, and revenue mechanics were not disclosed in the source material).

The platform's product was a single unified web interface at preis.de that catalogued products from participating retailers and presented comparative pricing to end users. No proprietary technology stack, APIs, SDKs, mobile applications, or distinct technical components are documented in the available data; the company's technology field is explicitly marked as 'Not applicable'. Similarly, no go-to-market detail beyond horizontal consumer targeting, no named retail or B2B partners, no certifications, patents, or awards, and no management roster were disclosed.

As of the most recent available data, Preis.de has ceased operations in its current form. The company's own website displays a 'Leider geschlossen!' (Unfortunately closed!) notice, stating that Preis.de is ending its operations 'after many successful years' and recommending idealo.de as an alternative to users while the team works on a new business model. The company therefore presents as a discontinued consumer internet asset with an ambiguous successor-product option, rather than an operating growth-stage business.

Name

Preis.de (comparado GmbH)

Website

https://preis.de

Company type

Private

Founded year

2004

Operating status

Closed

Headcount range

51–100 employees

Short description

Preis.de (comparado GmbH) was a Lüneburg-based, German consumer price comparison platform founded in 2004 that aggregated online retailer pricing; the service has ceased operations and the team is developing a new business model.

Ownership category

akta.pro rank

Product category

Price Comparison Shopping

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Comparison Shopping & Price Discovery Portals (BPAMAAAJ)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison shopping
• Online price comparison
• Shopping comparison platform
• Product price aggregator
• Retailer price search

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Preis.de operated an online comparison-shopping portal that aggregated product prices and offers from multiple retailers, allowing consumers to search for a product and compare prices across participating merchants to find the best deal. The service has been discontinued in its current form, with the site stating that the company is working on a new model and recommending idealo.de as an interim alternative.

Product overview

Preis.de was a single unified price comparison platform. The platform aggregated and compared product prices from multiple online retailers, enabling consumers to find and compare pricing across different sellers. As of the most recent data, the platform has announced it is discontinuing operations in its current form and is working on a new model, recommending idealo as an alternative in the interim.

Differentiator

Problem solved

Functional benefit

Products and services

• Preis.de Price Comparison Platform Web-based comparison shopping portal that aggregated product prices and offers from multiple online retailers, allowing consumers to search for a product and compare merchant prices side by side to find the lowest available deal. Targeted at individual German online shoppers. The service has been discontinued in its current form.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• PriceRunner: PriceRunner is a European price comparison platform operating in the UK, Scandinavia, and Germany. Offers nearly identical functionality to Preis.de with similar merchant partnership-based monetization.
• idealo: idealo is Germany's leading price comparison platform (owned by Axel Springer) and the direct competitor that Preis.de itself is recommending to its users. Operates an identical consumer-facing comparison business model across multiple product verticals.
• Kelkoo Group: Kelkoo Group is a European price comparison and shopping platform operating across multiple European countries. Directly comparable in business model, target market, and cross-border category structure.
• Twenga: Twenga is a European price comparison and shopping platform operating across several European markets. Operates in the same product comparison category with a similar consumer-facing model.
• Shopzilla: Shopzilla (now part of Connexity) is a price comparison shopping platform with operations in the US and Europe. Operates a near-identical comparison shopping business model to Preis.de.
• Check24: Check24 is one of Germany's largest comparison portals, covering price comparison across insurance, travel, energy, and consumer products. Directly comparable to Preis.de in product category, target market, and lead-generation monetization model.
• Verivox: Verivox is a leading German comparison platform primarily for utilities, insurance, and financial products. Operates in the same comparison-shopping category with a similar lead-generation monetization approach.
• Geizhals: Geizhals is an Austrian-German price comparison platform, particularly strong in electronics and tech products. Closely comparable in product category and DACH-region focus.
• Billiger.de: Billiger.de is a German price comparison platform focused on consumer products, electronics, and household goods. Operates with a near-identical model to Preis.de in the German market.

Broad incumbents

• Google Shopping: Google Shopping is a large-scale price comparison and product discovery platform integrated into Google Search. While broader in scope, it competes directly for the same consumer intent and merchant advertising spend that historically supported Preis.de.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/preis_de
• Facebookfacebook.com/preisde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preis.de (comparado GmbH)