Rosie Riveters
Rosie Riveters is a U.S. nonprofit founded in 2015 that provides free hands-on STEM education programs, kits, and digital resources primarily to girls ages 4–14, with specialized offerings for schools, military families, and high school mentors, funded by donations and supported by kit and book sales.
- Company typePrivate
- Founded2015
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rosie Riveters does
Rosie Riveters is a U.S.-based nonprofit organization founded in 2015 and headquartered in Alexandria, Virginia, that delivers STEM education programs and resources targeted primarily at girls ages 4–14. Its program portfolio comprises four branded initiatives: Rosie Labs, an in-school K-5 STEM program aligned with state learning standards; STEM Kits & Events, which supplies hands-on kits to community leaders; Military Family Programs, which provide portable STEM continuity for military children; and Rosie Innovators, a high school mentorship program in which older students design and deliver STEM projects for younger children. The organization operates with a small team (1–10 employees) and combines a community-led go-to-market model with a free digital resource platform at handsonstem.rosieriveters.com that aggregates pre-built lessons, experiments, books, projects, and video interviews with women in STEM fields.
The organization's underlying technology is a standard web-based content delivery platform built on WordPress, with user-account functionality for saving resources and building custom lesson plans. There is no disclosed AI, API, or proprietary model layer. Revenue mechanics are diversified across four streams: tax-deductible donations (the primary funding source as a nonprofit), physical STEM kit sales (eight SKUs including Zoetrope, Spin Art, Art Bot, Lava Lamp, Flying Magnetic Art, Binary Code, LED Art, and Biomechanical Hands), curated Rosie Reads About Real Women in STEM book sets priced at $100 each, and broader merchandise sold through an online storefront. Marketing is conducted through owned social channels (Instagram, Facebook, LinkedIn, YouTube, Twitter/X), an email newsletter, and a podcast, with partnership and community-activator programs formalized through the website.
Rosie Riveters is funded primarily through donations and grants rather than equity, with the only documented external funding event being a 2022 STEM Action Grant from the Society for Science. No parent company, venture investors, or M&A activity is disclosed. Self-reported participant outcomes — 97% reporting joy, 89% feeling inspired to explore STEM further, and 100% willing to recommend the organization — provide directional validation of program impact, though these are unaudited and non-financial metrics.
Rosie Riveters firmographics
Firmographics- Name
- Rosie Riveters
- Legal name
- Rosie Riveters
- Website
- https://rosieriveters.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosie Riveters is a U.S. nonprofit founded in 2015 that provides free hands-on STEM education programs, kits, and digital resources primarily to girls ages 4–14, with specialized offerings for schools, military families, and high school mentors, funded by donations and supported by kit and book sales.
- Ownership category
- akta.pro rank
Rosie Riveters industry classification
Industry- Product category
- STEM Education Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)
- akta.pro secondary industries
- STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK), STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG), STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL)
Keywords
Where Rosie Riveters is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosie Riveters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donations and Fundraising: The organization operates as a nonprofit accepting donations to fund free STEM programs and resources for children.
- STEM Kit Sales: Sale of hands-on STEM kits including Zoetrope Kit, Spin Art Kit, Art Bot Kit, Lava Lamp Kit, Flying Magnetic Art Kit, Binary Code Kit, and LED Art Kit. Also sells Biomechanical Hands kit.
- Book Sales: Sale of curated book sets featuring women in STEM biographies, including Rosie Reads About Real Women in STEM sets priced at $100 each.
- Merchandise Store: Online store selling STEM-related merchandise and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rosie Reads About Real Women in STEM book set |
| Unit Pricing | Pay-as-you-go | Hands-on STEM Kits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Rosie Riveters product offering
Product offeringCore offering
Rosie Riveters is a nonprofit organization that provides free hands-on STEM education programs and resources to children, primarily girls ages 4–14, through four core programs: Rosie Labs (in-school K-12 programming), STEM Kits & Events (community-based learning), Military Family Programs, and the Rosie Innovators high school mentorship. It complements these programs with a free online resource platform (handsonstem.rosieriveters.com) offering pre-built lessons, experiments, books, projects, and interviews, and sells physical STEM kits and book sets to partially fund operations.
Product overview
Rosie Riveters is a nonprofit STEM education organization offering a comprehensive ecosystem of programs and resources designed to close workforce gaps by increasing participation in STEM for children. The organization provides four core programs: Rosie Labs (in-school STEM programming for K-5 students), STEM Kits & Events (for community leaders), Military Family Programs, and Rosie Innovators (high school mentorship). Complementing these programs is the Hands-on STEM Resources Platform (handsonstem.rosieriveters.com), a free digital resource library containing pre-built lessons, experiments, books (Rosie Reads), projects (Rosie Makes), interviews (Rosie Talks), and video content. The organization also sells physical Hands-on STEM Kits and publishes books through its Shop. Together, these offerings create a multi-channel approach to fostering critical thinking and problem-solving skills in the innovators of tomorrow.
Differentiator
Problem solved
Functional benefit
Brands
- Rosie Labs: In-school STEM programming that supports teachers and students with hands-on STEM education aligning with state learning standards.
- Rosie Innovators
- Hands-on STEM
Products and services
- Rosie Labs An in-school STEM programming initiative that supports both teachers and students with hands-on STEM education aligned with state learning standards, providing essential resources for implementation during school hours.
- STEM Kits & Events Hands-on STEM kits designed for community leaders and groups to integrate engaging, hands-on STEM learning experiences into community events.
- Military Family Programs Programs designed to empower military children by creating a sense of community and continuity, providing tools to build confidence and the opportunities to thrive in STEM fields no matter where their journeys take them.
- Rosie Innovators A high school STEM program that invites students to design and deliver their own hands-on STEM projects for elementary-aged kids in their communities.
- Hands-on STEM Resources Platform A free online platform (handsonstem.rosieriveters.com) offering hands-on and interactive STEM content for kids including pre-built lessons, interviews, experiments, books, projects, and videos. Users can save favorites and create custom lesson plans.
- Hands-on STEM Kits Video-supported hands-on STEM activity kits including Lava Lamp Kit, LED Art Kit, Art Bot Kit, Binary Code Kit, Biomechanical Hands, Flying Magnetic Art Kit, Zoetrope Kit, and Spin Art Kit, sold via the Rosie Riveters Shop.
- Rosie Reads About Real Women in STEM Book Set Curated book set featuring biographies of women in STEM, priced at $100 per set, sold through the Rosie Riveters Shop.
- Rosie Riveters Podcast A podcast series featuring STEM-related content and interviews with women in science and engineering fields.
- Rosie Riveters Shop Online storefront selling educational materials including Rosie Reads book sets, hands-on STEM kit products, and merchandise.
Quantifiable outcome
- 97% of participants find joy engaging in Rosie Riveters' STEM programs
- +2 more outcomes
Companies that use Rosie Riveters
Customer profileSegments5 records
Ideal customer profiles5 records
Rosie Riveters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosie Riveters partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Rosie Riveters competitors and assessment
Company assessmentDirect peers
- Girls Who Code: Nonprofit focused on closing the gender gap in technology and computer science for girls and young women, with clubs, summer programs, and free learning resources — directly comparable mission and audience.
- Black Girls CODE: Nonprofit providing technology education to girls of color, including workshops, hackathons, and online learning — overlapping with Rosie Riveters' girls-in-STEM, underrepresented-population focus.
- Girl Scouts of the USA: National youth organization for girls that includes STEM badges, robotics programs, and hands-on STEM activities aligned with national standards — matches Rosie Riveters' girl-focused, hands-on, standards-aligned programming model.
- STEM For Kids: Provider of hands-on STEM enrichment programs for children through in-school, after-school, and camp delivery — closely comparable to Rosie Riveters' Rosie Labs and STEM Kits & Events channels.
- Engineering for Kids: Franchise-based STEM enrichment provider serving K-8 students with engineering, robotics, and coding programs through after-school clubs and camps — overlapping audience and delivery format.
- Science Buddies: Free online STEM resource library offering project ideas, experiments, and lesson plans for K-12 students and educators — matches Rosie Riveters' free handsonstem portal and curriculum-aligned content.
- Maker Ed: Nonprofit organization supporting maker education in schools and communities through programs, resources, and advocacy — closely aligned with Rosie Riveters' hands-on, maker-style STEM kit offerings.
- Iridescent: STEM education nonprofit running family engineering programs, mentorship, and hands-on learning for underrepresented youth in STEM — comparable mission, methodology, and underserved-population focus.
Broad incumbents
- Code.org: Large-scale nonprofit providing free K-12 computer science curriculum, teacher training, and Hour of Code — overlapping K-12 STEM learning platform category with significantly broader reach and resources.
- Khan Academy: Massive free online learning platform with extensive STEM content for K-12 students — comparable digital STEM resource library category at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosie Riveters social profiles
Digital presenceRosie Riveters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie Riveters leadership team
Management profileNumber of profiles
Rosie Riveters funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie Riveters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie Riveters
What does Rosie Riveters do?
Rosie Riveters is a nonprofit organization that provides free hands-on STEM education programs and resources to children, primarily girls ages 4–14, through four core programs: Rosie Labs (in-school K-12 programming), STEM Kits & Events (community-based learning), Military Family Programs, and the Rosie Innovators high school mentorship. It complements these programs with a free online resource platform (handsonstem.rosieriveters.com) offering pre-built lessons, experiments, books, projects, and interviews, and sells physical STEM kits and book sets to partially fund operations.
Is Rosie Riveters a public or private company?
Rosie Riveters is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rosie Riveters founded?
Rosie Riveters was founded in 2015. It employs 1 to 10 people.
Where is Rosie Riveters based?
Rosie Riveters is headquartered in Alexandria, United States, in the North America region.
How does Rosie Riveters make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are STEM Kit Sales, book Sales and merchandise Store.
Who are Rosie Riveters's main competitors?
Direct peers on record are Girls Who Code, Black Girls CODE, Girl Scouts of the USA, STEM For Kids, Engineering for Kids, Science Buddies, Maker Ed and Iridescent. Broad incumbents are Code.org and Khan Academy.
Does Rosie Riveters have an API?
No public API is recorded for Rosie Riveters.
What industry is Rosie Riveters in?
Rosie Riveters's product category is STEM Education Services. Its primary akta.pro industry code is EDAFANAH, Math & Science Interactive Learning Platforms (STEM Core), with a secondary code of EDAFANAI, STEM Project-Based Learning (PBL) & Challenge Platforms. Its NAICS code is 611710 and its SIC code is 8200.