Stem for Kids
STEM For Kids (Pure Minds Academy) is a Dubai-based STEM education provider offering hands-on robotics, coding, AI, and life-skills programs for children aged 4–17 across the UAE, with NCFE UK accreditation and corporate CSR delivery channels.
- Company typePrivate
- Founded2015
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Stem for Kids does
STEM For Kids, operating under the legal entity Pure Minds Academy, is a Dubai-based STEM education provider founded in 2015 that delivers hands-on technology and life-skills programs to children aged 4–17 across the UAE and broader GCC region. The curriculum spans robotics, coding (Scratch, Python, Unreal Engine), artificial intelligence, 3D design, financial literacy, and entrepreneurship, structured into age-banded cohorts — Little Explorers (4–6), Juniors (7–9), and Advanced (10–14). Its flagship proprietary offering is the Root Protocol™, a human-centered pedagogical framework launched in February 2026 designed to counter screen fatigue and digital overstimulation in Gen Alpha learners. The company also holds NCFE accreditation from the UK, allowing it to issue formally recognized Level 1 Awards, Level 2 Certificates, and Level 3 Diplomas to students aged 10 and above.
The business operates through a hybrid go-to-market model combining direct-to-consumer enrollment (via puremindsacademy.com) with channel partnerships (schools such as GEMS Education for after-school activities) and enterprise CSR programs (corporate partners including Boeing, Mubadala, VOPAK, and NEXA). Revenue is generated across five primary streams: recurring Saturday classes, seasonal holiday camps (Spring, Summer, Winter), school-partnered after-school activities, corporate CSR engagements, and one-time NCFE-accredited course fees. Pricing is not publicly disclosed. The company reports having educated over 4,000 students cumulatively since founding, with pilot programs at YaYa's Yuniversity and Little Lonestar Academy reporting 100% student engagement. Founder and CEO Amit Vyas leads the company, which operates with a lean team of 1–10 employees out of a single headquarters in Dubai Investments Park.
Stem for Kids firmographics
Firmographics- Name
- Stem for Kids
- Legal name
- Pure Minds Academy
- Website
- https://stemforkids.ae
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- STEM For Kids (Pure Minds Academy) is a Dubai-based STEM education provider offering hands-on robotics, coding, AI, and life-skills programs for children aged 4–17 across the UAE, with NCFE UK accreditation and corporate CSR delivery channels.
- Ownership category
- akta.pro rank
Stem for Kids industry classification
Industry- Product category
- Children's STEM Education
- NAICS
- All Other Schools and Instruction (61169), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Science & STEM Instruction (School-Delivered) (EDAJAFAH)
- akta.pro secondary industries
- STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF), STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)
Keywords
Where Stem for Kids is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Stem for Kids business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Holiday Camp Programs: Spring, Summer, and Winter camps offering hands-on STEM learning with daily and weekly subscription options for children aged 4-14
- Saturday Classes: Weekly Saturday robotics and STEM classes at multiple locations in Dubai for different age groups
- After School Activities: Programs delivered in partnership with schools providing hands-on STEM learning opportunities
- Corporate CSR Programs: Community-focused STEM programs for corporate partners promoting social responsibility
- NCFE Accredited Courses: Formal UK accredited qualifications (Level 1-3) for children aged 10 and over
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Stem for Kids product offering
Product offeringCore offering
STEM For Kids delivers hands-on STEM education programs for children aged 4-17, including robotics, coding, AI, 3D design, financial literacy, and entrepreneurship, delivered through Saturday classes, holiday camps, after-school programs, and NCFE UK-accredited courses. Programs are offered to families directly, to schools via partnerships, and to corporations through CSR initiatives across the UAE.
Product overview
Stem for Kids (operated by Pure Minds Academy) offers a comprehensive portfolio of STEM education products and services for children aged 4-17 across the UAE and GCC region since 2015. The offering is organized as a unified platform combining structured curriculum programs with flexible learning options. Core products include the School of AI (AI and machine learning education), NCFE Accredited Courses (UK-recognized qualifications), Saturday Robotics Classes, and Holiday Camps. These are supplemented by specialized programs like Business Camp, Finance for Kids, and 3D Design, along with coding courses using Scratch, Python, and Unreal Engine. The company also provides Corporate/CSR programs for enterprise community engagement and After School Activities delivered through school partnerships. The recent Root Protocol™ program represents a new initiative addressing digital curiosity challenges for Generation Alpha.
Differentiator
Problem solved
Functional benefit
Products and services
- School of AI A comprehensive AI education division offering programs for students, educators, and parents covering artificial intelligence concepts, machine learning, and AI readiness skills.
- NCFE Accredited Courses Official UK-recognized NCFE qualifications including Level 1 Awards, Level 2 Certificates, and Level 3 Diplomas for children aged 10 and over.
- Saturday Classes Weekend STEM and robotics programs for children aged 4-14 at multiple Dubai locations, organized by age tier (Little Explorers 4-6, Juniors 7-9, Advanced 10-14).
- Holiday Camps Seasonal Spring, Summer, and Winter camps offering hands-on STEM learning for children aged 4-14, with daily and weekly subscription options at locations including Downtown Dubai and DIFC.
- After School Activities Hands-on STEM learning programs delivered in partnership with schools and educational institutions, preparing students for future careers in STEM fields.
- Corporate / CSR Programs Community-focused STEM programs partnered with enterprises to promote social responsibility and empower students through STEM-based career development.
- Business Camp A week-long camp that teaches entrepreneurship, financial literacy, teamwork, and leadership through hands-on activities and real-world business cases.
- Finance for Kids Financial education program teaching money management, budgeting, saving, and investing skills, including an introduction to cryptocurrency.
- 3D Design Program Program enhancing creativity, spatial reasoning, and problem-solving skills through hands-on experience with digital modeling software.
- Coding Basics - Scratch Introductory coding course using Scratch visual programming language for young learners.
- Games Design Programming - Python Game design course teaching Python programming for children interested in game development.
- 3D Games Design - Unreal Engine Advanced course teaching 3D computer game design and development using Unreal Engine.
- AI & Machine Learning Course covering artificial intelligence and machine learning concepts for students.
- Root Protocol™ A human bridge program designed to address Gen Alpha's digital curiosity crisis through structured STEM learning pathways balancing screen time with hands-on learning.
Quantifiable outcome
- 100% student engagement in STEM programs
- +1 more outcomes
Companies that use Stem for Kids
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Stem for Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Stem for Kids partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Little Lonestar AcademyminorEducation partner implementing hands-on STEM integration programs with reported 100% student engagement.
- YaYa's YuniversitycoreStrategic pilot partner for the Root Protocol™ STEM program. The partnership achieved 100% student engagement in the pilot, demonstrating successful integration of hands-on STEM curriculum.
- BoeingcoreCorporate partner providing CSR programs and community-focused STEM education initiatives. Boeing partners with Pure Minds Academy to deliver STEM learning experiences to employees' children and community youth.
- MubadalacoreMajor UAE sovereign wealth fund partner supporting STEM education through corporate social responsibility programs.
- VOPAKminorCorporate partner engaged in providing community-focused STEM programs.
- GEMS EducationcoreMajor educational institution partner delivering after-school STEM activities and programs across GEMS schools in Dubai.
- NEXAminorCorporate partner for CSR activities and STEM education programs.
- Delta Skills AcademyminorSkills development academy partner for STEM education initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Stem for Kids competitors and assessment
Company assessmentRegional players
- FUN Robotics UAE: UAE-based provider of robotics and coding programs for children through after-school activities and camps; directly comparable regional competitor in the Dubai kids' STEM enrichment market.
- STEM Learning Ltd: UK-based STEM education charity and resource provider aligned with the same NCFE credentialing ecosystem STEM For Kids operates in; comparable as a curriculum authority, though focused on UK schools.
Direct peers
- Code Ninjas: Global franchise offering kids' coding, robotics and STEM enrichment programs through center-based delivery, directly overlapping STEM For Kids' Saturday classes, camps and after-school model.
- Young Engineers: Israeli-origin STEM enrichment franchise operating across the UAE and GCC, delivering LEGO-based engineering programs to children in after-school and camp formats — closest direct competitor in the region.
- RoboThink: International STEM and robotics enrichment franchise with UAE presence, running in-center and after-school programs for children — overlapping customer base and curriculum areas (robotics, coding, engineering).
Emerging players
- BrainPOP: Educational content platform widely used in K-12 schools; overlaps with STEM For Kids' school-channel programs as a competing or complementary STEM content provider in classrooms.
- Tynker: Online coding and STEM platform for children; competes with STEM For Kids' coding courses (Scratch, Python) on curriculum content while offering a software-based alternative to in-person classes.
- CoderDojo: Global volunteer-led coding club movement for kids and teens; competes as a free or low-cost alternative for the same age group and overlaps with STEM For Kids' coding and maker curriculum.
Broad incumbents
- LEGO Education: Established STEM/STEAM learning products and curriculum provider; shapes the tools and content layer across kids' STEM programs and competes indirectly for curriculum procurement decisions by schools.
- Sylvan Learning: Established global tutoring and enrichment brand with a STEM and coding curriculum component; competes for the same parent wallet and school-channel partnerships, though as part of a much broader education portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stem for Kids social profiles
Digital presenceStem for Kids compliance and trust
Trust signalCompliance1 record
Stem for Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stem for Kids leadership team
Management profileNumber of profiles
Profiles1 record
Stem for Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stem for Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stem for Kids
What does Stem for Kids do?
STEM For Kids delivers hands-on STEM education programs for children aged 4-17, including robotics, coding, AI, 3D design, financial literacy, and entrepreneurship, delivered through Saturday classes, holiday camps, after-school programs, and NCFE UK-accredited courses. Programs are offered to families directly, to schools via partnerships, and to corporations through CSR initiatives across the UAE.
Is Stem for Kids a public or private company?
Stem for Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stem for Kids founded?
Stem for Kids was founded in 2015. It employs 51 to 100 people.
Where is Stem for Kids based?
Stem for Kids is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Stem for Kids make money?
Five revenue lines are on record. Holiday Camp Programs are the primary driver. The others are saturday Classes, after School Activities, corporate CSR Programs and NCFE Accredited Courses.
Who are Stem for Kids's main competitors?
Regional players on record are FUN Robotics UAE and STEM Learning Ltd. Direct peers are Code Ninjas, Young Engineers and RoboThink. Emerging players are BrainPOP, Tynker and CoderDojo. Broad incumbents are LEGO Education and Sylvan Learning.
Does Stem for Kids have an API?
No public API is recorded for Stem for Kids.
What industry is Stem for Kids in?
Stem for Kids's product category is Children's STEM Education. Its primary akta.pro industry code is EDAJAFAH, Science & STEM Instruction (School-Delivered), with a secondary code of EDANAHAF, STEM & Coding Learning Centers (Robotics, Programming, Engineering). Its NAICS code is 61169 and its SIC code is 8200.