First National Bank & Trust Company

What First National Bank & Trust Company does

First National Bank & Trust Company is a community bank founded in 1882, headquartered in Beloit, Wisconsin, that provides a comprehensive suite of retail, commercial, agricultural, and wealth management banking services across Wisconsin and the Stateline area of Illinois. Its product platform spans deposit products (checking, savings, money market, CDs, HSAs, IRAs), lending products (mortgages, home equity, personal loans, auto/consumer loans, agricultural loans, municipal financing), business services (treasury management, merchant services, Positive Pay fraud protection), and wealth services (trust administration, investment portfolio management, brokerage, legacy planning). Distribution combines a physical branch network with a digital banking platform offering online banking, mobile banking, bill pay, Zelle P2P payments, CardValet, and IntraFi deposit network access. Revenue is generated through traditional banking interest income on loan and securities portfolios, transaction fees on deposit and electronic banking services, subscription-like recurring trust and wealth management fees, and treasury management service charges.

The company was acquired by Bank First Corporation on January 2, 2026, through the acquisition of its parent Centre 1 Bancorp, Inc., creating a combined organization with approximately $6 billion in assets and 38 branches across Wisconsin and Illinois. First National Bank & Trust currently operates as a division of Bank First pending a system conversion in May 2026 that will unify all locations under the Bank First brand. An additional merger with Peoples State Bank has been announced, signaling continued consolidation. The company holds standard US banking credentials (FDIC membership, Equal Housing Lender, USA PATRIOT Act compliance) and competes through local presence, relationship-based service, and specialized expertise in agricultural lending rather than technology differentiation.

Name

First National Bank & Trust Company

Legal name

Bank First

Website

https://bankatfirstnational.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

101–250 employees

Short description

First National Bank & Trust Company is a Wisconsin-based community bank founded in 1882, now operating as a division of Bank First Corporation following the January 2026 acquisition of Centre 1 Bancorp. It serves retail, business, agricultural, and wealth management customers across Wisconsin and Illinois with deposits, lending, treasury management, and trust services through 38 combined branches.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Funds, Trusts, and Other Financial Vehicles (525)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), High-Net-Worth (HNW) Private Banking (FSABADAB)

Keywords

• Community banking services
• Retail deposit accounts
• Agricultural lending
• Wealth management services
• Small business banking

Headquarters

HQ city

Beloit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest income from loans including mortgages, business loans, agricultural loans, and consumer loans. Interest earned on investment securities portfolios.
2. Banking Fees and Service Charges: Fee income from checking accounts, savings accounts, money market accounts, certificates of deposit, and electronic banking services.
3. Trust and Wealth Management: Revenue from trust services, investment portfolio management, brokerage services, and legacy planning for high-net-worth individuals.
4. Treasury Management Services: Merchant services, positive pay, and other treasury management services for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

First National Bank & Trust Company is a Wisconsin-based community bank offering a full suite of personal and business banking products, including checking, savings, money market, and certificate of deposit accounts, along with mortgages, home equity lines of credit, personal loans, auto/consumer loans, and specialized lending such as agricultural and municipal financing. The bank also provides wealth management, trust and brokerage services, treasury management, merchant services, and digital banking via online and mobile platforms across Wisconsin and northern Illinois.

Product overview

Bank First operates as a traditional community bank offering a comprehensive platform of financial products and services organized across five main divisions: Personal Banking, Business Banking, Wealth Management, Cards, and Additional Services. The core banking products include various checking and savings accounts (Simply First, Student First, Senior First, First Rate, First Rewards, Military First for personal; Small Business Checking, Basic Business Checking, Premium Business Checking, Non-Profit Business Checking for business), money market accounts, certificates of deposit, and lending products including mortgages, personal loans, auto loans, agricultural loans, and business loans. The digital banking platform (Digital Banking, Mobile Banking, Business Online Banking) serves as the primary channel for delivering these products alongside Zelle for P2P payments and Bill Pay. Wealth management services encompass trust administration, investment portfolio management, legacy planning, and brokerage services. Card products include debit cards, credit cards, and business credit cards with digital wallet support. Treasury management services provide merchant services and Positive Pay fraud protection for business customers. The bank also offers complementary services such as safe deposit boxes, foreign currency exchange, and financial planning tools. Bank First is expanding through acquisitions, having completed the acquisition of Centre 1 Bancorp, Inc. (parent of First National Bank and Trust Company) with a planned full system conversion to the unified Bank First brand in May 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts A suite of personal checking accounts including Simply First, Student First, Senior First, First Rate, First Rewards, and Military First, each tailored to specific customer segments (general, students, seniors, interest-bearing, rewards, and military members). Designed for day-to-day banking, deposits, and access to digital banking tools.
• Personal Savings Accounts A suite of personal savings products including First Savings, Savings Elite, Investment Savings, Holiday Savings, IRA Savings, Health Savings Accounts, and Kids' Club, supporting savings goals, retirement planning, healthcare expenses, and youth financial education.
• Money Market Accounts Interest-bearing money market accounts (Money Market and Money Market Elite) with competitive rates and limited check-writing, available to personal customers seeking higher yields on liquid deposits.
• Certificates of Deposit Certificate of deposit accounts including promotional CD Special offerings with enhanced interest rates for personal savers seeking fixed-term deposits.
• Mortgages Home mortgage loans including fixed-rate, adjustable-rate, and government program options, supported by an online mortgage application and dedicated relationship managers for retail mortgage customers.
• Home Equity Line of Credit Revolving credit line secured by home equity, providing flexible borrowing for personal use such as home improvements, debt consolidation, or major purchases.
• Personal Loans Unsecured personal loans for personal needs including debt consolidation, major purchases, and other financing requirements.
• Auto and Consumer Loans Financing options for vehicle purchases and other consumer needs.
• Boat & RV Loan Special Special promotional financing for recreational vehicles and boats with limited-time rates.
• Hunting and Recreational Land Loans Specialized loans for purchasing recreational and hunting land.
• Student Loan Refinance Refinancing option for existing student loans intended to lower interest rates or simplify repayment.
• Digital Banking Platform Online and mobile banking platform providing account management, bill pay, mobile check deposit, transfers, and Zelle for personal customers.
• Bill Pay Electronic bill payment service enabling customers to pay recurring and one-time bills through the digital banking platform.
• Zelle P2P Payments Person-to-person payment service enabling instant money transfers between bank accounts through the Zelle network.
• Debit Cards Bank-issued debit cards for ATM access and point-of-sale purchases, with digital wallet integration and CardValet management.
• Credit Cards Personal credit card products with various rewards and benefits, plus UChoose Rewards integration.
• Digital Wallet Mobile wallet integration enabling payments via smartphone using Apple Pay, Google Pay, or Samsung Pay.
• Business Checking Accounts A suite of business checking accounts including Small Business Checking, Basic Business Checking, Premium Business Checking, and Non-Profit Business Checking, designed for businesses, larger commercial customers, and non-profit organizations.
• Business Money Market Accounts Business money market accounts (Business Money Market and Business Money Market Elite) for earning interest on business deposits at varying balance tiers.
• Business Savings First Savings Business account for managing business funds and reserves.
• Agricultural Loans Specialized financing for agricultural operations, farm purchases, and farming operating needs, reflecting the bank's deep agricultural lending expertise in Wisconsin markets.
• Municipal Financing Financing solutions for municipal government entities, supporting public-sector borrowing needs.
• Business Digital Banking Business online and mobile banking platforms for managing business accounts, transactions, and digital banking needs.
• Positive Pay Fraud detection and prevention tool for business accounts that matches checks and ACH transactions against authorized lists to reduce payment fraud.
• Treasury Management Comprehensive cash management and treasury services for businesses, including merchant services, payment processing, and cash flow optimization tools.
• Merchant Services Payment processing solutions enabling businesses to accept card transactions from customers.
• Business Credit Cards Credit cards designed for business spending with expense management features and CardValet controls.
• Trust & Wealth Management Professional wealth management services for high-net-worth clients including trust administration, investment portfolio management, legacy planning, and dedicated trust and wealth officers.
• Brokerage Services Investment brokerage services supporting securities trading and portfolio management for clients of the bank.
• Foreign Currency Exchange Exchange services for foreign currencies, supporting international travel and business needs.
• Safe Deposit Boxes Secure storage containers available at branches for safekeeping of valuable items and important documents.
• IntraFi Deposit Network Deposit placement service enabling access to FDIC insurance coverage on large deposits through a network of partner banks.
• MoneyPass ATM Network Access to the MoneyPass surcharge-free ATM network nationwide for personal and business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bank First CorporationcoreStrategic or Co-development Partner · 2 January 2026Bank First Corporation completed acquisition of Centre 1 Bancorp, Inc., parent company of The First National Bank and Trust Company. First National Bank & Trust now operates as a division of Bank First pending system conversion in May 2026. Combined organization has $6 billion in assets and 38 branches across Wisconsin and Illinois.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Associated Banc-Corp: Green Bay, Wisconsin-headquartered bank holding company with a similar Wisconsin and northern Illinois community/commercial banking franchise. Comparable mid-size regional footprint, full-service personal/business/agricultural lending, and wealth management offerings.
• Nicolet National Bank: Green Bay-based community bank serving Wisconsin, Michigan, and Minnesota with comparable personal, business, and agricultural banking products. Direct overlap in Wisconsin footprint and community-bank service model.
• Johnson Financial Group: Wisconsin-based privately held banking and wealth management company with branches across the state. Directly comparable product mix including personal banking, business lending, and trust/investment services.
• Byline Bancorp: Chicago-headquartered community bank serving small and middle-market businesses across Illinois. Comparable business banking focus, treasury management, and community-bank branch model.
• First Business Bank: Madison, Wisconsin-based commercial bank focused on business banking, treasury management, and specialized lending (including SBA). Comparable Wisconsin operating geography and business/commercial banking product suite.

Broad incumbents

• Wintrust Financial Corporation: Large Chicago-area community banking franchise with extensive branch network across the Midwest. Comparable community-bank service model but at substantially greater scale ($60B+ in assets) and broader geographic reach including northern Illinois where FNB&T also operates.
• Old National Bancorp: Indiana-headquartered regional bank that absorbed First Midwest, now operating across the Midwest including Wisconsin/Illinois. Comparable full-service community banking and active acquirer of smaller community banks in similar geographies.
• Commerce Bancshares: Missouri-based regional bank holding company with Midwest presence. Comparable community/commercial banking model, agricultural and business lending, and trust/wealth management services.
• BMO Bank (formerly BMO Harris): Large Canadian-owned regional bank with major presence across the upper Midwest including Wisconsin and Illinois. Competes directly with FNB&T/Bank First for retail deposits, mortgages, and business banking in shared geographies.

Regional players

• Town Bank (Wintrust subsidiary): Wisconsin-based community bank subsidiary of Wintrust serving southeast Wisconsin. Direct overlap in Wisconsin personal/business banking market with similar community-bank positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFnsYzoTnzy5_sx-4OVBd1w
• Facebookfacebook.com/firstnationalbankandtrust
• LinkedInlinkedin.com/company/first-national-bank-and-trust-company
• Instagraminstagram.com/bankfirstwi
• Xx.com/fnbtsoundadvice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Bank & Trust Company