Coin
Coin is an Italian multi-category department store chain operating approximately 120 retail locations across Italy, selling fashion, home goods (Coincasa), and beauty products through physical stores and e-commerce, serving mass-market Italian consumers and home goods franchisees.
- Company typePrivate
- Founded2014
- HeadquartersVenezia, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Coin does
Coin S.p.A. is an Italian multi-category department store chain headquartered in Mestre (Venice), Italy, operating approximately 120 retail locations across Italy under the Coin core brand and related formats including Coin Excelsior (premium), Coin Intimate (specialty intimate apparel), and the Coincasa home goods sub-brand. The company sells fashion (women, men, children), accessories, beauty products, and home furnishings through both physical stores and an e-commerce platform (coin.it) serving the domestic market and 27 EU member states, with operational roots dating to the 1950s-60s. Its technology stack centers on omnichannel integration — in-store pickup, ship-from-store, unified customer accounts, and the Coincard/MyCoincard loyalty ecosystem (relaunched April 2025) coupled with the COINPAY co-branded installment payment card.
The business generates revenue across four streams: direct retail sales via physical stores and e-commerce, franchise fees from Coincasa home goods stores (~€350/sqm fit-out, 5-year contracts, no royalties), installment financing interchange through COINPAY, and store-in-store rental economics from third-party brand partnerships. Coincasa franchisees are targeted at markets with 30,000+ population with 150-250 sqm minimum store sizes. The pricing model across consumer SKUs is unit-based (€4.90–€69.90 typical) with promotional discounts up to 50% available through the loyalty program.
The customer base is horizontally segmented across mass-market consumers (women, men, kids), home goods shoppers, beauty consumers, and Coincasa franchisees. A significant strategic development is the June 2026 partnership with Spanish fashion retailer Mango to open 22 new Mango stores (400-1,000 sqm) within Coin locations across Italian cities including Bari, Catania, Rome, Genoa, and Trieste between September 2026 and end of 2027. This signals a shift toward an asset-light, brand-aggregation retail model monetizing Coin's existing footprint through third-party store-in-store economics.
Coin firmographics
Firmographics- Name
- Coin
- Legal name
- Coin S.p.A.
- Website
- https://coin.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coin is an Italian multi-category department store chain operating approximately 120 retail locations across Italy, selling fashion, home goods (Coincasa), and beauty products through physical stores and e-commerce, serving mass-market Italian consumers and home goods franchisees.
- Ownership category
- akta.pro rank
Coin industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Dollar Stores (CRAGAJAA)
Keywords
Where Coin is headquartered
LocationHeadquarters
- HQ city
- Venezia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Coin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales - Physical Stores: Revenue generated from selling fashion, home goods, and beauty products through Coin department stores across Italy. Products span clothing for women, men, and children, home textiles and furnishings, bathroom accessories, beauty products, and gifts.
- E-commerce Online Sales: Revenue from online sales through coin.it website, including home delivery and in-store pickup options.
- Franchise Fees - Coincasa: Coincasa franchise program generates revenue through franchise partnerships. Franchisees pay for store fit-out (approximately 350 euro/sqm for furniture, flooring, and lighting) and receive access to the Coincasa brand, IT systems, and centralized supply.
- Coincard Loyalty Program Fees: Coincard includes COINPAY functionality which is a co-branded payment card enabling installment payments, generating interchange and financing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Coincard Loyalty Program - Free Membership |
| Freemium | Monthly | Coincard Easy - Basic Tier |
| Hybrid | Monthly | Coincard Premium with COINPAY |
| Unit Pricing | Pay-as-you-go | Individual Products - Unit Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Coin product offering
Product offeringCore offering
Coin (Coin S.p.A.) is an Italian multi-category department store chain operating approximately 120 physical locations and an e-commerce platform (coin.it) selling fashion (women, men, kids), accessories, beauty products, and home furnishings under its own retail brands (Coin, Coin Excelsior, Coincasa, Coin Intimate). The business also generates revenue from a Coincard/MyCoincard loyalty program, a COINPAY co-branded payment card, gift cards, and a Coincasa home goods franchise program.
Product overview
Coin is an Italian multi-category department store chain (Coin S.p.A.) operating under several formats: the core Coin department store offering fashion (Donna, Uomo, Bambini), accessories, beauty products, and home goods; its home furnishings sub-brand Coincasa specializing in bedding, bath textiles, kitchen and tableware, home décor, and furniture; the premium Coin Excelsior format; and the specialized Coin Intimate boutique concept. The group also operates a loyalty ecosystem centered on Coincard/MyCoincard (loyalty program), Coincard Easy (in-store enrollment), and Coinpay (co-branded installment payment card), along with Gift Card and a franchise network for Coincasa stores. Coin's digital presence includes an e-commerce platform and online account management portal. A notable 2026 strategic development is the partnership with Mango to open 22 Mango stores within Coin locations across Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Coincasa: Home goods, furnishings, and household accessories brand operating within Coin department stores, featuring bed and bath textiles, kitchenware, home décor, and outdoor furniture.
Products and services
- Coin Department Store Italian multi-category department store offering fashion (women, men, kids), accessories, beauty products, and home goods across approximately 120 physical store locations and an e-commerce platform serving Italian and EU customers.
- Coincard / MyCoincard Loyalty Program Free customer loyalty and membership program providing exclusive discounts, promotional offers, birthday rewards, member-only sale events, home delivery benefits, and free returns for enrolled individual consumers.
- Coincard Easy In-store enrollment option for the Coincard loyalty program, available at participating Coin stores with immediate benefits and discounts on purchases.
- Coinpay Co-Branded Payment Card Co-branded payment card combining Coincard loyalty privileges with installment payment functionality for purchases at Coin, Coin Excelsior, and Coincasa stores.
- Coin Gift Card Digital or physical gift card available for purchase and redeemable across Coin store locations and online.
- Coincasa Home Goods Retail Coin's home furnishings and décor sub-brand offering bedding, bath textiles, kitchen and tableware, home décor, furniture, and outdoor living products, operating within Coin department stores and through a separate franchise network.
- Coin Excelsior Store Format Premium/high-end store format within the Coin chain offering a curated selection of fashion, accessories, and lifestyle products in upscale locations.
- Coin Beauty Coin's beauty department offering cosmetics, skincare, fragrances, and beauty accessories for women and men.
- Coin Intimate Dedicated intimate apparel and loungewear boutique store format within the Coin chain, offering specialized intimate apparel assortment as exemplified by the Roma San Giovanni location.
- Coincasa Franchise Program Franchise offering for independent entrepreneurs to open Coincasa-branded home goods stores in Italian markets with 30,000+ population; 5-year contract, no entry rights fee or royalties in Italy, with initial investment of approximately €350/sqm and full training and support.
Companies that use Coin
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Coin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MangocoreStrategic partnership between Mango (Catalan fashion retailer) and Coin (Italian department store chain) to open 22 new Mango stores within Coin locations across Italy. Stores will range from 400-1,000 square meters and feature Mango's Woman, Man, and Kids collections. The expansion spans September 2026 through end of 2027, coinciding with Mango's 25th anniversary in the Italian market. This represents a significant expansion for Mango leveraging Coin's established retail footprint.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Coin competitors and assessment
Company assessmentDirect peers
- La Rinascente: Italy's flagship upscale department store chain, operating multi-category department stores in major Italian cities. The most direct comparable to Coin, with overlapping format (department store), customer base (Italian consumers), and category mix (fashion, home, beauty). Both compete head-to-head in the Italian department store channel.
- OVS: Italy's largest domestic fashion-specialty retailer with hundreds of stores nationwide plus the Up&Down kids chain. Highly comparable in domestic Italian scale, value-oriented pricing positioning, multi-category apparel offering (women, men, kids), and broad geographic coverage—directly competing with Coin for Italian fashion share.
- Kasanova: Italian multi-store home goods and household retailer specializing in decorative items, kitchenware, and gifts. Comparable to Coin's Coincasa sub-brand for home goods assortment, value-price positioning, and Italian store footprint—directly competing for home-decor share of wallet.
- Mango: Spanish fast-fashion retailer expanding in Italy via the Coin store-in-store partnership. Compares closely to Coin's fashion department offering in target demographic (women, men, kids), price positioning, and Italian growth trajectory (30% Italian turnover growth in 2025), and now operates physically within Coin locations.
Broad incumbents
- Zara (Inditex): Global fast-fashion incumbent with extensive Italian retail and online presence. Competes with Coin's fashion category on speed, price, and assortment; represents the dominant specialty competitor eating into department store share across Italy.
- H&M: Global fast-fashion incumbent with broad Italian retail footprint and strong e-commerce. Competes for the same mid-market Italian fashion shopper that anchors Coin's primary customer base, particularly for women, men, and kids apparel.
- IKEA: Global home furnishings giant with Italian stores and e-commerce. Largest direct competitor to Coin's Coincasa home category across furniture, kitchen, bedding, and bath—drawing share away from department-store home departments.
- El Corte Inglés: Spain's largest department store group, comparable to Coin as a multi-category department store chain in a neighboring Iberian/Mediterranean market. Useful European analog for department store economics, loyalty programs, and format diversification.
- Galeries Lafayette: French flagship department store chain with a department-store-plus-destination model and sophisticated loyalty/payment ecosystem (including their fashion card). Strong European analog for Coin's department store + Coinpay co-branded card strategy.
Emerging players
- Zalando: Europe's leading online fashion platform with a strong Italian presence and broad multi-brand marketplace. Represents the dominant e-commerce competitor pressuring Coin's online fashion and home categories from a digital-native angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Coin social profiles
Digital presenceCoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coin leadership team
Management profileNumber of profiles
Coin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Coin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coin
What does Coin do?
Coin (Coin S.p.A.) is an Italian multi-category department store chain operating approximately 120 physical locations and an e-commerce platform (coin.it) selling fashion (women, men, kids), accessories, beauty products, and home furnishings under its own retail brands (Coin, Coin Excelsior, Coincasa, Coin Intimate). The business also generates revenue from a Coincard/MyCoincard loyalty program, a COINPAY co-branded payment card, gift cards, and a Coincasa home goods franchise program.
Is Coin a public or private company?
Coin is a private company. It is classified as unknown and is currently operating.
When was Coin founded?
Coin was founded in 2014. It employs 51 to 100 people.
Where is Coin based?
Coin is headquartered in Venezia, Italy, in the Europe region.
How does Coin make money?
Four revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Online Sales, franchise Fees - Coincasa and coincard Loyalty Program Fees.
Who are Coin's main competitors?
Direct peers on record are La Rinascente, OVS, Kasanova and Mango. Broad incumbents are Zara (Inditex), H&M, IKEA, El Corte Inglés and Galeries Lafayette. Zalando is listed as an emerging player.
Does Coin have an API?
No public API is recorded for Coin.
What industry is Coin in?
Coin's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAJAA, Dollar Stores. Its NAICS code is 458 and its SIC code is 5331.