FuelCloud

What FuelCloud does

FuelCloud is a Hillsboro, Oregon-based fuel technology company founded in 2015 by brothers Alex and Kevin Bretthauer. The company provides a cloud-based fuel management platform that pairs proprietary hardware (CloudBox, CloudBox 2, and CloudLink devices) with a mobile driver app and a web-based admin portal to give businesses real-time visibility into bulk fuel tank inventory, driver-level authorization, and automated usage reporting. The system is designed to connect to existing fuel pumps and integrate with industry-leading tank monitors (Anova, Otodata/Neevo, SMARTank, Morrison Bros, Centeron) as well as accounting (PDI Ascend) and fleet management software. The platform is covered by four granted US patents and the hardware is UL 1238 rated and NTEP certified for commercial Weights and Measures compliance. A development and testing team was established in Vietnam in 2016 and supports product engineering alongside the US headquarters.

Name

FuelCloud

Legal name

FuelCloud, Inc.

Website

https://fuelcloud.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FuelCloud is a cloud-based fuel management platform combining proprietary hardware (CloudBox, CloudLink) with mobile and web software to track bulk fuel inventory, authorize drivers, and generate automated reports for fleet operators, fuel distributors, and government agencies.

Ownership category

akta.pro rank

Product category

Fleet Fuel Management Software

NAICS

Fuel Dealers (4572)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Fuel management software
• Cloud fuel tracking
• Fleet fuel monitoring
• Fuel dispensing hardware
• Tank inventory management

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscription: Monthly recurring subscription for cloud-based software access. Price determined by number of CloudBoxes (sites) connected - volume-based pricing where more sites = lower per-site cost. Includes unlimited users, reports, US support, alerts, API access, software updates.
2. Hardware Sales: CloudBox and CloudLink hardware sold to customers. Hardware enables connection to fuel pumps and tanks. Pricing quote-based, not publicly disclosed. Sold directly and through distributor network.
3. Tax Form Processing: Automated tax refund form processing for off-road fuel use. Part of subscription offering - unlimited off-road tax returns included.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

FuelCloud provides a cloud-based fuel management platform combining patented hardware (CloudBox and CloudLink) with a mobile app and web portal to authorize, track, and report on fuel dispensing in real time. The system enables drivers to activate pumps via PIN through the mobile app while sending transaction data to a cloud dashboard, supporting automated reporting, IFTA and tax form generation, tank-level monitoring integrations, and customizable access controls for fleets, fuel distributors, and government agencies.

Product overview

FuelCloud offers a unified cloud-based fuel management platform combining patented hardware (CloudBox and CloudLink devices) with mobile app and web portal software. The CloudBox acts as the central command center connecting to existing pumps, while the CloudLink provides expandable hose capacity. The mobile app enables drivers to authorize fuel access via secure PIN, and the web portal provides real-time inventory visibility, automated reporting, and tax form generation. The company provides sector-specific solutions for businesses, jobbers, and government agencies, with integrations for tank monitors (Anova, Otodata/Neevo, SMARTank, Morrison Bros, Centeron), accounting software (PDI Ascend), and fleet management platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• FuelCloud Platform Cloud-based fuel management system combining CloudBox/CloudLink hardware with mobile app and web portal software to track fuel usage, prevent theft, and provide real-time visibility into tank inventory for fleets, jobbers, and government agencies.
• CloudBox Hardware UL 1238-rated command center hardware that connects to existing pumps, linking pumps, mobile apps, and the cloud. Compatible with most existing pumps and hardware, with Wi-Fi and Bluetooth connectivity.
• CloudBox 2.0 UL 1238-rated primary system hardware handling two hose positions, compatible with 12/24v, 120v, and 240v power supplies, and FCC certified for commercial deployment.
• CloudLink UL 1238-rated expandable hose system that adds five hose positions per unit, with support for up to 100 CloudLink devices per CloudBox for high-volume fueling sites.
• FuelCloud Mobile App Mobile application available on iOS App Store and Google Play that lets drivers securely authorize fuel pump access via PIN, with real-time transaction tracking and custom data capture including job site, odometer reading, and hours.
• FuelCloud Web Portal Cloud-based web portal delivering real-time tank visibility, inventory tracking, customizable authorization settings, automated reporting with pre-built IFTA and tax templates, and offline transaction support for fleet managers and accountants.

Quantifiable outcome

• 30% reduction in fuel losses & admin hours
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• SourcewellcoreGTM or Marketing PartnerSourcewell is a public agency that facilitates cooperative purchasing for government agencies. Vendors awarded a Sourcewell contract have been vetted and pre-qualified to meet government procurement standards. FuelCloud is a proud participant, enabling government agencies to purchase with lower prices and faster purchasing.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motive (formerly KeepTruckin): Motive offers fleet management, ELD compliance, and spend/fuel card integrations to commercial fleets. Comparable customer base and adjacent functionality; bundles fuel data into a broader driver- and asset-management platform.
• Geotab: Geotab is one of the largest fleet telematics platforms, with fuel management, vehicle tracking, and EV readiness features. Its ecosystem approach competes with FuelCloud at the fleet analytics layer, especially for enterprise and government accounts.
• Samsara: Samsara is a broad IoT/fleet telematics platform that includes fuel usage tracking as part of a larger vehicle and asset management suite. It bundles fuel insights into a connected operations platform, putting competitive pressure on standalone fuel management vendors like FuelCloud.
• WEX Inc. WEX is a major fleet fuel card and payments provider with fleet management software capabilities. While primarily a payment network, its fuel data and reporting overlap with FuelCloud's transaction tracking for fleet operators.
• Trimble Transportation: Trimble offers enterprise fleet and fuel management software for transportation and logistics customers, including fuel tax reporting and dispatch optimization. Comparable in IFTA reporting and large-fleet fuel data workflows that overlap with FuelCloud's government and enterprise offerings.
• Comdata (a FleetCor business): Comdata provides fuel cards, telematics, and fleet management solutions to trucking and commercial fleets. Overlaps with FuelCloud in fleet fuel transaction visibility and reporting for mid-to-large fleet customers.

Direct peers

• OPW Fuel Management Systems: OPW (a Dover company) sells traditional fleet fuel management systems and island hardware to commercial and retail fuel sites. It is the most direct head-to-head competitor to FuelCloud in on-site fuel dispensing and accounting controls, though FuelCloud differentiates on cloud-native architecture and price.
• Piusi: Piusi manufactures fuel management hardware and dispensing solutions widely used in fleet and agricultural fueling. Comparable as a supplier of fuel control hardware/software bundles, though FuelCloud is cloud-first while Piusi leans on proprietary on-premise systems.
• FuelMaster: FuelMaster (Syntech Group) provides on-site fuel management controllers, software, and tank gauges for fleets and government. Closely comparable product set (pump control, driver authorization, reporting) with FuelCloud, primarily competing in the same SMB-to-mid-market fleet customer base.

Emerging players

• Fleetio: Fleetio is a modern fleet management software platform that includes fuel tracking and fuel card integrations. It competes for the same fleet operator budget and overlaps with FuelCloud's web portal functionality, but approaches the customer through fleet maintenance/operations workflows rather than on-site pump controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuelCloud