What Wizard Labels does

Wizard Labels is a US digital printing label company that produces custom product labels for small and mid-sized consumer brands. Founded in 2013 and operating as a subsidiary of Brook and Whittle Limited, the company sells exclusively through its direct-to-consumer e-commerce storefront at wizardlabels.com, where buyers configure shape, size, material, finish, and quantity via an online quoting tool, upload artwork, approve proofs, and check out without sales-rep involvement. Free shipping is provided within the 48 contiguous US states and orders typically ship within three business days after proof approval.

The core offering is custom-printed labels manufactured in-house using an HP Indigo MX digital printing press combined with laser die-cutting that enables free custom shapes. The material portfolio spans BOPP variants (white, clear, chrome, squeezable, tight-mandrel, removable), paper labels (White Gloss, Kraft, Estate #8/#9, Bright White Felt), and vinyl, with finishes including gloss, matte, soft-touch matte, thermal transfer laminate, and natural. Product categories are organized by industry vertical — beauty and personal care, beer/wine/spirits, food and beverage, health products, household products, cannabis, and e-liquid — and supplemented by blank labels, design services, free sample packs, and a custom label size guide.

Revenue is generated per order on a quote-based, pay-as-you-go model that includes unlimited colors and free shipping, with Klarna BNPL available for installment payments. The customer base is distributed across many SMB accounts in multiple verticals with no disclosed enterprise anchors, and customer acquisition relies on SEO, content marketing, email, and organic social rather than a sales force. The company employs 11-50 people and is privately held, with no disclosed venture funding.

Name

Wizard Labels

Legal name

Wizard Labels LLC

Website

https://wizardlabels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizard Labels is a US digital printing label company that produces custom product labels for small and mid-sized consumer brands across beauty, food and beverage, beer/wine/spirits, cannabis, e-liquid, and household verticals via its direct-to-consumer e-commerce platform. It is a subsidiary of Brook and Whittle Limited.

Ownership category

akta.pro rank

Product category

Custom Label Printing

akta.pro primary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom label printing
• Digital label manufacturing
• Product packaging labels
• BOPP plastic labels
• Laser die cut labels

Headquarters

HQ city

Colorado City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Printing: One-time transaction-based custom label printing services where customers order custom-printed labels in specified quantities, materials, shapes, and finishes. Prices include unlimited colors and free shipping within the 48 contiguous United States. Pricing is quote-based and guaranteed for 30 days from order addition to cart.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wizard Labels is a digital custom product label printing company that produces custom-printed and blank labels for small and mid-sized consumer product brands across verticals including beauty, food and beverage, beer/wine/spirits, cannabis, e-liquid, health, and household products. Orders are configured online through an instant quoting tool that supports variable shape, size, material, finish, and quantity, with production handled in-house using an HP Indigo MX digital press and laser die cutting. Pricing includes unlimited colors and free shipping within the contiguous 48 US states, with typical turnaround of 3 business days after proof approval.

Product overview

Wizard Labels is a custom product label printing company offering a comprehensive labeling solution with their core Custom Product Labels product. The platform provides an online Custom Label Quoting Tool for configuring specifications (shape, size, material, finish, quantity) and offers Blank Labels for self-printing. They offer multiple material categories: BOPP Labels (White, Clear, Chrome variants, including Tight Mandrel and Removable options) and Paper Labels (White Gloss, Kraft, Estate Paper #8 and #9, Bright White Felt). Finishing options include Gloss, Matte, Soft Touch Matte, Thermal Transfer Laminate, and Natural finishes. The company provides laser die-cutting for Custom Shape Labels at no extra charge. Additional services include Design Services, free Sample Packs, and resource tools like the Custom Label Size Guide with printable templates. They serve various industry verticals including Beauty & Personal Care, Beer/Wine/Spirits, Food & Drink, Health Products, Household Products, Cannabis, and E-Liquid. Their printing uses HP Indigo MX press technology with labels typically shipping within 3 business days after proof approval, and free shipping to the 48 contiguous United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Product Labels Core custom label printing service allowing customers to configure and order labels with custom artwork, shapes, materials, and finishes for various product types across multiple consumer goods verticals.
• Blank Labels

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• KlarnaminorOthersWizard Labels has partnered with Klarna to provide flexible payment options at checkout. Customers can choose to pay in 4 interest-free payments every two weeks, or apply for monthly financing. This partnership enables customers to manage cash flow while purchasing custom labels. Klarna uses safeguards and security to protect information and prevent unauthorized purchases. For returns, Klarna pauses statements and processes refunds within 5-7 business days after the retailer confirms the return.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sticker Giant: Sticker Giant is a custom sticker and label manufacturer serving SMBs with die-cut products and online ordering, competing in the same custom-shape, short-run space as Wizard Labels.
• Lightning Labels: Lightning Labels is a custom label printing company using digital press technology for short-run orders to food/beverage, beauty, and CPG SMBs - a near-identical customer profile and product mix to Wizard Labels.
• LabelValue: LabelValue is an online retailer of custom and blank labels for product and shipping applications, with overlapping customer segments and a similar self-serve e-commerce ordering flow.
• Sticker Mule: Sticker Mule is a leading online custom label and sticker printer with a D2C e-commerce model and SMB customer base that closely mirrors Wizard Labels' positioning. It offers custom shapes, multiple materials, and fast turnaround, competing head-to-head on price and lead time.
• Sticker You: Sticker You offers custom printed labels, stickers, and decals via a self-serve online platform, targeting SMB product brands with overlapping use cases to Wizard Labels.
• 4over4: 4over4 is a commercial printing company offering custom labels alongside other printed products, with online ordering for SMB and mid-market buyers. They overlap directly on label SKUs and customer segments.
• Online Labels: Online Labels sells both custom-printed and blank labels through an online configurator with instant quoting - the same self-serve flow Wizard Labels runs. They serve overlapping SMB customers across CPG verticals.

Emerging players

• MOO: MOO is a premium custom printing brand known for business cards and marketing materials, with a growing custom labels offering. It overlaps with Wizard Labels on SMB customers seeking design-forward printed labels.

Broad incumbents

• Vistaprint: Vistaprint (Cimpress) is a large custom printing platform offering labels, business cards, and marketing materials to SMBs. It overlaps with Wizard Labels on custom product labels, though labels are one of many categories.
• Avery Products: Avery is an established label manufacturer selling printable sheets and custom labels through retail and online channels. While broader and more legacy, they compete in the same SMB custom-label space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wizardlabels
• LinkedInlinkedin.com/company/wizard-labels
• Instagraminstagram.com/wizardlabels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Labels