What Eastern Effects does

Eastern Effects is a Brooklyn-headquartered film and television production services company founded in 1999 by Scott Levy. It operates as a one-stop rental house serving professional film, television, commercial, corporate/industrial, student, and live broadcast productions across the NYC metropolitan area, with a stated base of 10,000+ productions supported over 25 years.

Its core assets are 75,000+ equipment items across lighting (Arri Skypanels, Creamsource, LiteGear, Astera, Kino Flo), grip (Fisher dollies), expendables, and generators; four soundstages across two campuses (East Brooklyn Studios and 10 Basin Studios in Kearny, NJ) totaling 100,000+ sq ft; a 20-vehicle fleet; and an in-house expendables division. In August 2025 the company launched an LED Volume Stage in partnership with Be Electric Studios with camera-tracking capability for virtual production, and it offers battery-powered generators via a Saniset Fleet partnership. Both campuses hold New York State Level 2 Qualified Production Facility designations, which qualifies productions using the facilities to claim the NY State Film Production Tax Credit and NJ Film Tax Credits.

The business runs on a project-based, quote-based pricing model with cash-on-delivery terms and an optional 15-day credit line. Fulfillment is via warehouse pickup, phone orders, and website inquiries. Revenue is generated entirely through transaction-based rentals rather than recurring contracts; tax-credit eligibility functions as an indirect demand driver rather than a direct revenue source. The company is founder-led and bootstrapped, with no disclosed outside funding.

Name

Eastern Effects

Legal name

Eastern Effects Inc.

Website

https://easterneffects.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Film and Television Production Equipment Rental

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Soundstage & Stage Rental (Film/TV) (MPADAIAA), Production Office Space & Support Facilities (MPADAIAD)

Keywords

• Film equipment rental
• Lighting grip rental
• Soundstage rental
• Film production services
• Television studio facilities

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of lighting, grip, and electrical equipment for film and TV productions. Includes trucks, generators, expendables, and accessories.
2. Soundstage/Studio Rental: Rental of soundstages in Brooklyn, NY and Kearny, NJ. Includes production offices, dressing rooms, and support facilities.
3. Transportation Services: Vehicle rental including 1-ton through 5-ton trucks with driver training provided. Delivery and pickup services for equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eastern Effects rents lighting and grip equipment, soundstages, production offices, trucks, and expendables to film, television, and commercial productions in the NYC metro area. The company operates four soundstages totaling approximately 125,000 sq ft at campuses in Brooklyn, NY and Kearny, NJ (including a 180-degree LED Volume stage). It maintains an inventory of 75,000+ equipment items and a 20-vehicle fleet for delivery, supporting turnkey end-to-end production rental solutions.

Product overview

Eastern Effects is a film and television production services company offering a unified portfolio of rental and studio services. The core offerings include: (1) Lighting & Grip Equipment Rental with extensive inventory of professional film lighting (LED, HMI, tungsten), grip equipment, Fisher dollies, truck packages, and expendables; (2) Soundstage Rentals at two Level 2 Qualified Production Facilities—East Brooklyn Studios (9,000 sq ft North Stage and 5,000 sq ft South Stage) and 10 Basin Studios in Kearny NJ (36,000 sq ft Stage A and 12,000 sq ft Stage B with LED Volume technology); (3) Vehicle Rentals with a 20-vehicle fleet; (4) Production Offices at studio locations; and (5) Sustainable power solutions via Saniset Fleet partnership for battery-powered generators. The company operates as a turnkey one-stop-shop providing end-to-end solutions for feature films, television, commercials, and independent productions.

Differentiator

Problem solved

Functional benefit

Products and services

• East Brooklyn Studios Soundstage rental facility in East Brooklyn, NY with North Stage (9,000 sq ft, 30+ ft ceilings, 3600A power) and South Stage (5,000 sq ft, 28+ ft ceilings, 1800A power). Includes drive-in access, private dressing rooms, production offices, and a 4,500 sq ft side lot. Both stages are New York State Level 2 Qualified Production Facilities, enabling productions to claim the NY State Film Production Tax Credit.
• 10 Basin Studios Soundstage rental facility in Kearny, NJ featuring Stage A - Suite 130 (36,000 sq ft, 7200A 3-phase power) and Stage B - Suite 120 (12,000 sq ft multi-use space). Includes an LED Volume wall, 17 private offices, 10,000 sq ft turn-key office space, 150 tons of silent HVAC, and ample parking. Stage A is the largest of Eastern Effects' facilities.
• LED Volume Stage Curved 180-degree LED wall at 10 Basin Studios measuring 50 linear feet wide by 13 feet high, with 16.4' x 13.12' adjustable height LED ceiling, 2.9 pixel pitch, matte silicone LED panels, and integrated camera tracking system. The LED Volume is managed by partner Be Electric Studios and supports in-camera VFX and virtual production workflows for film and TV shoots.
• Lighting & Grip Equipment Rental Rental service for film and TV lighting and grip equipment with an inventory exceeding 75,000 pieces. Includes LED lights (Arri Skypanels, Creamsource, Lite Mat, Astera, Quasar, Aputure), HMI fixtures, tungsten fresnels, Kino Flo systems, Source Four Lekos, Fisher dollies (Fisher 10, Fisher 11), grip hardware, expendables, and accessories from brands including Arri, LiteGear, Kino Flo, Westcott, ETC, and Mole.
• Truck Packages Pre-configured equipment packages including 1-Ton, 3-Ton, and 5-Ton options, scaled to match production size from small NYC parking spaces to large-scale setups. Designed to provide turnkey equipment delivery for productions that need a known starting point for their rental order.
• Vehicle Rental Fleet rental including 1-ton, 2-ton, 3-ton, 4-ton (requiring standard Class D license with driver training provided), and 5-ton or smaller trucks (requiring Commercial Class C license). Teamsters may drive without training. Fleet totals 20 vehicles and is supported by Eastern Effects drivers and warehouse pickup at Wood Ridge, NJ.
• Delivery & Pickup Services Equipment transportation services delivering and picking up rental gear at production sites. EEI drivers are available to transport equipment, with the company's main warehouse based at 150 S Main St, Wood Ridge, NJ 07075 for direct customer pickup and drop-off.
• Expendables Consumable supplies for film and TV productions including gels, tape, batteries, and other shoot consumables, available as Pay-Per-Use items (billed upon return based on amount used) or Upfront Purchase items.

Quantifiable outcome

• Supported 10,000+ productions since 1999
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Be Electric StudioscoreStrategic or Co-development Partner · 5 August 2025Be Electric Studios partnered with Eastern Effects on a new LED Volume Stage at 10 Basin Studios in Kearny, NJ. The LED wall is managed by Be Electric Studios and features camera tracking system.
• Saniset FleetcoreStrategic or Co-development PartnerEastern Effects partnered with Saniset Fleet to offer sustainable battery-powered generator solutions for film and TV production. Partnership includes mobile battery systems, EV charging units, and portable batteries that eliminate emissions, reduce noise, and cut fuel costs.
• Rooftop FilmscoreGTM or Marketing PartnerLong-standing partnership supporting Rooftop Films Equipment Grant Program. Eastern Effects provides equipment support for independent filmmakers and emerging talent.
• CreamsourceminorGTM or Marketing PartnerCreamsource partnered with Eastern Effects at the NJ Film Expo to showcase lighting equipment offerings.
• IntegrominorOthersRecommended insurance broker for customers who need production insurance but don't have their own policy. Contact: (212) 702-3332.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/EasternEffects
• Facebookfacebook.com/EasternEffects
• LinkedInlinkedin.com/company/eastern-effects-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Effects