Be Electric
Be Electric is a Bogotá-based direct-to-consumer retailer that sells electric motorcycles, bicycles, scooters, cargo tricycles, lithium and gel batteries, chargers, and GPS accessories through its beelectric.co e-commerce store to individual urban consumers and small commercial operators across Colombia.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Be Electric does
Be Electric (legal entity Moviltronics SAS, NIT 900153962-1) is a Bogotá-based, direct-to-consumer electric mobility retailer founded in 2014 and operating through the e-commerce storefront beelectric.co. The company sells electric motorcycles, mopeds, bicycles, scooters, and cargo tricycles — spanning power outputs from 350W youth bicycles to a 3000W high-performance motorcycle — alongside NMC lithium and lead-acid gel battery packs, smart battery chargers, and GPS tracking accessories, with vehicle pricing from roughly $1.9M to $15M Colombian pesos. Its product line differentiates on removable-battery designs that support apartment charging, BMS-managed lithium cells with Bluetooth and cross-platform smartphone apps on the flagship 72V 50AH pack, and a mix of entry-level, mid-range, and cargo SKUs that collectively address both personal urban transport and small-business delivery use cases.
The business runs on a fully DTC e-commerce model with national shipping across Colombia, WhatsApp-based sales support, test-drive capability, and digital marketing through Instagram, blog content, and email newsletters. Revenue is generated almost entirely through hardware sales of vehicles, replacement/upgrade batteries, and chargers; no financing, subscription, or service-revenue streams are disclosed. The company is founder-operated (Wilder Avila Salazar is identified as the on-site content author), privately held with no disclosed institutional investors, and operates with a headcount of 1-10 employees, with no public revenue, funding, M&A, partnership, patent, or regulatory disclosures in the available data.
Be Electric firmographics
Firmographics- Name
- Be Electric
- Legal name
- Moviltronics SAS
- Website
- https://beelectric.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be Electric is a Bogotá-based direct-to-consumer retailer that sells electric motorcycles, bicycles, scooters, cargo tricycles, lithium and gel batteries, chargers, and GPS accessories through its beelectric.co e-commerce store to individual urban consumers and small commercial operators across Colombia.
- Ownership category
- akta.pro rank
Be Electric industry classification
Industry- Product category
- Electric Vehicles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
- akta.pro secondary industries
- E-Scooters (Stand-Up) (CRACASAB), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Be Electric is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Be Electric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Electric Vehicle Sales: Sale of electric motorcycles, bicycles, scooters, tricycles, and motorized cargo vehicles. Products include various models like BEE1500, RX350, VX350, Nova 350, Teen 350, and Spider.
- Battery Sales: Sale of replacement and upgrade batteries including lithium NMC batteries (48V, 60V, 72V configurations) and gel lead-acid batteries in various capacities (12V 16AH to 72V 50AH).
- Charger Sales: Sale of battery chargers for both lithium and gel batteries in various voltages (24V, 48V, 60V, 72V) with smart charging features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BiciMotores and entry-level vehicles starting from $1,900,000 COP |
| Unit Pricing | Pay-as-you-go | Mid-range electric motorcycles and bicycles from $3,000,000 to $6,000,000 COP |
| Unit Pricing | Pay-as-you-go | High-performance electric motorcycles from $5,000,000 to $15,000,000 COP |
| Unit Pricing | Pay-as-you-go | Battery packs and replacements from $140,000 to $5,900,000 COP |
| Unit Pricing | Pay-as-you-go | Battery chargers from $90,000 to $499,000 COP |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Be Electric product offering
Product offeringCore offering
Be Electric (operated by Moviltronics SAS) is an electric mobility retailer based in Bogotá, Colombia that sells electric motorcycles, mopeds, bicycles, scooters, and cargo tricycles, along with complementary lithium NMC and lead-acid gel batteries and battery chargers. Products are sold directly to consumers via the beelectric.co e-commerce store with national shipping. Vehicle power ranges from 350W youth models to 3000W high-performance motorcycles, priced from approximately $1.9M to $15M COP.
Product overview
Be Electric (operated by Moviltronics SAS, NIT 900153962-1, headquartered in Bogotá, Colombia) is an electric mobility company specializing in electric motorcycles, mopeds, bicycles, tricycles, and electric scooters. The product portfolio centers on vehicles (Motos, Ciclomotores, Bicicletas, Patinetas, Triciclos) complemented by essential components including Lithium and Lead-Acid Gel batteries (Baterías) and battery chargers (Cargadores), with additional offerings in GPS tracking devices. The company differentiates through battery technology options (Lithium NMC vs. Lead-Acid Gel) with removable battery designs enabling convenient charging, and offers Bluetooth-connected batteries with smartphone app control for the 72V 50AH model. Vehicle power ranges from 350W youth models to 3000W high-performance motorcycles, with pricing spanning from approximately $1.9M to $15M COP.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Battery life up to 800-1200 cycles for lithium NMC technology
- +2 more outcomes
Companies that use Be Electric
Customer profileSegments2 records
Ideal customer profiles2 records
Be Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Be Electric partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Be Electric competitors and assessment
Company assessmentBroad incumbents
- Auteco Mobility: Colombia's largest motorcycle assembler/distributor (Starker, Kawasaki, Bajaj, Kymco brands) with a growing electric two-wheeler lineup. Comparable as a Colombian EV motorcycle retailer/distributor, but with vastly greater scale, dealer network, and brand portfolio.
- NIU Technologies: Global smart electric two-wheeler manufacturer selling e-scooters and e-mopeds with app-connected batteries — a feature-by-feature analogue to Be Electric's NMC/Bluetooth battery offering, but with global distribution and proprietary hardware.
- Hero Electric: India's leading electric two-wheeler OEM with broad e-scooter and e-motorcycle lineup. Comparable on product category (low-speed electric mopeds/motorcycles), lithium battery tech, and direct-to-consumer retail — though operating at massive scale.
- Yadea: World's largest electric two-wheeler manufacturer, selling e-bikes, e-scooters, and e-motorcycles globally. Comparable product portfolio, lithium battery technology, and consumer-direct positioning — but at global scale.
- Vespa Elettrica: Piaggio's electric scooter/moped brand sold globally. Comparable in the light electric moped segment and urban commuter positioning, with brand strength Be Electric lacks.
Direct peers
- Stärker: Colombian electric motorcycle brand competing in the same urban commuter segment. Directly comparable on geography, product category (electric motorcycles/mopeds for daily urban transport), and target customer (individual commuters).
- Specialized Bicycles: Premium e-bike manufacturer with proprietary motor and battery systems and removable battery designs. Comparable to Be Electric's Spider/Teen 350 e-bike lineup on product category (electric bicycles with removable lithium batteries) and consumer retail model.
Emerging players
- Segway-Ninebot: Major micromobility brand spanning e-scooters, e-bikes, and personal transporters. Comparable in stand-up e-scooter category (overlapping with Be Electric's Patineta XE) and in BMS/app-connected battery technology.
- Gogoro: Taiwan-based smart electric scooter maker known for swappable lithium battery technology and app connectivity. Comparable on removable smart-battery architecture and urban e-moped positioning, though with proprietary battery-swap network.
- Ola Electric: Indian electric two-wheeler manufacturer selling e-motorcycles/e-scooters direct-to-consumer. Comparable on DTC e-commerce vehicle sales, lithium battery focus, and individual commuter target segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Be Electric social profiles
Digital presenceBe Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Electric leadership team
Management profileNumber of profiles
Profiles1 record
Be Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Electric
What does Be Electric do?
Be Electric (operated by Moviltronics SAS) is an electric mobility retailer based in Bogotá, Colombia that sells electric motorcycles, mopeds, bicycles, scooters, and cargo tricycles, along with complementary lithium NMC and lead-acid gel batteries and battery chargers. Products are sold directly to consumers via the beelectric.co e-commerce store with national shipping. Vehicle power ranges from 350W youth models to 3000W high-performance motorcycles, priced from approximately $1.9M to $15M COP.
Is Be Electric a public or private company?
Be Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Electric founded?
Be Electric was founded in 2014. It employs 1 to 10 people.
Where is Be Electric based?
Be Electric is headquartered in Bogotá, Colombia, in the Latin America region.
How does Be Electric make money?
Three revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are battery Sales and charger Sales.
Who are Be Electric's main competitors?
Broad incumbents on record are Auteco Mobility, NIU Technologies, Hero Electric, Yadea and Vespa Elettrica. Direct peers are Stärker and Specialized Bicycles. Emerging players are Segway-Ninebot, Gogoro and Ola Electric.
Does Be Electric have an API?
No public API is recorded for Be Electric.
What industry is Be Electric in?
Be Electric's product category is Electric Vehicles. Its primary akta.pro industry code is CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer), with a secondary code of CRACASAB, E-Scooters (Stand-Up). Its NAICS code is 441227 and its SIC code is 5500.