Holland Pools and Spas

What Holland Pools and Spas does

Holland Pools and Spas is a family-owned and operated custom residential pool and spa builder founded in 1995 by Mike and Gloria Holland and headquartered in Longwood, Florida. The company designs and constructs custom swimming pools, spas, and full outdoor living environments for homeowners across seven Central Florida counties (Orange, Seminole, Osceola, Lake, Volusia, Brevard, and Polk), and currently builds more than 500 pools per year. Its core service offering is one-time, project-based construction using a 17-step process, with standard equipment packages built around gunite concrete, steel reinforcement, quartz interior finishes, cartridge filtration, and automation; the company also sells add-on outdoor living features including water features, rock grottos, infinity edge and lap pools, fire accents, outdoor kitchens, bars, and pergolas. The design phase uses third-party Pool Studio 3D software by Structure Studios to produce pre-construction visualizations for customers. Revenue is generated primarily through quote-based, custom project contracts paid on a multi-year construction schedule, supplemented by an in-house service department that provides pool school orientation, maintenance support, and warranty service. Go-to-market is hybrid: a direct-to-consumer motion built on free in-home design consultations, a $500 referral program, and content/review marketing, alongside a channel motion where Holland Pools serves as the preferred pool builder for major homebuilders including Taylor Morrison, Pulte Homes, Meritage Homes, Medallion Home, and Floridian Custom Homes. Customer financing is facilitated through four partner lenders (LyonFinancial, VikingCapital, LightStream, and HFSFinancial). The company holds two Florida Certified Residential Pool Contractor licenses (CPC1459017 and CPC1459010) and is a member of APSP and FSPA. No funding rounds, acquisitions, or institutional ownership have been disclosed; the business is bootstrapped and independently operated under the Holland family.

Name

Holland Pools and Spas

Legal name

Holland Pools and Spas, LLC

Website

https://hollandpools.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Pools and Spas is a family-owned custom residential pool and spa builder founded in 1995, constructing 500+ pools per year across seven Central Florida counties for homeowners and as a preferred partner to major national homebuilders.

Ownership category

akta.pro rank

Product category

Residential Pool Construction

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Residential pool construction
• Custom swimming pools
• Outdoor living design
• Spa construction
• Pool builder services

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Residential Pool and Spa Construction: One-time project-based revenue from designing and constructing custom residential swimming pools, spas, and outdoor living features. Revenue is earned at project completion through a payment schedule defined in contracts.
2. Outdoor Living Features: Additional revenue from water features, rock grottos, infinity edge pools, lap pools, fire accents, water bowls, outdoor kitchens, bars, pergolas, and poolside retreats. These are add-on features to core pool construction.
3. Pool Service and Maintenance: Ongoing service department providing pool school orientation, maintenance support, and warranty service for completed pool installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Holland Pools and Spas designs and builds custom residential swimming pools, spas, and outdoor living environments in Central Florida. The offering covers the full turn-key construction process from 3D design visualization and permitting through gunite shell construction, equipment installation, and final landscaping. Complementary services include standard pool feature packages, outdoor kitchens, fire and water features, and facilitated third-party financing.

Product overview

Holland Pools and Spas operates as a single-service construction company offering custom residential pool and spa building. The core offering is pool and spa construction services with standard features (gunite concrete, steel reinforcing, deck, tile, lighting, filtration, plumbing, safety features, and automation), supplemented by financing services through partner lenders and 3D design visualization using Pool Studio software. The company does not offer a platform-plus-modules architecture or separate product tiers—all offerings are bundled as part of the construction service.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Residential Pool and Spa Construction Full-service turn-key custom residential pool and spa construction including permitting, material scheduling, quality control, and project management. Includes gunite shell construction, equipment installation, decking, and final landscaping. Build times typically 8-12 weeks. Targets residential homeowners and homebuilder partners in Central Florida.
• Standard Pool Features Package Standard features included with every pool build: gunite concrete with steel reinforcing, acrylic cantilever deck, shallow end steps with spot tiles, swim-out, 3'-5' pool depth, deco-drain, waterline ceramic tile, quartz interior finish, 300W underwater light, cartridge filter, high flow pump, dual main drains, skimmer, returns with directional fittings, auto timer, auto chlorinator, cleaning equipment, start-up chemicals, and child safety fence.
• Outdoor Living Features Add-on outdoor living construction services including water features, rock grottos, infinity edge pools, lap pools, fire accents, water bowls, outdoor kitchens, bars, pergolas, and poolside retreats. Available as extensions to the core pool construction service.
• 3D Pool Design Visualization Pre-construction design service using Pool Studio 3D design software by Structure Studios to create detailed visual representations of pool and outdoor living designs across multiple stages: house, pool, spa, fences/walls, terrain, steps/benches, planter, and custom shape stages. Enables customers to see fully customized outdoor living environments before construction begins.
• Pool Financing Facilitation Financing facilitation service connecting customers to preferred partner lenders (LyonFinancial, VikingCapital, LightStream/SunTrust Bank, HFSFinancial) for pool construction loans. Includes a payment calculator tool and streamlined application process with typical 2-3 business day conditional approval.
• Pool Service and Maintenance Ongoing post-construction service department providing pool school orientation for new owners, maintenance support, and warranty service for completed pool installations.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Taylor MorrisoncoreChannel Partner/ Reseller/ DistributorTaylor Morrison is a national homebuilder and Holland Pools is proud to be a preferred builder partner. The partnership provides Taylor Morrison customers access to custom pool construction integrated with new home purchases.
• Pulte HomescoreChannel Partner/ Reseller/ DistributorPulte Homes is one of the nation's largest homebuilders with over 65 years of experience. Holland Pools serves as a preferred pool builder partner, providing integrated pool construction for new Pulte developments.
• Meritage HomescoreChannel Partner/ Reseller/ DistributorMeritage Homes focuses on energy-efficient homes and Holland Pools is a preferred pool builder partner. The partnership aligns with Meritage's 'Life. Built. Better.' philosophy.
• Medallion HomecoreChannel Partner/ Reseller/ DistributorMedallion Home specializes in attainable luxury homes in the Winter Park area. Holland Pools serves as preferred builder partner, offering custom pool designs that complement Medallion's level of quality and attention to detail.
• Floridian Custom HomescoreChannel Partner/ Reseller/ DistributorFloridian Custom Homes is a boutique luxury homebuilder established in 2016, serving the Winter Park area. Holland Pools provides pool construction and outdoor living space development as part of their comprehensive service offering.
• Association of Pool & Spa Professionals (APSP)minorOthersAPSP is the world's largest international trade association and leading industry advocate for the swimming pool, spa, and hot tub industry. Holland Pools is a member with commitment to public health and safety and code of business ethics.
• Florida Swimming Pool Association (FSPA)minorOthersFSPA serves as the coordinating organization for 16 local FSPA Chapters. Provides government relations representation, educational courses, annual industry trade show, and consumer resource for finding reliable pool professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Pools & Spas: One of the largest custom residential pool builder networks in the United States with strong presence in Florida. Closely comparable in target customer (homeowners), product offering (custom pools/spas), and homebuilder-channel strategy.
• All Seasons Pools: Orlando-based custom residential pool and spa builder serving Central Florida. Most direct geographic and product-line overlap with Holland Pools.
• Lucas Lagoons: Florida-based custom luxury pool and outdoor living builder. Comparable in product scope (custom pools, water features, outdoor living), Florida geography, and high-end homeowner target segment.
• West Shore Home (West Shore Pools): Pool, bath, and home services operator with significant Florida/Southeast pool construction footprint. Comparable in residential pool construction plus homebuilder-aligned go-to-market.
• Pelican Bay Pools: Florida-focused custom residential pool builder. Comparable in product, customer (Florida homeowners), and outdoor living expansion strategy.
• River Pools and Spas: Custom residential pool builder with strong content marketing and direct-to-consumer motion. Comparable in product line and homeowner target, with overlapping digital lead-generation tactics.

Broad incumbents

• Blue Haven Pools & Spas: Long-established national residential pool builder with multi-region footprint. Overlaps in custom pool construction but operates at broader geographic scale than Holland.
• Anthony & Sylvan Pools: One of the largest residential pool builders in the U.S. with a multi-decade operating history. Comparable core offering but a national footprint with deeper marketing and capital resources.

Regional players

• California Pools & Landscape: Large West-coast pool and outdoor living builder. Comparable in custom residential pool + outdoor living offering, but primarily serves California/Arizona rather than Florida.
• Claffey Pools: Texas-based custom residential pool builder serving the Dallas-Fort Worth metro. Comparable in product offering and custom-build model, but operates in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hollandpools
• LinkedInlinkedin.com/company/hollandpools

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Pools and Spas