Big Spoon Roasters
- Company typePrivate
- Founded2011
- HeadquartersHillsborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Big Spoon Roasters firmographics
Firmographics- Name
- Big Spoon Roasters
- Legal name
- Big Spoon Roasters
- Website
- https://bigspoonroasters.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Big Spoon Roasters industry classification
Industry- Product category
- Artisan Nut Butters
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Cookie and Cracker Manufacturing (311821)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Nuts Processing & Roasting (AFAKAIAF)
- akta.pro secondary industry
- Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
Keywords
Where Big Spoon Roasters is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Spoon Roasters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through their Shopify storefront offering nut butters, snack bars, Wag Butter for dogs, gift sets, subscriptions, and merchandise. Products are handcrafted to order.
- Subscription Products: Recurring subscription model including Nut Butter Subscriptions, Nut Butter Bar Subscriptions, Roaster's Choice Subscriptions (3, 6, 12 months prepaid and ongoing), AB&J Subscriptions, and PB&J Subscriptions delivered on a monthly or bimonthly basis.
- Group & Concierge Gifting: Corporate gifting, wedding favors, and bulk gift orders. Includes group gifting portal for up to 30 recipients and concierge program for large groups of 30+ with custom packaging.
- Wholesale: Sales to independent regional retailers who respect freshness and share sustainability values. Strategic focus on regional over national distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nut Butters - $14.99 to $17.99 per 13oz jar |
| Unit Pricing | Pay-as-you-go | Snack Bars - $15.99 per 12-pack |
| Unit Pricing | Pay-as-you-go | Wag Butter (Dog Peanut Butter) - $10.99 per 13oz jar |
| Subscription | Monthly | Subscriptions - $11.66 to $259.87 |
| Unit Pricing | Pay-as-you-go | Gift Sets - $30.99 to $54.99 |
| Unit Pricing | Pay-as-you-go | Value Packs - $67.49 to $154.69 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Big Spoon Roasters product offering
Product offeringCore offering
Big Spoon Roasters produces small-batch, handcrafted nut butters and peanut butter snack bars in a dedicated facility in Hillsborough, NC, roasting, grinding, and blending products to order. Its core line includes flavored nut butters (almond, cashew, peanut) with premium ingredients like craft chocolate, sea salt, and specialty spices, complemented by ready-to-eat snack bars and a Wag Butter line formulated for dogs. Offerings are sold direct-to-consumer, via subscription, through curated gift sets, and to a selective base of independent regional retailers.
Product overview
Big Spoon Roasters is a small-batch artisan nut butter company offering a unified portfolio of premium nut butters (Almond, Cashew, and Peanut), ready-to-eat Peanut Butter Bars, and specialty Wag Butter for dogs. Products are sold through subscription services (ongoing and prepaid plans), curated gift sets, and value packs. The core products center on naturally sweetened, flavor-infused nut butters with varieties like Pistachio Brownie Almond Butter, Lemon Cookie Cashew Butter, and Toffee Crunch Peanut and Cashew Butter. The company also offers seasonal, themed, and customizable bundle options alongside branded merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Wag Butter: Peanut butter specifically designed for dogs' unique nutritional needs. Made with fresh-roasted High-Oleic Runner peanuts, sweet potato, golden flaxseed, and vanilla. Featured as a Shop TODAY 'Gift We Love' 2025 Winner.
Products and services
- Handcrafted Nut Butters Small-batch, handcrafted nut butters in almond, cashew, and peanut varieties with flavor infusions such as Pistachio Brownie, Lemon Cookie, Vanilla Latte, Chocolate Sea Salt, Bourbon Pecan, and Carrot Cake, made to order with premium, sustainably sourced ingredients.
- Peanut Butter Snack Bars Ready-to-eat 50g nut butter bars in varieties such as Apricot Pepita, Cherry Chocolate, Cranberry Cashew, and Figgy Chai, sold individually or in 6- and 12-pack configurations for on-the-go consumption.
- Wag Butter (Dog Peanut Butter) Specialty peanut butter spreads formulated for dogs' nutritional needs, free from xylitol and other harmful additives, sold in 13oz jars and mini 3oz travel sizes with flavors such as Banana Flax, Pumpkin Spice, and Vanilla Tater.
- Nut Butter Gift Sets Curated multi-jar gift collections including 2-Jar sets, Discover Big Spoon, Vegan Trio, Staff Picks, Mini 3oz Award Winners, and Seasonal Spring/Summer varieties, priced from $30.99 to $54.99.
- Nut Butter Subscriptions Recurring subscription service for nut butters and snack bars, including Nut Butter Subscriptions, Nut Butter Bar Subscriptions, and Roaster's Choice Subscriptions (3, 6, 12 months prepaid and ongoing) with monthly or bimonthly delivery.
- AB&J and PB&J Subscriptions Bimonthly subscription pairing nut butters with artisan featured jams, including Almond Butter & Jam (AB&J) and Peanut Butter & Jam (PB&J) combinations.
- Nut Butter Value Packs Multi-jar value bundles including Ultimate Variety 12-Pack ($154.69), Paleo 6-Pack ($85.39), Nut Butter Greatest Hits 6-Pack ($77.29), and Pantry Pack ($67.49), with customizable Build-a-Bundle options in 13oz and Mini jar sizes.
- Toffee Crunch Peanut and Cashew Butter (Limited-Batch Collaboration) Limited-batch collaboration nut butter created with pastry chef Laurie Ellen, featuring a Toffee Crunch Peanut and Cashew Butter flavor profile.
- Group and Concierge Gifting Program Corporate gifting, wedding favor, and bulk gift program featuring a group gifting portal for up to 30 recipients and a concierge program for 30+ recipients with custom packaging options.
Quantifiable outcome
- 99.9%+ shipment safety rate
Companies that use Big Spoon Roasters
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Big Spoon Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Big Spoon Roasters partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Harper's HomeminorNonprofit organization providing homes to families of kids receiving treatment at Duke Children's Hospital. Big Spoon Roasters partnering to host their Third Annual Birthday Bash event at company headquarters, supporting this empowering mission.
- Madcap CoffeecoreMichigan-based specialty coffee roaster (Grand Rapids) founded by nationally recognized barista Trevor Corlett in 2008. Collaboration for Vanilla Latte Almond Butter featuring their flagship Eureka Espresso blend. Both companies share commitment to quality, transparent sourcing, and craft production.
- West PawminorPet product manufacturer whose toys (Qwizl, Toppl, Tux) are sold through Big Spoon Roasters' Wag Shop alongside their dog peanut butter products.
- French Broad ChocolatesminorBean-to-bar craft chocolate maker in Asheville, NC, providing ethically and sustainably sourced chocolate ingredients for nut butters.
- Videri Chocolate FactoryminorBean-to-bar craft chocolate maker in Raleigh, NC, providing chocolate and cocoa nibs for nut butter products.
- Jacobsen Salt Co.minorOregon-based salt company hand-harvesting sea salt from Netarts Bay. Provides premium finishing salt used across all nut butter products.
- Red Ape CinnamonminorSpecialty spice company sourcing Cassia cinnamon from Sumatra and Ceylon cinnamon from Sri Lanka. Certified Organic supplier contributing to unique flavor profiles of nut butters like Chai Spice and Carrot Cake.
- Carolina Tiger RescueminorNonprofit sanctuary in North Carolina protecting tigers and wildlife. Partner for World Tiger Day initiatives, connected to company's palm oil-free stance and tiger conservation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Big Spoon Roasters competitors and assessment
Company assessmentDirect peers
- RXBAR: Whole-food protein and nut-based snack bar brand (now part of Mars) directly comparable to Big Spoon's Peanut Butter Bar line in ingredients, positioning, and price point.
- Artisana Organics: Organic, small-batch nut and seed butter brand with comparable raw, minimally processed product positioning and similar premium retail partners.
- Georgia Grinders: Georgia-based small-batch artisan nut butter company with a craft, clean-label positioning directly comparable to Big Spoon's handcrafted approach.
- Nut & Zo More: Premium almond butter brand emphasizing simple, high-quality ingredients; overlaps with Big Spoon's almond-butter hero SKUs and direct-to-consumer model.
- Wild Friends Foods: Better-for-you nut butter brand sold in jars and squeeze pouches with similar natural-ingredient positioning; competes head-to-head on grocery shelves and online.
- 88 Acres: Seed- and nut-based snack bar and nut butter maker with a similar small-batch, allergen-transparent positioning targeting the same health-conscious consumer.
- Justin's: Premium nut butter brand (now owned by Hershey) offering almond and peanut butters in similar single-serve and jar formats; most direct U.S. competitor in the artisan nut butter category Big Spoon competes in.
- Once Again Nut Butter: Established organic and fair-trade nut butter manufacturer with similar sustainability and ingredient-integrity narrative, though at a more distributed wholesale scale.
- Barney Butter: Almond butter specialist with a smooth, no-stir product line; competes in the same premium almond butter category with overlapping health-conscious consumer base.
Broad incumbents
- Clif Bar & Company: Large-scale energy and snack bar manufacturer (owner of Clif, Luna, and Zbar); competes broadly in the nutrition bar category Big Spoon's bars participate in, though with mass-market scale and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Big Spoon Roasters social profiles
Digital presenceBig Spoon Roasters compliance and trust
Trust signalCompliance2 records
Big Spoon Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Spoon Roasters leadership team
Management profileNumber of profiles
Profiles2 records
Big Spoon Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Spoon Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Spoon Roasters
What does Big Spoon Roasters do?
Big Spoon Roasters produces small-batch, handcrafted nut butters and peanut butter snack bars in a dedicated facility in Hillsborough, NC, roasting, grinding, and blending products to order. Its core line includes flavored nut butters (almond, cashew, peanut) with premium ingredients like craft chocolate, sea salt, and specialty spices, complemented by ready-to-eat snack bars and a Wag Butter line formulated for dogs. Offerings are sold direct-to-consumer, via subscription, through curated gift sets, and to a selective base of independent regional retailers.
Is Big Spoon Roasters a public or private company?
Big Spoon Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Spoon Roasters founded?
Big Spoon Roasters was founded in 2011. It employs 11 to 50 people.
Where is Big Spoon Roasters based?
Big Spoon Roasters is headquartered in Hillsborough, United States, in the North America region.
How does Big Spoon Roasters make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Products, group & Concierge Gifting and wholesale.
Who are Big Spoon Roasters's main competitors?
Direct peers on record are RXBAR, Artisana Organics, Georgia Grinders, Nut & Zo More, Wild Friends Foods, 88 Acres, Justin's, Once Again Nut Butter and Barney Butter. Clif Bar & Company is listed as a broad incumbent.
Does Big Spoon Roasters have an API?
No public API is recorded for Big Spoon Roasters.
What industry is Big Spoon Roasters in?
Big Spoon Roasters's product category is Artisan Nut Butters. Its primary akta.pro industry code is AFAKAIAF, Nuts Processing & Roasting, with a secondary code of AFAKABAI, Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars). Its NAICS code is 311911 and its SIC code is 2000.