Visit Fort Collins Colorado

What Visit Fort Collins Colorado does

Visit Fort Collins Colorado is the official Convention and Visitors Bureau (CVB) and destination marketing organization for Fort Collins, Colorado. It markets the destination to leisure travelers, outdoor recreation enthusiasts, craft beer tourists, Colorado State University visitors, and meeting/sports group planners, operating a centralized travel-planning platform at visitftcollins.com that consolidates events, attractions, breweries, dining, lodging, maps, and editorial blog content. Distribution channels include the official website, a mail-based free Visitors Guide, the Book Direct accommodation network, social media (#VisitFtCollins), and a physical Visitor Information Center at 7 Old Town Square.

The technology foundation is the Simpleview destination marketing platform, which provides CRM, content management, event/listing management, and visitor booking tools powering the website. Specialized content verticals include Cycle Fort Collins (cycling tourism), Colorado State University tourism, Meetings & Conventions, Sports Tourism, Travel Trade/Groups, and a Film Commission offering location scouting and permitting assistance.

Revenue is not commercially transacted; as a CVB/DMO, the organization is funded primarily through local lodging tax assessments and membership fees from tourism-related businesses, with no direct fees charged to visitors for its core services. The organization promotes signature events such as FoCo Fondo (gravel cycling, presented by New Belgium Fat Tire) and FoCoMX (music festival, presented by Fort Collins Connexion), and leverages Fort Collins' positioning as Colorado's Craft Beer Capital (20+ breweries producing 70% of state craft beer) and a platinum-level bike-friendly city.

Name

Visit Fort Collins Colorado

Legal name

Visit Fort Collins

Website

https://visitftcollins.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Fort Collins Colorado is the official Convention and Visitors Bureau and destination marketing organization for Fort Collins, Colorado, promoting the city to leisure travelers, craft beer enthusiasts, outdoor recreation visitors, CSU visitors, and meeting/sports planners via a Simpleview-powered travel platform.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industry

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

Keywords

• Destination marketing services
• Convention sales bureau
• Tourism promotion
• Visitor information center
• Travel trade marketing

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Marketing Services: As a Convention and Visitors Bureau (CVB), Visit Fort Collins operates as a non-profit destination marketing organization funded primarily through lodging tax assessments and membership fees from local tourism-related businesses.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visit Fort Collins Colorado operates as the official Destination Marketing Organization (DMO) and Convention and Visitors Bureau (CVB) for Fort Collins, Colorado, providing centralized travel planning resources including event listings, dining and brewery directories, lodging booking links, attraction guides, interactive maps, and a free Visitors Guide. The organization also delivers convention sales, sports tourism, travel trade, and film commission services to group organizers and meeting planners. Revenue is generated through lodging tax assessments and membership fees from local tourism-related businesses rather than direct visitor charges.

Product overview

Visit Fort Collins Colorado operates a comprehensive destination marketing platform serving as the official travel guide and trip planning resource for Fort Collins, Colorado. The platform consists of a unified website with multiple integrated content modules including an events calendar, food & drink directory (featuring over 20 craft breweries), places to stay lodging directory, Things To Do activity discovery, Maps & Visitor Information, a free Visitors Guide, newsletter subscription, and an editorial blog. Specialized vertical sections cover Cycle Fort Collins (biking tourism), Colorado State University tourism, Meetings & Conventions, Sports Tourism, Travel Trade, and Film Commission services. The platform is built and maintained by Simpleview Inc. using their destination marketing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Travel Guide and Trip Planning Platform Primary digital travel planning platform providing comprehensive visitor resources including event listings, dining guides, hotel bookings, activity recommendations, and visitor information for Fort Collins, Colorado. Built and maintained on Simpleview destination marketing technology.
• Events Calendar

Quantifiable outcome

• Over 300 days of sunshine annually
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Colorado State UniversitycoreStrategic or Co-development PartnerCSU is a key partner as a major attraction and event driver. Visit Fort Collins promotes CSU commencement, game days, campus tours, and alumni events. The partnership includes special lodging offers for CSU visitors and comprehensive visitor guides for campus-area activities.
• New Belgium Brewing CompanycoreStrategic or Co-development PartnerNew Belgium is one of Fort Collins' flagship breweries producing Fat Tire and is a major tourism draw. The partnership positions Fort Collins as Colorado's Craft Beer Capital and supports bike-and-brew tourism promotions including FoCo Fondo presented by Fat Tire.
• Odell Brewing CompanycoreStrategic or Co-development PartnerOdell Brewing is featured prominently in brewery tour itineraries and craft beer tourism promotions. The partnership supports Fort Collins' positioning as a top beer destination with special events and tasting room promotions.
• PeopleForBikescoreStrategic or Co-development PartnerPeopleForBikes awarded Fort Collins as the No. 1 City in America for Cycling in 2018. This designation supports cycling tourism promotions and reinforces Fort Collins' platinum-level bike-friendly community status.
• FoCo FondoflagshipStrategic or Co-development PartnerFoCo Fondo is Fort Collins' signature gravel cycling event presented by Fat Tire (New Belgium). Visit Fort Collins actively promotes the event which brings thousands of cyclists to the region each July with route options ranging from approachable to challenging.
• SimpleviewcoreTechnology or IntegrationSimpleview provides the destination marketing platform powering Visit Fort Collins' website, event calendars, listing management, and visitor booking tools. The CRM and website platform enables comprehensive tourism marketing operations.
• Fort Collins ConnexionminorStrategic or Co-development PartnerFort Collins Connexion is the presenting sponsor for FoCoMX music festival. The partnership supports local music and arts events that drive tourism to Fort Collins.
• SimpleviewcoreTechnology or IntegrationSimpleview provides the destination marketing platform powering Visit Fort Collins' website, event calendars, listing management, and visitor booking tools.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Visit Boulder: Convention and Visitors Bureau for Boulder, Colorado, ~45 miles south of Fort Collins. Comparable as a same-state DMO promoting outdoor recreation, craft beverage culture, and university-adjacent tourism in Northern Colorado.
• Visit Colorado Springs: The DMO for Colorado Springs, Colorado. Directly comparable as a lodging-tax-funded destination marketing organization in the same state, competing for similar outdoor-recreation and meeting travelers.
• Visit Estes Park: CVB for Estes Park, the eastern gateway to Rocky Mountain National Park. Highly comparable as a small Colorado DMO dependent on park-driven outdoor tourism within 50 miles of Fort Collins.
• Visit Grand Junction: CVB for Grand Junction, Colorado. Comparable as a Colorado DMO of similar size, focused on outdoor recreation, wine/agritourism, and trail-based visitation within the same state.

Direct peers

• Visit Bozeman: CVB for Bozeman, Montana. Functionally analogous as a college-town (Montana State) DMO anchored by outdoor recreation, trails, and a national-park-adjacent value proposition, competing for similar lifestyle and adventure travelers.
• Visit Bend: DMO for Bend, Oregon. Among the closest functional peers to Visit Fort Collins — a small-to-mid-sized mountain West city branded around craft beer, trails, cycling, and outdoor recreation, with a comparable team size and budget profile.

Broad incumbents

• Visit Denver: The official CVB for Denver, Colorado. Comparable in function (lodging-tax-funded DMO with meetings, leisure, and sports verticals) but substantially larger in budget, scope, and brand reach than Fort Collins.
• Experience Scottsdale: DMO for Scottsdale, Arizona. Comparable as a destination marketing organization with strong events, sports, and meetings verticals, but operating at a larger budget and broader scale than Fort Collins.
• Travel Portland: DMO for Portland, Oregon. Comparable as a craft beverage, outdoor recreation, and food tourism DMO, though operating at a meaningfully larger scale and budget than Visit Fort Collins.
• Visit Salt Lake: Convention and Visitors Bureau for Salt Lake City, Utah. Comparable as a Western U.S. DMO with similar outdoor-recreation, university, and meeting-planner positioning, operating at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visitftcollins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Fort Collins Colorado