Fight or Flight
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Fight or Flight firmographics
Firmographics- Name
- Fight or Flight
- Legal name
- Fight or Flight Ltd
- Website
- https://fightorflight.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fight or Flight industry classification
Industry- Product category
- Public Relations and Communications Services
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Fight or Flight is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fight or Flight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Integrated B2B Communications Services: Full-service B2B creative communications agency providing corporate comms, brand positioning, integrated campaigns, media relations, ESG communications, media training, digital campaigns, content marketing, podcasting, and insights & analytics.
- Media TrAIner SaaS Subscription: AI-powered media coaching tool available as monthly subscription for communicators. Individual subscriptions cost $500 per seat per month with discounts for enterprises. This is the agency's first SaaS product, launched in October 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual subscription for AI-powered media coaching |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Fight or Flight product offering
Product offeringCore offering
Fight or Flight is a B2B creative communications agency that plans and executes integrated PR, social, content and brand campaigns for B2B brands. Its service portfolio covers corporate comms, brand positioning, integrated campaigns, media relations, ESG communications, media training, digital campaigns, content marketing, podcasting, and insights & analytics. In October 2025 it extended into product software with Media TrAIner, a subscription-based AI media coaching tool.
Product overview
Fight or Flight is a B2B creative communications agency offering integrated campaign services alongside its first SaaS product, Media TrAIner. The agency's service portfolio includes Corporate Comms, Brand Positioning, Integrated Campaigns, Media Relations, ESG Communications, Media Training, Digital Campaigns, Content Marketing, Podcasting, and Insights & Analytics. The company employs approximately 60+ PR, social, and branded content experts across London and New York offices. Media TrAIner represents the agency's expansion from pure-service agency into SaaS product delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Media TrAIner: AI-powered media coaching tool that generates predictive articles from mock interviews, provides performance scores, and offers detailed feedback on spokesperson delivery.
Products and services
- Integrated B2B Communications Services Full-service B2B creative communications agency offering corporate comms, brand positioning, integrated campaigns, media relations, ESG communications, media training, digital campaigns, content marketing, podcasting, and insights & analytics for enterprise B2B brands and high-growth scale-ups.
- Media TrAIner AI-powered media coaching SaaS tool that generates predictive news articles from mock interviews, provides performance scoring, and delivers detailed feedback to help spokespeople improve their media delivery. Available via monthly subscription at $500 per seat per month with enterprise pricing.
Quantifiable outcome
- Roland DG saw 196% rise in organic search traffic, 33% rise in direct traffic, and spikes in red and orange ink sales
- +4 more outcomes
Companies that use Fight or Flight
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Fight or Flight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Fight or Flight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Redhead Days FestivalminorRoland DG was headline sponsor of the Redhead Days Festival - the world's largest gathering of redheads. The partnership featured a bespoke 'red' carpet experience, hair colour matching with Roland DG colour experts, live printing demonstrations, and 50 Shades of Ginger merchandise giveaways.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Fight or Flight competitors and assessment
Company assessmentDirect peers
- Walker Sands: US-based B2B marketing and PR agency focused on technology and professional services clients. Comparable in mid-size agency positioning, B2B tech client mix, and integrated campaign delivery.
- March Communications: Mid-sized B2B tech PR and marketing agency serving enterprise software, fintech, and healthtech clients. Comparable in agency size, B2B tech focus, and integrated earned-media approach.
- Diffusion PR: B2B tech and consumer tech PR agency with offices in London and New York. Directly comparable geographic footprint, enterprise tech client base, and integrated campaign services.
- Lewis (Team LEWIS): Global B2B communications agency with strong tech and enterprise focus and offices in London and US. Comparable in integrated B2B campaign services and enterprise tech client roster.
- Berkeley Communications: UK-headquartered B2B tech PR and content agency with European and US presence. Closely comparable in size, B2B tech vertical focus, and creative integrated campaign positioning.
- Hotwire: Global B2B tech communications agency offering PR, content, and marketing to enterprise technology clients. Closest direct peer given shared B2B tech focus, similar client types, and integrated campaign model.
Emerging players
- Speechmatics: UK-based AI speech recognition company serving enterprise customers. Comparable as a UK-based AI SaaS player in adjacent voice/media technology space, although not a direct competitor in PR services.
Broad incumbents
- Weber Shandwick: Global top-five PR network from which Fight or Flight's three co-founders originated. Provides a benchmark for what the agency could scale into and is the most direct incumbent competitor for enterprise B2B tech retainers.
- Edelman: Largest global PR firm with deep B2B tech and enterprise practice. Comparable target customers and integrated communications services, but at materially larger scale and broader scope.
- WE Communications: Larger global communications network with deep B2B tech practice serving enterprise software clients. Comparable in B2B tech positioning but operates at a wider portfolio scale across multiple verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Fight or Flight social profiles
Digital presenceFight or Flight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fight or Flight leadership team
Management profileNumber of profiles
Profiles8 records
Fight or Flight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fight or Flight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fight or Flight
What does Fight or Flight do?
Fight or Flight is a B2B creative communications agency that plans and executes integrated PR, social, content and brand campaigns for B2B brands. Its service portfolio covers corporate comms, brand positioning, integrated campaigns, media relations, ESG communications, media training, digital campaigns, content marketing, podcasting, and insights & analytics. In October 2025 it extended into product software with Media TrAIner, a subscription-based AI media coaching tool.
Is Fight or Flight a public or private company?
Fight or Flight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fight or Flight founded?
Fight or Flight was founded in 2020. It employs 11 to 50 people.
Where is Fight or Flight based?
Fight or Flight is headquartered in London, United Kingdom, in the Europe region.
How does Fight or Flight make money?
Two revenue lines are on record. Integrated B2B Communications Services are the primary driver. The others are media TrAIner SaaS Subscription.
Who are Fight or Flight's main competitors?
Direct peers on record are Walker Sands, March Communications, Diffusion PR, Lewis (Team LEWIS), Berkeley Communications and Hotwire. Speechmatics is listed as an emerging player. Broad incumbents are Weber Shandwick, Edelman and WE Communications.
Does Fight or Flight have an API?
No public API is recorded for Fight or Flight.
What industry is Fight or Flight in?
Fight or Flight's product category is Public Relations and Communications Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies.