GoAffPro

What GoAffPro does

GoAffPro is a SaaS-based affiliate marketing platform purpose-built for e-commerce merchants. The product enables online stores across 15+ e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, ShopWired) to recruit affiliates, track referrals from landing through conversion, manage commissions at the product, affiliate, and group level, and distribute payouts via integrations with PayPal Payouts and Stripe. The platform is API-first with server-to-server callbacks, a JavaScript SDK for custom storefronts, and a React Native SDK for mobile apps, and includes specialized features such as multi-level marketing chains with a compensation plan builder, affiliate groups with independent commission structures, lead capture with attribution, sub-ID tracking for campaign optimization, region-based distributor logic, and white-label affiliate portals on merchant domains.

The company operates a freemium subscription model with a free tier for merchants under 100 daily orders, a $49/month Premium tier, a $99/month Business tier with automations and fraud management, and custom-priced Enterprise contracts. Distribution is entirely self-service and digital: merchants install through one-click app store listings, and a small sales motion targets Enterprise customers. GoAffPro is headquartered in Sirsa, Haryana, India, with data centers in Virginia, Falkenstein/Nuremberg, and Singapore. According to company-reported metrics, over the trailing one-year period the platform has served 50,000+ stores, 2.8M+ affiliates, processed 2.4M+ orders, and driven $250M+ in referral-driven GMV with $35M+ in commissions distributed. The company is privately held and bootstrapped, with founder Anuj Tenani maintaining direct product involvement via the public GitHub repository.

Name

GoAffPro

Legal name

Goaffpro

Website

https://goaffpro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GoAffPro is a SaaS affiliate marketing platform for e-commerce merchants, offering affiliate tracking, commission management, MLM, and multi-platform integrations across 15+ storefronts. It serves 50,000+ stores on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Software Publishers (513210), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Affiliate marketing software
• E-commerce marketing platform
• Referral tracking software
• Affiliate program management
• Multi-level marketing tools

Headquarters

HQ city

Sirsa

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Tiered subscription model with free tier for small merchants (under 100 daily orders), Premium tier at $49/month for mid-size merchants, Business tier starting at $99/month for scaled programs, and Enterprise tier with custom pricing. Revenue is subscription-based with monthly recurring billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

GoAffPro is a SaaS affiliate marketing platform that enables e-commerce merchants to create, manage, and scale affiliate programs through referral link and coupon code tracking, branded affiliate portals under the merchant's own domain, multi-level marketing networks, and automated payouts via PayPal Payouts. The platform integrates natively with 15+ e-commerce storefronts including Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, and ShopWired, and exposes a JavaScript SDK and React Native SDK for custom platforms. It serves SMB to enterprise merchants with tiered subscriptions from a free tier up to custom enterprise contracts.

Product overview

GoAffPro is a comprehensive affiliate marketing SaaS platform offering a unified solution for e-commerce merchants to create, manage, and scale affiliate programs. The platform consists of the core GoAffPro Platform with supporting integrations including ClickSDK for affiliate link infrastructure, native apps for major e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Webflow, Ecwid, Squarespace, Weebly, Square, ShopLazza, CommerceHQ, ShopWired), and Custom SDK for web and mobile integration. The product portfolio includes tiered pricing plans (Hobby-free, Premium-$49/mo, Business-$99/mo, Enterprise-custom) and specialized use case features covering Influencer Marketing, Multi-Level Marketing, Affiliate Groups, Lead Capture, Co-branding and Merchandise, Membership Site, Region-based Distributor Setup, Agencies & Sub-Id Tracking, Affiliate Public Shop, Affiliate Shop, Party Plans, Affiliate Rewards, and Email Marketing. The platform has onboarded over 50,000 stores with 2.8 million affiliates generating $250 million in sales revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• GoAffPro Platform

Quantifiable outcome

• Over $250 million in sales revenue generated through 2.4 million orders with $35 million in commissions distributed to affiliates
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refersion: Refersion is a direct competitor offering affiliate and influencer marketing software focused on Shopify and other e-commerce platforms, with referral link tracking, commission management, and payouts — closely overlapping GoAffPro's core offering and target SMB merchant segment.
• UpPromote: UpPromote is a leading Shopify-focused affiliate marketing app with referral tracking, MLM, and coupon-based attribution. It directly competes with GoAffPro's Shopify app on price and feature depth for SMB and mid-market e-commerce merchants.
• Rewardful: Rewardful is an affiliate marketing app for SaaS and subscription businesses, originally focused on Stripe. While its customer mix skews toward SaaS rather than e-commerce, its product mechanics (referral links, recurring commissions, Stripe integration) overlap with GoAffPro's subscription and payout features.
• AffiliateWP: AffiliateWP is a WordPress/WooCommerce affiliate plugin offering referral tracking, commission management, and integrations with major e-commerce plugins. It competes most directly with GoAffPro's WooCommerce plugin in the SMB WordPress merchant segment.
• Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform offering multi-level marketing, customizable commissions, and integrations with Shopify, WooCommerce, and other platforms — closely aligned with GoAffPro's SaaS affiliate tracking and MLM capabilities.
• LeadDyno: LeadDyno is an affiliate marketing platform for Shopify, BigCommerce, and WooCommerce merchants providing link tracking, commission management, and affiliate recruitment — directly comparable to GoAffPro in target customer and product functionality.

Broad incumbents

• PartnerStack: PartnerStack is a broader partnership management platform covering affiliate, referral, and reseller programs for B2B and B2C brands. It overlaps with GoAffPro on affiliate tracking and payouts but extends into enterprise partner ecosystems and PRM, representing an upmarket competitive vector.
• Awin (ShareASale): Awin, including the ShareASale network, is one of the largest global affiliate networks connecting merchants with thousands of publishers. It represents a broader incumbent alternative to GoAffPro for merchants seeking network reach over self-serve SaaS tooling.
• Impact (Impact.com): Impact.com is a large partnership and affiliate management platform serving enterprise brands with cross-channel tracking, fraud prevention, and contracts automation. It competes with GoAffPro at the upper end of the market with significantly more enterprise depth.

Emerging players

• Yotpo (Loyalty & Referrals): Yotpo offers referral and loyalty programs as part of a broader e-commerce marketing platform. Its referral product overlaps with GoAffPro's affiliate tracking capabilities, while its broader SMS and reviews suite represents an adjacent, integrated alternative for merchants.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goaffpro
• GitHubgithub.com/anujtenani/goaffpro
• YouTubeyoutube.com/channel/UCo95DNTq0v3WDjqECo3eKWQ?view_as=subscriber
• Facebookfacebook.com/goaffpro
• LinkedInlinkedin.com/company/two-brother

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoAffPro