LeadDyno
LeadDyno is a SaaS affiliate marketing platform that enables e-commerce and SaaS brands to launch, manage, and scale partner programs. It serves over 2,000 brands with API-first tracking, 25+ integrations, automated commissions, and mass payouts via tiered subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadDyno does
LeadDyno, operating under the legal entity SureSwift Worldwide Inc. (Edina, Minnesota), is a SaaS affiliate marketing and tracking platform that enables e-commerce and SaaS brands to launch, manage, and scale partner programs. The platform provides affiliate tracking via unique links and cookies, supports unlimited commission plans (flat-fee, tiered, percentage-based), automates affiliate onboarding through email sequences, and processes mass payouts via PayPal. It serves over 2,000 brands across the SaaS, e-commerce, health and wellness, and fashion and lifestyle verticals, with documented outcomes including Lodgify's 2,400% yearly affiliate sales increase and Beddy's 600+ affiliates generating over $20M in affiliate sales (more than 10% of annual revenue).
The platform is built on an API-first cloud architecture with native integrations to more than 25 tools including Shopify, Stripe, BigCommerce, HubSpot, PayPal, and WooCommerce, plus 20+ Zapier connections. It maintains SOC 2 Type II, GDPR (with an Article 27 EU Representative based in Cork, Ireland), UK GDPR, and PIPEDA/Quebec Law 25 compliance. Product modules include reporting dashboards with year-over-year comparison, white-label affiliate portals, lead conversion tools, custom domain/branding, multiple affiliate dashboards for segmented management, and a public API for custom integrations.
LeadDyno operates a hybrid go-to-market: a product-led self-serve motion with a 30-day free trial serves the SMB segment, supplemented by sales-assisted demo and configuration calls for mid-market prospects, and a community-led channel through the company's own tiered affiliate program offering 20-30% recurring commissions plus a $500 bonus at 10 referrals. Revenue comes exclusively from tiered subscriptions ranging from $49/month (Lite) to $749/month (Unlimited), with a 15% annual billing discount and the $110/month Essential tier positioned as 'most popular'. Founded in 2012, the company maintains a small distributed team (1-10 employees) led by CEO Brooke Hahn and CFO Julien Francois.
LeadDyno firmographics
Firmographics- Name
- LeadDyno
- Legal name
- SureSwift Worldwide Inc.
- Website
- https://leaddyno.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadDyno is a SaaS affiliate marketing platform that enables e-commerce and SaaS brands to launch, manage, and scale partner programs. It serves over 2,000 brands with API-first tracking, 25+ integrations, automated commissions, and mass payouts via tiered subscriptions.
- Ownership category
- akta.pro rank
LeadDyno industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where LeadDyno is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadDyno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: LeadDyno generates revenue through tiered subscription plans (Lite, Essential, Advanced, Unlimited) billed monthly or annually. Each tier provides increasing limits on active affiliates, commission plans, reward structures, and affiliate groups. The subscription model provides predictable recurring revenue with clear upgrade paths as customers' affiliate programs scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - For starting a program: $49/month (monthly) or $129/month (billed annually) |
| Subscription | Annual | Essential - For managing a simple program: $110/month billed annually ($129/month monthly) |
| Subscription | Monthly | Advanced - For growing an established program: $297/month |
| Subscription | Annual | Unlimited - For scaling to full potential: $637/month billed annually ($749/month monthly) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
LeadDyno product offering
Product offeringCore offering
LeadDyno is a cloud-based affiliate tracking and management SaaS platform that enables e-commerce and SaaS businesses to launch, manage, and scale affiliate marketing programs. The platform provides affiliate link generation and tracking, customizable commission plans (flat-fee, tiered, percentage-based), automated onboarding email sequences, mass PayPal payouts, real-time reporting dashboards, and white-label affiliate portals. It is sold as a single unified product via tiered monthly/annual subscriptions.
Product overview
LeadDyno is a unified affiliate marketing software platform that combines affiliate recruitment, management, tracking, commission automation, bulk payouts, and analytics into a single product. The platform's core is the LeadDyno Affiliate Tracking Software, supported by integrated modules including Commission Plans (for flat-fee, tiered, and percentage-based structures), Payments (with mass PayPal integration), Automated Email (for affiliate onboarding sequences), Reporting & Analytics dashboards, Lead Conversion tools, and Affiliate Dashboards (white-label partner portals). The platform supports white-labeling via custom domain and branding options. All components are available within a single subscription tier structure (Lite, Essential, Advanced, Unlimited) rather than as separately priced modules.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadDyno Affiliate Tracking Software Core platform that lets e-commerce and SaaS businesses create, track, and scale affiliate marketing programs, offering unlimited clicks, conversions, commission plans, automated onboarding, mass payouts, and reporting.
Quantifiable outcome
- LeadDyno customer Lodgify achieved 2400% yearly increase in web sales from affiliate activity and reduced CPA from ~$1,000 to under $100 per client
- +3 more outcomes
Companies that use LeadDyno
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
LeadDyno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature8 records
LeadDyno partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- StripecoreStripe is integrated with LeadDyno for payment processing and billing. Stripe partner logo is displayed on LeadDyno's homepage indicating a certified partnership.
- HubSpotcoreHubSpot certified app integration allowing LeadDyno to connect with HubSpot's CRM and marketing automation platform for enhanced customer tracking and management.
- ShopifycoreShopify partner program member with seamless integration enabling automatic order submission and commission correlation. Critical integration for ecommerce customers.
- BigCommercecoreVerified Partner status with BigCommerce, enabling integration for BigCommerce merchants to run affiliate programs.
- GetAppminorGetApp is a Gartner company that features LeadDyno in their affiliate marketing software category. LeadDyno achieved Category Leader recognition through GetApp's platform.
- PayPalcorePayPal integration enables mass payouts to affiliates. LeadDyno supports PayPal mass payment functionality for bulk affiliate commissions.
- WooCommercecoreIntegration with WooCommerce WordPress plugin for affiliate tracking on WooCommerce-powered stores.
- ZapiercoreOver 20 Zapier integrations enabling LeadDyno to connect with hundreds of additional business tools and automate workflows.
- WordPresscoreIntegration with WordPress for affiliate tracking on WordPress-powered websites.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
LeadDyno competitors and assessment
Company assessmentBroad incumbents
- Impact.com: Large partnership management platform spanning affiliate, influencer, and B2B programs. Overlaps with LeadDyno in affiliate tracking but operates at enterprise scale with a much broader feature set.
- Awin: Global affiliate marketing network with tracking, reporting, and partner recruitment. Competes with LeadDyno in affiliate tracking but as a large incumbent network rather than a self-serve SMB SaaS.
- CJ Affiliate (Commission Junction): Global affiliate network serving enterprise advertisers with tracking, reporting, and publisher management. Overlaps with LeadDyno in affiliate tracking but is network-oriented and serves larger advertisers.
Direct peers
- FirstPromoter: SaaS-focused affiliate and referral management platform serving subscription software companies. Directly comparable to LeadDyno's SaaS vertical and SaaS-specific integrations (Stripe, Chargebee).
- Tapfiliate: Cloud-based affiliate tracking software targeting ecommerce and SaaS merchants with link tracking, commission management, and integrations. Directly comparable to LeadDyno in feature scope, target customer, and pricing tier.
- Refersion: Affiliate and influencer marketing platform focused on ecommerce brands, offering tracking, payouts, and Shopify/BigCommerce integrations. Closely overlaps with LeadDyno's ecommerce positioning.
- TUNE: Affiliate marketing platform (formerly HasOffers) offering tracking, attribution, and partner management for advertisers and networks. Competes with LeadDyno in core affiliate tracking capabilities.
- Post Affiliate Pro: Affiliate tracking and management software with commissions, banners, and ecommerce integrations. One of the named competitors on LeadDyno's own comparison pages, indicating direct overlap.
- PartnerStack: Partner ecosystem platform for SaaS companies covering affiliate, referral, and reseller programs. Competes with LeadDyno in the SaaS vertical with a broader partnership-PRM orientation.
- iDevAffiliate: Established affiliate tracking software supporting multiple ecommerce platforms with commission and payout features. Comparable SMB/mid-market affiliate management offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
LeadDyno social profiles
Digital presenceLeadDyno compliance and trust
Trust signalCompliance4 records
LeadDyno financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadDyno leadership team
Management profileNumber of profiles
Profiles7 records
LeadDyno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadDyno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadDyno
What does LeadDyno do?
LeadDyno is a cloud-based affiliate tracking and management SaaS platform that enables e-commerce and SaaS businesses to launch, manage, and scale affiliate marketing programs. The platform provides affiliate link generation and tracking, customizable commission plans (flat-fee, tiered, percentage-based), automated onboarding email sequences, mass PayPal payouts, real-time reporting dashboards, and white-label affiliate portals. It is sold as a single unified product via tiered monthly/annual subscriptions.
Is LeadDyno a public or private company?
LeadDyno is a private company. It is classified as corporate owned and is currently operating.
When was LeadDyno founded?
LeadDyno was founded in 2012. It employs 1 to 10 people.
Where is LeadDyno based?
LeadDyno is headquartered in Sacramento, United States, in the North America region.
How does LeadDyno make money?
One revenue line is on record: subscription SaaS.
Who are LeadDyno's main competitors?
Broad incumbents on record are Impact.com, Awin and CJ Affiliate (Commission Junction). Direct peers are FirstPromoter, Tapfiliate, Refersion, TUNE, Post Affiliate Pro, PartnerStack and iDevAffiliate.
Does LeadDyno have an API?
Yes. LeadDyno provides an API for automated tracking, enabling merchants to track conversions, attribute referral purchases, identify top-performing affiliates, and build custom integrations. The API supports integration with PayPal for bulk payout processing.
What industry is LeadDyno in?
LeadDyno's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 5182 and its SIC code is 7372.