Astar Heating

What Astar Heating does

Astar Heating & Air is a privately held, family-owned home services company founded in 1976 in Middletown, New York, serving residential and small/medium commercial customers across the Mid-Hudson Valley. The company operates a single-dispatch model from its Middletown headquarters, deploying licensed technicians for HVAC (cooling, heating, heat pumps, mini splits), plumbing (water heaters, sump pumps, water filtration/softening, repiping, leak detection, gas lines, well pumps), drain and sewer services, electrical work (including EV chargers, generators, surge protection), and indoor air quality solutions. The service menu is delivered through 24/7 phone, online scheduling, and walk-in emergency channels, with a Comfort Care Club maintenance membership providing recurring engagement.

The company's underlying technology is conventional field-service delivery rather than a software platform. Its differentiating operational features are the No Excuses Guarantee, 24/7 emergency response, same-day service availability, and premium dealer certifications with Mitsubishi (Diamond Dealer), Lennox (Premier Dealer), Generac, Energy Kinetics, Viessmann, Buderus, and RUUD. It also participates in a multi-operator regional home services network alongside peers such as JSP Home Services, Sila, N.E.T.R., and Boston Standard Company.

Revenue is generated through a mix of transactional service work (diagnostic fees, labor, parts), equipment installation (with manufacturer markup plus labor), recurring maintenance membership subscriptions, and financing-mediated equipment sales. Pricing is predominantly unit-based for service calls (e.g., $49 diagnostics, $83 drain clearing, $79 tune-ups) and subscription/financing-based for installations (e.g., $99/month heat pumps, $180/month generators). Customer acquisition is driven by local SEO, organic social (Facebook, Instagram, X, LinkedIn), content marketing, and a Refer a Friend program.

Name

Astar Heating

Legal name

Astar Heating & Air

Website

https://astarheating.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Astar Heating & Air is a family-owned home services company founded in 1976 in Middletown, NY, delivering HVAC, plumbing, electrical, drain, and indoor air quality services to residential and small commercial customers across the Mid-Hudson Valley.

Ownership category

akta.pro rank

Product category

Residential HVAC & Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

Keywords

• Residential HVAC services
• Plumbing repair services
• Electrical contracting services
• Drain cleaning services
• Home heating cooling

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service & Repair: On-demand service calls for HVAC, plumbing, electrical, and drain issues. Revenue generated through diagnostic fees, labor charges, and parts replacement. Core revenue stream for residential maintenance and emergency repairs.
2. Equipment Installation: Installation of new HVAC systems, water heaters, generators, water filtration systems, and other equipment. Revenue from equipment sales markup and installation labor.
3. Maintenance Plans: Comfort Care Club membership providing ongoing preventive maintenance services with priority scheduling and discounts.
4. Financing Revenue: Partnership with financing providers offering installment payment plans for equipment purchases and major repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Astar Heating & Air delivers on-site residential and light commercial HVAC, plumbing, drain, electrical, and indoor air quality services throughout the Mid-Hudson Valley of New York. Licensed technicians perform installation, repair, and maintenance of furnaces, boilers, heat pumps, air conditioners, water heaters, water filtration and softening systems, sump pumps, drain and sewer lines, and home generators, supported by 24/7 emergency dispatch, same-day service, and the Comfort Care Club preventive maintenance membership.

Product overview

Astar Heating & Air is a residential and commercial service company offering a comprehensive suite of home comfort services. The core offering consists of five integrated service categories: Cooling Services, Heating Services, Plumbing Services, Drain Services, and Electrical Services, all offered as a unified service delivery model from a single provider. Supporting these core services are add-on products and systems including smart thermostats, mini split systems, tankless water heaters, water filtration/softening systems, home generators, whole-home surge protection, EV car charger installation, and heat pump systems. The company also provides specialized Indoor Air Quality Services (air filtration, purifiers, humidifiers/dehumidifiers, UV systems) and Commercial Services (commercial HVAC, plumbing, and indoor air quality). All services are delivered through a local network of licensed, insured technicians based in Middletown, NY, serving the Mid-Hudson Valley region.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services Residential cooling service offering covering installation, maintenance, and repair of central air conditioning systems, mini splits, dehumidifiers, and smart thermostats for homeowners in the Mid-Hudson Valley.
• Heating Services Residential heating service covering installation, maintenance, and repair of furnaces, boilers, and heat pumps for single-family and multi-family homes.
• Plumbing Services Full residential plumbing services including installation, repair, tank and tankless water heaters, sump pumps, gas lines, water filtration, water softeners, repiping, leak detection, backflow testing, and well pumps.
• Drain Services Residential drain and sewer services including drain clearing, camera inspection, sewer line repair, water line repair, and full installation for residential properties.
• Electrical Services Residential electrical services including installation and repair of switches and outlets, home surge protection, lighting, ceiling fans, safety inspections, EV car chargers, and home generators.
• Indoor Air Quality Services Residential indoor air quality assessments and solutions including air duct services, humidifiers, dehumidifiers, air filtration systems, air purifiers, and UV air purifiers.
• Commercial Services Commercial heating, cooling, plumbing, and indoor air quality services for small to medium businesses and commercial buildings in the Hudson Valley.
• Comfort Care Club Maintenance Plan Annual membership plan providing residential customers with ongoing preventive HVAC and plumbing maintenance, priority scheduling, and member discounts on services and repairs.

Quantifiable outcome

• Reduced energy bills through efficient HVAC operation
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• Boston Standard CompanyminorChannel Partner/ Reseller/ DistributorRegional home services partner serving the Boston, MA area including Greater Boston communities. Provides plumbing, heating, cooling, and electrical services. Partner in the regional service network.
• Central Cooling & HeatingminorChannel Partner/ Reseller/ DistributorRegional home services partner serving the Greater Boston area. Provides heating, cooling, and plumbing services. Partner in the regional service network.
• Dave's WorldminorChannel Partner/ Reseller/ DistributorRegional home services partner serving Maine. Known for heat pumps, water heaters, EV chargers, water treatment, generators, and plumbing services. Partner in the regional service network.
• JSP Home ServicesminorChannel Partner/ Reseller/ DistributorRegional home services partner serving the Hudson Valley, NY area including emergency service. Provides plumbing, HVAC, and electrical services. Partner in the regional service network.
• Live Free Heating, Cooling & ElectricminorChannel Partner/ Reseller/ DistributorRegional home services partner serving New Hampshire since 2014. Provides heating, cooling, electrical, and home comfort solutions. Partner in the regional service network.
• N.E.T.R.minorChannel Partner/ Reseller/ DistributorRegional home services partner serving Massachusetts and New England. New England's largest ductless mini-split specialist providing heating, cooling, plumbing, and electrical services. Partner in the regional service network.
• Nashoba Air & BoilerWorksminorChannel Partner/ Reseller/ DistributorRegional home services partner serving Middlesex County, MA and surrounding areas. Provides heating and cooling services. Partner in the regional service network.
• New England DuctlessminorChannel Partner/ Reseller/ DistributorRegional home services partner serving New England. Specializes in ductless heating and cooling systems. Partner in the regional service network.
• Sila Heating, Air Conditioning, Plumbing & ElectricalminorChannel Partner/ Reseller/ DistributorRegional home services partner serving the Boston area with over 30 years of experience. Provides same-day heating, cooling, plumbing, and electrical services. Partner in the regional service network.
• Total Climate ControlminorChannel Partner/ Reseller/ DistributorRegional home services partner serving Central New Hampshire. Provides plumbing, heating, and air conditioning services. Partner in the regional service network.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lennox International: National HVAC equipment OEM and dealer-program operator; broader incumbent whose Lennox Premier Dealer network includes Astar and shapes the competitive equipment supply landscape.
• Roto-Rooter: Nationally franchised plumbing and drain services giant with broad residential and commercial reach; broader incumbent whose drain and plumbing services overlap with Astar's offering.

Direct peers

• Boston Standard Company: Greater Boston provider of plumbing, heating, cooling, and electrical services; identical multi-trade residential service model in a neighboring regional market.
• Dave's World: Maine-based home services company covering heat pumps, water heaters, EV chargers, water treatment, generators, and plumbing; comparable Northeast residential trade mix.
• JSP Home Services: Hudson Valley-based plumbing, HVAC, and electrical services provider including emergency service; same geographic territory and identical service stack as Astar.
• Central Cooling & Heating: Greater Boston residential heating, cooling, and plumbing services provider; directly comparable single-trade-plus service profile in adjacent Northeast geography.
• Live Free Heating, Cooling & Electric: New Hampshire home comfort provider of heating, cooling, electrical, and full mechanical services since 2014; comparable service breadth in a neighboring Northeast market.
• N.E.T.R. New England's largest ductless mini-split specialist providing heating, cooling, plumbing, and electrical services; overlaps with Astar in mini-split installation and full mechanical services.
• New England Ductless: New England specialist in ductless heating and cooling systems; comparable high-margin specialty installation focus overlapping Astar's mini-split and heat pump offering.
• Sila Heating, Air Conditioning, Plumbing & Electrical: Boston-area multi-trade home services company offering HVAC, plumbing, and electrical with same-day service; directly comparable in service mix and is also a listed regional network partner of Astar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/astarheating
• Facebookfacebook.com/AstarHeatingandAir
• LinkedInlinkedin.com/company/astar-plumbing-heating-air-conditioning
• Instagraminstagram.com/astar_heating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astar Heating