Live Free Heating, Cooling & Electric

What Live Free Heating, Cooling & Electric does

Live Free Heating, Cooling & Electric (legal entity Live Free Heating, Cooling, LLC) is a residential home services contractor founded in 2014 and headquartered in Concord, New Hampshire. The company installs, maintains, and repairs HVAC, plumbing, and electrical systems for homeowners across Central and Southern New Hampshire, including Alton, Bedford, Bow, Concord, Derry, Dover, Exeter, Hudson, Laconia, Londonderry, Manchester, Merrimack, and New London. Service breadth spans furnaces, boilers, heat pumps, central air conditioning, ductless mini-splits, smart thermostats, water heaters (tank and tankless), water filtration and softening, gas lines, repiping, EV chargers, and home surge protection. The business is differentiated by multi-trade licensed technician capability and elite manufacturer certifications including Mitsubishi Electric Elite Diamond Contractor and Lennox Premier Dealer.

Revenue is generated through professional-services fees on installation, maintenance, and repair jobs, supplemented by a recurring Annual Maintenance Plan membership that bundles priority scheduling, waived dispatch fees, 10% repair discounts, and $500 off system replacement. The go-to-market motion is direct-to-consumer: customers reach the company via phone ((603) 704-2913), website form, or walk-in, and field technicians deliver on-site service from fully stocked trucks, with 24/7 emergency dispatch available. Marketing relies on local SEO, an educational blog, social channels (Facebook, YouTube, LinkedIn), and referral driven by 500+ Google reviews and 100+ Facebook reviews with Top-Rated status.

Operationally, Live Free is a small private LLC with 1-10 employees, no disclosed funding or institutional investors, no parent company, and no subsidiaries. The company is founder-owned and operates from a single Concord, NH headquarters serving one US state. Pricing is quote-based and not publicly disclosed, with financing offered through a third-party lender (NMLS #1416362) and a military discount program in place.

Name

Live Free Heating, Cooling & Electric

Legal name

Live Free Heating, Cooling, Electric & Plumbing

Website

https://livefreehc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Free Heating, Cooling & Electric is a residential HVAC, plumbing, and electrical services contractor serving homeowners across Central and Southern New Hampshire since 2014, offering installation, maintenance, repair, and a recurring maintenance plan.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Electrical Work (1731), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Hydronic/Baseboard Radiant Heating Service (HSAOACAE), HVAC & Refrigeration Contracting (IMAFALAB), HVAC Installation, Service & Repair (IMAIABAA)

Keywords

• Residential HVAC services
• Home heating repair
• Home cooling installation
• Residential plumbing services
• Home electrical services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HVAC Services: Heating and cooling installation, maintenance, and repair including furnaces, boilers, heat pumps, mini-split systems, and central air conditioning.
2. Electrical Services: Electrical installation, repair, safety inspection, circuit breaker, ceiling fan, EV car charger, lighting, and surge protection services.
3. Plumbing Services: Plumbing installation, maintenance, repair including water heaters, tankless water heaters, water softeners, water filtration, leak detection, sump pumps, repiping, and gas line services.
4. Annual Maintenance Plan: Recurring membership plan offering annual maintenance, waived dispatch fees, priority service, 10% off repairs, and $500 off system replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Live Free Heating, Cooling & Electric provides residential installation, maintenance, and repair services for HVAC (heating and cooling), electrical, and plumbing systems in Central and Southern New Hampshire. Field technicians are dispatched in fully stocked trucks to homeowner addresses to service furnaces, boilers, heat pumps, central air, ductless mini-splits, smart thermostats, water heaters, EV chargers, surge protection, and related home comfort equipment. The company also sells an Annual Maintenance Plan membership offering priority scheduling, waived dispatch fees, repair discounts, and system replacement credits.

Product overview

Live Free Heating, Cooling & Electric is a residential HVAC service company (not a software product company) that provides installation, maintenance, repair, and replacement services for home comfort systems. Their core services include Cooling Services (central AC, mini splits, smart thermostats), Heating Services (furnaces, boilers, heat pumps, humidifiers), Electrical Services (panels, EV chargers, surge protection, lighting), and Plumbing Services (water heaters, filtration, gas lines). They operate as a service contractor serving Central & Southern New Hampshire since 2014, specializing in equipment from brands like Lennox, Mitsubishi Electric, Rheem, NTI, WaterFurnace, Honeywell, and Aprilaire. They also offer annual Maintenance Plans as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services Installation, maintenance, and repair of residential cooling systems including central air conditioning, ductless mini-splits, and smart thermostats. Serves homeowners in Central and Southern New Hampshire.
• Heating Services Installation, maintenance, and repair of residential heating systems including furnaces, boilers, heat pumps, and humidifiers to keep homes warm during New Hampshire winters.
• Electrical Services Installation, repair, and safety services for residential electrical systems including circuit breakers, ceiling fans, EV car chargers, home surge protection, and lighting.
• Plumbing Services Full residential plumbing services including installation, maintenance, repair, repiping, frozen/burst pipe repair, gas line repair, sump pumps, water softeners, water filtration, and bathroom/kitchen plumbing.
• Annual Maintenance Plan Subscription-based annual HVAC maintenance membership offering priority scheduling, waived $89 dispatch fees during normal hours, $100 off after-hours/weekend/holiday dispatch, 10% off service repairs, and $500 off system replacement for residential customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LennoxcoreTechnology or IntegrationLennox Premier Dealer - The company is an authorized dealer for Lennox heating and cooling equipment, providing installation and service for Lennox furnaces, air conditioners, and heat pumps.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Electric Elite Diamond Contractor - The company specializes in Mitsubishi ductless mini-split systems and holds Elite Diamond status, the highest level of certification.
• RheemcoreTechnology or IntegrationAuthorized Rheem dealer for water heaters, furnaces, and HVAC equipment.
• Absolute Air ServicesminorStrategic or Co-development PartnerRegional partner serving Central Connecticut and Shoreline area. Mitsubishi Elite Diamond Contractor and Lennox Premier Dealer.
• Astacio Heating, Cooling, Plumbing & ElectricalminorStrategic or Co-development PartnerRegional partner serving Norwalk, CT area, specializing in HVAC installations, repairs and plumbing services.
• Astar Plumbing, Heating & Air ConditioningminorStrategic or Co-development PartnerRegional partner serving Mid-Hudson Valley, NY with over 46 years of experience in plumbing, heating and air conditioning.
• Glasco Heating & Air ConditioningminorStrategic or Co-development PartnerRegional partner based in South Windsor, CT, serving Connecticut counties with custom ductwork fabrication and HVAC services since 1994.
• Jones ServicesminorStrategic or Co-development PartnerRegional partner serving Hudson Valley, NY and surrounding areas since 1986, specializing in residential plumbing, electrical, heating and air conditioning.
• JSP Home ServicesminorStrategic or Co-development PartnerRegional partner serving Hudson Valley, NY with 80+ years of combined experience, offering A+ BBB rating and 100% hassle-free guarantee.
• Sila Heating, Air Conditioning & PlumbingminorStrategic or Co-development PartnerRegional partner serving White Plains, NY and Fairfield County, CT area since 1989 with over 30 years of experience.
• Total Climate ControlminorStrategic or Co-development PartnerRegional partner based in Boscawen, NH serving Central New Hampshire including Portsmouth, Hampton, and surrounding communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Total Climate Control: Boscawen, NH-based residential HVAC company serving Central New Hampshire including Portsmouth and Hampton. Listed as a mutual strategic partner of Live Free with directly comparable service offerings, multi-OEM certifications, and the closest geographic footprint among all peers.

Broad incumbents

• Lennox International: Global manufacturer of HVAC equipment whose Lennox Premier Dealer program Live Free participates in. Comparable in that it defines the equipment category and dealer economics that Live Free operates within, though it competes through its dealer network rather than direct service.
• Trane Technologies: Major global HVAC manufacturer with a broad residential and commercial portfolio. Comparable through its authorized-dealer model and customer overlap in New England, although it operates at vastly greater scale and through a wider product line.
• Carrier Global: Global HVAC manufacturer and parent of multiple residential heating/cooling brands. Comparable via its dealer-network strategy and brand presence in the same residential service category, though scale and portfolio breadth are orders of magnitude larger.
• Rheem: Manufacturer of water heaters, furnaces, and HVAC equipment whose products Live Free installs and services. Comparable through the dealer relationship and overlapping residential customer base, though it operates as an equipment supplier rather than a service contractor.

Regional players

• Jones Services: Hudson Valley, NY-based residential plumbing, electrical, heating, and air-conditioning contractor since 1986. Listed as a mutual strategic partner and a near-clone of Live Free's multi-trade residential model, but operating in a different geography.
• Astar Plumbing, Heating & Air Conditioning: Mid-Hudson Valley, NY residential plumbing, heating, and air conditioning contractor with 46+ years of operation. Identical service mix to Live Free (HVAC + plumbing), but serves a different New York geography.
• Sila Heating, Air Conditioning & Plumbing: White Plains, NY and Fairfield County, CT residential HVAC and plumbing contractor since 1989. Matches Live Free's service mix and home-comfort positioning, but operates in the NY/CT metro rather than New Hampshire.
• JSP Home Services: Hudson Valley, NY residential HVAC, plumbing, and electrical services provider with 80+ years of combined experience and an A+ BBB rating. Comparable in scope, multi-trade model, and review-driven local marketing approach, but in a different geography.
• Absolute Air Services: Central Connecticut and Shoreline residential HVAC contractor holding Mitsubishi Elite Diamond and Lennox Premier Dealer certifications. Highly comparable in OEM mix and service offering, but operating in Connecticut rather than New Hampshire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYdrBtDBpNYJ2COrw7IVnrw
• Facebookfacebook.com/livefreehvac
• LinkedInlinkedin.com/company/live-free-heating-cooling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Free Heating, Cooling & Electric