RD Henry & Company

What RD Henry & Company does

R.D. Henry & Company is a privately held, U.S.-based cabinetry manufacturer headquartered and producing at 3738 South Norman Street in Wichita, Kansas. The company builds furniture-grade framed and full-access (frameless) cabinetry marketed through three registered sub-brands — Heartland (framed), Revola (full-access), and Evoke (framed, on a separate evokecabinetry.com property) — with extensive finish options (stains, paints, glazes, aging techniques, laminates) plus accessories including moldings, panels, floating shelves, and hardware. KCMA certification and a 'Made in USA' badge are prominently displayed on the company's website as quality and provenance signals. The firm was founded in 1981 and operates with a 101-250 employee base; ownership is independent and private, with no VC, PE, or institutional investor disclosed.

The company's go-to-market is a dealer-only, channel-partner model: R.D. Henry does not sell direct-to-consumer, instead routing buyers through a network of authorized specialized retailers supported by a dedicated dealer portal and a 'Where to Buy' form on the corporate site. Pricing is not publicly disclosed and is set at the dealer level. End customers are primarily residential homeowners undertaking kitchen and bathroom renovations, with secondary use cases in bar and office cabinetry installations. Marketing is concentrated on organic social channels (Facebook, X, Instagram) and content resources such as a Budget Calculator, Kitchen Checklist PDF (dated October 2025), blog articles, and style finders that act as top-of-funnel tools feeding dealer leads.

Revenue is generated through one-time sales of cabinetry product lines (Heartland, Revola, Evoke) and complementary accessory and finish upgrades. The technology base is traditional furniture-grade cabinetry manufacturing; there are no disclosed software products, APIs, AI/ML capabilities, mobile applications, or technology integrations beyond web analytics. Operational signals indicate an active, operating business with sustained product marketing updates, but no quantitative revenue, funding, or growth indicators are publicly available.

Name

RD Henry & Company

Legal name

R.D. Henry & Company, LLC

Website

https://rdhenry.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

R.D. Henry & Company is a privately held U.S. cabinetry manufacturer in Wichita, Kansas, producing framed and full-access kitchen and bath cabinets under the Heartland, Revola, and Evoke sub-brands for sale exclusively through an authorized dealer network serving residential renovation customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cabinetry Products: R.D. Henry & Company generates revenue through the manufacture and sale of quality framed and full-access cabinetry for kitchens and bathrooms. The company sells its products exclusively through authorized dealer networks, with Heartland (framed), Revola (full access), and Evoke (framed) as its primary product lines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

R.D. Henry & Company manufactures premium kitchen and bath cabinetry, offering framed (Heartland, Evoke) and full-access/frameless (Revola) construction lines. Products are sold exclusively through a U.S. authorized-dealer network and feature extensive finish options (stains, paints, glazes, aging techniques, laminates), on-trend door styles, wood species variety, and cabinet accessories. The company also provides consumer-facing planning resources, including a budget calculator and kitchen checklist, while directing purchase transactions to local dealers.

Product overview

RD Henry & Company offers a portfolio of three cabinetry sub-brands: Heartland (framed construction), Revola Full Access (frameless/European-style), and Evoke (framed). The product lines are complemented by extensive finish options including Artisan Collection stains and paints, glazes, aging techniques, and laminates, plus accessories such as moldings, panels, and floating shelves. The company provides planning tools including a budget calculator and kitchen checklist to support customer design decisions. Cabinets are distributed exclusively through a network of specialized authorized retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Heartland: Framed cabinetry brand offering door styles, finishes including stains and paints, accessories, and wood species options.
• Revola
• Evoke

Products and services

• Heartland | Framed Cabinetry A framed cabinetry line featuring furniture-grade construction with industry-renowned finishes, on-trend door styles, and extensive customization including stains, paints, glazes, and aging techniques. Sold to homeowners through authorized dealers for kitchen and bath remodels.
• Revola | Full Access Cabinetry A full-access (frameless) cabinetry line offering contemporary designs with laminate finishes and modern aesthetics for sleek kitchen and bathroom applications. Sold through authorized dealers.
• Evoke | Framed Cabinetry A framed cabinetry brand operated at evokecabinetry.com, offering additional design options for consumers seeking traditional-style cabinetry. Sold through the R.D. Henry authorized dealer network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smart Cabinetry: Cabinet manufacturer producing framed and frameless kitchen and bath cabinetry distributed through independent dealers. Comparable mid-size competitor with similar go-to-market approach.
• American Woodmark: Publicly traded cabinet manufacturer producing framed and frameless kitchen and bath cabinetry for dealers and home centers. Comparable mid- to large-scale cabinet producer with a multi-brand strategy serving residential remodel markets.
• Fabuwood Cabinetry: Mid-size US kitchen and bath cabinet manufacturer offering framed and frameless lines through dealer networks. Closely comparable in size, distribution model, and product mix to RD Henry.
• Omega Cabinetry: Semi-custom cabinetry manufacturer selling framed and full-access lines to dealers. Comparable mid-size manufacturer with similar product breadth and dealer-distribution approach.
• Kemper Cabinetry: Mid-size cabinet manufacturer offering kitchen and bath cabinetry including frameless options through dealer networks. Comparable in scale and channel model.
• Waypoint Living Spaces: Cabinet brand (MasterBrand subsidiary) offering framed and full-access kitchen and bath cabinetry to dealers. Comparable mid-market cabinet producer with parallel product structure.
• Decora Cabinets: Mid-size cabinet manufacturer offering framed and full-access cabinetry lines through a dealer network. Comparable in scale, product structure, and channel strategy.

Emerging players

• CliqStudios: Direct-to-consumer online cabinetry retailer offering framed and frameless kitchen cabinets. Comparable as a kitchen cabinet provider but with a fundamentally different channel approach that bypasses dealers.

Broad incumbents

• MasterBrand Cabinets: Largest US cabinet manufacturer, operating numerous brands including Aristokraft, Diamond, and Waypoint. Comparable as a kitchen and bath cabinet producer serving dealers and big-box retail, but with materially greater scale and brand portfolio breadth.
• KraftMaid: Premium semi-custom cabinet brand under MasterBrand serving kitchen and bath markets via dealers and home centers. Comparable as a dealer-distributed cabinet brand emphasizing quality finishes and customization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RDHenryCompany
• Facebookfacebook.com/r.d.henrycompany
• Instagraminstagram.com/r.d.henrycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Henry & Company