HoodQ
HoodQ is a Toronto-based hyper-local real estate data platform that aggregates neighbourhood and property data from 2,500+ sources into curated reports, recommendation tools, and automated marketing packages for Canadian real estate agents and homebuyers. It monetizes via agent subscriptions and operates as Canada's largest curated address and neighbourhood data provider.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HoodQ does
HoodQ, operated by The Enginuity Group Corp., is a Canadian hyper-local real estate data platform founded in 2014 and headquartered in Toronto. The company aggregates and curates neighbourhood and property data from over 2,500 government and private sources into a proprietary "Gold Standard Data" layer covering 10.3+ million addresses across all ten Canadian provinces, with deeper coverage in the Greater Golden Horseshoe. Its product suite includes HoodQ Address Reports, Detailed Reports, and School Reports for individual addresses, a HoodQ Match neighbourhood recommendation quiz, a HoodQ Autoship service that auto-generates listing and open house marketing packages, a School Locator, mortgage calculators, and curated professional directories for the broader homebuyer journey.
The platform is delivered through two web properties: a free HoodQ Homebuyer Hub for consumers and a paid HoodQ Reports subscription for real estate agents priced at $24.95/month or $199/month billed annually. Underlying technology consists of a web-based SaaS data aggregation engine, automated report generation, and a matching algorithm, with widget and API licensing available for third-party integration. Distribution is anchored by partnerships with the Toronto Regional Real Estate Board (TRREB) for listings integration and PropTx for member-level access, supplemented by Perch for mortgage pre-approval and an active outreach programme to local real estate boards across Canada.
HoodQ monetizes primarily through agent subscriptions, with supplementary revenue from the Autoship tier, widget/API licensing, and partner referral arrangements. Its self-positioning as Canada's largest provider of curated address and neighbourhood data, combined with a sub-10-person team and no disclosed external funding, indicates a bootstrapped, operationally lean business model. Customer concentration is dispersed across a long tail of individual agent subscribers, while the entire revenue base is exposed to the cyclicality of the Canadian residential real estate market.
HoodQ firmographics
Firmographics- Name
- HoodQ
- Legal name
- The Enginuity Group Corp.
- Website
- https://hoodq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoodQ is a Toronto-based hyper-local real estate data platform that aggregates neighbourhood and property data from 2,500+ sources into curated reports, recommendation tools, and automated marketing packages for Canadian real estate agents and homebuyers. It monetizes via agent subscriptions and operates as Canada's largest curated address and neighbourhood data provider.
- Ownership category
- akta.pro rank
HoodQ industry classification
Industry- Product category
- Real Estate Data and Analytics
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where HoodQ is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
HoodQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agent Report Subscriptions: Monthly and annual subscription plans for real estate agents providing unlimited access to generate, save, print, and share HoodQ Address Reports, Detailed Reports, and School Reports. Includes agent branding on all reports. Monthly plan at $24.95, annual plan offers discounted rate. Single agent use only, non-transferable.
- HoodQ Autoship Subscription: Subscription service for real estate agents delivering automatically prepared marketing materials (New Listing Packages, Open House Packages, Buyer Agent Packages) when property activity is scheduled. Includes unlimited personalized reports with edit capabilities.
- Widget/API Licensing: Licensing of HoodQ Widgets and APIs to third-party platforms for integration of neighborhood data and reports.
- PropTx Partnership: Partnership providing free non-personalized reports to PropTx members as benefit of membership, potentially generating referral revenue or platform fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - Pay month-to-month, cancel anytime |
| Subscription | Annual | Yearly Plan - Discounted rate billed annually |
| Freemium | Monthly | Free Plan (PropTx Members) - Free non-personalized reports |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HoodQ product offering
Product offeringCore offering
HoodQ curates neighborhood and address-level real estate data from 2,500+ government and private sources and delivers it as branded, ready-to-use reports for Canadian real estate agents, while offering a freemium homebuyer hub with neighborhood guides, school information, and matching tools. Its core products are HoodQ Address Reports, Detailed Reports, and School Reports, sold through a paid agent subscription and accessed freely by consumers.
Product overview
HoodQ operates as a real estate intelligence platform offering a suite of neighbourhood and property report products. The core product portfolio consists of three report types: HoodQ Address Reports (one-page property overviews), HoodQ Detailed Reports (8-10 page comprehensive neighbourhood analysis), and HoodQ School Reports (school catchment information). These are complemented by HoodQ Match (personalized neighbourhood recommendation quiz), HoodQ Autoship (automated marketing material preparation), School Locator tool, mortgage calculators, and curated directories for insurance brokers, home inspectors, lawyers, and moving companies. The platform is offered as a unified Homebuyer Hub for consumers and a separate agent-facing subscription service for real estate professionals. The company positions itself as Canada's largest provider of curated address and neighbourhood reports, with coverage exceeding 10.3 million customized reports across all Canadian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- HoodQ Address Report
Quantifiable outcome
- Create comprehensive neighborhood reports in seconds instead of hours
- +3 more outcomes
Companies that use HoodQ
Customer profileSegments3 records
Ideal customer profiles3 records
HoodQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
HoodQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Toronto Regional Real Estate Board (TRREB)coreTRREB partnership provides HoodQ with direct access to active real estate listings integrated into the HoodQ platform. Users can see homes for sale through TRREB listings directly within HoodQ reports and neighborhood guides. PropTx members (TRREB member benefit) receive free access to non-personalized HoodQ reports. This is a key distribution channel partnership for HoodQ to reach TRREB's member real estate agents.
- Local Real Estate BoardscoreHoodQ is actively expanding coverage by partnering with local real estate boards across Canada. The company looks forward to expanding the Homebuyer Hub coverage areas in partnership with different local real estate boards. Boards interested in HoodQ expansion to their areas can be contacted by HoodQ for partnership discussions.
- Perch (Mortgage Pre-Approval)minorPerch provides mortgage pre-approval functionality integrated into HoodQ's financing resources. HoodQ links to Perch for get pre-approved in as little as 20 minutes service. Perch provides monthly mortgage rate outlook content featured in HoodQ's blog. Partnership provides value-added financing tools for homebuyers using the HoodQ platform.
- PropTxcorePropTx membership program includes free access to HoodQ Homebuyer Hub as a member benefit. PropTx members receive free non-personalized Address, Detailed, and School Reports. This partnership provides HoodQ with access to PropTx's real estate professional members while offering added value to PropTx memberships.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
HoodQ competitors and assessment
Company assessmentDirect peers
- AreaVibes: Livability-scored neighbourhood data with school, crime, and amenity information for homebuyers; overlaps with HoodQ's Address and Detailed Reports in surfacing neighbourhood quality to consumers.
- LocalLogic: Canadian-founded neighbourhood intelligence platform providing location scores and lifestyle data for real estate listings; competes head-to-head with HoodQ in serving residential brokers and portals with curated neighbourhood context.
- Walk Score: Provides walkability, transit, and bike-score metrics plus neighbourhood data to real estate platforms; directly comparable to HoodQ's Gold Standard Data in productising neighbourhood attributes for agents and consumers.
- Localize.city: AI-driven neighbourhood intelligence for real estate, offering summaries, school, and amenity data integrated into broker and MLS workflows; closest venture-backed functional analogue to HoodQ Reports and HoodQ Match.
- NeighborhoodScout: Subscription-based neighbourhood data and analytics for real estate professionals; comparable to HoodQ in offering curated, report-style neighbourhood insights to agents and home shoppers.
- City-data.com: Curated neighbourhood profiles with demographics, schools, housing stats, and maps; comparable to HoodQ's Neighbourhood Guides and Homebuyer Hub content products.
Broad incumbents
- Realtor.ca: The Canadian MLS-backed listing portal operated by CREA; a broad incumbent that controls listing distribution and could in-source neighbourhood reporting features that compete with HoodQ's agent reports.
- Zillow: The dominant US real estate portal with deep neighbourhood, school, and pricing data products; a broad incumbent whose playbook HoodQ partially mirrors at a Canadian, more curated scale.
Regional players
- Zoocasa: Canadian real estate search portal with neighbourhood and school information for major Canadian metros; comparable as a Canadian region-limited consumer-facing property platform potentially competing for the same agent advertising budget.
Others
- Perch: Canadian mortgage pre-approval platform already integrated as a referral partner into HoodQ's Homebuyer Hub; an ecosystem participant / adjacent fintech rather than a competitor, but a useful proxy for the homebuyer-funnel data layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HoodQ social profiles
Digital presenceHoodQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoodQ leadership team
Management profileNumber of profiles
HoodQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoodQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoodQ
What does HoodQ do?
HoodQ curates neighborhood and address-level real estate data from 2,500+ government and private sources and delivers it as branded, ready-to-use reports for Canadian real estate agents, while offering a freemium homebuyer hub with neighborhood guides, school information, and matching tools. Its core products are HoodQ Address Reports, Detailed Reports, and School Reports, sold through a paid agent subscription and accessed freely by consumers.
Is HoodQ a public or private company?
HoodQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HoodQ founded?
HoodQ was founded in 2014. It employs 1 to 10 people.
Where is HoodQ based?
HoodQ is headquartered in Toronto, Canada, in the North America region.
How does HoodQ make money?
Four revenue lines are on record. Agent Report Subscriptions are the primary driver. The others are hoodQ Autoship Subscription, widget/API Licensing and propTx Partnership.
Who are HoodQ's main competitors?
Direct peers on record are AreaVibes, LocalLogic, Walk Score, Localize.city, NeighborhoodScout and City-data.com. Broad incumbents are Realtor.ca and Zillow. Zoocasa is listed as a regional player. Perch is listed as an others.
Does HoodQ have an API?
Yes. HoodQ Terms reference 'HoodQ Widgets' and 'HoodQ APIs' as part of their service offering for real estate professionals. The terms state: 'We have compiled and curated amenity data to help real estate professionals and homebuyers with their research needs, such as but not limited to, HoodQ Address Reports, HoodQ Widgets, HoodQ APIs.' However, no public API documentation, endpoint specifications, or developer portal URL is provided in the source material.
What industry is HoodQ in?
HoodQ's product category is Real Estate Data and Analytics. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.