Eon TV International

What Eon TV International does

Eon TV International (legal entity EON TV International Ltd, domiciled in the United Kingdom and headquartered in Limassol, Cyprus; previously known as NetTV Plus) is a direct-to-consumer IPTV/OTT streaming and DTH satellite pay-TV operator founded in 2012 and operated until February 2025 as a wholly-owned subsidiary of United Group B.V. The company delivers live TV (155+ channels including 20+ HD), a video-on-demand library of more than 25,000 titles with pre-premieres of popular local series, 7-day catchup TV, and family-oriented features including an EON Kids environment. Core technology is an OTT/IPTV platform with paired proprietary hardware: the EON Smart Box (quad-core CPU, 2GB DDR3, 8GB flash, BLE voice search, USB media center) and the EON Sat Box (HEVC/MPEG-4/MPEG-2, DVB-S/DVB-S2, HD/SD). Distribution spans native apps on Samsung, LG, Sony, Philips, Hisense, TCL, Tesla, and Xiaomi Smart TVs (2018-2023 model years), iOS and Android mobile apps, web browsers, and streaming device integrations with Chromecast, NVIDIA SHIELD, and AirPlay on Apple TV.

EON TV operates a subscription-based recurring revenue model with monthly billing and tiered packages (including the EON SAT bundle with premium and HD content), targeting consumer households across Serbia, North Macedonia, Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Slovenia, and a NetTV Plus-branded international offering. Personalization is delivered through AI-driven recommendations across up to 5 profiles per account, with cross-device continue-watching state. Marketing is largely product-led through app store listings, OEM Smart TV embedding, and streaming device partnerships.

In February 2025, Telekom Srbija a.d. Beograd agreed to acquire 100% of EON TV International from United Group B.V. as part of a €1.5 billion combined transaction (EON portion approximately €1.1 billion) at an implied EV/2024 EBITDAal multiple of 10x, with closing expected in H1 2025 subject to regulatory approval. The transaction reflects United Group's stated strategy to exit non-EU telecom assets and refocus on converged EU operations, while Telekom Srbija is consolidating pay-TV and sports broadcasting assets in Serbia.

Name

Eon TV International

Legal name

EON TV International Ltd

Website

https://en.eon.tv

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Eon TV International is a Cyprus-headquartered, UK-domiciled IPTV/OTT and DTH pay-TV operator (founded 2012) offering 155+ live channels, 25,000+ VOD titles, and proprietary Smart Box and Sat Box hardware to consumer households across the Western Balkans and Southeastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription TV Services: Monthly and annual subscription plans for live TV channels, video on demand content, and premium HD channels. EON SAT offers packages including access to premium and HD content. Revenue generated through recurring subscription fees from consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Eon TV International operates a subscription-based OTT/IPTV streaming platform combined with DTH satellite broadcasting, delivering 155+ live TV channels and 25,000+ video-on-demand titles to consumer households in Serbia, North Macedonia, and other Western Balkan markets. The service is accessible via dedicated EON Smart Box and EON Sat Box hardware, native Smart TV apps, mobile apps, web browsers, and streaming devices, with features including AI-driven personalization, 7-day catchup TV, cross-device continue watching, and a dedicated EON Kids environment.

Product overview

EON TV International operates a unified over-the-top (OTT) TV streaming platform that transforms any television into a Smart TV experience. The core EON TV Platform provides live TV streaming and video on demand with a library exceeding 25,000 titles, supported by hardware devices including the EON Smart Box (advanced set-top box with voice search and quad-core processing) and EON Sat Box (satellite receiver supporting HD and SD formats). The platform offers complementary features including 7 Days Catchup TV, EON Profile (personalized recommendations with up to 5 user profiles), Continue Watching (cross-device sync), My Library (personal content library), and EON Kids (child-safe viewing environment). Access is available through native Smart TV apps (LG, Samsung, Sony, Philips, TCL, Hisense, Xiaomi, Tesla), mobile apps (iOS, Android), web browser, and streaming device integrations (Chromecast, NVIDIA SHIELD, AirPlay).

Differentiator

Problem solved

Functional benefit

Brands

• EON Smart Box: Advanced set-top box device with quad-core CPU, 2GB DDR3 RAM, 8GB Flash, voice search, and EON Kids functionality.
• EON Sat Box

Products and services

• EON TV Platform Subscription-based OTT/IPTV streaming and DTH television platform providing 155+ live TV channels and 25,000+ video-on-demand titles to consumer households across Serbia, North Macedonia, and other Western Balkan markets.
• EON Smart Box Advanced set-top box hardware with Quad-core CPU, 2GB DDR3 RAM, 8GB Flash, Bluetooth 4.2 BLE, USB media center, voice search, and EON Kids remote, enabling consumer access to the EON TV platform.
• EON Sat Box Satellite receiver supporting HEVC, MPEG-4, MPEG-2 video formats, AAC audio, DVB-S and DVB-S2 standards with 1920x1080 HD and 720x576 SD resolution, delivering access to 155+ TV channels including 20+ HD channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and major.

• Telekom SrbijacoreStrategic or Co-development Partner · 1 February 2025Telekom Srbija reached an agreement in February 2025 to acquire 100% of EON TV International Ltd (NetTV Plus holding company) from United Group B.V. The acquisition includes EON TV International's DTH operations across Serbia and North Macedonia. The transaction is part of Telekom Srbija's strategy to expand its media and entertainment offerings.
• United Group B.V.coreStrategic or Co-development Partner · 1 February 2025United Group B.V. (majority owned by BC Partners) has been the parent company of EON TV International (NetTV Plus). United Group agreed to sell EON TV International along with sports broadcasting rights for the Western Balkans to Telekom Srbija as part of its strategy to exit non-EU telecom assets and refocus on converged telecom operations in EU markets.
• Smart TV Manufacturers (Samsung, LG, Sony, Philips, Hisense, TCL, Tesla, Xiaomi)majorTechnology or IntegrationEON has partnerships with major Smart TV manufacturers to embed native applications on their TV platforms. Supported brands include Samsung (2018-2023 models), LG (2018-2023 models), Sony (2018-2023 models), Philips (2018-2023 models), Hisense (2020-2023 models), TCL (2021-2023 models), Tesla TV (Series 3, 6, 9), and Xiaomi (2022 models).
• Streaming Device Partners (Chromecast, NVIDIA SHIELD, Apple TV)majorTechnology or IntegrationEON is optimized to work with major streaming devices including Chromecast, NVIDIA SHIELD (4K support), and Apple TV (4th generation and later with AirPlay support). These integrations allow users to cast/stream content from phones, tablets, or computers to their television sets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supernova: Regional pay-TV and broadband operator active across Serbia, Bulgaria, Croatia, North Macedonia, and other Balkan markets. Competes head-to-head with EON in multiple geographies with similar triple-play bundles.
• Telekom Srbija (mts TV): Serbian state-owned telco operating the mts TV IPTV service. Closest direct pay-TV competitor in Serbia and now the acquirer of EON TV International; provides a converged telecom + TV bundle to overlapping customers.
• A1 Telekom Austria Group: Telecom operator with IPTV/pay-TV services across Bulgaria, Croatia, North Macedonia, and Slovenia. Directly comparable to EON's converged telecom + OTT play in overlapping Western Balkan markets.
• M:tel Bosnia & Herzegovina: Bosnian telco with IPTV and pay-TV services serving households across Bosnia & Herzegovina. Competes with EON's regional footprint in a neighboring Western Balkan market.
• Crnogorski Telekom: Montenegrin telecom operator offering IPTV and pay-TV to Montenegrin households. Directly comparable to EON's Smart TV/Sat Box bundle in Montenegro and adjacent to its core Western Balkans footprint.
• SBB (Serbia Broadband): Serbian cable and broadband operator that was part of the same €1.5B combined divestiture from United Group. Direct competitor to EON in Serbia with overlapping pay-TV, broadband, and DTH offerings.
• Telemach (Slovenia/Croatia): Cable and IPTV operator in Slovenia and Bosnia & Herzegovina offering pay-TV, broadband, and OTT services. Comparable converged TV/telecom bundle competing for the same regional household budgets.
• Hrvatski Telekom (HT): Croatian incumbent telecom with MagentaTV IPTV/OTT service. A converged telecom-TV operator directly comparable to EON in Croatia, with similar content-licensing and Smart TV distribution dynamics.

Broad incumbents

• Netflix: Global streaming incumbent expanding across the Balkans. Competes with EON's VOD library and personalization features from a vastly deeper content budget and global brand.

Regional players

• Yettel: Regional mobile operator in Serbia and Hungary with growing fixed/broadband and content partnerships. Comparable telecom-adjacent TV distribution competitor in EON's Serbian home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eon TV International