What Super Massive Global does

Super Massive Global 株式会社 is a Japanese venture-backed IT and entertainment company founded in September 2020 and headquartered in Shibuya, Tokyo. The company operates three interconnected IT/entertainment business lines built around a gamification and data-driven platform thesis, with the stated mission of eliminating boundaries between virtual and real worlds. Its core technology combines location-based gaming, blockchain infrastructure, and experiential event systems, expressed through two flagship products: Massive World, a location-based blockchain game with a "Connect, Move, Play, and Earn" concept launched in 2023, and Open Portal Expo, a gamified offline RPG event application that integrates QR code scanning, in-app reservations, payments, and attendee data collection. Supporting service offerings include an Online Advertising Agency providing full-funnel marketing services and IP Event services producing branded pop-up exhibitions, exemplified by Wonder Festival Korea 2025 which attracted over 10,000 visitors.

The company's revenue model spans professional services (advertising agency and IP event production), data monetization (behavioral data sold to exhibitors), and transaction-based revenue via the Adsphere joint venture with Thailand's CP Match, which extends the company's online-to-offline touchpoint platform into Southeast Asia. Go-to-market is hybrid: direct enterprise sales for advertising services, channel/reseller partnerships (notably with Effectual for store-marketing DX distribution to 30,000+ stores), and event-driven acquisition through IP exhibitions. Customer segments are horizontal, addressing brands and platforms seeking gamified customer acquisition, IP owners and event organizers seeking differentiated offline engagement, and end-user consumers of the Massive World mobile experience. The company has raised over 1.6 billion JPY across four funding rounds from 2021 to 2025, with a registered capital of 500 million JPY, and is led by founder-CEO Naito Makoto.

Name

Super Massive Global

Legal name

Super Massive Global 株式会社

Website

https://supermassiveglobal.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Massive Global is a Japanese IT/entertainment company that operates Massive World (location-based blockchain game), Open Portal Expo (gamified event app), IP event services, and an online advertising agency, serving brands, IP owners, and end users across Japan and Southeast Asia via the Adsphere joint venture with CP Match Thailand.

Ownership category

akta.pro rank

Product category

Gamified Marketing and Entertainment Technology

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)

akta.pro secondary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Location-based blockchain gaming
• Gamified event marketing
• Digital advertising services
• IP event management
• Data-driven marketing platforms

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Online Advertising Agency Services: Full-service advertising from strategy design, creative development, campaign execution to performance analysis. Provides highly customized efficient customer acquisition systems with seamless execution across all marketing stages.
2. IP Event Services: IP-based pop-up events, exhibitions, and experiential content connecting brands with fans. First project Wonder Festival Korea achieved rare IP exhibition success in Korea.
3. Business Development / Adsphere Joint Venture: Scalable system connecting online and offline touchpoints across Southeast Asia. Supports new market entry, campaign deployment, and revenue optimization for diverse clients through media platform and operator partner network.
4. Data Marketing to Exhibitors: Provides user behavioral data to exhibitors for product development and promotional activities at events and expos.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Super Massive Global develops and operates gamification and data-driven platforms combining location-based blockchain gaming, IP event services, and digital advertising. Its core product Massive World is a location-based blockchain game with "Connect, Move, Play, and Earn" mechanics, complemented by Open Portal Expo (a gamified expo application), IP-based pop-up event services, and a full-service Online Advertising Agency. The company also operates Adsphere, a Southeast Asia joint venture with Thailand's CP Match for cross-market brand activation.

Product overview

Super Massive Global operates a portfolio of interconnected digital entertainment and marketing products. The core offerings include Massive World, a location-based blockchain game built on "Connect, Move, Play, and Earn" mechanics, and Open Portal Expo, a gamified event application that combines QR-based interactions, reservations, and payments. Supporting services include IP Event management (delivering pop-up events like Wonder Festival Korea) and an Online Advertising Agency providing full-cycle digital marketing. The company also operates Adsphere, a Thailand-based joint venture for Southeast Asian market expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Massive World: Location-based blockchain game app featuring 'Connect, Move, Play, and Earn' concept, launched in 2023
• Open Portal Expo
• Adsphere

Products and services

• Massive World A location-based blockchain game app featuring the concept "Connect, Move, Play, and Earn". It synchronizes real-world location data with on-chain gameplay mechanics, providing users with gamified experiences while enabling data collection for urban and national development.
• Open Portal Expo A gamified expo/event application where visitors engage with exhibitor booths through an offline RPG game format. It combines QR code scanning, in-app reservations, payments, and interest-based recommendations while providing exhibitors with attendee behavioral data analytics.
• IP Event Services

Quantifiable outcome

• Wonder Festival Korea attracted 10,000+ visitors as inaugural IP exhibition project in Korea
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• CP Match (Thailand)coreStrategic or Co-development Partner · 1 January 2025Joint venture partner for Adsphere company established to build scalable systems connecting online and offline touchpoints across Southeast Asia. Media platform and operator partner network utilized for diverse client support.
• 株式会社エフェクチュアル (Effectual Inc.)coreStrategic or Co-development Partner · 23 May 2023Business partnership for store marketing DX. Effectual provides Location Connect SaaS for Google Business Profile management while Super Massive Global contributes its Massive World blockchain gaming platform and data capabilities to serve store operators together.
• 村上憲郎 (Norio Murakami)minorOthers · 23 May 2023Former Google US HQ Vice President and Japan Office Honorary Chairman joined as advisor to the company in October 2021.
• A.L.I. TechnologiesminorGTM or Marketing Partner · 26 October 2021Provided background music (BGM) for XTURISMO hoverbike unveiling event at Fuji Speedway. Continued support for future activities of A.L.I. Technologies.
• 株式会社ピアズ (Peerz Group)majorStrategic or Co-development PartnerStrategic partnership to pursue new possibilities of Web3.0 together. Peerz provides expertise in real-virtual entertainment and community building while Super Massive Global contributes clear vision and technical strength.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Niantic: Developer of Pokémon Go, the canonical location-based AR mobile game. Directly comparable as the established reference point for Massive World's 'move-and-earn in the real world' mechanics, with Niantic operating at much larger scale.
• STEPN: Move-to-earn Web3 game built on Solana. Closely comparable business model: location/activity-based gameplay earning token rewards via on-chain mechanics — the same architectural bet Super Massive Global is making with Massive World.
• Axie Infinity (Sky Mavis): Originator of the play-to-earn model. Comparable as a flagship GameFi reference product whose token-economics trajectory illustrates both upside potential and downside risk for Massive World's reward mechanics.
• Decentraland: Decentralized virtual world built on Ethereum with user-owned land and experiences. Comparable as a comparable Web3 virtual-world product category though with very different execution (browser-based vs. location-based).
• The Sandbox: Decentralized metaverse gaming platform where users build, own, and monetize voxel experiences. Comparable as a peer Web3 gaming/metaverse platform pursuing IP and brand collaborations in Asia.
• Animoca Brands: Hong Kong-based Web3 gaming investor and operator across The Sandbox, REVV, and dozens of GameFi titles. Directly comparable as a Web3 gaming ecosystem player expanding into Japan and Asia-Pacific markets.

Broad incumbents

• mixi: Japanese mobile/social gaming operator (Monster Strike). Comparable as a Japan-anchored gaming and entertainment incumbent whose scale and IP partnerships set the bar for Japanese gaming ambition.
• GREE: Japanese mobile gaming and Web3 investor. Comparable as a Japanese public gaming company with Web3 portfolio investments; useful benchmark for valuation and exit trajectories in Japanese gaming.
• DMM Games: Major Japanese online games publisher with a broad Web3 / NFT effort. Comparable as a Japanese gaming incumbent exploring blockchain gaming — relevant both as competitive threat and potential distribution/exit partner.

Others

• Effectual: Strategic partner operating Location Connect SaaS that integrates with Massive World across 30,000+ stores. Not a competitor but a closely intertwined enabler of distribution and data, included to reflect ecosystem context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smg0916
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Massive Global