CP Match
CP Match (CP Match Co., Ltd.) is a Bangkok-based B2B digital platform subsidiary of Charoen Pokphand Group, operating six cloud-based SaaS solutions — vending machine management, delivery & ordering, CRM & loyalty, B2B eCommerce, data analytics, and custom development — for Thai enterprises.
- Company typePrivate
- Founded2020
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CP Match does
CP Match (legally CP MATCH CO., LTD.) is a Bangkok-headquartered B2B digital platform company incorporated around 2020 as a wholly-owned subsidiary of Charoen Pokphand Group — one of Thailand's largest diversified conglomerates. From its head office at True Digital Park (Phrakanong, Bangkok), the company sells six modular cloud-based platforms to Thai enterprises: a Vending Machine Solution (real-time stock monitoring, multi-payment channel, centralized operations, loyalty); a Delivery & Ordering Platform integrated with POS and Call Center; a CRM & Loyalty Platform (point earn/burn, e-stamp, e-survey, lucky draw); a white-label B2B eCommerce Platform integrable with ERP, POS, payment gateway, and delivery; a Data Analytics & Targeted Marketing Platform; and a Tailor Made Solutions service for custom enterprise software. The company self-describes as Thailand's largest vending machine management platform.
The platforms share common architectural patterns: centralized operations management, real-time monitoring and alerting, and integration with customer-side POS, ERP, payment, and call-center systems, delivered as cloud SaaS with PDPA-compliant data handling (retention up to 10 years). Customer concentration is split across vending machine operators (primary use case), food & beverage businesses, retailers, B2B wholesalers, and broader data-driven businesses — a horizontal segmentation approach.
The business model combines subscription-based SaaS revenue with project-based professional services via the Tailor Made Solutions line. Pricing is opaque — quote-based and custom with no publicly disclosed tiers — sold through a sales-led direct B2B motion anchored at a website contact form, with operational geography limited to Thailand. With ~71 employees and ongoing hiring across business development, engineering, UX/UI, and mobile, the company is in an active build-and-distribute phase leveraging its parent conglomerate's domestic reach rather than external venture funding.
CP Match firmographics
Firmographics- Name
- CP Match
- Legal name
- CP MATCH CO., LTD.
- Website
- https://cpmatch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CP Match (CP Match Co., Ltd.) is a Bangkok-based B2B digital platform subsidiary of Charoen Pokphand Group, operating six cloud-based SaaS solutions — vending machine management, delivery & ordering, CRM & loyalty, B2B eCommerce, data analytics, and custom development — for Thai enterprises.
- Ownership category
- akta.pro rank
CP Match industry classification
Industry- Product category
- Digital Business Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
Keywords
Where CP Match is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
CP Match business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Digital Platform Subscriptions: Subscription-based revenue from providing SaaS digital platform solutions including vending machine management, delivery ordering, CRM, and B2B e-commerce platforms. Pricing appears quote-based with custom solutions.
- Professional Services / Custom Development: Revenue from tailor-made, highly-customizable solutions developed to satisfy specific business needs. One-time project-based professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CP Match product offering
Product offeringCore offering
CP Match builds and sells six cloud-based digital platform solutions for businesses in Thailand: a vending machine management platform, a delivery and ordering platform integrated with POS and Call Centers, a CRM and loyalty platform, a white-label B2B eCommerce platform integrable with ERP/POS/payment gateways/delivery, a data analytics and targeted marketing platform, and tailor-made custom development services. The platforms are sold primarily as subscriptions or project-based engagements to Thai B2B customers.
Product overview
CP Match is a digital platform subsidiary of the Charoen Pokphand Group offering six distinct, modular digital solutions: (1) Vending Machine Solution — Thailand's leading vending management platform with automated operations and real-time stock; (2) Delivery & Ordering Platform — an all-in-one ordering, tracking, and delivery solution integrating with POS and Call Centers; (3) CRM & Loyalty Platform — customer retention and loyalty program management supporting point-based campaigns; (4) B2B eCommerce Platform — a white-label B2B wholesaling platform integrable with ERP, POS, payment gateways, and delivery; (5) Data Analytics & Targeted Marketing Platform — customer behavior analytics and marketing ROI visualization; and (6) Tailor Made Solutions — bespoke custom development services. The portfolio spans vending, logistics, retail loyalty, e-commerce, analytics, and custom software, with individual platforms designed to operate independently or in combination.
Differentiator
Problem solved
Functional benefit
Products and services
- Vending Machine Solution
Companies that use CP Match
Customer profileSegments5 records
Ideal customer profiles4 records
CP Match technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
CP Match partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charoen Pokphand Groupparent companyCP Match is a new company established as part of Charoen Pokphand Group with the mission to shape landscape by providing digital platforms and services. The company is committed to delivering added value to business partners and ensuring sustainable growth in the digital economy.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
CP Match competitors and assessment
Company assessmentDirect peers
- FoodStory: FoodStory provides restaurant management and online ordering software to Thai F&B operators. It competes directly with CP Match's Delivery & Ordering Platform for the same Thai restaurant customer base.
- Pronto Tools: Pronto Tools is a Thailand-based SaaS provider offering POS, CRM, and operations tools for F&B and retail businesses. It directly overlaps with CP Match's CRM & Loyalty and Delivery & Ordering platforms in serving Thai SMB and enterprise customers.
- Nayax: Nayax provides cashless payment and management solutions for unattended retail, including vending machines. It competes in the same unattended-retail technology category as CP Match's flagship vending product.
- Wongnai (LINE Wongnai): Wongnai is Thailand's leading restaurant discovery and merchant services platform, offering POS, CRM, and ordering tools. It is comparable to CP Match as a horizontal Thai business platform serving F&B merchants with digital operations tools.
- Cantaloupe (USA Technologies): Cantaloupe is a US-based provider of unattended retail and vending management platforms with real-time monitoring and payment integrations. It is the closest functional peer to CP Match's Vending Machine Management Platform globally.
Broad incumbents
- Shopify: Shopify is the dominant global commerce platform for SMB and mid-market merchants. CP Match's B2B eCommerce and Delivery & Ordering offerings overlap with portions of Shopify's commerce and order-management capabilities, though Shopify is not B2B-wholesale-specialised.
- Salesforce: Salesforce is the global CRM market leader. It is the broad incumbent that CP Match's CRM & Loyalty Platform competes against at the high end, although Salesforce does not focus on the Thai SMB / vending vertical.
- Grab (GrabFood / GrabMerchant): Grab operates Southeast Asia's leading delivery and merchant services platform, including GrabFood merchant tools and order management. It overlaps with CP Match's Delivery & Ordering Platform across Thai and regional merchants.
Emerging players
- OOGO (Wanwarin): OOGO is a Thai B2B e-commerce platform focused on wholesale ordering between suppliers and retailers. It is closely comparable to CP Match's B2B eCommerce platform for Thai wholesalers and retailers.
- LINE MAN / LINE Retail-tech ecosystem: LINE MAN offers Thai food delivery and merchant tools as part of the LINE business ecosystem. It is a regional, partial-overlap peer in delivery and merchant services comparable to CP Match's Delivery & Ordering Platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CP Match social profiles
Digital presenceCP Match compliance and trust
Trust signalCompliance1 record
CP Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
CP Match leadership team
Management profileNumber of profiles
CP Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CP Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CP Match
What does CP Match do?
CP Match builds and sells six cloud-based digital platform solutions for businesses in Thailand: a vending machine management platform, a delivery and ordering platform integrated with POS and Call Centers, a CRM and loyalty platform, a white-label B2B eCommerce platform integrable with ERP/POS/payment gateways/delivery, a data analytics and targeted marketing platform, and tailor-made custom development services. The platforms are sold primarily as subscriptions or project-based engagements to Thai B2B customers.
Is CP Match a public or private company?
CP Match is a private company. It is classified as corporate owned and is currently operating.
When was CP Match founded?
CP Match was founded in 2020. It employs 51 to 100 people.
Where is CP Match based?
CP Match is headquartered in Bangkok, Thailand, in the Asia region.
How does CP Match make money?
Two revenue lines are on record. Digital Platform Subscriptions are the primary driver. The others are professional Services / Custom Development.
Who are CP Match's main competitors?
Direct peers on record are FoodStory, Pronto Tools, Nayax, Wongnai (LINE Wongnai) and Cantaloupe (USA Technologies). Broad incumbents are Shopify, Salesforce and Grab (GrabFood / GrabMerchant). Emerging players are OOGO (Wanwarin) and LINE MAN / LINE Retail-tech ecosystem.
Does CP Match have an API?
No public API is recorded for CP Match.
What industry is CP Match in?
CP Match's product category is Digital Business Platform Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 5182 and its SIC code is 7370.