Suretone Entertainment

What Suretone Entertainment does

Suretone Entertainment is an independent, founder-owned entertainment company headquartered in Los Angeles, California, operating across four integrated divisions: Suretone Records (record label), Suretone Pictures (film production), Mimran Schur Pictures (film production, co-founded 2007), and Suretone Management (artist management). Founded by Jordan Schur in 2006, the company serves recording artists, bands, and film talent by providing label representation, global distribution (via ADA Worldwide), film financing and production, and career management services. Its roster spans legacy rock acts (The Cure, ZZ Top, Santana catalog) and active artists (Limp Bizkit, DED, Kiki Kramer), while its film division has produced theatrical titles including 'Warrior' (2011 Academy Award nomination for Nick Nolte), 'Stone', and 'Holmes & Watson' in partnership with Sony Pictures.

The business model combines four revenue streams: music recording and publishing royalties (catalog streaming, album sales), film licensing and distribution revenue (theatrical, streaming, and studio partnerships), artist management fees, and direct-to-consumer merchandise via the Suretone Shop e-commerce storefront. Distribution leverage comes through ADA Worldwide for music and Sony Pictures for film, enabling global reach without independent distribution infrastructure. The company is privately held with 11-50 employees, no disclosed venture capital or private equity backing, and operates a lean cost structure evidenced by a single minor funding round of $800,000 in 2015.

Strategically, Suretone's positioning rests on Jordan Schur's three-decade industry tenure — including prior roles founding Flip Records (100M+ album sales), presiding over Geffen Records, and operating MCA Records (cumulative $2B+ revenue for Universal Music Group). No artificial intelligence, proprietary technology platform, or data product capabilities are disclosed; the company's competitive identity is talent-driven and content-driven rather than technology-driven.

Name

Suretone Entertainment

Website

https://suretone.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Suretone Entertainment is an independent, founder-owned entertainment company operating record label (Suretone Records), film production (Suretone Pictures, Mimran Schur Pictures), and artist management divisions, serving recording artists and film talent with global distribution via ADA Worldwide and Sony Pictures partnerships.

Ownership category

akta.pro rank

Product category

Independent Record Label and Film Production

NAICS

Record Production and Distribution (512250), Music Publishers (512230), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE)

Keywords

• Independent record label
• Film production services
• Artist management
• Music publishing licensing
• Entertainment production

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Music Recording & Publishing: Record label operations including album sales, streaming revenue, and publishing rights through Suretone Records. Catalog includes The Cure, Limp Bizkit, DED, and other artists distributed via ADA Worldwide.
2. Film Production: Film production through Suretone Pictures and Mimran Schur Pictures, producing theatrical releases, thrillers, dramas, and comedies. Revenue from film distribution and licensing.
3. Merchandise Sales: E-commerce merchandise sales through Suretone Shop (suretoneshop.com) offering artist-related merchandise.
4. Artist Management: Artist management services through Suretone Management for roster artists.

Distribution channels5 records

Marketing channels4 records

Core offering

Suretone Entertainment is an independent full-service entertainment company operating four divisions: Suretone Records releases and distributes music albums for signed artists through ADA Worldwide; Suretone Pictures and Mimran Schur Pictures develop and produce theatrical films (action thrillers, dramas, comedies, westerns); and Suretone Management provides artist career management services. Its core products are recorded music albums and produced films, sold via streaming, licensing, theatrical release, and merchandise.

Product overview

Suretone Entertainment is a multi-division entertainment company founded in 2006 by Jordan Schur. It operates as a platform comprising four distinct divisions: Suretone Records (music label releasing artist catalogs and new releases), Suretone Pictures (film production), Mimran Schur Pictures (film production with theatrical releases including Warrior, Stone, and Holmes & Watson), and Suretone Management (artist management). The company also distributes through ADA Worldwide and partners with Spotify for streaming. The portfolio spans multiple entertainment verticals—music (with artists Limp Bizkit, Kiki Kramer, DED, and catalog releases from The Cure, ZZ Top, Santana), film (productions including Five Against A Bullet, Pawn Shop Chronicles, The Kid, One Nation Under God, and Revenge Wedding), and artist management.

Differentiator

Problem solved

Functional benefit

Brands

• Suretone Records: Record label releasing music by artists including Limp Bizkit, The Cure, DED, Kiki Kramer, and others.
• Suretone Pictures
• Mimran Schur Pictures
• Suretone Management

Products and services

• Suretone Records Music record label releasing new and catalog albums for rock, alternative, nu-metal, and pop artists, distributed through ADA Worldwide for global streaming and physical/digital sales.
• Suretone Pictures Film production division developing and producing theatrical films ranging from action thrillers to dramas, comedies, horror, and documentaries, with current projects including Five Against A Bullet, Pawn Shop Chronicles, The Kid, One Nation Under God, and Revenge Wedding.
• Mimran Schur Pictures Film production company co-founded by Jordan Schur in 2007, responsible for producing films including Warrior (Academy Award nomination for Nick Nolte), Stone, Henry's Crime, Rapturepalooza, and Holmes & Watson (in partnership with Sony Pictures).
• Suretone Management Artist management division providing full-service career management for roster musicians and performers, including career guidance, touring, and brand partnership development.
• Limp Bizkit - Still Sucks Album Sixth studio album by nu-metal band Limp Bizkit, released on Suretone Records as the band's first new album in a decade, featuring 12 tracks and a 9/10 critical review.
• DED - School of Thought Album Album by alternative rock band DED released on Suretone Records, an 11-track collection exploring themes of anxiety, mental health, and self-reflection.
• 5 Against A Bullet Action/thriller film in development, centered on a Mexican politician who hires five bodyguards after his father is killed by a drug cartel, to protect him during his presidential campaign to eliminate the cartel.
• Pawn Shop Chronicles Southern-fried exploitation film directed by Wayne Kramer, featuring interconnected stories centered around events in and around a pawn shop.
• The Kid Western film depicting a young boy's encounter with Billy the Kid and Sheriff Pat Garrett.
• One Nation Under God

Quantifiable outcome

• 100M+ albums sold worldwide through Flip Records era
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ADA WorldwidecoreChannel Partner/ Reseller/ DistributorGlobal music distribution partner for Suretone Records catalog releases. Through this partnership, Suretone has released albums by ZZ Top ('Live – Greatest Hits From Around The World') and Santana ('Africa Speaks' which reached #3 on NY Times Best Albums list 2019).
• Sony PicturescoreChannel Partner/ Reseller/ DistributorPartnership with Sony Pictures for film distribution. Co-produced 'Holmes & Watson' (Will Ferrell, John C. Reilly) with Sony Pictures. Currently developing action thriller 'Five Against A Bullet' in partnership with Sony.
• Baby2BabyminorOthersPhilanthropic organization supported by Jordan Schur and family as part of corporate social responsibility initiatives.
• Art of Elysium FoundationminorOthersPhilanthropic organization supported by Jordan Schur and family as part of corporate social responsibility initiatives.
• Lupus Research AllianceminorOthersJordan Schur served as Co-Chairman alongside Woody Johnson (owner of New York Jets) for this nonprofit medical research organization.
• LollapaloozacoreGTM or Marketing PartnerLimp Bizkit performed at Lollapalooza 2021, debuting new singles and generating major buzz for their 'Still Sucks' album release. Performance credited with significant marketing impact.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sub Pop Records: Pioneer independent label with established alternative/rock roster comparable to Suretone's rock catalog; both operate as privately held labels leveraging distribution partnerships for global reach.
• Big Machine Records: Independent country/pop-leaning record label founded by Scott Borchetta; comparable to Suretone Records as a private-label operation securing major distribution partnerships and developing a roster across legacy and emerging artists.
• Sumerian Records: Independent rock/metal label signing emerging genre artists and catalog acts; comparable to Suretone's mix of legacy rock (Limp Bizkit) and developing talent (DED, Kiki Kramer).
• Merge Records: Independent label with strong artist-development reputation across indie/rock; comparable to Suretone Records as a founder-driven private label with established artist roster and external distribution partnerships.
• Epitaph Records: Independent rock-focused label with deep ties to alternative and nu-metal scenes; closely comparable to Suretone Records' rock roster (Limp Bizkit, DED). Independent ownership with similar distribution dynamics makes it a benchmark peer.

Broad incumbents

• Concord Music Group: Larger independent music group with extensive legacy catalog and recording operations; analogous broader incumbent to Suretone Records in catalog management, distribution, and artist development across genres.
• Lionsgate: Independent-leaning studio with film production, distribution, and music-tied operations; a broader incumbent reference point to Suretone Pictures and Mimran Schur Pictures in the indie film space.

Emerging players

• A24: Independent film production and distribution company with a comparably lean organization producing artistically driven features; comparable to Suretone Pictures in operating as a smaller indie producer differentiating on creative vision rather than scale.
• 10K Projects: Modern independent label specializing in artist development and distribution deals with major distributors; comparable to Suretone in combining label operations with management-adjacent services for emerging and catalog artists.
• Artist Partner Group: Hybe-affiliated label combining artist management and record label functions; comparable to Suretone's integrated management-plus-label structure spanning music and adjacent entertainment verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SuretoneMusic
• Facebookfacebook.com/suretone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suretone Entertainment