What MagnetRX does

MagnetRX is a privately-held, family-owned direct-to-consumer e-commerce company headquartered in Oakland, Michigan, that designs, markets, and sells magnetic therapy wellness products under its registered MagnetRX® trademark. The company serves health-conscious consumers in the United States and select international markets (notably Singapore), targeting individuals seeking non-pharmaceutical wellness alternatives for chronic pain, joint discomfort, inflammation, poor circulation, and stress. Its catalog spans roughly fifteen SKUs across two main categories: magnetic jewelry (bracelets, necklaces, anklets, rings, earrings, and Apple Watch bands) and dedicated wellness products (knee compression sleeves, shoe insoles, spot therapy patches, biomagnetic therapy kits, sleep masks, massage forks, and a cauliflower ear treatment kit).

The company's core technology centers on N52-grade neodymium magnets — the strongest commercially available permanent magnet grade — embedded in products using premium materials such as titanium, pure copper, stainless steel, and hematite. Magnet placement follows a bio-north (-) orientation toward the body for claimed deeper penetration. The flagship proprietary offering is EllipseMAX, a patent-pending technology featuring 5X-strength ellipse-shaped magnets. Differentiation rests on magnet strength specifications (e.g., 4,200 gauss per magnet in insoles totaling 25,000+ gauss per foot), premium material choices, and a 60-day risk-free guarantee backed by free U.S. shipping on orders over $39.

MagnetRX operates a horizontal go-to-market strategy serving persona-driven segments (health-conscious consumers, wellness-jewelry buyers, active-lifestyle users) through a unified e-commerce storefront. Revenue is generated exclusively through one-time direct product sales at unit prices ranging from $14.95 to $199.95, with bundle discounts of approximately 10%. Distribution runs through its Shopify-powered website and Amazon marketplace, supported by content marketing, an affiliate program, social media (Facebook, Instagram, X), and earned media features (USA Today, CBS). The company has been identified by third-party market research as a key player in the global EMF Protection Bracelet Market valued at USD 0.39 billion in 2025, with North America holding a 43% share.

Name

MagnetRX

Legal name

MagnetRX, LLC

Website

https://magnetrx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MagnetRX is a privately-held, family-owned US e-commerce company that designs and sells magnetic therapy wellness products, including magnetic jewelry and dedicated wellness accessories, serving health-conscious consumers seeking drug-free alternatives for pain relief and circulation support.

Ownership category

akta.pro rank

Product category

Magnetic Therapy Wellness Products

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Health and Personal Care Retailers (456), Sporting Goods Retailers (45911)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)

Keywords

• Magnetic therapy products
• Magnetic wellness jewelry
• Neodymium bracelets
• Biomagnetic therapy kits
• Magnetic pain relief

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of magnetic wellness products including bracelets, necklaces, rings, anklets, earrings, magnetic therapy patches, knee sleeves, shoe insoles, biomagnetic therapy kits, sleep masks, and massage forks. Products are sold at various price points from $14.95 to $199.95, with bundle discounts offering 10%+ savings. All sales occur through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MagnetRX designs, sources, and sells premium magnetic therapy wellness products — including magnetic bracelets, necklaces, anklets, rings, earrings, knee sleeves, shoe insoles, therapy patches, biomagnetic therapy kits, sleep masks, massage forks, and Apple Watch bands — embedded with N52 neodymium magnets and positioned bio-north (-) toward the body. Products are sold primarily direct-to-consumer through its own e-commerce website, with additional distribution via Amazon and a wholesale channel.

Product overview

MagnetRX is a proudly family-owned magnetic wellness company operating in the USA, specializing in magnetic therapy products that combine nature's magnetic force with science-backed design for natural relief and wellbeing. The product portfolio centers on magnetic jewelry (bracelets, necklaces, anklets, rings, earrings) made with neodymium magnets in copper, titanium, stainless steel, and hematite materials, alongside dedicated wellness products including magnetic knee sleeves, shoe insoles, therapy patches, biomagnetic therapy kits, sleep masks, massage forks, and cauliflower ear treatment magnets. The company positions itself as an alternative wellness solution without pills or side effects, with the EllipseMAX series representing its latest patent-pending technology. Products are sold individually and through bundle packages, with a 60-day risk-free guarantee and free US shipping over $39.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Bracelets Premium magnetic therapy bracelets for men and women with embedded neodymium magnets, available in multiple materials and strength tiers.
• Magnetic Necklaces Magnetic therapy necklaces in titanium, stainless steel, and hematite bead options with strategic magnet placement for wellness support.
• Magnetic Anklets
• Magnetic Rings
• Magnetic Earrings
• Magnetic Therapy Knee Compression Sleeves
• Magnetic Insoles
• Magnetic Therapy Patches
• Biomagnetic Therapy Kits
• Magnetic Sleep Mask
• Cauliflower Ear Treatment Magnet Kit
• Magnetic Meridian Massage Fork
• Apple Watch Magnetic Bands
• EllipseMAX Magnetic Bracelet Series Next-generation magnetic bracelet line featuring patent-pending 5X-strength ellipse-shaped magnets crafted from premium titanium with an upgraded folding clasp, engineered for superior performance and style.

Quantifiable outcome

• 650,000+ customers worldwide trust the brand
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sabona of London: Sabona is a long-standing magnetic and copper jewelry brand selling bracelets, anklets, and necklaces with embedded magnets for wellness. Directly competes with MagnetRX on copper bracelets and lifestyle/wellness positioning; similar product mix, materials, and DTC channel.
• Magnetstore: Magnetstore is a direct-to-consumer retailer of magnetic therapy products (bracelets, insoles, mattress pads, pet products), using neodymium magnets and overlapping marketing themes (pain relief, circulation, EMF) targeting similar health-conscious consumers. Closest like-for-like competitor to MagnetRX within the US magnetic wellness category.
• Trion:Z: Trion:Z is a Japan-based magnetic wellness brand producing magnetic bracelets and necklaces with embedded neodymium magnets, widely distributed through sports and wellness retailers globally. Highly comparable product category and athletic-lifestyle customer segment to MagnetRX.
• Q-Ray (Ionloopz): Q-Ray marketed ionized/wellness bracelets historically and continues under the Ionloopz brand selling magnetic wellness bracelets and accessories. Direct competitor in the magnetic wellness jewelry category with similar claims around pain relief and balance.
• Magnetika: Magnetika sells magnetic therapy bracelets, necklaces, and accessories aimed at the European wellness market. Comparable SKU mix and DTC positioning to MagnetRX, operating in a different geography with similar core magnet/wellness claims.
• Healing Magnets: Healing Magnets is a US retailer of magnetic therapy products including bracelets, insoles, and wraps emphasizing strength ratings (gauss) and therapeutic claims. Direct small-business competitor in the US magnetic wellness niche.

Broad incumbents

• CopperFit: CopperFit is a much larger mass-market compression and copper-infused apparel brand (knee sleeves, elbow braces, gloves) sold through major US retailers. Overlaps with MagnetRX in copper magnetic wellness positioning and knee/active-lifestyle use cases, but with broader apparel SKU breadth and retail distribution scale.
• Nikken: Nikken is a global wellness company offering magnetic sleep products, insoles, patches, and jewelry through a multi-level distribution model. Competes with MagnetRX across multiple product categories (sleep masks, insoles, bracelets, patches) but operates via MLM rather than pure DTC.

Emerging players

• Dr. Arthritis: Dr. Arthritis develops copper compression sleeves, wrist braces, and arthritis-support accessories — products comparable to MagnetRX's knee compression sleeves and copper bracelets — but anchors more heavily on clinical/orthopedic positioning.
• PEMF (Pulsed Electromagnetic Field) Device Brands (e.g., HealthyLine, Osaki): Brands such as HealthyLine and Osaki sell PEMF mats and devices targeting the same pain/inflammation/circulation use cases as MagnetRX. Different modality (electromagnetic field vs. static magnets) and much higher ASPs, but same consumer seeking non-pharmaceutical pain and wellness solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagnetRX
• Instagraminstagram.com/magnetrx
• Xtwitter.com/MagnetRX
• LinkedInlinkedin.com/company/magnetrx-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagnetRX