Crafton

What Crafton does

Crafton (legal entity: CFTN Sp. z o.o.) is an independent interactive agency headquartered in Poznań, Poland, founded in 2010 by Piotr Kulczycki. The agency operates end-to-end across UX research and audits, UI design, front-end and back-end development, mobile application development, CMS implementation, e-commerce, SEO, and AI-driven process automation for enterprise clients in finance, energy, aviation, retail, telecom, pharmaceuticals, and public sector. The firm maintains offices in Poznań, Warsaw, and Riyadh, serving European clients from Poland and MENA-region clients — including Saudi government ministries, Saudi Aramco, PIF, and STC — from the Middle East office established around 2024.

The underlying technology stack is open-source and enterprise-CMS oriented: front-end in Vue.js, Angular, React, and TypeScript; back-end in Laravel/PHP, C#/.NET, and Node.js; mobile in Flutter, Ionic, and native iOS/Android; and CMS in WordPress, Drupal, Sitecore, and Adobe Experience Manager, where Crafton holds Bronze Adobe Solutions Partner status. The agency complements this with behavioral analytics (GA4, Hotjar, Microsoft Clarity), SEO tooling (Ahrefs, Google Search Console), and emerging AI capabilities (OpenAI, Azure, n8n, Power Automate) for GEO and automation services launched in 2024. Crafton also operates a sub-brand called Photler, a subscription-based photography website builder launched in 2017.

The business model is professional services on a project-by-project basis with custom pricing tied to scope, integrations (ERP/CRM/PIM), accessibility and security requirements, languages, and target markets. There is no public price list; budgets are estimated within 24 hours of the first meeting, and the agency explicitly scopes down to a smaller MVP when client budgets cannot accommodate full scope. The go-to-market is direct enterprise sales with dedicated project teams per client, supported by a content-driven marketing engine (blog, Instagram, YouTube, Facebook, Dribbble) and earned-media recognition including Kantar #1 customer satisfaction rankings, 4.8/5 Clutch and Google ratings, and 32 industry awards. Revenue is not publicly disclosed and the company has not raised external venture capital.

Name

Crafton

Legal name

CFTN Spółka z ograniczoną odpowiedzialnością

Website

https://crafton.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Crafton is a Poznań, Poland-based independent UX and web development agency founded in 2010, serving enterprise clients in finance, energy, aviation, retail, and public sector across Europe and MENA via offices in Poznań, Warsaw, and Riyadh.

Ownership category

akta.pro rank

Product category

UX/Web Design Agency Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• UX design services
• Web development agency
• Digital experience design
• Mobile application development
• Enterprise CMS implementation

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design and Development Projects: Project-based professional services for website design, portals, and web applications. End-to-end delivery from UX research and UI design through front-end, back-end development to deployment and post-launch support. Revenue recognized upon project milestones completion.
2. Mobile Application Development: iOS and Android application development using Flutter and React Native, delivered as part of comprehensive digital product projects.
3. UX Consulting and Optimization: UX audits, user research, and optimization services that identify conversion bottlenecks and recommend improvements, often bundled with redesign or development projects.
4. SEO and AI Marketing Services: Search engine optimization and generative engine optimization services, including technical audits, content optimization, and AI-driven visibility improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Crafton is a UX/UI and web development agency that delivers end-to-end digital product services, from UX research and UI design through front-end and back-end development to deployment and post-launch support. The agency serves enterprise clients with custom websites, web portals, mobile applications, e-commerce platforms, and CMS implementations, complemented by SEO, GEO (Generative Engine Optimization), and AI implementation/automation services. All key competencies are handled in-house by 50+ specialists using open-source and proprietary enterprise technologies such as Adobe Experience Manager, Sitecore, WordPress, Drupal, Vue.js, React, Laravel, and Flutter.

Product overview

Crafton is a UX agency offering comprehensive web design and digital product development services. Their service portfolio includes UX audits, user research, UX/UI design, front-end development (Vue.js, React, Angular), back-end development (Laravel, C#/.NET), CMS implementations (WordPress, Drupal, Sitecore, Adobe Experience Manager), e-commerce solutions (Magento, WooCommerce), mobile app development (Flutter, React Native), SEO/GEO positioning, and AI implementation services. They operate end-to-end from UX research through design, development, deployment, and post-launch support, primarily serving enterprise clients in finance, energy, aviation, retail, and public sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Photler: A subscription-based website builder platform launched in 2017, enabling users to create their own photography portfolio websites.

Products and services

• UX Audits Systematic usability analysis of websites and applications based on data from Google Analytics, Hotjar, and Microsoft Clarity, identifying conversion losses and recommending high-impact improvements for enterprise clients.
• UX Research Quantitative and qualitative user research including interviews, A/B tests, and user testing designed to understand user needs, simplify user paths, and increase conversion rates for enterprise digital products.
• UX/UI Design Professional website and interface design from scratch including visual design, prototypes, and design systems, delivered iteratively with emphasis on brand character and conversion optimization for enterprise clients.
• Front-end Development Website coding in Vue.js, React.js, Angular, and Node.js with full SEO optimization, search positioning, and WCAG 2.0 accessibility compliance for enterprise web platforms.
• Back-end Development Robust backend infrastructure for web portals using Laravel/PHP and C#/.NET, designed for scalability and enterprise-level applications.
• CMS Implementation Custom implementations of WordPress, Drupal, Sitecore, and Adobe Experience Manager with administrative panels designed for real content editors, including Adobe Bronze Partner certified AEM work.
• E-commerce Solutions Online store development on Magento and WooCommerce with ERP/SAP integrations, creating e-commerce platforms that effectively sell with full sales ecosystem integration.
• Mobile Application Development iOS and Android applications in Flutter and React Native with one team responsible for the product on both platforms, including investment, banking, and employer branding apps for enterprise clients.
• SEO and GEO Services Website positioning in search engines (SEO) and AI language models (GEO - Generative Engine Optimization) including technical audits, content optimization, Ahrefs and Google Search Console analysis, and OpenAI integration for AI visibility.
• AI Implementation and Automation AI audits identifying bottlenecks and implementation of AI solutions for measurable business results including intelligent lead generation, customer service automation, and internal team productivity tools using n8n, Power Automate, Python, and Azure.

Quantifiable outcome

• 16.7% increase in online sales after PLL LOT portal redesign
• +5 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Adobe (Bronze Solutions Partner)coreTechnology or IntegrationCrafton achieved Bronze Solutions Partner status with Adobe, demonstrating certified expertise in Adobe Experience Manager implementations. This partnership enables the agency to deliver enterprise-grade CMS solutions for large organizations requiring complex digital asset management, content workflows, and multi-site architectures. The certification validates Crafton's technical competencies in deploying and customizing AEM for enterprise clients.
• SitecorecoreTechnology or IntegrationCrafton has demonstrated expertise in Sitecore CMS implementations, working with the platform for enterprise website and portal projects. Sitecore is an enterprise-level digital experience platform used by large organizations for content management, personalization, and customer journey mapping.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Netguru: Polish software house and product design agency offering UX/UI, web and mobile development to enterprise clients. Most direct comparable by geography, service mix and target buyer — competes head-to-head for Polish and European enterprise mandates.
• STX Next: Polish software house specializing in web and mobile development with design capabilities, serving European and US enterprise clients. Comparable as a mid-sized Polish full-stack digital agency.
• 10Clouds: Poland-based software and design house providing web, mobile and UX services to enterprise and scale-up clients. Directly comparable in headcount band, service portfolio (UX + dev) and Central European enterprise focus.
• Brainhub: Polish software house delivering web and product development with embedded UX capabilities for European and US clients. Closely comparable on team size, full-stack delivery model, and enterprise client base.
• Eleks: Eastern European (Ukrainian/Polish) software and design company providing UX, web and mobile development to enterprise buyers. Comparable model and similar enterprise-grade service positioning from a neighboring CEE geography.
• Boldare: Polish-origin product design and software development company offering UX research, UI design and full-stack web/mobile development. Comparable service portfolio and enterprise/startup client mix.

Broad incumbents

• Ideo: Global design and innovation consultancy with deep UX practice, serving large enterprises and governments. Comparable on UX-first methodology and enterprise client base, but materially larger and broader in scope than Crafton.
• Huge: Global digital agency offering strategy, UX, design and engineering to enterprise brands. Comparable on end-to-end digital product delivery for large organizations, though with significantly broader geographic and service footprint.
• AKQA: Global digital agency network providing design, UX, web and mobile development for enterprise clients. Comparable on end-to-end digital delivery and enterprise brand work, but with a much wider global footprint and service portfolio.
• Accenture Song (Fjord): Global digital transformation arm of Accenture, with Fjord as its design and UX flagship. Overlaps directly in enterprise UX and digital experience work but operates at much larger scale and as part of a broader consulting portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@craftonpl
• Facebookfacebook.com/craftonpl
• Instagraminstagram.com/crafton.agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafton