What Fuzzy Math does

Fuzzy Math is a privately held UX design and product strategy consultancy founded in 2009 in Chicago by co-founders Mark Baldino and Ben Ihnchak. The firm specializes in delivering consumer-grade UX for B2B and enterprise software applications, targeting senior product management and IT leadership at large organizations. Approximately 60% of its projects serve enterprise clients, with documented engagements across Microsoft, SAP Fieldglass, GE Healthcare, Hyatt, Mayo Clinic, Wells Fargo, Allstate, NewYork-Presbyterian Hospital, The Field Museum, and other named accounts. Healthcare is a particularly prominent vertical alongside financial services, SaaS, nonprofit, and travel/hospitality sectors. The firm employs 11–50 staff and operates from headquarters in Chicago with a second office opened in Toronto on February 3, 2026.

The company's core offering is built around the proprietary UX Transformation System™, a four-phase methodology covering Discover, Design, Deliver, and Drive stages that emphasizes ethnographic research and user-centered design. Service lines include UI/UX Design, UX Research, Digital Product Strategy, Digital Transformation, UX Organization Design, UX Training and Hiring, and AI Integration UX Design. The firm operates a professional services engagement model, generating revenue through project-based consulting and multi-year client partnerships (5+ year relationships with SAP Fieldglass and GE Healthcare). Distribution is direct enterprise field sales augmented by content-led demand generation through a blog, monthly newsletter, UX Leadership by Design podcast, case studies, and white papers.

Fuzzy Math's go-to-market includes low-commitment one-week engagements — AI in Design Training, Strategy Workshop, and UX & Competitive Evaluation — designed as entry points that convert into larger enterprise projects. The firm has been recognized as a Clutch Top UX Design Agency in both 2021 and 2022, with verified client testimonials underwriting brand credibility. Geographic markets served include the United States and Canada, with the Canadian entry supported by a partnership with Toronto Global, the regional investment attraction agency. Revenue, ownership structure, and financial details are not publicly disclosed; no funding rounds, acquisitions, or institutional investor involvement are recorded in the available data.

Name

Fuzzy Math

Legal name

Fuzzy Math Inc.

Website

https://fuzzymath.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuzzy Math is a Chicago-based UX design consultancy founded in 2009 delivering consumer-grade UX for B2B and enterprise software. It serves senior product and IT leadership through its proprietary UX Transformation System methodology spanning healthcare, financial services, and SaaS verticals.

Ownership category

akta.pro rank

Product category

UX Design Consulting

NAICS

Industrial Design Services (54142), Industrial Design Services (541420)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• User experience design
• UX research services
• Digital product strategy
• Enterprise UX consulting
• B2B software design

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX Design & Strategy Consulting: Professional services engagement model providing UX design, product strategy, digital transformation, and UX research services to enterprise and B2B clients. Revenue generated through project-based consulting engagements and ongoing client partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Fuzzy Math is a UX design and product strategy consultancy that delivers consumer-grade user experience design for B2B and enterprise software. The firm provides end-to-end UX services spanning user research, UI/UX design, digital product strategy, digital transformation, UX organization design, and UX training. Service delivery is anchored by a proprietary UX Transformation System™ methodology that combines ethnographic research, usability testing, and a four-phase Discover, Design, Deliver, Drive process.

Product overview

Fuzzy Math is a UX design and product strategy consultancy offering consumer-grade design for B2B and enterprise software. The company provides a comprehensive suite of UX design services centered around their proprietary UX Transformation System™ methodology. Core service offerings include AI Integration UX Design, Digital Product Strategy, Digital Transformation, UI/UX Design, UX Research, UX Organization Design, and UX Training and Hiring. The company serves enterprise and B2B software companies, with particular expertise in healthcare, financial services, SaaS, and nonprofit sectors. Their engagement model includes low-commitment one-week engagements such as AI in Design Training, Strategy Workshops, and UX & Competitive Evaluations. Fuzzy Math was founded in 2009 and maintains offices in Chicago and Toronto.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Integration UX Design UX design services focused on integrating artificial intelligence capabilities into products, helping clients incorporate AI-driven transformation into their software applications. Targeted at enterprise and B2B software companies seeking to embed AI features with consumer-grade UX.
• Digital Product Strategy Strategic consulting to help clients align product user experience with broader business goals, create actionable digital roadmaps, and position products competitively in the market. For enterprise and B2B software companies.
• Digital Transformation Comprehensive transformation services for legacy systems, revitalizing outdated software to meet modern user expectations and business requirements. Targeted at enterprise organizations with legacy applications.
• UI/UX Design End-to-end user interface and experience design services including visual design, graphic design, clickable prototypes, and usability testing for enterprise and B2B software companies.
• UX Research User-centered research including ethnographic studies, usability testing, and business-context research to understand user goals, pain points, and opportunities for product improvement. For enterprise and B2B software products.
• UX Organization Design Building, growing, and developing internal UX teams for enterprise organizations, including establishing UX Centers of Excellence. For large enterprises that need to develop in-house UX capabilities.
• UX Training and Hiring Training and guidance for hiring and developing UX talent within client organizations. Includes the one-week AI in Design Training entry engagement.

Quantifiable outcome

• 50% decrease in employee training required after UX redesign
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toronto GlobalcoreStrategic or Co-development Partner · 3 February 2026Toronto Global, the region's investment attraction agency, supported Fuzzy Math in establishing its presence in Canada by providing market insights and guidance throughout the expansion process. This partnership facilitated the company's first physical presence in Canada after four years of serving Canadian clients remotely.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Monroe: Large management and technology consultancy with a digital product and customer experience practice. Comparable in targeting enterprise buyers for UX-adjacent transformation work, but offers broader consulting services.
• Thoughtworks: Global technology consultancy offering strategy, design, and engineering for enterprises. Comparable as an enterprise UX and product design provider, but pairs design with full-stack delivery.
• Slalom: Large technology and business consulting firm with dedicated UX and design strategy practices serving enterprise clients. Comparable in enterprise-focused UX services but much larger and broader in scope.
• Deloitte Digital (Monitor Deloitte / Doblin): Big Four digital and human-centered design practice. Competes for the same large enterprise UX transformation mandates, with significantly broader consulting capabilities and global footprint.

Direct peers

• Ustwo: Digital product studio focused on UX design, product strategy, and app/web builds for enterprise and consumer clients. Comparable boutique-scale design consultancy operating in overlapping service lines.
• IDEO: Pioneering design consultancy offering human-centered design strategy and product innovation for enterprise clients. Closely comparable as a senior, research-led design firm selling enterprise UX engagements.
• Huge: Global digital experience agency combining UX, product design, and engineering for enterprise and consumer brands. Comparable as an enterprise-focused design consultancy with similar service taxonomy.
• Cooper (formerly Cooper Interaction Design): Interaction design and product strategy consultancy focused on enterprise and B2B software. Directly comparable in methodology (user-centered design), target buyer (senior product leadership), and project-based consulting model.
• Frog Design: Global design and innovation firm operating in UX strategy, product design, and brand experience. Comparable as a senior, strategy-led design consultancy serving large enterprises and B2B software companies.
• Nielsen Norman Group: UX research and training firm offering consulting, research, and certification. Comparable in the user-centered research methodology and enterprise audience, and acts as both peer and ecosystem thought-leadership source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fuzzymath
• LinkedInlinkedin.com/company/fuzzy-math
• Facebookfacebook.com/FuzzyMathUX

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuzzy Math