PointeNorth Insurance Group
PointeNorth Insurance Group is a privately held, multi-carrier independent insurance agency headquartered in Atlanta that distributes business, personal, and life & health / employee benefits coverage to more than 50,000 businesses and households across 48 states on a commission basis as a Trusted Choice Agency and member of the Legacy Risk Solutions network.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What PointeNorth Insurance Group does
PointeNorth Insurance Group is a privately held, Southeast-anchored independent insurance agency headquartered at 1000 Parkwood Circle SE, Suite 600 in Atlanta, Georgia. Founded in 2009 through the merger of TRC Insurance Services and portions of Merritt-Mckenzie, the company operates as a multi-carrier brokerage distributing business insurance, personal insurance, and life & health / employee benefits products on behalf of multiple insurance carriers under a transaction-commission revenue model. Business insurance covers real estate investment, inland marine, D&O, umbrella/excess, EPLI, professional liability, business auto, business property, cyber, general liability, and workers compensation; personal lines include auto, homeowners, condo, flood, mobile home, rental dwelling, renters, and personal umbrella; the life & health book spans group medical, dental and vision, voluntary benefits, Section 125 plans, FSAs, and benefit administration. The company employs 101-250 people, serves more than 50,000 businesses and households across 48 states, and is a Trusted Choice Agency and member of the Legacy Risk Solutions, LLC agency alliance network.
The company generates revenue through carrier commissions on policies placed across its three product lines, with no disclosed proprietary technology stack and no public pricing — coverage quotes are obtained through a website form or phone at 770.858.7540. Its go-to-market is relationship-driven, sales-led direct distribution, complemented by the Legacy Risk Solutions network channel and the network's specialty Realprotect Insurance Program targeting portfolios of five or more real estate investment properties. PointeNorth has pursued a programmatic acquisition strategy since a 2012 capital realignment focused on Georgia and Alabama; on April 10, 2025 it acquired three Alabama-based agencies — Holloway and Hunt Insurance LLC, Vigilant Gulf Coast Insurance, and O.M. Hughes Insurance — which continue to operate under their existing names as divisions of PointeNorth, extending the company's footprint into Alabama and the Gulf Coast.
PointeNorth Insurance Group firmographics
Firmographics- Name
- PointeNorth Insurance Group
- Legal name
- PointeNorth Insurance Group
- Website
- https://pointenorthins.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PointeNorth Insurance Group is a privately held, multi-carrier independent insurance agency headquartered in Atlanta that distributes business, personal, and life & health / employee benefits coverage to more than 50,000 businesses and households across 48 states on a commission basis as a Trusted Choice Agency and member of the Legacy Risk Solutions network.
- Ownership category
- akta.pro rank
Where PointeNorth Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PointeNorth Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Commissions: As an independent insurance agency, PointeNorth earns commissions from insurance carriers for policies placed. They represent multiple insurance companies, allowing them to offer competitive pricing and a broad choice of products to clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PointeNorth Insurance Group product offering
Product offeringCore offering
PointeNorth Insurance Group is an independent, multi-carrier insurance agency that places business, personal, and life & health insurance policies on behalf of clients. The agency represents multiple insurance carriers, allowing it to shop coverage and pricing for customers. It distributes policies across business lines (commercial auto, property, general liability, workers compensation, cyber, professional liability, D&O, umbrella/excess, inland marine, real estate investment), personal lines (auto, homeowners, condo, flood, mobile home, rental dwelling, renters, personal umbrella), and group benefits (medical, dental, vision, voluntary, benefit administration).
Product overview
PointeNorth Insurance Group is a multi-carrier independent insurance agency that operates as a single, integrated insurance brokerage platform. The company offers three main product categories: Business Insurance (including Business Auto, Property, Cyber, D&O, Employment Practices Liability, General Liability, Inland Marine, Professional Liability, Realprotect for real estate investors, Umbrella, and Workers Compensation), Personal Insurance (including Auto, Condo, Flood, Homeowners, Mobile Home, Rental Dwelling, Renters, and Umbrella), and Life & Health/Employee Benefits (including Group Medical, Dental, Vision, Voluntary Insurance, and Benefit Administration Services). Founded in 2009 and realigned in 2012, the company serves more than 50,000 businesses and households across 48 states as a Trusted Choice Agency and member of Legacy Risk Solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Auto Insurance
Companies that use PointeNorth Insurance Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
PointeNorth Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PointeNorth Insurance Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Holloway and Hunt Insurance LLCminorAlabama-based insurance agency acquired by PointeNorth Insurance Group. Agency continues to operate under its established name as a division of PointeNorth. Part of expansion strategy into Alabama and Gulf Coast region.
- Vigilant Gulf Coast InsuranceminorAlabama-based insurance agency acquired by PointeNorth Insurance Group. Agency continues to operate under its established name as a division of PointeNorth. Part of expansion strategy into Alabama and Gulf Coast region.
- O.M. Hughes InsuranceminorAlabama-based insurance agency acquired by PointeNorth Insurance Group. Agency continues to operate under its established name as a division of PointeNorth. Part of expansion strategy into Alabama and Gulf Coast region.
- Legacy Risk Solutions, LLCcorePointeNorth Insurance Group is a member of Legacy Risk Solutions, a network of Independent Insurance Agencies throughout the Southeast. The agency alliance model allows smaller agencies to access additional resources to offer more robust services to clients while maintaining personal touch of local agents.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
PointeNorth Insurance Group competitors and assessment
Company assessmentDirect peers
- Acrisure: Acrisure is one of the largest insurance brokerage roll-ups in the US, having acquired hundreds of independent agencies. It is the most direct analog to PointeNorth's tuck-in acquisition strategy and multi-line distribution model.
- Hub International: Hub International is a major North American insurance brokerage built through aggressive acquisitions of regional independent agencies, offering commercial, personal, and employee benefits. Highly comparable to PointeNorth in go-to-market and product breadth.
- Risk Strategies Company: Risk Strategies is a specialty insurance brokerage that has grown significantly via roll-up of regional agencies. Comparable to PointeNorth on multi-line commercial brokerage and acquisition-driven scale.
- World Insurance Associates: World Insurance Associates is a growing insurance brokerage that has rapidly acquired independent agencies, including personal and commercial lines. Comparable as a direct roll-up peer with similar Southeast/Mid-Atlantic presence.
- Hilb Group: Hilb Group is a mid-Atlantic insurance brokerage that has built scale through acquisitions of independent agencies. Highly comparable in size, structure, and acquisition-led growth approach.
- One80 Intermediaries: One80 Intermediaries is a specialty insurance brokerage formed via roll-up, focused on niche commercial lines. Comparable to PointeNorth's specialty commercial offerings (Realprotect, cyber, professional liability).
- Brown & Riding Insurance Services: Brown & Riding is a specialty wholesale insurance brokerage serving retail agents, comparable to PointeNorth's specialty commercial programs and carrier relationships.
- Burns & Wilcox: Burns & Wilcox is a large specialty insurance wholesale distributor and brokerage. Comparable as a multi-carrier specialty broker with similar carrier representation strategy.
Broad incumbents
- Arthur J. Gallagher & Co. Gallagher is a Fortune 500 global insurance brokerage and risk management firm. Comparable as a broader incumbent that competes for the same commercial and group benefits clients but operates at far greater scale.
Emerging players
- Insuritas: Insuritas is a digital insurance agency-in-a-box platform partnering with banks and credit unions. Comparable as an emerging channel-based competitor that addresses the same SMB market via embedded insurance rather than traditional agency roll-ups.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights1 record
Customer concentration
PointeNorth Insurance Group social profiles
Digital presencePointeNorth Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PointeNorth Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
PointeNorth Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
PointeNorth Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PointeNorth Insurance Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PointeNorth Insurance Group
What does PointeNorth Insurance Group do?
PointeNorth Insurance Group is an independent, multi-carrier insurance agency that places business, personal, and life & health insurance policies on behalf of clients. The agency represents multiple insurance carriers, allowing it to shop coverage and pricing for customers. It distributes policies across business lines (commercial auto, property, general liability, workers compensation, cyber, professional liability, D&O, umbrella/excess, inland marine, real estate investment), personal lines (auto, homeowners, condo, flood, mobile home, rental dwelling, renters, personal umbrella), and group benefits (medical, dental, vision, voluntary, benefit administration).
Is PointeNorth Insurance Group a public or private company?
PointeNorth Insurance Group is a private company. It is classified as unknown and is currently operating.
When was PointeNorth Insurance Group founded?
PointeNorth Insurance Group was founded in 2009. It employs 101 to 250 people.
Where is PointeNorth Insurance Group based?
PointeNorth Insurance Group is headquartered in Atlanta, United States, in the North America region.
How does PointeNorth Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are PointeNorth Insurance Group's main competitors?
Direct peers on record are Acrisure, Hub International, Risk Strategies Company, World Insurance Associates, Hilb Group, One80 Intermediaries, Brown & Riding Insurance Services and Burns & Wilcox. Arthur J. Gallagher & Co. is listed as a broad incumbent. Insuritas is listed as an emerging player.
Does PointeNorth Insurance Group have an API?
No public API is recorded for PointeNorth Insurance Group.