AMA Iowa

What AMA Iowa does

AMA Iowa is the Iowa chapter of the American Marketing Association, founded in 1956 and headquartered in West Des Moines, Iowa. It operates as a nonprofit professional association chapter serving more than 350 marketing professionals across Iowa, providing members with dual access to the national AMA network (38,000+ members) and Iowa-specific chapter programming. The organization is governed entirely by a volunteer Board of Directors and is an affiliate of the American Marketing Association, headquartered in Chicago. Membership spans Iowa's leading businesses, marketing agencies, non-profits, and educational institutions.

The product portfolio centers on membership benefits (monthly speakers, workshops, networking, leadership and mentorship opportunities, an exclusive job board, and student scholarships), supported by a recurring calendar of monthly luncheons, on-demand webinars, mastermind discussion groups, social/networking events, and workshops. Two flagship signature events anchor the year: the Experience Conference (annual flagship with keynotes and breakout sessions) and the NOVA Awards program, which recognizes excellence across 14 project categories (including Branding, Digital Marketing, Social Media, Video, DEI, Collegiate, and Small Business) and four achievement categories (Marketing Executive, Marketer, Agency, and Marketing Department of the Year). The technology backbone is the MemberClicks content management and membership platform. Distribution is regional (Iowa), delivered via the website, an email newsletter, active social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube), and in-person events primarily in the Des Moines metro area.

AMA Iowa's revenue model is diversified across five streams: (1) recurring membership dues collected via the national AMA, with the Iowa chapter retaining a share; (2) NOVA Awards entry fees tiered at $20 (Collegiate), $50 (Member), and $75 (Non-Member); (3) Experience Conference registration ranging from $25 (Student) to $170 (Non-Member Countdown); (4) tiered corporate sponsorships — Platinum $6,000+, Gold $4,000-$5,999, Silver $2,000-$3,999, Bronze $999-$1,999, and Partner $250-$999; and (5) webinar fees of $5 for non-members (free for members/students). Sponsorship and membership dues constitute the primary revenue base, with a roster of Platinum sponsors that includes Hy-Vee, Meredith, Delta Dental of Iowa, and On Point Strategies.

Name

AMA Iowa

Legal name

American Marketing Association Iowa Chapter

Website

https://amaiowa.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

AMA Iowa is the Iowa chapter of the American Marketing Association, founded in 1956 and based in West Des Moines. It serves 350+ Iowa marketing professionals through membership, the annual NOVA Awards and Experience Conference, monthly luncheons, a job board, and tiered corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Marketing Association

NAICS

Professional Organizations (81392), Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Professional marketing association
• Marketing professional development
• Industry networking events
• Marketing awards program
• Annual marketing conference

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Dues: Individual membership fees collected through the national AMA organization (ama.org). Members join AMA Iowa as their local affiliate chapter, gaining benefits of both national and local membership.
2. NOVA Awards Entry Fees: Marketing awards program charging entry fees: Collegiate $20, Member $50, Non-Member $75 per entry submission.
3. Conference Registration: Annual Experience conference with tiered pricing: Members $100-$130, Non-Members $145-$170, Students $25.
4. Sponsorship Tiers: Annual sponsorship packages at multiple levels: Platinum $6,000+, Gold $4,000-$5,999, Silver $2,000-$3,999, Bronze $999-$1,999, Partner $250-$999.
5. Webinar Fees: On-demand webinars offered free to AMA members and students, $5 for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AMA Iowa is a nonprofit professional association chapter that provides individual membership in the American Marketing Association paired with Iowa-specific programming. Its core deliverable is a year-round calendar of professional development events, including monthly luncheons, workshops, mastermind groups, on-demand webinars, socials, an annual Experience Conference, and an exclusive job board. Additional offerings include the annual NOVA Awards recognition program, a board mentorship program, a student scholarship program, and multi-tiered corporate sponsorship packages.

Product overview

AMA Iowa is a professional marketing association and chapter of the American Marketing Association, offering a portfolio of membership-driven products and services. Its core offering is membership (AMA Iowa Membership) providing access to a 38,000+ member national network combined with Iowa-specific programming. The product suite is organized around professional development events (Experience Conference as the flagship annual signature event, Monthly Luncheons, Workshops, On-Demand Webinars, Masterminds & Discussion Groups, and Socials & Networking), career support (Job Board), recognition (NOVA Awards program), and development pathways (Board Mentorship Program, Student Scholarship Program). The chapter also offers tiered corporate sponsorship packages (Platinum through Partner levels) as a revenue product for business partners. All offerings are integrated under the AMA Iowa chapter umbrella, with MemberClicks software powering the membership management platform.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA Awards: Annual marketing awards program recognizing outstanding marketing campaigns and achievements in Iowa
• Experience Conference

Products and services

• AMA Iowa Membership
• Experience Conference
• NOVA Awards
• AMA Iowa Job Board
• Monthly Luncheons
• On-Demand Webinars
• Masterminds and Discussion Groups
• Socials and Networking Events
• Workshops
• AMA Iowa Board Mentorship Program
• Student Scholarship Program
• Chapter Sponsorship Programs

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PRSA IowacoreGTM or Marketing Partner · 9 July 2026Joint social events co-organized with PRSA Iowa, the local chapter of the Public Relations Society of America. The Summer Social is a joint networking event bringing together marketing and communications professionals from both organizations.
• On Point StrategiescoreGTM or Marketing PartnerPlatinum level sponsor of AMA Iowa. Marketing research and strategy firm providing support to the chapter through financial sponsorship and likely thought leadership.
• Brent Isenberger PhotographycoreGTM or Marketing PartnerPlatinum level sponsor providing photography services for AMA Iowa events including the NOVA Awards photography.
• Allegra MarketingminorGTM or Marketing PartnerSilver level sponsor of AMA Iowa, a marketing services provider.
• ZirousminorGTM or Marketing PartnerPartner level sponsor of AMA Iowa, a technology consulting firm.
• AdobeminorGTM or Marketing PartnerPartner level sponsor of AMA Iowa, providing creative software solutions.
• ZenBusinessminorGTM or Marketing PartnerPartner level sponsor of AMA Iowa, a business formation services company.
• TrilixminorGTM or Marketing PartnerDEI Corporate Partner of AMA Iowa, a marketing agency focused on diversity, equity and inclusion initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Marketing Association (national): The national parent organization of AMA Iowa; provides the 38,000+ member network, unified membership processing, and Chapter Excellence Awards program under which AMA Iowa competes. Directly comparable as a professional marketing association, but operates at national rather than local scope.
• IABC (International Association of Business Communicators): A global professional association for business communicators with local chapters; comparable as a peer professional society serving adjacent marketing/communications professionals with networking and continuing education.

Direct peers

• AMA New York: A fellow large AMA professional chapter offering the same membership, events, awards, and sponsorship model to marketing professionals in the New York metro area. Directly comparable as a chapter-level peer competing in the same Chapter Excellence Awards program.
• AMA Chicago: Another major AMA professional chapter serving Chicago-area marketers with membership, luncheons, and signature events; same product structure as AMA Iowa and a competitor within the Chapter Excellence Awards system.

Regional players

• PRSA Iowa: The Iowa chapter of the Public Relations Society of America; directly comparable as a local professional association chapter in Iowa serving an adjacent marketing/communications audience. Partners with AMA Iowa on joint events like the Summer Social.
• AAF (American Advertising Federation) - Iowa: American Advertising Federation operates district-level chapters (including an Iowa district) offering similar professional development, awards (ADDYs), and networking for the advertising/creative community. Comparable as a competing Iowa marketing/advertising association.
• Greater Des Moines Partnership: The regional chamber of commerce and economic development organization serving the Des Moines metro area, where AMA Iowa is based. Comparable as a professional networking and community organization serving overlapping corporate marketing leaders in the same geography.
• Des Moines Area Chamber of Commerce: Local business membership organization serving Des Moines–area companies with networking events, programming, and advocacy; comparable as a community-led association serving overlapping corporate members in AMA Iowa's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amaiowa
• Facebookfacebook.com/amaiowa
• LinkedInlinkedin.com/company/ama-iowa
• Instagraminstagram.com/amaiowa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Iowa