KPlay Team
KPlay Team is a Kuala Lumpur-based technology services company delivering custom software development, media production, and tech workshops, alongside a productized food and beverage mobile app platform and the in-house Potatomath EdTech SaaS app for K12 students.
- Company typePrivate
- Founded2010
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KPlay Team does
KPlay Team (legal entity Kplay Team Sdn Bhd) is a Kuala Lumpur-based, founder-owned technology services firm that has been operating for 10-plus years in the Malaysian market. Its core offering is custom software development covering websites and web applications (built on React, Node.js, MongoDB, Next.js, GraphQL, AWS, Google Cloud), mobile applications for iOS and Android (React Native, Flutter, Swift, Java, Ionic, Firebase), and chatbot development for Telegram, WhatsApp, and Messenger. Adjacent service lines include media production (motion graphics, photography, video using Adobe Creative Suite and Blender) and tech workshops covering Big Data, Cloud Computing, UX Design, Mobile App Development, Data Science, Web Development, and Gamification.
The company has begun productizing portions of its service work: a Food and Beverage mobile app platform is sold as a one-time license in Basic, Intermediate, and Advanced tiers starting at RM15,000, and an in-house EdTech SaaS product, Potatomath, was launched in 2021 as a gamified K12 math learning app. The customer base spans multiple verticals and segments, including enterprises (Astro), EdTech startups (Kidocode, Potatomath), Malaysian universities (Monash, Universiti Malaya, Nottingham), government bodies (Malaysia Digital Economy Corporation), and non-profits (DigiGirlz, Help).
The go-to-market is sales-led and inbound-driven: a website contact form, Google AdSense remarketing, and educational blog content feed direct client engagement. Revenue is generated through project-based professional services with flexible payment terms (upfront, split, or per sprint), one-time F&B app licensing, and workshop fees. The firm is privately held, has no disclosed external funding, and has not engaged in M&A activity.
KPlay Team firmographics
Firmographics- Name
- KPlay Team
- Legal name
- Kplay Team Sdn Bhd
- Website
- https://kplay.team
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KPlay Team is a Kuala Lumpur-based technology services company delivering custom software development, media production, and tech workshops, alongside a productized food and beverage mobile app platform and the in-house Potatomath EdTech SaaS app for K12 students.
- Ownership category
- akta.pro rank
KPlay Team industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where KPlay Team is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
KPlay Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Development Services: Custom software development services including websites, web applications, and mobile applications. Revenue generated through project-based engagements with flexible payment options including upfront, split, or per sprint payments.
- Tech Workshops: Executive and technical workshops on topics including Big Data, Cloud Computing, Mobile App Development, UX Design, Data Science, Web Development, Gamification, and Biogene.
- Media Production Services: Full-scale motion graphic, photo, and video production services for clients including iconography and illustrations.
- Food & Beverage App Products: Mobile application solutions for restaurants starting from RM15,000 with tiered pricing (Basic, Intermediate, Advanced) and enterprise customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Basic food and beverage app - Phone login, food ordering, basic menu, order management, SMS notifications, billing, Google Sheets integration, payment gateway |
| One time/ perpetual license | Multi-year contract | Intermediate food and beverage app - Custom branding, promotions, sales dashboard, QR code integration, Telegram and WhatsApp integration |
| One time/ perpetual license | Multi-year contract | Advanced food and beverage app - Email templates, landing page, social logins, ratings, reviews, favorites, live chat, custom menu |
| Other | Multi-year contract | Enterprise custom solution |
| Other | Pay-as-you-go | UI/UX Design Phase |
| Other | Pay-as-you-go | Front-end Development Phase |
| Other | Pay-as-you-go | Back-end Development Phase |
| Other | Pay-as-you-go | Content Management System (CMS) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KPlay Team product offering
Product offeringCore offering
KPlay Team provides custom software development (websites, web apps, iOS/Android mobile apps, and AI-powered chatbots for Telegram, WhatsApp and Messenger), full-scale media production (motion graphics, photography, video), and executive and technical technology workshops. The company also sells a white-label Food and Beverage mobile app platform with tiered pricing and operates Potatomath, an in-house gamified K12 math learning mobile SaaS application.
Product overview
KPlay Team is a technology services company offering a portfolio of services under software development, media production, and tech workshops. Their software development services include websites and web applications (built with React, Node.js, MongoDB), mobile applications (React Native, Swift, Java, Flutter), and chatbots (Telegram, WhatsApp, Messenger). They offer a white-label food and beverage mobile app platform with three pricing tiers (Basic, Intermediate, Advanced starting from RM15,000). Additionally, they have developed in-house products including Potatomath, a gamified math SaaS app for K12 students. Their media production covers motion graphics, photography, and video services using Adobe Creative Suite tools. Tech workshops span Big Data, Cloud Computing, UX Design, Mobile App Development, Data Science, Web Development, and Gamification in both executive and technical formats.
Differentiator
Problem solved
Functional benefit
Brands
- Potatomath: A gamified math application for K12 students developed as KPLAY's first in-house native mobile SaaS product, allowing kids to earn potatoes, gems, ranks, badges and compete with friends.
Products and services
- Software Development Services Full-service custom software development for websites, web applications, iOS/Android mobile applications, and AI-powered chatbots for Telegram, WhatsApp, and Messenger. Built using ReactJS, NodeJS, MongoDB, React Native, Swift, Java, and supporting cloud platforms (Google Cloud, Firebase, AWS). Targeted at businesses and organizations seeking digital transformation, new customer-facing platforms, or messaging-based engagement channels.
- Media Production Services End-to-end media production covering motion graphics (Adobe After Effects, Illustrator, Blender), video production (Adobe Premiere Pro, Render Forest), and photography (Adobe Photoshop, Lightroom). Delivered as a service for businesses needing brand storytelling, marketing content, and visual assets for digital platforms.
- Tech Workshops Executive and technical workshops on Big Data, Cloud Computing, Mobile App Development, UX Design, Data Science, Web Development, Gamification, and Biogene. Offered to organizations and teams seeking to stay current with technology trends and best practices, available in both executive and technical formats with flexible scheduling.
- Food and Beverage Mobile App Platform White-label productized mobile application platform for restaurants and food-and-beverage businesses. Includes integrated ordering, delivery management, multivendor management, rider-app integration, payment gateway integration, QR code integration, Telegram/WhatsApp integration, sales reporting, and live chat. Sold as a one-time/perpetual license under Basic, Intermediate, and Advanced tiers starting from RM15,000, with enterprise custom solutions available.
- Potatomath In-house native mobile SaaS product for K12 students that gamifies math learning through an earning system (potatoes, gems, ranks, badges), streaks, friend battles, and skill testing. Includes visual identity, native mobile app, design system, website, social media assets, and a marketing/business plan.
Quantifiable outcome
- From 2015 to 2018, percentage of people ordering food through mobile apps tripled from 11% to 39%
Companies that use KPlay Team
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
KPlay Team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
KPlay Team partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
KPlay Team competitors and assessment
Company assessmentDirect peers
- Lemonlight: US-based media production company offering video production, motion graphics, and photography for brands. Directly comparable to KPLAY's media production services line (motion graphics, photo, video using Adobe and Blender).
- Verz Design: Singapore-headquartered web design and development agency with custom web and e-commerce builds. Comparable to KPLAY's web development and CMS offerings, with overlap on Southeast Asian SMB and education-sector clients.
- Fueled: US/UK digital agency specializing in mobile app development, web apps, and product design for startups and enterprises. Directly comparable to KPLAY's React Native, Swift, and Flutter-based mobile app development practice.
- Construct Digital: Malaysia- and Singapore-based digital agency offering web development, mobile apps, digital marketing, and media services. Closest comparable to KPLAY in geography, service mix, and target SMB/mid-market client base in Malaysia.
Broad incumbents
- Toast: US-listed end-to-end restaurant platform (POS, online ordering, delivery, payments). Competes with KPLAY's F&B mobile app platform in the same restaurant vertical with a much broader product portfolio.
- Globant: Global digital and IT services firm with full-stack software, mobile, and design capabilities. Operates in the same broad custom software development space as KPLAY but at vastly larger scale and with enterprise-grade delivery capacity.
- Cognizant: Large global IT services and consulting company with custom software, digital engineering, and consulting offerings. A scaled incumbent in the same broad category as KPLAY, competing for enterprise digital-transformation budgets that KPLAY also targets.
Emerging players
- Deliverect: Global SaaS platform that integrates food ordering, delivery, and POS systems for restaurants. Adjacent to KPLAY's white-label F&B mobile app platform, with a productized model that competes for the same restaurant customers KPLAY targets.
- Choco: Berlin-headquartered food-ordering and supplier platform serving restaurants. Comparable to KPLAY's F&B mobile app and ordering platform offering, though at a much larger scale and with a B2B ordering focus.
Others
- ManyChat: Leading no-code chatbot platform for Instagram, WhatsApp, Messenger, and Telegram. Adjacent to KPLAY's chatbot development service line — businesses that would otherwise commission KPLAY can self-serve on ManyChat, creating a substitution risk for the chatbot offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KPlay Team social profiles
Digital presenceKPlay Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPlay Team leadership team
Management profileNumber of profiles
Profiles9 records
KPlay Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPlay Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPlay Team
What does KPlay Team do?
KPlay Team provides custom software development (websites, web apps, iOS/Android mobile apps, and AI-powered chatbots for Telegram, WhatsApp and Messenger), full-scale media production (motion graphics, photography, video), and executive and technical technology workshops. The company also sells a white-label Food and Beverage mobile app platform with tiered pricing and operates Potatomath, an in-house gamified K12 math learning mobile SaaS application.
Is KPlay Team a public or private company?
KPlay Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KPlay Team founded?
KPlay Team was founded in 2010. It employs 11 to 50 people.
Where is KPlay Team based?
KPlay Team is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does KPlay Team make money?
Four revenue lines are on record. Software Development Services are the primary driver. The others are tech Workshops, media Production Services and food & Beverage App Products.
Who are KPlay Team's main competitors?
Direct peers on record are Lemonlight, Verz Design, Fueled and Construct Digital. Broad incumbents are Toast, Globant and Cognizant. Emerging players are Deliverect and Choco. ManyChat is listed as an others.
Does KPlay Team have an API?
No public API is recorded for KPlay Team.
What industry is KPlay Team in?
KPlay Team's product category is Custom Software Development Services. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 513210.