Patron Points
Patron Points is a B2B SaaS provider of loyalty, scan data, and tobacco-compliance software for U.S. convenience store operators across 49 states. Its integrated suite includes the proprietary formi™ digital offer engine, branded mobile apps, and certified Altria/RJR manufacturer integrations.
- Company typePrivate
- Founded2004
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Patron Points does
Patron Points is a B2B SaaS provider of loyalty, scan data reporting, and tobacco-compliance software for U.S. convenience store operators, founded in 2004 by Erik Ogren and headquartered in Woodbury, Minnesota. The platform integrates directly with major c-store POS systems (VeriFone, Gilbarco, NCR, Pinnacle, SmartDESQ, Clover) and combines loyalty mechanics (points, rewards, fuel rollback, branded mobile apps, visit tracking) with manufacturer-funded tobacco offer management via the proprietary formi™ digital offer engine. Core products include the Loyalty Program Platform, Scan Data reporting service (claiming 100% on-time submission to manufacturers), a customizable Mobile App, Tobacco Loyalty, Marketing Solutions, and AGDC Tier 4 enablement tooling.
Patron Points firmographics
Firmographics- Name
- Patron Points
- Legal name
- Patron Points, Inc.
- Website
- https://patronpoints.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Patron Points is a B2B SaaS provider of loyalty, scan data, and tobacco-compliance software for U.S. convenience store operators across 49 states. Its integrated suite includes the proprietary formi™ digital offer engine, branded mobile apps, and certified Altria/RJR manufacturer integrations.
- Ownership category
- akta.pro rank
Patron Points industry classification
Industry- Product category
- Convenience Store Loyalty Software
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Patron Points is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Patron Points business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription Licensing: Tiered subscription model with Standard, Advanced, and Elite packages providing increasing levels of loyalty program features, support, and capabilities for convenience store operators.
- Manufacturer-Funded Digital Offers: Platform facilitates manufacturer-funded digital discounts (P+, DPP) where tobacco companies reimburse retailers for promotional offers, with Patron Points handling transaction processing and data reporting.
- Scan Data Processing Services: Transaction data reporting and reimbursement processing services for tobacco manufacturers, ensuring retailers receive appropriate reimbursements for qualifying sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Package - Foundational loyalty for tobacco program compliance |
| Subscription | Monthly | Advanced Package - Full loyalty with branded mobile experience |
| Subscription | Monthly | Elite Package - Fully integrated loyalty and data platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Patron Points product offering
Product offeringCore offering
Patron Points provides a SaaS-based loyalty and customer engagement platform for convenience store operators, including a loyalty program engine with points, rewards, fuel rollback and discounts; automated tobacco scan data reporting; a custom-branded mobile app; tobacco loyalty compliance with P+ personalized offers; the proprietary formi digital offer engine for manufacturer-funded discounts; AGDC Tier 4 enablement; and add-on marketing and Visit Tracker features. The platform integrates directly with major POS systems (VeriFone, Gilbarco, Pinnacle, SmartDESQ, NCR, Clover) and is sold via tiered Standard, Advanced and Elite subscription packages.
Product overview
Patron Points is a loyalty and customer engagement technology provider for convenience stores, offering a unified platform-plus-modules architecture. The core offerings include the Loyalty Program Platform (with Standard, Advanced, and Elite pricing tiers), Scan Data reporting, Mobile App, Tobacco Loyalty, and Marketing Solutions. The platform integrates specialized solutions including formi™ (proprietary digital offer engine for manufacturer-funded discounts), AGDC Tier 4 compliance support, and Visit Tracker feature. The system integrates directly into POS systems (VeriFone, Gilbarco, NCR, Pinnacle, SmartDESQ, Clover) and processes P+ personalized discounts for Altria and RJR tobacco programs across a 49-state footprint.
Differentiator
Problem solved
Functional benefit
Brands
- formi™: Proprietary digital offer engine platform that bridges independent c-store operators and tobacco manufacturers by meeting age verification requirements and serving manufacturer-funded digital discounts.
Products and services
- Loyalty Program Platform
- Scan Data Reporting
- Mobile App
- Tobacco Loyalty
- formi (Digital Offer Engine)
- AGDC Tier 4 Enablement
- Visit Tracker
- Marketing Solutions
Quantifiable outcome
- 4X more frequent store visits when leveraging mobile app for P+ offers
- +7 more outcomes
Companies that use Patron Points
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Patron Points technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature6 records
Patron Points partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Altria (ATOC)corePatron Points integrates with Altria tobacco programs including scan data reporting, DTP coupons, P+ offers, and AGDC Digital Trade Program compliance for Tier 4 qualification.
- R.J. Reynolds (RJR)corePatron Points supports RJR Digital Partnership Program (DPP) Level 2 compliance, tracking multi-pack discounts, Joint Business Funds (JBF), Customer Support Funds (CSF), and mobile coupons.
- POS System ProviderscorePatron Points system is certified by and integrates directly with VeriFone, Gilbarco, Pinnacle, SmartDESQ, and NCR POS systems for automated data capture.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
Patron Points competitors and assessment
Company assessmentDirect peers
- Paytronix: Paytronix is a loyalty and guest engagement platform that serves restaurants and convenience stores with POS-integrated loyalty, online ordering, and gift card programs. It is one of Patron Points' most direct competitors in the c-store loyalty segment, with similar SaaS architecture and Tier-level manufacturer program support.
- Thanx: Thanx is a digital loyalty and payments platform focused on restaurants and convenience stores, offering POS-integrated loyalty, customer data, and personalized offer mechanics. It overlaps with Patron Points on SMB c-store and quick-service loyalty use cases.
- Stuzo: Stuzo provides personalized loyalty and customer engagement software specifically for convenience stores and fuel retailers, including tobacco manufacturer-funded offers. It is the closest functional direct competitor to Patron Points' formi and P+ offerings.
- Punchh (by ParTech): Punchh is a SaaS loyalty and digital engagement platform serving restaurants and convenience stores, with similar mobile-first loyalty mechanics. Its ParTech parent gives it POS ecosystem reach that competes with Patron Points' multi-POS integration strategy.
Emerging players
- PayRange: PayRange is a mobile payment and consumer engagement platform for unattended retail (vending, amusement, parking) and convenience stores. It overlaps with Patron Points on consumer-facing mobile engagement in the c-store ecosystem.
- Belly (by Paytronix): Belly is a digital loyalty platform for small and mid-sized retailers, including convenience stores, offering a tablet-based loyalty solution. It overlaps with Patron Points' SMB convenience store segment with a less tobacco-specific offering.
- Como (now part of Paytronix): Como provides customer engagement and loyalty solutions for small businesses, including retailers and convenience operators. It competes with Patron Points' Standard tier offerings among independent c-store operators.
Broad incumbents
- LiquorPOS / Petrosoft: Petrosoft provides POS and back-office solutions for convenience stores and fuel retailers, including integrated loyalty and tobacco program tooling. It is a broader incumbent competing on the integrated-platform dimension.
- NCR Voyix (NCR c-store solutions): NCR offers POS, loyalty, and digital engagement solutions for convenience stores globally. While Patron Points integrates with NCR POS, NCR's own loyalty offerings position it as both partner and competitor at the enterprise tier.
- Square Loyalty (Block): Square's built-in loyalty solution from Block serves SMB retailers including convenience stores, offering a low-cost entry point. While not tobacco-program-specific, it competes for the same SMB c-store wallet with a much broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Patron Points social profiles
Digital presencePatron Points financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patron Points leadership team
Management profileNumber of profiles
Profiles8 records
Patron Points funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patron Points M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patron Points
What does Patron Points do?
Patron Points provides a SaaS-based loyalty and customer engagement platform for convenience store operators, including a loyalty program engine with points, rewards, fuel rollback and discounts; automated tobacco scan data reporting; a custom-branded mobile app; tobacco loyalty compliance with P+ personalized offers; the proprietary formi digital offer engine for manufacturer-funded discounts; AGDC Tier 4 enablement; and add-on marketing and Visit Tracker features. The platform integrates directly with major POS systems (VeriFone, Gilbarco, Pinnacle, SmartDESQ, NCR, Clover) and is sold via tiered Standard, Advanced and Elite subscription packages.
Is Patron Points a public or private company?
Patron Points is a private company. It is classified as venture growth investor backed and is currently operating.
When was Patron Points founded?
Patron Points was founded in 2004. It employs 11 to 50 people.
Where is Patron Points based?
Patron Points is headquartered in Saint Paul, United States, in the North America region.
How does Patron Points make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are manufacturer-Funded Digital Offers and scan Data Processing Services.
Who are Patron Points's main competitors?
Direct peers on record are Paytronix, Thanx, Stuzo and Punchh (by ParTech). Emerging players are PayRange, Belly (by Paytronix) and Como (now part of Paytronix). Broad incumbents are LiquorPOS / Petrosoft, NCR Voyix (NCR c-store solutions) and Square Loyalty (Block).
Does Patron Points have an API?
No public API is recorded for Patron Points.
What industry is Patron Points in?
Patron Points's product category is Convenience Store Loyalty Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 44513 and its SIC code is 5412.